Envision (Toronto) created the new state-of-the-art digital donor recognition system for Toronto's Mount Sinai Hospital.
The new installation, unique to Canada in its size and complexity, recognizes hospital supporters from the past 94 years. Standing 50 ft. long and 12 ft. high, the digital canvas spans 21,000 pixels wide.
As part of the "Renew Sinai" redevelopment project, Envision worked closely with the Sinai Health Foundation to design, build and install a digital donor recognition system that pays homage to the thousands of donors whose generosity has supported the hospital from its humble beginnings to today.
“We are privileged to be working with Sinai Health Foundation on such a significant design project and proud of the work we've accomplished,” says Mark Wilson, Envision executive vice president. “The foundation wanted to create something architecturally and technologically outstanding to express their gratitude to their many donors. The wall acts as the central art piece within the revitalization of the whole main floor lobby. The end result is a combination of artistry and technology on a whole new level. In our many years of donor recognition work, this is the largest and most complex project Envision has ever completed, both in terms of its scale and technical sophistication.”
With more than 10,000 people circulating through the main lobby corridor at Mount Sinai Hospital every day, it was crucial for the final creation to include movement of content that was soft, flowing and conveyed a sense of tranquility within the space.
“We involved many stakeholders in the design process, including architect and interior design experts as well as some of Sinai Health Foundation’s top donors, to ensure the end result was the best fit for the space,” continues Wilson. “Our overall goal was to create a relaxing and soothing environment for anyone visiting the hospital. At the same time, the final piece needed to make a strong modern statement. Our starting point was to establish a philosophical design principle built from a harmonious relationship between components of shape and functionality, producing the desired emotional state we were striving for.”
“This wall surpasses our expectations and makes such a significant contribution to the hospital’s landscape,” says Tony di Cosmo, vice-president, donor relations for Sinai Health Foundation. “When we embarked on this project with Envision, our main goal was to recognize the incredible generosity of our donors. What we didn’t expect was the dynamic work of ‘living’ art we would have in the end. The wall blends donor names with moving images, messages and stories. It is an ever-changing piece that has brought an entirely new level of art form to this hospital."
The video wall creates an immersive ultra high-definition experience using 33 NEC X series commercial displays, with 65-in., 4K screens on each end for messaging and promoting upcoming events. It represents the largest single machine installation of Touch Designer software in North America based on a pixel count level (content is generated in real time at 23,040 x 3,240), powering the 33-screen main video wall. A state-of-the-art content management system and next-generation hardware enables Sinai Health Foundation members to create customized content and upload to the system in real time. The main fixture construction of white Corian and glass, together with LED accent lights and stainless steel trims, allow the installation to blend seamlessly into the hospital's newly renovated architectural environment. It is located in the hospital's main floor lobby from the University Avenue entrance.
Photo: Sergio Sabag