Explore Experiential Graphic Design Branding

Branding?

Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k

Branding Articles

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Eric Heiman of Volume Inc. to Speak at BE Event
Eric Heiman of Volume Inc. Talks Site-Specific Branding
Poulin + Morris Revitalize Cornell Communications
Poulin + Morris Revitalize Cornell Communications

Explore SEGD Award Winners

Oxford Brookes University Wayfinding
Oxford Brookes University Wayfinding
Haymarket Pedestrian Bridge
Haymarket Pedestrian Bridge
Platform Summit 2014
Platform Summit 2014
Cathedral Church of St. John the Divine Dog Signage
Cathedral Church of St. John the Divine Dog Signage

SEGD Talks - Branding videos

Graham Hanson - Be at Work
Tom Horton and Hillary Jaye - Be Sold

Branding Academic Research

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Branding Firms

SEGD Branding Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Identity, Brand, and Experience Design: Research and Strategy

Branding News

Cultivating a Design Legacy
Entro To Release "Cultivating a Design Legacy: The First 50 Years"

Entro is releasing a book titled "Cultivating a Design Legacy: The First 50 Years" that provides an overview of the first combined 50 years of project history of Entro and Gottschalk+Ash Toronto, the stylistic decades that determined the course of Canadian design, the milestones and the influencers that changed the industry significantly.

Alexander Isley Inc. Helps Launch DWR Contract
Alexander Isley Inc. Helps Launch DWR Contract

Design Within Reach came to Alexander Isley Inc. to help launch DWR Contract, a professional, trade-focused division of the legendary Modern furniture retailer. As part of their work, they developed a brand platform, key messaging points, and a new visual identity program.