Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Branding?
Branding Articles
Scent—The Next Narrative?
We spend a lot of time thinking about what the future of designing experiences might look like, but what will the future smell like? It’s one of our most acute senses as a human being—we can detect one trillion differing scents and can readily recognize about 10,000. We know that scent is the strongest trigger for memory, yet olfaction is sometimes ignored when developing experiences. Why?
 5 Years, 4 Categories, 20 Projects-Branded Environments that Wow |
 Leviathan Demos High Performance with Nike Test Stride |
Thoughts and Opinions
Why Experiential Design is More Important than Ever
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
Explore SEGD Award Winners
 Designing Awareness with Placemaking for Goodman |
 Deloitte Canada |
 Oxford Brookes University Wayfinding |
 Haymarket Pedestrian Bridge |
SEGD Talks - Branding videos
 Tom Horton and Hillary Jaye - Be Sold |
 Be Playful + Entertained + Sold Dialogues |
Branding Academic Research
 |
Branding EGD Specialists
Branding EGD Firms
The Buzz: Branding Web Links
SEGD Branding Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
 |
 |
 |
 |
Branding News
Pentagram Goes to Titletown
Pentagram created the identity and environmental graphics for Titletown, which recently opened in Green Bay, Wis.—home to the Green Bay Packers and adjacent to their legendary Lambeau Field.
Gensler's Brand Design for Paul Hastings NYC Law Office
Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.
SEGD Index
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Practice Areas
Digital Experience Content
Exhibition
Interactive Experiences
Placemaking and Identity
Public Installation
Strategy - Research - Planning
Wayfinding
Industry Verticals
Corporate
Education
Exhibitions
Healthcare
Hospitality
Industrial
Museums
Recreation
Retail
Residential
Sports
Transportation
Urban and Civic
Visitor Centers
Workplace
EGD Fundamentals
Accessibility/ADA
Branding
Business of Design
Content
Content Management
Design Research
Design Thinking
Digital Technology
Documentation
Donor Recognition
Experience Design
Hierarchy
Identity
Information Design
Interface Design
Legibility
Mapping
Materials
Motion Design
Nomenclature
Project Management
Specification
Sustainability
Symbol Design
Systems Design
Typography
Universal Design
Related Topics
Digital Screen Media
Digital Signage
Signage
Graphic Design
Smart Cities
By Industry
| Corporate | Retail |
| Education | Residential |
| Exhibitions | Sports |
| Healthcare | Transportation |
| Hospitality | Urban and Civic |
| Recreation | Workplace |
