Explore Experiential Graphic Design Branding

Branding?

Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k

Branding Articles

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Eric Heiman of Volume Inc. to Speak at BE Event
Eric Heiman of Volume Inc. Talks Site-Specific Branding
Poulin + Morris Revitalize Cornell Communications
Poulin + Morris Revitalize Cornell Communications

Thoughts and Opinions

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

Explore SEGD Award Winners

Deloitte Canada
Deloitte Canada
Designing Awareness with Placemaking, Goodman
Designing Awareness with Placemaking for Goodman
Oxford Brookes University Wayfinding
Oxford Brookes University Wayfinding
Haymarket Pedestrian Bridge
Haymarket Pedestrian Bridge

SEGD Talks - Branding videos

Be at Work + Be Well Dialogues
Be Trends Breakout Sessions

Branding Academic Research

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Branding Firms

SEGD Branding Courses

The ideal way to learn from your desk. These courses consist of webinar and workshop materials delivered by SEGD.
$50 for individual courses and $200 for the course packs (best value) for members. Click for content details.

Identity, Brand, and Experience Design: Research and Strategy

Branding News

Paul Hastings, Gensler Brand Design
Gensler's Brand Design for Paul Hastings NYC Law Office

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s distinguished culture while positioning them for the future. Gensler’s Brand Design team developed a seamlessly integrated digital design, environmental graphic, and signage and wayfinding program.

Colfax Avenue Branding
Join ArtHouse Design at Community Event to Celebrate Colfax Avenue

Colfax Avenue is looking brighter, and people are taking notice. Find out what all the buzz is about at Art-i-Fax, a local street party and art fair at the intersection of Colfax and Park Avenues, on Saturday, Aug. 12, 2017, from 10 a.m. to 4 p.m. ArtHouse Design, the Denver design agency responsible for Colfax’s brand identity package, including logos, icons, a responsive website and street banners, invites Denver residents and visitors to come for the free koozies—and stay for the live music, local art, street food and cold beer.