Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Read Time: 5 minutes
SEGD is a global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. Our community includes over 2,000 members from 35 countries, and every person has an SEGD love story. Whether it’s participating in an event that advanced your design perspective, meeting someone who would become a lifelong creative collaborator, or discovering a new project that you were drawn to, SEGD has fostered countless connections over the years.
Thoughts and Opinions
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
The Buzz: Branding Web Links
SEGD Branding Podcasts
Read Time: 1 Minute
A proportion of the games for the Women’s Euros 2022 are to be played at Brentford Community Stadium in Hounslow.
The timetable for the games coincided with the start of the London Borough of Hounslow’s “Summer of Culture” campaign. So it was a perfect opportunity to capitalise on the footfall that the games will be bringing to the area, and produce a piece of public art which will brighten up the area for the duration of the games and the remainder of the Summer of Culture.
BTA has recently rebranded as the Transformational Advisory Group.
Blending into the staccato of storefronts across the brick façade of the Landmarked Smith Building in Seattle’s historic Pioneer Square you will find the financial services offices of Burns Toussaint and Associates, BTA Group. One glimpse beyond the threshold and the space is visually transformed into a contemporary office inhabited by people who want to create legacies for their clients and empower their communities.
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Business of Design