Explore Experiential Graphic Design Experience Design

Experience Design?

Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience. The goal of experience design is to achieve outcomes that enhance engagement, satisfaction, and quality of life.

Experience Design Articles

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12 Influential Immersive Environments Implemented in the Last 12 Months

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Bluecadet and Gallagher & Associates Freshen Ford Library
Bluecadet and Gallagher & Associates Freshen Ford Presidential Museum

Thoughts and Opinions

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

Image: Openeye Global
The Digital Directory Experience + Airport Retail—Enabling Engagement
User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

SEGD Talks - Experience Design videos

2015 Xlab - Neil Redding - Transforming Retail
Neil Redding - Transforming Retail
Jonathan Alger: The State of Experience Design

Experience Design Academic Research

Experience Design Firms

SEGD Experience Design Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Beyond Screens Course
Dynamic Environments 3
Dynamic Environments 2
Identity, Brand, and Experience Design: Research and Strategy

Experience Design News

Caroline Hinrichs, HOK
Caroline Hinrichs Named Director of Business Development for HOK’s Experience Design Group

HOK (Chicago) has named Caroline Hinrichs director of business development for its Experience Design practice. Based in Chicago, she will oversee client development and relationships for the global experiential graphics and branding group. Hinrichs brings more than a decade of experience in business development in the architectural and design professions, with special expertise in experiential marketing.

Austin Mayer, Leviathan
Austin Mayer Joins Leviathan

Leviathan (Chicago) announced that Austin Mayer has joined the company as interactive director.

Experience Design Events

2017 Xlab Conference
2018 SEGD Branded Environments
2018 SEGD Conference Experience Minneapolis
2018 SEGD Academic Summit
2018 SEGD Wayfinding and Placemaking
2018 SEGD Exhibition and Experience Design