Explore Experiential Graphic Design Branding

Branding?

Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psychological shorthand in a world full of choices: a way to guide, reassure, and engage an audience—and k

Branding Articles

Desire by Design by Jean-Pierre Lacroix
Desire by Design

Read Time: 15 minutes

 Titled “Desire by Design,” a new book out this month by Jean-Pierre Lacroix of Shikatani Lacroix (Toronto) examines how desire shapes decisions and the role that design can have in the process, offering interesting history, insights from scientific research and actionable advice.

Scent—The Next Narrative?
Scent—The Next Narrative?
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow

Thoughts and Opinions

Why Experiential Design is More Important than Ever
Why Experiential Design is More Important than Ever

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Experiential design is nothing new. In fact, the art of combining interactive storytelling with environmental design to engage an audience has been done exceptionally well by several brands and organizations. So why all the recent buzz? Why are advertising agencies and consulting firms suddenly throwing it around as the latest trend?

How to Build Your Brand with Better Wayfinding
How to Build Your Brand with Better Wayfinding

Explore SEGD Award Winners

The Juilliard School
The Juilliard School
Designing Awareness with Placemaking, Goodman
Designing Awareness with Placemaking for Goodman
Deloitte Canada
Deloitte Canada
Oxford Brookes University Wayfinding
Oxford Brookes University Wayfinding

SEGD Talks - Branding videos

Dawn Hancock - Bike Brand -The Divvy Story
Dawn Hancock - Bike Brand -The Divvy Story
Joe Zenas - Be Entertained
Joe Zenas - Be Entertained

Branding Academic Research

The Total Package: An Interdisciplinary Approach to Package Design that Benefits Consumer Experience and Brand Perception

Branding EGD Firms

SEGD Branding Podcasts

The ideal way to learn from your desk. These courses consist of podcast recordings of webinar and workshop materials delivered by the top professionals in EGD in the SEGD community.
$10 for individual Podcasts and $30 for the Podcast collections (best value) for members. Click for content details.

Branding News

BrandCulture’s branding & wayfinding designs welcome visitors to The Canopy
BrandCulture Announces the Opening of The Canopy

Read Time: 1.5 minutes
It’s hard to believe The Canopy in Sydney was once an unsightly car park. Today, this vibrant rooftop village – featuring branding and wayfinding by BrandCulture – is the new heart of its neighborhood in Lane Cove.

"Sushi"
api(+) Unveils Design of Lee's 4th West

Read Time: 1 minute
api(+) announces new store design for urban flagship store Lee's Market, called Lee's 4th West. The space is a small urban concept that is now open within a high-end apartment building in downtown Salt Lake City.