eg conversations | tech webinar: Beyond Screens: Immersive Experiences

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2:00-2:05 Introduction

2:05-2:20 Part 1
Collaboration: The Integrated Design Process
A Primer for Designers to Guide their Clients
Paul Flanigan, Executive Director, Digital Screenmedia Association

• Learn why it’s not just about the technology but more importantly the message and objectives
• Understand what types of technologies are most appropriate for a project and context
• Learn when critical decisions need to be made with your client
• Better position yourself for effective collaboration with vendors and suppliers

2:20-3:10 Part 2
Innovation: Beyond Screens
Pushing the Boundaries of Experiential Media
Steve Culver, GKD Media Mesh
Sam Stubblefield, NBBJ Studio 07
David Mayman, Gensler SF

• Gain the insights of what is possible across the full spectrum of digital media
• Learn about the role of immersive and ambient media and the environments and contexts to use it
• Understand why a screen isn’t always the most effective tool to achieve an outcome
• Be able to help your clients understand the how and why when using ambient technologies
• Understand the role that code can play in shaping digital-physical experiences
• Learn why prototyping is critical for testing applications at scale before deploying

3:10-3:20 Q&A: Panelists and Attendees

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