Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience. The goal of experience design is to achieve outcomes that enhance engagement, satisfaction, and quality of life. This emerging discipline also focuses on creating culturally relevant solutions—those that respond to human challenges and needs.

Experience design enriches our quality of life by creating touchpoints that communicate, entertain, educate, inspire, move, or provoke users. Experience designers create touchpoints, or moments of engagement, between users and brands, companies, or places. These touchpoints are often designed to connect users with the ideas and emotions espoused by the brand or place.

Experience design is inherently cross-disciplinary, encompassing multiple manifestations across the physical and digital realms, from one-on-one communications that occur between employees and customers to website navigation, in-store environments and transactions, packaging, or numerous other touchpoints.

It is also inherently inclusive and universal, planned to support and be accessible to all users, including those who are aging, physically or mentally disabled, or otherwise impaired. It requires a strong foundation of user-based research to determine user needs, existing conditions, and ideal outcomes. It is achieved through a rigorous design process that considers all steps in the user journey and all possible interactions that can occur during the journey.

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