The idea of design as a way of thinking has its origins in Herbert A. Simon’s 1969 book The Sciences of the Artificial. Simon noted that design can be thought of as the process of transforming existing conditions into preferred ones.
Design Thinking?
Design Thinking Articles
Embracing Design Thinking and the Ways You Think About Your Work
Back by popular demand, the 2017 SEGD Conference Experience Miami will feature a Design Thinking workshop, led by Siggi Bachmann (Contexto/New World Symphony) and Justin Molloy (SEGD). During the June 9 breakout session, they will guide you through the Design Thinking process to transform the ways you think about your work. Here, Siggi Bachmann shares the role Design Thinking plays in shaping customer experiences, driving innovation and creating a culture of learners.
 SEGD's Best Content of 2016 |
 Design Thinking at the 2016 SEGD Conference Experience Seattle |
Thoughts and Opinions
How might Experiential Graphic Design Embrace Design Thinking?
Design Thinking is Becoming a Driver of Innovation
Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?
 The Design of your Business Part 2 |
 User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal |
SEGD Talks - Design Thinking videos
 Siggi Bachmann - Design Thinking + Workshop |
 Jackie Colburn - Design Thinking: Design Sprints |
Design Thinking Academic Research
Design Thinking EGD Firms
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The Buzz: Design Thinking Web Links
Design Thinking News
Harbinger CEO Invests in His City's Future
Steve Williams, CEO of Harbinger (Jacksonville, Fla.) has a grand vision for his hometown and he’s investing in making it a reality. Williams believes in strategic private investment in some of the city’s best buildings, in the hopes of creating "the 21st century city of the South."
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