Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Branding?
Branding Articles
Leviathan Demos High Performance with Nike Test Stride
Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.
 Eric Heiman of Volume Inc. Talks Site-Specific Branding |
 Poulin + Morris Revitalize Cornell Communications |
Explore SEGD Award Winners
 Oxford Brookes University Wayfinding |
 Haymarket Pedestrian Bridge |
 Platform Summit 2014 |
 Cathedral Church of St. John the Divine Dog Signage |
SEGD Talks - Branding videos
 Graham Hanson - Be at Work |
 Tom Horton and Hillary Jaye - Be Sold |
Branding Academic Research
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Branding Firms
SEGD Branding Courses
The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.
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Branding News
Entro To Release "Cultivating a Design Legacy: The First 50 Years"
Entro is releasing a book titled "Cultivating a Design Legacy: The First 50 Years" that provides an overview of the first combined 50 years of project history of Entro and Gottschalk+Ash Toronto, the stylistic decades that determined the course of Canadian design, the milestones and the influencers that changed the industry significantly.
Alexander Isley Inc. Helps Launch DWR Contract
Design Within Reach came to Alexander Isley Inc. to help launch DWR Contract, a professional, trade-focused division of the legendary Modern furniture retailer. As part of their work, they developed a brand platform, key messaging points, and a new visual identity program.
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