Experience Boston Design with 2017 SEGD Wayfinding Tours

SEGD event tours allow participants to explore the host city and some of its best examples of experiential graphic design. Tours at this year’s SEGD Wayfinding event will be no different.

Led by local experts, 2017 SEGD Wayfindingtours* will span a wide cross-section of settings, from an airport and a hospital to workspaces and urban wayfinding. ( But tours are selling out, so don’t wait to register!)

Here are the tour options Wayfinding participants can choose from:

Boston Wayfinding with DCL (SOLD OUT!): Experience historic Boston as we navigate our way from the landmark Fanueil Hall Marketplace, walking along the Freedom Trail into the heart of Downtown Boston with Mike McCarthy (DCL, SEGD Board of Directors) and Nafie Nafie (DCL). You’ll get insider information about the Boston Improvement District's urban wayfinding program, from inception to implementation. The tour will continue through Downtown Crossing and the Financial District, ending in Boston's thriving waterfront. Participants will get to see much of Boston's rich history and plentiful public art.

Brigham and Women’s Hospital with Cloud Gehshan (SOLD OUT!): Tour Brigham and Women’s Hospital’s ever-expanding campus from the patient’s and visitor’s perspective. Participants will experience BWH's current wayfinding reboot—including all new exterior and interior signage, as well as an in-progress mobile app.

Design Innovation and Making with Sasaki (SOLD OUT!): Get an inside look at how the interdisciplinary team at Sasaki pushes the boundaries of design thinking and iteration. The team will show how they are using fabrication tools in concert with digital design technologies to push ideas from renderings to reality.

BOS/Logan Airport Experiences with Massport and Art of Context (SOLD OUT!): The Boston Logan International Airport has as many twists and turns as Boston itself! See how they manage the flow with both static and digital wayfinding solutions. Experience the various installations of the award-winning Digital Passenger Information Program (DPDIP), a national leader in airport digital signage.

Amazon HQ Boston with IA Interior Architects (SOLD OUT!): Tour the Boston headquarters of the one of the world's largest online retailers.

*Note: Tours are available to event registrants for an additional $100 fee and include a choice of one morning tour and one afternoon tour. Space is limited and on a first-come/first-served basis, so registerto attend 2017 SEGD Wayfinding and reserve your spot today!

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