Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Branding?
Branding Articles
Desire by Design
Read Time: 15 minutes
Titled “Desire by Design,” a new book out this month by Jean-Pierre Lacroix of Shikatani Lacroix (Toronto) examines how desire shapes decisions and the role that design can have in the process, offering interesting history, insights from scientific research and actionable advice.
 Scent—The Next Narrative? |
 5 Years, 4 Categories, 20 Projects-Branded Environments that Wow |
Thoughts and Opinions
Why Experiential Design is More Important than Ever
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
 How to Build Your Brand with Better Wayfinding |
Explore SEGD Award Winners
 The Juilliard School |
 Designing Awareness with Placemaking for Goodman |
 Deloitte Canada |
 Oxford Brookes University Wayfinding |
SEGD Talks - Branding videos
 Be Playful + Entertained + Sold Dialogues |
 Katie Sprague - To Be or Not to Be: The Rise and Fall of Branded Environments |
Branding Academic Research
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Branding EGD Firms
The Buzz: Branding Web Links
SEGD Branding Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
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Branding News
Louisiana Children’s Museum Debuts New Branding
Read Time: 2 minutes
Louisiana Children’s Museum (New Orleans) recently debuted at City Park on August 31. The much-loved institution announced a new logo and brand, designed by award-winning Seattle-based Studio Matthews.
MCD Named as One of the Best Branding Agencies 2019
Read Time: <1 minute
Michael Courtney Design (Seattle) was recently named one of the "2019 Best Branding Agencies in Seattle" by Expertise, an independent researcher. Expertise reviewed 117 Brand Professionals serving the Seattle area, and after evaluation selected 24 top picks.
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Digital Screen Media
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