Office spaces are undoubtedly in a major state of transition and are evolving to energize and activate their spaces. When DraftKings moved to their new headquarters in Back Bay, they required a wholistic strategy with a project team to create and implement an experiential space that embodies their energy and passion for sports. The new 105,000 square foot space, designed by IA Interior Architects, successfully tackled that challenge head on.
DCL is often relied upon when joining a team to deliver custom solutions for the entirety of an environment - whether interior or exterior. In the case of DraftKings, DCL delivered across multiple touchpoints - from branding dimensional signage, immersive wall graphics and office privacy film.
DCL delivered a total of 166 signs with 33 different sign types. From illuminated and non-illuminated signage, to applied vinyl graphics and paint, DCL is well suited to provide a comprehensive signage and experiential design system.
View DraftKingson the DCL website for more information.