The idea of design as a way of thinking has its origins in Herbert A. Simon’s 1969 book The Sciences of the Artificial. Simon noted that design can be thought of as the process of transforming existing conditions into preferred ones.
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Back by popular demand, the 2017 SEGD Conference Experience Miami will feature a Design Thinking workshop, led by Siggi Bachmann (Contexto/New World Symphony) and Justin Molloy (SEGD). During the June 9 breakout session, they will guide you through the Design Thinking process to transform the ways you think about your work. Here, Siggi Bachmann shares the role Design Thinking plays in shaping customer experiences, driving innovation and creating a culture of learners.
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Steve Williams, CEO of Harbinger (Jacksonville, Fla.) has a grand vision for his hometown and he’s investing in making it a reality. Williams believes in strategic private investment in some of the city’s best buildings, in the hopes of creating "the 21st century city of the South."
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