The idea of design as a way of thinking has its origins in Herbert A. Simon’s 1969 book The Sciences of the Artificial. Simon noted that design can be thought of as the process of transforming existing conditions into preferred ones.
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Steve Williams, CEO of Harbinger (Jacksonville, Fla.) has a grand vision for his hometown and he’s investing in making it a reality. Williams believes in strategic private investment in some of the city’s best buildings, in the hopes of creating "the 21st century city of the South."
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Business of Design