Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience. The goal of experience design is to achieve outcomes that enhance engagement, satisfaction, and quality of life.
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Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages. Tell me where the bathrooms are and yes, perhaps I may even like to send those directions to my mobile as well – although our recent work in this space actually tells us something quite different. Initially, digital wayfinding was a one-to-one interactive experience. Users searched a destination and were provided directions to get there.
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