Event Recap | SEGD Boston XGD Studio Crawl

Boston’s SEGD chapter met for a walking tour through members' studios and work along the Rose Kennedy Greenway. The tour began at ArrowStreets office at 10 PO Square.  Lauren Haggerty of ArrowStreet highlighted a few Experiential Design projects including The Boston Public Library and a custom seaglass Codfish mural at 225 State Street and the use of VR to explore and present experiential spaces to clients.

xcd studio crawl

The group then headed down Milk and Oliver Streets over to 200 High Street to visit the space at SGA.  There, Matt Maggiacomo from SGA gave a tour of their offices which included a look at their Learn Up Space for discussion and education of new trends and concepts from vendors, the collaborative work spaces which are set up by teams and their extensive library space of samples, mock ups and materials. Matt then presented project overview of Duck Creek and Living Proof. Matt discussed the visioning summary which is used to establish a baseline concept and touch point for the project and how it expanded into and through the design process. Matt also talked about how the partnership with DCL as the fabricator on Duck Creek was key in helping to achieve the desired result and bringing the concept to life.

xcd studio crawl

xcd studio crawl

Next the group headed across Purchase Street onto the Ross Kennedy Greenway. There Andrew Barresi of Roll Barresi Associates discussed the Wayfinding program his firm designed for this greenspace. Key elements discussed were the variety of design that each park had and how the wayfinding needed to work within each space. Bringing a positive impact to the space and also disappearing within the Greenway were other key design elements that went into the finished program.  The signs were needed to be permanent, but have some ability to be updated and relocated if needed which was achieved with DCL as the fabricator partner in the engineering of the final design.

xcd studio crawl

xgd studio crawl

Russell Brown of DCL then picked up where Andrew Left off and expanded on the Greenway Wayfinding program from the fabricators perspective. Russ went over the process of bringing the design to life and breaking down the elements of construction “base up and inside out”. Other factors in the finished product included things such as the environment and functional use of the sign.

xgd studio crawl

Lively conversation and networking continued at the Granary Tavern.

 

-Contributed by Bill Galligan, Poblocki Sign Company

 

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