Corporate Articles

Extra Special Sauce—McDonald's Corporation Headquarters Reimagined
Extra Special Sauce—McDonald's HQ Reimagined

Read Time: 7.5 minutes

When McDonald's Corporation chose a new location for their headquarters in Chicago's West Loop, they assembled a team that included IA Interior Architects, Studio O+A and Leviathan to create a physical space and digital interactives that send a powerful message about the company's future direction.

Workplace Wayfinding that Wows
Workplace Wayfinding that Wows—5 Years, 10 Companies
Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork

Thoughts and Opinions

How to Build Your Brand with Better Wayfinding
How to Build Your Brand with Better Wayfinding

By Marty Gregg, Principal, ArtHouse Design, Denver

Dating back to ancient empires and cultures, wayfinding historically helped the adventurous traveler navigate new and unmarked territories. Enhancing the user experience in today’s hot real estate market, wayfinding helps owners and managers of residential, commercial, industrial and land properties build their brand reputation—and save time and money.

Explore SEGD Award Winners

Radio Flyer Headquarters Expansion
Radio Flyer Headquarters Expansion
Nest Experience
Nest Experience
The Washington Post
The Washington Post
Designing Awareness with Placemaking, Goodman
Designing Awareness with Placemaking for Goodman

Corporate EGD Firms

SEGD Corporate Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
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Corporate News

Bulthaup Toronto Presents Cave Art by Udo Schliemann
Bulthaup Toronto Presents Cave Art by Udo Schliemann

Read Time: 1.5 minutes

Principal Creative Director at Entro (Toronto), Udo Schliemann, recently completed an art installation at high-end kitchen design showroom bulthaup (Toronto). In Schliemann's artist's statement, he writes:

ESI Design Renovates Portland’s Historic Power + Light Building
ESI Design Renovates Portland’s Historic Power + Light Building

Oregon’s Public Service Building, built in 1928, was designed by renowned West Coast architect A.E. Doyle. The building was once the home of Portland’s main power station and is on the National Register of Historic Places. It was recently renovated by ESI Design (New York) for the building’s owner, real estate investment firm Beacon Capital.