Explore Experiential Graphic Design Design Thinking

Design Thinking?

The idea of design as a way of thinking has its origins in Herbert A. Simon’s 1969 book The Sciences of the Artificial. Simon noted that design can be thought of as the process of transforming existing conditions into preferred ones.

Design Thinking Articles

Siggi Bachmann to lead Design Thinking Workshop at the 2017 SEGD Conference
Embracing Design Thinking and the Ways You Think About Your Work

Back by popular demand, the 2017 SEGD Conference Experience Miami will feature a Design Thinking workshop, led by Siggi Bachmann (Contexto/New World Symphony) and Justin Molloy (SEGD). During the June 9 breakout session, they will guide you through the Design Thinking process to transform the ways you think about your work. Here, Siggi Bachmann shares the role Design Thinking plays in shaping customer experiences, driving innovation and creating a culture of learners.

Best Content of 2016 Graphic
SEGD's Best Content of 2016
Design Thinking at the 2016 SEGD Conference: Experience Seattle
Design Thinking at the 2016 SEGD Conference Experience Seattle

Thoughts and Opinions

Post it notes ready for the SEGD 2016 Design Thinking Workshop in Seattle
How might Experiential Graphic Design Embrace Design Thinking?

Design Thinking is Becoming a Driver of Innovation

Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?

Infinite Scale's Office in Salt Lake City
The Design of your Business Part 2
User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal

SEGD Talks - Design Thinking videos

 	Nils Wiberg - Design Thinking / Creative Thinking / Lateral Thinking
Nils Wiberg - Design Thinking / Creative Thinking / Lateral Thinking
Siggi Bachmann - Design Thinking + Workshop
Siggi Bachmann - Design Thinking + Workshop

Design Thinking Academic Research

Design Thinking EGD Firms