SEGD SF Chapter welcomes you for an evening exploration of the San Francisco Museum of Modern Art (SFMOMA) to learn about the ideas and strategies that informed the approach to the design of the architectural signage and exhibition graphics throughout the new museum.
We'll hear from Design Director, Jennifer Sonderby, who leads the SFMOMA Design Studio and served as project lead; Lonny Israel and Dan Maxfield from SOM, who served as the design consultants on the architectural signage; and Jon McNeal, architect, Snøhetta.
Attendees are welcome to explore the museum following the tour. All tickets have been generously provided by SFMOMA.The proceeds from ticket sales for this event benefits the SEGD SF student offerings and future program. Thank you to SFMOMA, SOM, and Snøhetta for their generous donation of time in leading this tour.
This tour is open only to SEGD members and friends of SEGD. Space is very limited, register now! Please meet by the Howard Street Roman Stairs.