Identity is often—and incorrectly—used interchangeably with the terms brand or branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.
Despite the moniker, Grace Farms is not an agricultural enterprise. The unique 80-acre campus in New Canaan, Conn., boasts a multiple award-winning and winding 83,000-square-foot building, while exemplary wayfinding by Pentagram (New York) helps guide all visitors in their exploration of nature, community and faith.
The original design concept for Fresh Thyme Farmers Market is already winning awards, from both Grocery Headquarters and Progressive Grocer magazines. api(+)'s services included brand strategy, store planning, prototype design, graphics, architecture and rollout.
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Business of Design
|Hospitality||Urban and Civic|