The SEGD Conference is the only annual conference designed for creatives working in experiential graphic design. Headquartered at the Seattle Westin, the three-day event is designed to inspire, with a combination of practical, hands-on workshops, social and networking events and blue-sky sessions with top design thought leaders.
From its humble beginnings as a lumber town to its boom-and-bust days of Klondike gold, ship and airplane building, grunge rock, trendy coffee and tech start-ups, Seattle has matured into a sophisticated urban center rich with design, technology and innovation.
“Seattle is no stranger to design and design innovation and we’re excited to bring the 2016 SEGD Conference to this city that has had such a stake in shaping the definition of urban place,” says Clive Roux, CEO of SEGD.
“We always choose conference host cities with a strong legacy of communication design, art and placemaking in the built environment, and Seattle is a shining example,” he continues. “It’s here, at the SEGD Conference, where experiential graphic designers gather to inspire one another, share best practices, and envision the future together. We think Seattle will be an amazing inspiration for our community.”
A signature element of the SEGD Conference, local tours, will get attendees out of the conference room and into the city to focus on recent high-profile experiential design projects. The tours on June 9 will include a young designers’ studio tour, the Washington State Convention Center, South Lake Union, the Waterfront, Capitol Hill and Pioneer Square. A slate of Premium (additional-cost) tours will also be available.
The 2016 SEGD Conference: Experience Seattle features general sessions as well as workshops and breakouts.
Local firms including Microsoft, Boeing, NBBJ, the Miller Hull Partnership, Belle & Wissell, Blink, Electric Coffin and ForeSeer will share their city and give the SEGD community a glimpse of urban placemaking, Seattle style with general sessions such as:
· From Log-Town to Tech-Town with Leonard Garfield, Museum of History and Industry
· Epic Landscapes: Redefining the Waterfront with David Miller, Miller Hull
· Shaping Public Space with Art with Sam Stubblefield, NBBJ
· Crafting Retail Experiences with Patrick “Duffy” De Armas and Taylor Reed, Electric Coffin
· The Experiential Lab with James Tichenor and Joshua Walton, Microsoft
· Innovating for People: Making Experiences Human Again with Andrea Weatherhead, Weatherhead Experience Design; Kelly Franznick, Blink; and Luly Yang, Luly Yang Couture
· From Products to Experiences: A Legacy of Innovation with PJ Wilcynski, Boeing
SEGD’s Experiential Learning for Practice series features sessions designed to provide insights into practice building. These workshops include:
· Managing the Media-Centric Project with Gabe Kean, Belle & Wissell, Co.
· Redefining the User Experience with Brand and Wayfinding with Eric Levine, Gensler
· Negotiating Your Worth with Ted Leonhardt, Design Leadership Consultant and Strategist
The popular Design Improv session—a charrette designed to induce laughter and outside-the-box thinking and making—will be expanded into two sessions this year. In addition to the original format, Design Improv(e): Give Back will give attendees a chance to help design signage and wayfinding for local non-profit Historic Seattle. Design Improv(e) will be led by Noah Jeppson, Boeing.
Design Thinking Bootcamp (led by Nils Wiberg of the Icelandic interaction design firm Gagarin) is a new addition to the SEGD Conference. The premiere edition of the session will focus on design thinking for cities.
The conference will be preceded June 8 by the one-day SEGD Academic & Research Summit.
The SEGD Conference also provides numerous social and networking opportunities during the three-day event, including the official conference kick-off President’s Reception on Thursday, June 9, and a Seattle SEGD chapter bash on June 10. It’s a fun way to meet and connect with your colleagues and friends, old and new.
On Friday, June 10, SEGD’s industry partners—including fabricators, makers and material and service providers—will be showcased at the all-day NEXPO event. Handle new materials and technology and have all your fabrication questions answered by friendly staff. Wrap up the day with an exciting live auction.
The conference will conclude Saturday, June 11, with the SEGD Global Design Awards Celebration, announcing winners of SEGD’s annual competition recognizing excellence in experiential graphic design.
The annual SEGD Conference is THE gathering place for the experiential graphic design community—experiential and environmental graphic designers, architects, landscape architects, interaction designers, branding and strategy experts, technology integrators, fabricators, makers and clients involved in shaping place and experience (AKA your people).
Sounds like a really sweet deal, right? Be there June 9-11!