When I attended the 2017 Digital Signage Expo in Las Vegas, Eric Heiman of Volume Inc. was speaking at the SEGD Branded Environments event. I sat front-row in a room filled with over 150 environmental graphic designers and those that help us do what we do, and I heard the term “blanding” for the first time.
Eric Heiman is a Partner and Creative Director, Volume Inc., an award-winning creative agency located in San Fracisco that offers a range of services with a concentration in visual identity, exhibition design, and publication design.
Starting in the hunter-filled woods of rural Pennsylvania, Eric Heiman journeyed through architecture school, late night DJ sessions, record store employment, and yoga classes in the Maui upcountry before ending up in design. Eric started his career at Zimmermann Crowe Design toiling on projects for Levi Strauss & Co., Discovery Channel, and the San Francisco Film Society. He then worked for the Bay Area studios Elixir Design, Eurythmy Studios, and Man Bites Dog before founding Volume with Adam Brodsley in 2002.
Eric Heiman’s writing has been published in Eye, Emigre and the AIGA’s online journal, Voice; and he is a contributing writer for the SFMOMA’s culture blog, Open Space. Eric has given many lectures on design and has taught at the California College of the Arts (CCA) since 1999, where he was awarded the college-wide Excellence in Teaching Award in 2003.
Eric Heiman holds a BFA in Design from CCA and a Bachelor of Architecture from Carnegie Mellon University.