Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k
Branding?
Branding Articles
Desire by Design
Read Time: 15 minutes
Titled “Desire by Design,” a new book out this month by Jean-Pierre Lacroix of Shikatani Lacroix (Toronto) examines how desire shapes decisions and the role that design can have in the process, offering interesting history, insights from scientific research and actionable advice.
 Scent—The Next Narrative? |
 5 Years, 4 Categories, 20 Projects-Branded Environments that Wow |
Thoughts and Opinions
Why Experiential Design is More Important than Ever
DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.
By, Tucker Trotter, President and CEO of Dimensional Innovations
Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?
 How to Build Your Brand with Better Wayfinding |
Explore SEGD Award Winners
 The Juilliard School |
 Designing Awareness with Placemaking for Goodman |
 Deloitte Canada |
 Oxford Brookes University Wayfinding |
SEGD Talks - Branding videos
 Dawn Hancock - Bike Brand -The Divvy Story |
 2020 SEGDVoices: Large Scale Art as City Branding |
Branding Academic Research
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Branding EGD Firms
The Buzz: Branding Web Links
SEGD Branding Podcasts
The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.
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Branding News
Poblocki Sign Company Expands into Nashville, Kansas City and Virginia Beach with Local Sales Executives
Read Time: 1 Minute
Poblocki Sign Company LLC, a leader in the custom sign industry, added sales offices in three states to better service customers with custom architectural signage.
T-Mobile Gift ON Holiday Campaign 2020 Features SuperGraphics
Read Time: 1 Minute
SuperGraphics team, a long-time partner for T-Mobile retail stores nationwide, creates holiday season innovation.
SEGD Index
Use the SEGD Indexto view pages that summarize content across the site according to the term you choose.
Practice Areas
Digital Experience Content
Exhibition
Interactive Experiences
Placemaking and Identity
Public Installation
Strategy - Research - Planning
Wayfinding
Industry Verticals
Corporate
Education
Exhibitions
Healthcare
Hospitality
Industrial
Museums
Recreation
Retail
Residential
Sports
Transportation
Urban and Civic
Visitor Centers
Workplace
EGD Fundamentals
Accessibility/ADA
Branding
Business of Design
Content
Content Management
Design Research
Design Thinking
Digital Technology
Documentation
Donor Recognition
Experience Design
Hierarchy
Identity
Information Design
Interface Design
Legibility
Mapping
Materials
Motion Design
Nomenclature
Project Management
Specification
Sustainability
Symbol Design
Systems Design
Typography
Universal Design
Related Topics
Digital Screen Media
Digital Signage
Signage
Graphic Design
Smart Cities
