Explore Experiential Graphic Design Identity

Identity?

Identity is often—and incorrectly—used interchangeably with the terms brand or  branding. Brand is the overall image that a company or entity makes across all touchpoints, from one-on-one communications to television, print, product, or social media.

Identity Articles

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Eric Heiman of Volume Inc. to Speak at BE Event
Eric Heiman of Volume Inc. Talks Site-Specific Branding
Grace Farms Wayfinding by Pentagram
Wayfinding and Building Community at Grace Farms

Explore SEGD Award Winners

Designing Awareness with Placemaking, Goodman
Designing Awareness with Placemaking for Goodman
Haymarket Pedestrian Bridge
Haymarket Pedestrian Bridge
MIT Media Lab Members Event
MIT Media Lab Members Event

Identity EGD Firms

SEGD Identity Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Identity News

Tessellate Designs BioBus
Tessellate Designs BioBus, Innovative Science Education Lab

Seeking to create a mobile lab prototype to support their new model for STEM education, BioBus asked Tessellate to plan and design their innovative community laboratory.

Paul Hastings, Gensler Brand Design
Gensler's Brand Design for Paul Hastings NYC Law Office

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.