Experience Design?

Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience. The goal of experience design is to achieve outcomes that enhance engagement, satisfaction, and quality of life.

Experience Design Articles

Asian American and Pacific Islander Heritage Month, 2022
Asian American and Pacific Islander Heritage Month, 2022

Read Time: 4 minutes

SEGD strives to celebrate projects that inspire and improve the human experience, including those that reflect the narratives of traditionally underrepresented communities. The Japanese American National Museum’s new core exhibition, designed by SEGD member firm Ralph Appelbaum Associates, will tell the Japanese American story like it’s never been before.

River Connections: Introducing Sustainability to Museum Visitors
River Connections: Introducing Sustainability to Museum Visitors
Drink up! SEGD explores four distillery experiences
Drink up! SEGD explores four distillery experiences

Thoughts and Opinions

The Power of Experiences, Jan Ashdown
The Power of Experiences

By Jan Ashdown,Senior Design Consultant at ptc.
If in the past, goods manufacturers added services to their offer to differentiate themselves, today we see organizations staging experiences to get ahead of the competition.

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever
Image: Openeye Global
The Digital Directory Experience + Airport Retail—Enabling Engagement

SEGD Talks - Experience Design videos

Changing Design Methodologies
Changing Design Methodologies
Keynote: Greenwood Rising-Case Study
Keynote: Greenwood Rising-Case Study

Experience Design Academic Research

Experience Design EGD Firms

SEGD Experience Design Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

2014 Webinar | Beyond Screens: Immersive Experiences
Click to access the SEGD Exoperience & Exhibition Design Podcast

Experience Design News

Bassetti Architects: Weaving the New With the Old
Bassetti Architects: Weaving the New With the Old

Read Time: 2 Minutes
Constructed between 1923 and 1928, Highline High School has been woven into the fabric of the community for nearly a century. While the primary architectural move was a to recreate the historic north entrance and reuse salvaged terra cotta elements of the main entry to reflect the civic importance of this building, the experiential graphics team at Bassetti Architectscreated visuals that layer in an atmosphere of school and community pride for the Highline Pirates. 

National Museum of Australia’s Exhibition Designed by Local Projects
National Museum of Australia’s Exhibition Designed by Local Projects

Read Time: 1 Minute
The Story of Australia's First Peoples, Unique Biodiversity, and Environmental Challenges

Experience Design EGD Events

Register for the SEGD 2020 Exhibition and Experience Design Event
2019 SEGD Xlab Banner