Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
We caught up with Eric Heiman, creative director and partner at Volume Inc. (San Francisco) and asked a few choice questions about design and site-specific branding—the focus of his upcoming session on March 28 at SEGD Branded Environments in Las Vegas.
LHSA+DP recently completed a new aviation-themed interactive playspace for JjetBlue airlines. The interactive play space at JFK’s Terminal 5 is designed to delight and educate children from age 2 to 12 with hands-on and digital activities, keeping them engaged and entertained while waiting to board their flights.
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Business of Design
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