Workplace Feature Articles

Extra Special Sauce—McDonald's Corporation Headquarters Reimagined
Extra Special Sauce—McDonald's HQ Reimagined
07/22/2019

Read Time: 7.5 minutes

When McDonald's Corporation chose a new location for their headquarters in Chicago's West Loop, they assembled a team that included IA Interior Architects, Studio O+A and Leviathan to create a physical space and digital interactives that send a powerful message about the company's future direction.

2019 SEGD Fellow Paula Scher—Exactly as Rendered
2019 SEGD Fellow Paula Scher—Exactly as Rendered
06/21/2019

Read Time: 17 minutes

Paula Scher needs no introduction—she’s a megawatt luminary in graphic design, an accomplished artist, a longtime Pentagram partner and the creative source of many beloved and inspiring environments.

The Best Content of 2018
The Best Content of 2018
12/04/2018

Read Time: 2.5 minutes

Well that went by fast!

And, it's has once again been a record-breaking year for SEGD, as the association has grown to over 2,300 members and SEGD.org page views have swelled to over three million.

Delmore "Buddy" Daye Learning Institute
Delmore "Buddy" Daye Learning Institute
10/30/2018

Read Time: 5.5 minutes

Workplace Wayfinding that Wows
Workplace Wayfinding that Wows—5 Years, 10 Companies
10/23/2018

Read Time: 3 minutes

Scroll through the slideshow above to see workplace wayfinding that wows spanning 2013 to 2018.

Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork
05/04/2018

Collaboration was the name of the game at the new Nike NYHQ, where Nike creative directors teamed up with STUDIOS Architecture, WSDIA and a group of artists and artisans to create a slam-dunk w

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fd2s Designs Integrated Flexible Wayfinding for MHealth Facility
03/27/2018

The University of Minnesota Health’s new MHealth facility in Minneapolis was purpose-built for facility flexibility and patient convenience, which presented graphic design firm fd2s with a unique wayfinding challenge.

Contours—CRĒO and Acrylicize's Collaborative Journey
Contours—CRĒO and Acrylicize's Collaborative Journey
02/16/2018

When Tableau Software (Seattle) was seeking a way to tell its brand story in its global headquarters, team members from Acrylicize and CRĒO Industrial Arts found themselves embarking on a collaborative journey.

5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
02/06/2018

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.

Gensler New York’s Big Broadway Secret
Gensler New York’s Big Broadway Debut
09/08/2017

After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).

Dairy Farmers of America Headquarters
Cream of the Crop—Dairy Farmers of America World Headquarters
08/14/2017

Dimensional Innovations recently completed work on an impressive brand experience for the Dairy Farmers of America’s new world headquarters building in Kansas City, Kansas, designed by HOK.

150 Media Stream Collaboration
150 North Riverside Media Stream
06/29/2017

Riverside Investment & Development enlisted the help of McCann Systems, Digital Kitchen and Leviathan to bring a vibrant, generative video art installation, "150 Media Stream," to life in Chicago.

IA Interior Architects' Game Changer—LinkedIn San Francisco
IA Interior Architects' Game Changer—LinkedIn San Francisco
05/30/2017

IA Interior Architects brought fun (and games!) to LinkedIn’s new 440,000-square-foot San Francisco office, designing placemaking installations that bring employees together to work, collaborate and play.

Opening eBay’s Main Street Front Door
Opening eBay’s Main Street Front Door
05/16/2017

With an impending 20-year anniversary, a corporate uncoupling from PayPal, a new CEO and evolving brand guidelines, online retail and resale giant eBay sought the help of ESI Design to help provide a fresh, technology-driven “front door.”

Photo of Industry City by Airspace
Airspace Breathes New Life into Industry City
03/14/2017

Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.

Best Content of 2016 Graphic
SEGD's Best Content of 2016
12/07/2016

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months.

Photo of Deloitte Project by Entro
Confident, Clear and Human—At Deloitte Toronto
10/24/2016

Experiential graphic designers from Entro (Toronto), architects from Kearns Mancini Architects and interior designers within Deloitte worked closely together to support Deloitte's corporate commitment of a collaborative and flexible workspace.

Wayfinding at Deloitte Montreal
Agile Wayfinding for Deloitte Montreal
05/03/2016

The new La Tour Deloitte is the first privately owned office tower built in Montréal in 20 years. Deloitte’s Montreal staff occupies 153,000 sq. ft. of the 26-story tower, spanning seven floors in a completely agile work environment that required a new approach to wayfinding.

SEGD Wayfinding Event, April 14-15, 2016
Your Map to SEGD’s 2016 Wayfinding Event [April 14-15 in Miami]
03/30/2016

Where can you discover the latest apps and digital signage technologies being used in airports? And learn how human factors research should be informing your next healthcare project? And see the latest in wayfinding/branded environments hybrids in workplaces? You’ll want to find your way to Miami April 14-15 for SEGD’s 2016 Wayfinding Event! Here’s your map.

SEGD Wayfinding Event, April 14-15, 2016
SEGD Wayfinding Event: Take Home the Three V’s
03/16/2016

Wayfinding for transportation environments calls on all the fundamentals of the discipline, with a very crucial addition: the element of time. To create a truly comprehensive, highly functioning wayfinding system, Jim Harding, Gresham Smith and Partners, says you need to consider the three ways airport users will receive the information. He’ll focus on the Three V’s of Communication for Transportation Environments at SEGD’s 2016 Wayfinding Event April 14-15in Miami. You’ll want to be there!

Box headquarters, Wayfinding by Sky Design
Wayfinding and Culture Inside the Box
03/16/2016

Work is serious business, but that doesn’t mean it can’t be fun, too.
When cloud storage and content management company Box moved to new headquarters, they asked Sky Design to develop an interior wayfinding system for the 170,000-sq.-ft. space. Sky Design delivered more than an intuitive navigation system. They also integrated a bold graphic language that translates Box’s fun, collaborative and innovative brand spirit into the physical environment.

SEGD Wayfinding Event, April 14-15, 2016
10 Reasons to Find Your Way to SEGD’s 2016 Wayfinding Event
03/09/2016

At SEGD’s 2016 Wayfinding Event—April 14-15 in Miami—we’ve got Wayfinding covered. From digital technology advances to human factors research, you’ll leave knowing the latest innovations in the field and on the horizon! Here are just 10 of the many reasons why you’ll want to find yourself there:

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train
Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]
03/02/2016

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

Google Tech Corners Campus, EGD by Media Objectives/Valerio Dewalt Train
Growing Up Google -- How Wayfinding and Placemaking Help Evolve the Google Brand
03/02/2016

When Google opened its new Tech Corners Campus in Sunnyvale, California, they were committed to creating work and social spaces that support employee health, enhance the workplace experience and improve overall sustainability. Valerio Dewalt Train Associates and Media Objectives established a set of guiding design principles aimed at creating a place that inspires growth, surprises and delights, is economical and scalable--and memorable.

Chris Calori and David Vanden-Eynden keynote the SEGD Wayfinding Event Apri 14-15
SEGD Wayfinding 2016 -- Where Do We Go From Here?
02/24/2016

Technology is rapidly changing the delivery systems we use to navigate the built world, but the fundamentals of wayfinding have barely changed since Kevin Lynch coined the term more than 50 years ago. Chris Calori and David Vanden-Eynden (Calori & Vanden-Eynden / Design Consultants, New York) have developed hundreds of wayfinding systems and literally wrote the book on Signage and Wayfinding Design. Keynoting SEGD’s Wayfinding event April 14-15 in Miami, they'll take a critical look at the complex present and warp-speed future of wayfinding.

SEGD Wayfinding Event, April 14-15, 2016
Find Your Way to Miami for SEGD Wayfinding 2016 [April 14-15]
02/17/2016

Wayfinding projects for transportation, workplace, education and healthcare environments share some core similarities but also offer widely divergent challenges.

IA Interior Architects' Chicago office
Inside IA Interior Architects
02/15/2016

IA Interior Architects designs environments for a diverse range of client types around the world. When it came time to express its own brand in its Chicago offices, the design team was determined to not only show off for potential clients, but also celebrate its local style and the personalities of its staffers.

CallisonRTKL Dallas office
A Day at CallisonRTKL Dallas: Tools of the Trade
12/16/2015

Located in the heart of the city, CallisonRTKL (formerly RTKL) Dallas was in need of an upgrade to match the rapid revitalization efforts of Downtown and the Arts District. A phased renovation focused on letting in natural light and views, and a “tools of the trade” theme added extra graphic interest.

SEGD's Best of the Best Content in 2015
Best of the Best SEGD Content in 2015
12/08/2015

So much great content, so little time! At SEGD, we’ve created more than 500 new articles in 2015 alone. To save you some time, we compiled a greatest-hits list of the top 20 articles, presentations and videos from SEGD events, the website and eg magazine. Enjoy the SEGD year in review!

MIcrosoft digital installation
Microsoft Kinects with Nature
07/07/2015

Like the tech campuses we've all read about, Microsoft’s headquarters in Redmond, Wash., has all the perks: ping-pong tables and pinball machines, beach volleyball courts and soccer fields, and of course free snacks. But like the rest of us, Microsoft employees still go to work inside generic-looking corporate buildings and stay inside for long hours at a time. Gensler and Digital Kitchen set out to change that in two Microsoft buildings, where new digital portals connect employees with the world outside.

Make, San Diego
Surf's Up at Make
07/01/2015

The co-working wave has hit San Diego, and it’s happening in typical surfer style. Make is a new 175,000-sq.-ft. workspace in a converted floral trade warehouse, just a short walk or bike ride to the beach. Rapt Studio worked with real estate developer Cruzan to envision a branded space where people will design and make things—and take their breaks on the waves.

Comcast Center Digital Experience
12/09/2013

Where [Digital] Worlds Collide

WGBH Headquarters
12/08/2013

From the Outside In

A refined EGD program communicates WGBH’s mission as an “idea factory.”

Procter & Gamble Branded Workplaces
12/08/2013

Building P&G’s In-House Brand

At the world’s largest consumer products company, EGD is helping drive the evolution of a corporate brand.

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