Explore Experiential Graphic Design Identity


Identity is often—and incorrectly—used interchangeably with the terms brand or  branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.

Identity Articles

Eric Heiman of Volume Inc. to Speak at BE Event
Eric Heiman of Volume Inc. Talks Site-Specific Branding

We caught up with Eric Heiman, creative director and partner at Volume Inc. (San Francisco) and asked a few choice questions about design and site-specific branding—the focus of his upcoming session on March 28 at SEGD Branded Environments in Las Vegas.

Grace Farms Wayfinding by Pentagram
Wayfinding and Building Community at Grace Farms
W Landmark at the University of Washington
An Unexpected ‘W’ at The University of Washington

Explore SEGD Award Winners

Haymarket Pedestrian Bridge
Haymarket Pedestrian Bridge
MIT Media Lab Members Event
MIT Media Lab Members Event

Identity Firms

SEGD Identity Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Defining the City - Developing Urban Identity, Interpretive & Wayfinding Systems
Advances in Healthcare Identity and Wayfinding

Identity News

api(+) for Fresh Thyme
api(+) Design is Winning for Fresh Thyme

The original design concept for Fresh Thyme Farmers Market is already winning awards, from both Grocery Headquarters and Progressive Grocer magazines. api(+)'s services included brand strategy, store planning, prototype design, graphics, architecture and rollout.

Gorge Hub identity by Mayer/Reed
Mayer/Reed Boosts Oregon Cycling

Mayer/Reed (Portland, Ore.) designed the logo and style guide for the Gorge Hubs, a network of community-operated “rest stops” that provide hikers, bicyclists and recreationalists with amenities while they explore local experiences.