Experiences in the Era of Disruption: 2017 SEGD Xlab Coming to NYC, Nov. 2–3

Register now to attend 2017 SEGD Xlab

NEW YORK—SEGD’s Xlab returns this November to New York as the final event of New York Digital Signage Week.This year’s theme, “Experience Design in the Era of Disruption,” will showcase how disruption in all businesses and industry verticals is impacting experiential graphic design and the way people are using and interacting with places and spaces.

In its seventh year, SEGD Xlabbrings together the diverse spectrum of practitioners and visionaries who make digital experiences possible and the next generation of designers who are innovating in our cities, workplaces and leisure spaces.

“Enabled by new business models and strategies, we are entering a time where the status quo is no longer enough and disruption is the new norm,” says SEGD Director of Education Justin Molloy. “This year’s event will showcase a stellar lineup of visionaries who are leading innovative change in their respective niches and aligning their businesses to adopt the disruptive changes they advocate and create for their clients and projects.”

The two-day cutting-edge design event will officially launch on November 2 with a full day of sessions, featuring the following leading designers, technologists and thinkers:


Valentin Spiess,chairman and CEO of iart ag, will close the event on November 2 with a keynote presentation on disrupting experiences. Iart ag’s engineering and design team, led by Spiess, co-created the Kunstmuseum Basel Light Frieze with architects Christ & Gantenbein. The project was the recipient of the 2017 SEGD Global Design Awards Best of Show.

“The 2017 SEGD Global Design Awards represent excellence in experiential graphic design,” says SEGD CEO Clive Roux. “There is no one more fitting to wrap up an event focused on creating experiences and leave attendees inspired than Valentin Spiess of iart ag.”

On November 3, attendees may choose from studio tours led by local firms, including C&G Partners, Gallagher & Associates, Intersection, LAB at Rockwell Group, Potion and Tessellate at New Inc. Sponsored tour options will also be available.

Prior to the event, attendees will have the opportunity to tour the NEC Showcase, part of New York Digital Signage Week.

For more information on the program or speakers, or to register for 2017 SEGD Xlab, visit segd.org.Capacity is limited, so early registration is encouraged.

DCLand NEC Display Solutionsare the Presenting Sponsors of 2017 SEGD Xlab.

2017 Global Design Awards Best of Show

Valentin Spiess, chairman and CEO of iart ag, will close the event on November 2 with a keynote presentation on disrupting experiences. Iart ag’s engineering and design team, led by Spiess, co-created the Kunstmuseum Basel Light Frieze with architects Christ & Gantenbein. The project was the recipient of the 2017 SEGD Global Design Awards Best of Show.

In its seventh year, SEGD Xlabbrings together the diverse spectrum of practitioners and visionaries who make digital experiences possible and the next generation of designers who are innovating in our cities, workplaces and leisure spaces.

In its seventh year, SEGD Xlab brings together the diverse spectrum of practitioners and visionaries who make digital experiences possible and the next generation of designers who are innovating in our cities, workplaces and leisure spaces.

2017 SEGD Xlab will be held at the SVA Theatre in New York City.

2017 SEGD Xlab will be held at the SVA Theatre in New York City.

Tags: