Environments and Experience Design for Retail and Campuses

Workshop Presented March 2, 2007

Branded environments and experience design methodologies are infiltrating our design culture. This workshop is for environmental graphic designers, interiors designers, architects, and business strategists with a strong interest in discussing strategy and its effect on design practice. Starting with an in-depth analysis of brand environment strategy for retail and institutions, the workshop will delve into experience design strategy and its effect on architectural and environmental graphic design programs.


Introduction (Audio Only)

Branding and Identity Strategy for Environments and Institutions
Speaker: Melissa Day, Kolar Design

Developing a Branded Environment Identity: Caterpillar Visitor Center (CVC)
Speaker: Joe Maude, The Maude Group

Developing a Branded Environment Identity: IKEA North American Headquarters
Speaker: Bill Krebs, Cathers & Associates

Experience Design in Environmental Graphic Design, Transportation, Universities, and Institutions
Speaker: Mark Shinn, Genslerf

Digital Environments and Experience Design
The Architectural Interactive Environment
Speaker: Bill Phillips, East Coast (Audio Only)

The Interactive Brand Environment
Speaker: Rebecca Walt, Reflect Systems

Reconciling Architecture, Exhibition and Experience
Speaker: Ammar Eloueini, digit-all

Brand, Experience, and Community
Speakers: Samar Hachaime, Perkins + Will; Craig Berger, SEGD

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