Explore Experiential Graphic Design Experience Design

Experience Design?

Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience. The goal of experience design is to achieve outcomes that enhance engagement, satisfaction, and quality of life.

Experience Design Articles

Xlab 2019 Campaign image
Shockingly Surprising Ways You'll Be Inspired at Xlab 2019

Read Time: 2 minutes

You know Xlab 2019 is about design + technology in creating an experience and place. You know you’ll hear about the latest digital tools and platforms being used to connect people and place. You know you’ll keep yourself on the leading (not following!) edge of your profession by taking part in the conversation. But you may not know these five surprising ways that you'll be inspired at Xlab 2019!

The Senses: Design Beyond Vision
The Senses—Design Beyond Vision Both a Feat and a Feast
Read More
12 Influential Immersive Environments Implemented in the Last 12 Months

Thoughts and Opinions

The Power of Experiences, Jan Ashdown
The Power of Experiences

By Jan Ashdown,Senior Design Consultant at ptc.
If in the past, goods manufacturers added services to their offer to differentiate themselves, today we see organizations staging experiences to get ahead of the competition.

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever
Image: Openeye Global
The Digital Directory Experience + Airport Retail—Enabling Engagement

SEGD Talks - Experience Design videos

Brad Larson: Play and Learning in XGD
Stephan Villet - Developing Immersive Experiences + Dialogue
Stephan Villet - Developing Immersive Experiences + Dialogue

Experience Design Academic Research

Experience Design EGD Firms

SEGD Experience Design Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

2014 Webinar | Beyond Screens: Immersive Experiences
Click to access the SEGD Exoperience & Exhibition Design Podcast

Experience Design News

Q&A with BrandCulture's Julian Frood on Innovating the Passenger Experience
Q&A with BrandCulture's Julian Frood on Innovating the Passenger Experience

Read Time: <1 minute

Recently, experiential graphic design and communication firm, BrandCulture (Sydney) posted a Q&A with one of their designers, Julian Frood, about designing a better passenger experience for commuters.

Caroline Hinrichs, HOK
Caroline Hinrichs Named Director of Business Development for HOK’s Experience Design Group

HOK (Chicago) has named Caroline Hinrichs director of business development for its Experience Design practice. Based in Chicago, she will oversee client development and relationships for the global experiential graphics and branding group. Hinrichs brings more than a decade of experience in business development in the architectural and design professions, with special expertise in experiential marketing.

Experience Design EGD Events

2019 SEGD Xlab Banner
Join us for the SEGD 2020 Exhibition and Experience Design Event in Washington DC