Airport & Transportation Workshop

2014 Airports Title
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Register now online or call 202-638-5555

The SEGD Airport & Transportation Workshop is a two-day event jointly organized by SEGD and ASMN.

This event focuses on the complexities of airport design programs from signage and wayfinding planning and management to customer experience and integrated technology. The workshop will include a tour of DFW’s facilities and sessions covering topics related to airport planning, information and experience design, and management and operations.


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Day 1
Thursday, September 25

Content Areas: DFW Context | Holistic Experience Planning | Roadways | Tour
Thursday sessions will focus on planning, signing, technology, and passenger experience projects

8:30 – 9:00am
Registration & Networking

9:00 - 9:10am
Speaker: Justin Molloy, SEGD

9:10 - 9:50am
Striving to Achieve a Balance
This introduction to DFW International Airport will get attendees grounded in the big picture context of the airport’s development, history, the state of current airport master plan and signage projects, and how DFW is connected to the Dallas/Ft. Worth Metroplex.             
Speakers: Richard Gurley, DFW; Andy Bell, DFW

9:50 – 10:30am
Holistic Experience Planning at DFW—Designing for the Traveler at Multiple Scales
Navigating and developing a holistic communication and experience platform that encompasses many scenarios while maintaining a consistent look and feel within airport environments requires a vision and understanding of how complex systems will work together and how users will engage these various channels and touchpoints. This session will look at a series of case studies at DFW where design innovation was applied to various scales of the traveler’s experience from architecturally integrated signage, branded security checkpoints, and interactive customer information points.
Featuring speakers from DFW: Bob Blankenship, AVP Planning; Kelley Tuggle, Business Solutions Manager

10:30 – 11:00am
Morning Break | Coffee

11:00am - 12:00pm
Digital Integration: Managing Technology for an Improved PX
Having the capability to provide real time information and services to users continues to be a priority for transportation facility owners. Learn about the successes and challenges from a recent pilot study at San Francisco International Airport from the owner, designer, and technology integration team.
Speakers: Vicki Sundstrom, SFO; Don Sellars, Ilium Associates

12:00 - 1:00pm
Networking Lunch

1:00 – 1:10pm
SEGD Next + 2015 Previews
Speaker: Justin Molloy, SEGD

1:10 – 2:00pm
Roadway Signage: Plan, Design > Engineer, Build
From working with DOT Guidelines to integrating airport branding and technology. In this session you will learn from the experts what it takes to successfully implement effective roadway signage programs while aligning to codes, stakeholder expectations, and master planning programs.
Speakers: Marshall Elizer, Gresham Smith & Partners; Christopher Poe, Texas A&M Transportation Institute

2:00 - 2:30pm
Tour Overview: Recent Signage Projects at DFW by Jacobs and Apple Designs
Speakers: Rick Lawson, Jacobs; Dan King, Jacobs; Joseph Erhart, Apple Designs

2:30 - 6:00pm
DFW: Airport Tour – led by Richard Gurley and DFW Hosts
The most-anticipated segment of this annual SEGD/ASMN workshop is the host airport tour. Bring your walking shoes, cameras, and join us for a comprehensive afternoon tour of the DFW Airport. Our tour will feature the full airport experience including the airport roadway system, signage, inter-terminal transportation system, and passenger experience from landside to airside. You’ll have a chance to see the latest signage and wayfinding, fabrication, and digital installations integrated into the holistic traveler experience with insights from those who planned, designed, and built it!


Dinner on your own

Day 2

Content Area: The Integrated Experience--New Terminals and Airports
Friday sessions will focus on new airport projects both from a regional and international perspective and how they reflect brand, information technology, and architectural integration.

8:30 - 9:30am
ASMN Members Meeting

9:30am - 12:00pm
From Global Hubs to Regional Charm: Recent Projects
featuring Houston (IAH/HOU), Jackson Hole (JAC), New York (JFK), San Francisco (SFO), Calgary (YYC), and Doha (DOH)

9:30 - 10:00am
Mitchell Mauk, Mauk Design (San Francisco)
Signature Integration at Doha

10:00 - 10:30am
Amy Siegel, Gensler (Denver)
Branded Regionalism at Jackson Hole

Gordon McTaggart, Entro (Toronto)
Creating a Northern Gateway in Calgary

Joe Labozan, Labozan Associates (Boulder)
Clarifying and Codifying: Upgrades at Houston Airports (Intercontinental and Hobby)

Earlyne Alexander, PANYNJ (New York)
Transformations in NYC


12:00 - 12:15pm
Closing Comments

--Lunch on your own--

Afternoon (optional)
The Ft. Worth Experience
If you choose to stay over Friday night, go local and get a taste of what the real Ft. Worth has to offer. From art museums such as the Kimball and the Ft. Worth Modern to the Stockyards and genuine honky-tonk country and western attractions—join our airport hosts for the real Texas experience! Transportation to and from Ft. Worth activities is on your own.

Download the Final Agenda.

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Hyatt Regency DFW
We have reserved a block of rooms at a rate of $139 plus tax, US dollars. This rate is in effect through September 10, 2014; after that date, unsold rooms will be released. Make your hotel reservation using the code “SEGD” by calling 888-421-1442 or go to the Hyatt Regency DFW website to book online.

Event developed In Partnership with ASMN and DFW International Airport

Interested in sponsorship?
Contact Sara Naegelin, Director of Sponsorship, at [email protected]; 202-489-8977. Or Kathleen Turner, Director of New Business, at [email protected]; 202-638-5555.

SEGD thanks our sponsors for their support of the Education programs!

2014 Airports Poster
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Thursday, September 25, 2014 - 9:00am