Exhibition & Experience Design Workshop

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Day 1
Thursday, August 21

Morning and Afternoon
9:00am - 4:30pm

+ Tour confirmations will be sent in advance to workshop attendees
+ Lunch and transportation to and from venues is on your own

5:00 - 6:30pm
Gensler | 2020 K St NW, Suite 200 Washington, DC 20006

-- Dinner on your own --

Day 2
Friday, August 22

8:00 - 9:00am
District Architecture Center
421 7th Street NW, Washington, DC 20004

9:00 - 9:10am
From Modern Art To Walmart: The Future of Experience Design and Convergent Culture
Speaker: Justin Molloy, SEGD

9:10 – 9:40am
Session 1: The State of Experience Design: Spaces, Places, People
Speaker: Jonathan Alger, C&G Partners

9:40am – 10:10 am
Session 2: Public Culture: Telling Stories, Sharing Meaning
Speaker: Richard Poulin, Poulin + Morris

10:10 - 10:30am
Networking and Meet the Speakers

10:30am – 12:00 pm
Session 3: Towards a New Museum Experience: Storytelling and Interactivity: Lowtech to Hightech

Digital-Physical Experiences: Play and Learning in an EGD/XGD World
Speaker: Wayne LaBar, ALCHEMY studio

Storytelling Technology: Connecting Visitors to Content
Speaker: Brad Larson, Brad Larson Media

Immersive Interfaces: Curating, Managing, and Integrating Interactive Media
Josh Goldblum, Bluecadet

The Collaborative Process: Lessons in Innovation
Speakers: Gretchen Coss, Gallagher & Associates; Tateo Nakajima, Arup

Q&A with panelists

Lunch on your own --


1:00 - 1:10pm
Speaker: Justin Molloy, SEGD

1:10 - 1:50pm
Session 4: Solving the Designer’s Dilemma: From Data to Meaning
Speakers: Andrew Swedenborg, King Retail Solutions; Kate Kirkpatrick, Gensler DC

1:50 - 2:20pm
Session 5: Scaling Typography: From Interface to Screen—Fonts, Brand, and the User Experience
Speaker: Allan Haley, Monotype

Session 6: The Future of XGD: Museums and Exhibitions
Chaos at the Museum: A Followup from the London Symposium and Moderated Dialogue on Future of Practice
Speakers: Tim McNeil, UC Davis; Clare Brown, Corcoran College of Art + Design

Afternoon Coffee

3:45 - 4:30pm
Session 7: Managing Expectations while Fostering Innovation  
A moderated panel dialogue focused on the realities of budget, maintenance, and the global desire for integrating advanced media
Moderator: Justin Molloy, SEGD
Panelists: Elizabeth Musteen, Smithsonian Institution; Gretchen Coss, Gallagher & Associates; Jonathan Alger, C&G Partners

Conclusion and thank you!


View the Detailed Agenda with talk titles, speakers, and firms.

Download a Poster to hang around the studio or your school.

St. Gregory Hotel & Suites
We have reserved a block of rooms at a rate of $159 plus tax, US dollars. This rate is in effect through July 21, 2014; after that date, unsold rooms will be released. Make your hotel reservation using the code “SEGD Exhibition Workshop” by calling 202-530-3600.

Interested in sponsorship?
View the Sponsor Packet and contact Sara Naegelin, Director of Sponsorship, at [email protected]; 202-489-8977. Or Kathleen Turner, Director of New Business, at [email protected]; 202-638-5555.


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