What you will Learn:
Learn how brand and experience design methodologies are being applied in our design culture and broadening the scope of Environmental Graphic Design. This workshop is for environmental graphic designers, interiors designers, architects, and business strategists with a strong interest in discussing strategy and its effect on design practice. Starting with an in-depth analysis of brand environment strategy for retail and institutions, the workshop will delve into experience design strategy and its effect on architectural and environmental graphic design programs.

Topics:

• Introduction (Audio Only)
• Branding and Identity Strategy for Environments and Institutions | Melissa Day, Kolar Design
• Developing a Branded Environment Identity: Caterpillar Visitor Center (CVC) | Joe Maude, The Maude Group
• Developing a Branded Environment Identity: IKEA North American Headquarters | Bill Krebs, Cathers & Associates
• Experience Design in Environmental Graphic Design, Transportation, Universities, and Institutions | Mark Shinn, Genslerf
• Digital Environments and Experience Design
• The Architectural Interactive Environment | Bill Phillips, East Coast (Audio Only)
• The Interactive Brand Environment | Rebecca Walt, Reflect Systems
• Reconciling Architecture, Exhibition and Experience | Ammar Eloueini, digit-all
• Brand, Experience, and Community | Samar Hachaime, Perkins + Will; Craig Berger, SEGD

Course Materials:
9 PDF presentation Files and 15 audio files

Duration:
Approximately 5 hours and 30 minutes of audio presentations

Speakers:
Melissa Day, Kolar Design
Joe Maude, The Maude Group
Bill Krebs, Cathers & Associates
Mark Shinn, Gensler
Bill Phillips, East Coast
Rebecca Walt, Reflect Systems
Ammar Eloueini, digit-all
Samar Hachaime, Perkins + Will
Craig Berger, SEGD