Identity is often—and incorrectly—used interchangeably with the terms brand or branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.
We caught up with Eric Heiman, creative director and partner at Volume Inc. (San Francisco) and asked a few choice questions about design and site-specific branding—the focus of his upcoming session on March 28 at SEGD Branded Environments in Las Vegas.
The Buzz: Identity Web Links
The original design concept for Fresh Thyme Farmers Market is already winning awards, from both Grocery Headquarters and Progressive Grocer magazines. api(+)'s services included brand strategy, store planning, prototype design, graphics, architecture and rollout.
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Business of Design
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