Explore Experiential Graphic Design Branding

Branding?

Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k

Branding Articles

Lance Wyman's seminal 1968 Olympics Graphic Identity
1968 Mexico City Olympics

Read Time: 10 minutes

In anticipation of our SEGD 2021 Wayfinding+Placemaking event next week, we are honored to have SEGD Fellow Lance Wyman present on Thursday June 24th at 10:15am ET about the evolution of his work in Mexico City, beginning a half-century ago at the 1968 Olympics and continuing today, collaborating with the Mexico City Government for their Integrated Mobility project.

Celebrating Culture as Brand in the Post-Covid-19 Workplace
Celebrating Culture as Brand in the Post-Covid-19 Workplace
Desire by Design by Jean-Pierre Lacroix
Desire by Design

Thoughts and Opinions

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

How to Build Your Brand with Better Wayfinding
How to Build Your Brand with Better Wayfinding

Explore SEGD Award Winners

The Juilliard School
The Juilliard School
Designing Awareness with Placemaking, Goodman
Designing Awareness with Placemaking for Goodman
Deloitte Canada
Deloitte Canada
Oxford Brookes University Wayfinding
Oxford Brookes University Wayfinding

SEGD Talks - Branding videos

Emerging Designer Haiku #3: Intersection, Selen Imamoglu
Emerging Designer Haiku #3: Intersection, Selen Imamoglu
Peter Dixon and Maria Tazi - Be Well
Peter Dixon and Maria Tazi - Be Well

Branding Academic Research

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Branding EGD Firms

SEGD Branding Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Branding News

SLD Releases DeepReal Report for Brands Navigating the Age of Misinformation
SLD Releases DeepReal Report for Brands Navigating the Age of Misinformation

Read Time: 1 minute
Shikatani Lacroix Design (SLD) has published DeepReal, an extensive study exploring how consumers perceive truth – and strategies for brands navigating through a world of “fake news” and misinformation. The study was conducted in early 2021 among 2,000 North American respondents and provides an exclusive look at the way consumers discern between true and false information.

Poblocki Sign Company Expands into Nashville, Kansas City and Virginia Beach with Local Sales Execut
Poblocki Sign Company Expands into Nashville, Kansas City and Virginia Beach with Local Sales Executives

Read Time: 1 Minute
Poblocki Sign Company LLC, a leader in the custom sign industry, added sales offices in three states to better service customers with custom architectural signage.