Explore Experiential Graphic Design Identity

Identity?

Identity is often—and incorrectly—used interchangeably with the terms brand or  branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.

Identity Articles

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Eric Heiman of Volume Inc. to Speak at BE Event
Eric Heiman of Volume Inc. Talks Site-Specific Branding
Grace Farms Wayfinding by Pentagram
Wayfinding and Building Community at Grace Farms

Explore SEGD Award Winners

Haymarket Pedestrian Bridge
Haymarket Pedestrian Bridge
MIT Media Lab Members Event
MIT Media Lab Members Event

Identity Firms

SEGD Identity Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Defining the City - Developing Urban Identity, Interpretive & Wayfinding Systems
Advances in Healthcare Identity and Wayfinding

Identity News

Alexander Isley Inc. Helps Launch DWR Contract
Alexander Isley Inc. Helps Launch DWR Contract

Design Within Reach came to Alexander Isley Inc. to help launch DWR Contract, a professional, trade-focused division of the legendary Modern furniture retailer. As part of their work, they developed a brand platform, key messaging points, and a new visual identity program.

api(+) for Fresh Thyme
api(+) Design is Winning for Fresh Thyme

The original design concept for Fresh Thyme Farmers Market is already winning awards, from both Grocery Headquarters and Progressive Grocer magazines. api(+)'s services included brand strategy, store planning, prototype design, graphics, architecture and rollout.