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Scroll through the slideshow above to see the top 20 wayfinding moments of the 21st century.

It’s the ultimate unsung hero of public spaces: when it works, you never know it’s there. Wayfinding may not always be considered sexy, but it has evolved into a highly integrated, user-focused, and increasingly technology-driven discipline with huge social and economic implications for cities, hospitals, and other public spaces. Here is a list of the top 20 wayfinding moments of the 21st century—members log-in and make your suggestions!

Corporate Articles

Westfield by BrandCulture
BrandCulture Weaves Story of Westfield

A master upholsterer, disappearing maps and a continuous thin red line are just a few of the tactics employed by BrandCulture to bring Westfield’s incredible history to life.

Photo of Deloitte Project by Entro
Confident, Clear and Human—At Deloitte Toronto
Image of the World of Coca-Cola
Craig Lovin on Corporate Visitor Experiences

Explore SEGD Award Winners

Snap-on Museum Experience
Garangula Gallery Facade
Garangula Gallery Facade
Curtain of Names, The Advisory Board Company, C&G Partners
Curtain of Names
This is NPR Lobby Exhibition
This is NPR Lobby Exhibition

Corporate Firms

SEGD Corporate Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Environments and Experience Design for Retail and Campuses

Corporate News

Avery Dennison LA Office
HOK and Avery Dennison Team Up at 207

The Avery Dennison corporate offices at 207 Goode Avenue, often referred to as 207, in Glendale, California were designed to be a modern workspace reflective of the company’s innovative spirit and collaborative, global culture. To ensure the fifth and sixth floors of a new space in a LEED Gold building showcased Avery Dennison’s culture, the team sought the expertise of HOK, a global design, architecture, engineering and planning firm that specializes in transforming spaces.

280 Park Avenue Exterior Identification
Poulin + Morris Design for 280 Park Avenue

Originally designed by Emery Roth & Sons in 1961, 280 Park Avenue is one of midtown Manhattan’s premier corporate addresses.