Experience Innovation with 2017 SEGD Xlab Tours

Studio innovation tours provide exclusive access to innovative spaces and a first-hand opportunity to learn from leaders in the industry.

At the 2017 SEGD Xlabevent, attendees can choose from six studio innovation tours and two experiential walking tours on Friday, November 3. (Note: Tour selection is available to conference participants for a $75 tour fee on a first-come/first-served basis.)

STUDIO INNOVATION TOURS

C&G Partners
Learn from C&G Partners what it means to “design for culture.” See how the firm produces award-winning, multi-specialty work spanning experiential graphics, identity, digital, exhibits, print, interactive and wayfinding—all from a single studio.

Gallagher & Associates
Gallagher & Associates is an internationally-recognized museum planning and design firm with offices in Washington D.C., New York, San Francisco and Singapore. Tour the New York office and see what’s on the horizon for the firm.

Intersection
Designing for connected spaces and services is an emerging practice. The tour at Intersection, which is connecting the digital and physical to improve daily life in cities, will give participants an inside view of the methods and tools the design team uses to create award-winning products and services for people and public spaces.

LAB at Rockwell Group (SOLD OUT!)
Get a behind-the-scenes look at how the multi-disciplinary team of creative technologists, strategists and architects create immersive experiences, like the Hudson Yards Experience Center, The Cosmopolitan, TED Theater, TAO Downtown, Cornell Tech and Luminaries at Brookfield Place. The team will show you some of their newest and most exciting projects to date, so come explore these new worlds and see how they design from concept to reality.

Potion
In this hands-on workshop, see how creative teams at Potion ideate on new projects. Learn about the firm’s Concept Toolkit and participate in some fun demos and prototypes—including some of the projects Potion's Director of Design, Matthew McNerney, will be presenting at the Xlab event.

Tessellate at New Inc.
Tessellate connects to audiences by integrating architecture, design, narrative and people to create valuable transformative experiences. Continue the discussion of disrupted storytelling and learn what the Tessallate team are doing at New Inc.

EXPERIENTIAL WALKING TOURS

Experiential Retail in Action with Douglas Hampton-Dowson, Reality Interactive
Explore locations in Manhattan that have successfully integrated digital installations into their environments to create inspiring retail experiences. Go behind-the-scenes to explore the frameworks used to create these innovative experiences and what has ensured their success in the field.

The History & Future of Electronic/Digital Messaging in Times Square with Irwin Sheftel, OOH Consultant; and Dennis Hickey, SNA
Take a trip down memory lane while strolling through one of the brightest and busiest environments the 21st century has to offer. Enjoy an historically contextual tour of Times Square and get an up-close view of how spectacular advertising and architectural integration has evolved at the crossroads of the world.


All studio innovation tours require full registration to the 2017 SEGD Xlab event. Space is limited; register nowto lock-in your choice tour.

It's Time to Register!

Click to read about the fantastic line up of speakers for this years Xlab

Upcoming SEGD Events

2017 Xlab Conference
2018 SEGD Branded Environments
2018 SEGD Management for Designers