Branding?

Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k

Branding Articles

SEGD Love Stories - Maria Woyden
SEGD Love Stories - Maria Woyden

Read Time: 5 minutes
SEGD is a global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. Our community includes over 2,000 members from 35 countries, and every person has an SEGD love story. Whether it’s participating in an event that advanced your design perspective, meeting someone who would become a lifelong creative collaborator, or discovering a new project that you were drawn to, SEGD has fostered countless connections over the years. 

Clearstory Rebranding: One Firm’s Creative Journey
Clearstory Rebranding: One Firm’s Creative Journey
Designing Value: Creating Consistent and Compelling Brand Experiences
Designing Value: Creating Consistent and Compelling Brand Experiences

Thoughts and Opinions

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

How to Build Your Brand with Better Wayfinding
How to Build Your Brand with Better Wayfinding

Explore SEGD Award Winners

The Juilliard School
The Juilliard School
Designing Awareness with Placemaking, Goodman
Designing Awareness with Placemaking for Goodman
Deloitte Canada
Deloitte Canada
Oxford Brookes University Wayfinding
Oxford Brookes University Wayfinding

SEGD Talks - Branding videos

Be Playful + Entertained + Sold Dialogues
Be Playful + Entertained + Sold Dialogues
Driving Engagement with Design in the Intersection of Physical & Digital, Sandra Atakora
Driving Engagement with Design in the Intersection of Physical & Digital, Sandra Atakora

Branding Academic Research

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Branding EGD Firms

SEGD Branding Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Branding News

Arthouse Design Creates A Vibrant Brand for Chroma Apartments
Arthouse Design Creates A Vibrant Brand for Chroma Apartments

Read time: 1 minute
ArtHouse Design created a name, brand, and wayfinding package for the upscale Chroma Apartments by Shea Properties. Taking inspiration from the project’s colorful name, ArtHouse designed a one-of-a-kind monument sign that glows internally, as well as a full suite of supporting wayfinding and theming elements.

Each placemaking element was designed with the details in mind. The gravity-defying scale of the "Welcome Home" letters and the luminescent  monument signs make an impact as you venture through the property.

Simon Inc Ltd Creates Graphics Welcoming the Women’s Euros to Hounslow
Simon Inc Ltd Creates Graphics Welcoming the Women’s Euros to Hounslow

Read Time: 1 Minute
A proportion of the games for the Women’s Euros 2022 are to be played at Brentford Community Stadium in Hounslow.

The timetable for the games coincided with the start of the London Borough of Hounslow’s “Summer of Culture” campaign. So it was a perfect opportunity to capitalise on the footfall that the games will be bringing to the area, and produce a piece of public art which will brighten up the area for the duration of the games and the remainder of the Summer of Culture.