2015 Be Workshop

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SEGD’s Be | Branded Environments Workshop returns on Thursday, August 20 at Woodbury University in Burbank, CA (Los Angeles).

Be is SEGD’s premier event focusing on the nexus and state of brand, identity, and place showcasing the power of branded environments and experiences and how they are activating and transforming the places we live, play, work, and rest in! This year be will feature a diverse matrix of globally connected speakers working across all industries who will share their experiences, insights, case studies, and lessons learned on how they leveraged the power of brand for their clients, users, and the spaces they intersect with. Attendees of SEGD Be will be a part of a day long journey that slices though the various market segments of brand through a series of curated talks, moderated discussions, focused trend roundtables, and networking with peers and the movers advancing brand and identity in the built environment.

Speakers from RTKL, Gensler, Populous, Thinkwell, Prophet, Holmes Wood, Graham Hanson Design, and many others will be joining us as part of the day. Whether you are local to California or a plane ride from LAX, you can’t miss out on this event!

The SEGD Los Angeles Chapter will be hosting a mixer Thursday evening that all attendees are invited to join. Additionally SEGD will be offering a premiumBe DTLA tour on Friday, August 21. Be DTLA will take attendees on a curated tour of Downtown Los Angeles newest and most noteworthy placemaking and branded experiences. We will have an opportunity to also tour some of the local offices of our speakers and hear about how the experience of Downtown LA is transforming, and how brand, placemaking, and identity are all a vital part of that!

Add on the Be DTLA tour to your Be registration for only $50.00. Call SEGD to register today or email [email protected]


SEGD Be DTLA Tour: Brand, Identity, and Place
Friday, August 21 9:00am-3pm

Transportation to tour on your own
We recommend parking at Pershing Square and take Red/Purple Metro or Uber/Lyft to Union Station


  • Union Station with Selbert Perkins
  • Grand Park with WeidnerCA
  • Downtown LA Starchitecture from the 90s through today
  • Callison RTKL Tour
  • Grand Central Market
  • Gensler Tour
  • Midcentury DTLA landmarks
  • Old Downtown and Ace Hotel
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