Explore Experiential Graphic Design Hierarchy

Hierarchy?

By their very nature, signs and other visual communications in the built environment are designed to deliver essential information quickly, efficiently, and at the point where it is needed.

Hierarchy Articles

Clearview by Donald S. Meeker and Richard Montalbano
A Clear View with Don Meeker, 2015 SEGD Fellow

By anyone’s standards, the work of Don Meeker—activist and information designer—has touched the lives of more people than any other in his era. Don Meeker is SEGD's 2015 Fellow.

Kent State University Wayfinding Research

Explore SEGD Award Winners

Oxford Brookes University Wayfinding
Oxford Brookes University Wayfinding

Hierarchy Firms

The Buzz: Hierarchy Web Links

SEGD Hierarchy Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

The Hierarchy of Building Numbering
Advanced Room Numbering
Fundamentals for Students + Educators

Hierarchy News

What is Hierarchy?

By their very nature, signs and other visual communications in the built environment are designed to deliver essential information quickly, efficiently, and at the point where it is needed. Not all information on a given sign is equal in importance, and messages in some locations are more important than others. Therefore, designers must create a hierarchy that ensures the most important content is the most prominent.