The Evolution of Business of Design

For years, the Principals and Partners track and Practice & Purpose Leadership Summit at the SEGD Conferencebrought together firm leaders for conversations on the business of design.

In response to the popularity of the sessions and requests from attendees, SEGD launched the Business of Design Summitin Denver in 2015. The summit provided an opportunity for principals, partners and other leaders in the experiential graphic design community to come together to identify the current challenges facing their businesses.

But as the business challenges in experiential graphic design has changed over the past two years, so has the SEGD Business of Design event. This year’s program will focus on the future, bringing in experts from both outside of and within the design community to prepare attendees for changes in the business landscape and position their firms for future success.

Join colleagues in Portland for SEGD Business of Design,April 27–28, and learn:

  • How to become a competitive leader in the industry
  • How to create a well-positioned, purpose-driven vision
  • How to retain, mentor and guide your talent
  • How to build partnerships
  • How to harness the power of millennials


Business leaders from GlaxoSmithKline, SecondStory,Reality Interactive,and IBM Design will lead sessions on strategy, culture, management and innovation.

Ensure your firm’s stability and prepare the next generation of leadership. Don't wait! Register now.

Upcoming SEGD Events

2017 SEGD Business of Design
2017 SEGD Academic Summit
2017 SEGD Conference