Wayfinding Feature Articles

A Read for Speed—Oran Park Library (image: front of library building)
A Read for Speed—Oran Park Library
04/16/2019

Read Time: 5.5 minutes

Compliant and Consistent—BIA.studios Creates Tools for MTA (image: people at train station)
Compliant and Consistent—BIA.studio Creates Tools for MBTA
03/18/2019

Read Time: 7 minutes

From an existing signage audit to developing manuals, guidelines and custom software, BIA.studio (Boston) designed a completely new wayfinding program for the Massachusetts Bay Transportation Authority’s vast system.

 20 Questions with Lance Wyman, "Navigating Life" (image: portrait of Lance Wyman)
20 Questions with Lance Wyman, "Navigating Life"
03/08/2019

Read Time: 14 minutes

SEGD asks 20 questions of Lance Wyman, FSEGD, an experiential graphic design legend—a literal icon of icons—who is currently working on a massive transit system for Mexico City, where he did some of his most beloved work in the late 1960s.

Global Design Awards' Best in Show winners over the past five years.
Here's Your Design Awards Inspiration — Straight From the Archives
02/26/2019

Read Time: 1.5 minutes
What does a futurist digital archive, a light frieze on a brick building, an information exhibition, a wayfinding installation with inflatables, and a massive digital display doubling as an airport terminal have in common? All were awe-inspiring, game-changing projects recognized as the best of the best in the SEGD Global Design Awards.

Clean, Classic, Compelling—Wayfinding New York's Roosevelt Island
Clean, Classic, Compelling—Wayfinding New York's Roosevelt Island
01/29/2019

Read Time: 7.5 minutes

Entro | CVEDesign (New York) joined forces with The Hudson Companies, Inc., the Roosevelt Island Operating Corporation and the local community to provide an enduring wayfinding and placemaking solution for the area’s growing population.

The Best Content of 2018
The Best Content of 2018
12/04/2018

Read Time: 2.5 minutes

Well that went by fast!

And, it's has once again been a record-breaking year for SEGD, as the association has grown to over 2,300 members and SEGD.org page views have swelled to over three million.

Delmore "Buddy" Daye Learning Institute
Delmore "Buddy" Daye Learning Institute
10/30/2018

Read Time: 5.5 minutes

Workplace Wayfinding that Wows
Workplace Wayfinding that Wows—5 Years, 10 Companies
10/23/2018

Read Time: 3 minutes

Scroll through the slideshow above to see workplace wayfinding that wows spanning 2013 to 2018.

Old School, New Traditions at the Collegiate School
Old School, New Traditions at the Collegiate School
10/05/2018

Read Time: 5 minutes

This Way, UPV! CVE Design in the Upper Perkiomen Valley
This Way, UPV! CVE Design in the Upper Perkiomen Valley
08/08/2018

Read Time: 6 minutes

Stacks and Bike Racks—Austin Central Library Wayfinding
Stacks and Bike Racks—Austin Central Library Wayfinding
07/20/2018

Austin, Texas invested over $125 million and eight years into a new central library, enlisting the help of experiential graphic design firm fd2s, Lake Flato Architects and Shepley Bulfinch Architects to bring the exceptional building to life.

2018 Wayfinding & Placemaking Sneak Peek
2018 Wayfinding & Placemaking Sneak Peek
06/27/2018

Wayfinding and placemaking design continue to be the heart of experiential graphic design practice worldwide (which is why the

10 Reasons to Find Your Place at the Wayfinding & Placemaking Event in LA, 07/19–20
10 Reasons to Find Your Place at the Wayfinding & Placemaking Event in LA, 07/19–20
06/19/2018

At SEGD’s 2018 Wayfinding & Placemaking Event—July 19–20 in Los Angeles—attendees will soak up wayfinding and placemaking best practices along with some local design culture. Here are just 10 of the many reasons why you’ll want to find yourself there.

2018 SEGD Fellow Jane Davis Doggett—Talent, Education, Application
2018 SEGD Fellow Jane Davis Doggett—Talent, Education, Application
06/18/2018

Jane Davis Doggett is a living legend of remarkable talent: both an unsung hero of graphic design who revolutionized airport wayfinding and a prolific artist in multiple mediums.

Process and Prototyping in Mont-Royal Park
Process and Prototyping in Mont-Royal Park
05/22/2018

Julie Margot of Julie Margot Design and Peter Soland of Civiliti discuss their process working on an unconventional wayfinding project “Escales découvertes (Discovery Halts)” in Mont-Royal Park (Montréal).

Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork
05/04/2018

Collaboration was the name of the game at the new Nike NYHQ, where Nike creative directors teamed up with STUDIOS Architecture, WSDIA and a group of artists and artisans to create a slam-dunk w

Swish! Dimensional Innovations Makes a Big Basket at Target Center
Swish! Dimensional Innovations Makes a Big Basket at Target Center
04/24/2018

Home to the Minnesota Timberwolves and the Minnesota Lynx, Target Center in Minneapolis recently underwent a major renovation, which became an opportunity for design and fabrication firm Dimensional Innovations to score big.

Image of Clearview Signage in Penn.
U-Turn Permitted—FHWA Reverses Clearview Decision
04/09/2018

In March 2017, the future of Clearview with FHWA was still murky. The FHWA response to the public comment period had not yet been released and SEGD Fellow, Don Meeker, was hopeful that the data he and his team had collected to combat the decision in combination with pushback from state highway engineers would have a positive impact.

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fd2s Designs Integrated Flexible Wayfinding for MHealth Facility
03/27/2018

The University of Minnesota Health’s new MHealth facility in Minneapolis was purpose-built for facility flexibility and patient convenience, which presented graphic design firm fd2s with a unique wayfinding challenge.

Big, Bold and DIN-Penn Station West End Concourse
Big, Bold and DIN—Penn Station West End Concourse
03/08/2018

In 2017, the new West End Concourse of Penn Station was revealed with a bold, supergraphic wayfinding system designed by Pentagram (New York), working closely with architects Skidmore Owings and Merrill LLP.

Shipshape and Instagram Ready—RSM Design Brands Lido Marina Village
Shipshape and Instagram Ready—RSM Design Brands Lido Marina Village
01/22/2018

Located on a waterfront property on the Balboa Peninsula in Newport Beach, Calif., Lido Marina Village is a high-end, mixed-use retail destination that was recently revitalized by RSM Design, DJM Capital Partners and SMS Architecture.

Official Signs & Symbols 3—Signing Bicycle Facilities
Official Signs & Icons 3—Signing Bicycle Facilities
01/02/2018

In 2017, symbol guru Mies Hora published the third edition of his compendium of signs, symbols and commentary, "Official Signs & Icons 3." Among the many varied and useful resources in the book, there is a new section entitled "Signing Bicycle Facilities."

Entro at Centennial College
Entro Gets Cooking at Centennial College
12/20/2017

The Entro (Toronto) design team whips up some tasteful branding, wayfinding, and placemaking solutions for Centennial College’s School of Hospitality, Tourism and Culinary Arts.

SEGD's Best Content of 2017
SEGD's Best Content of 2017
12/11/2017

What a year! It's has been a record-breaking one for SEGD, as the association has grown to over 2,000 members and SEGD.org page views have swelled to over two million.

CallisonRTKL Celebrates Six Districts through Santa Ana Wayfinding
CallisonRTKL Celebrates Six Districts through Santa Ana Wayfinding
12/05/2017

CallisonRTKL’s Environments Studio and the City of Santa Ana Redevelopment Agency developed a wayfinding system—eight years in the making—that unites and spotlights six unique districts across a 20-block area.

Entro on “Cultivating a Design Legacy” and Canada’s Airports
Entro on “Cultivating a Design Legacy” and Canada’s Airports
10/25/2017

In 2011, Entro Communications merged with Toronto-based Gottschalk+Ash in the shared pursuit of doing great design work. This year, the firm released a book detailing its separate and combined history, entitled “Cultivating a Design Legacy: The First 50 Years.” In this excerpt, read how the Canadian firms built their legacy in airports.

Second Avenue Subway Wayfinding with C&VE
Second Avenue Subway Wayfinding with C&VE
07/10/2017

It’s a long story: a 98-year-long story, in fact. When the much-anticipated addition to the Q line of the New York City Subway initiated construction, Calori & Vanden-Eynden/Design Consultants began the highly-specialized work of wayfinding for the first new stations in nearly 30 years.

2017 SEGD Fellow Jan Lorenc
2017 SEGD Fellow Jan Lorenc—Joyfully Inconsistent
06/15/2017

Lorenc recently took his position in the canon of SEGD Fellows at the 2017 SEGD Conference Experience Miami, beside experiential graphic design trailblazers, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Robert Venturi, Sue Gould, David Gibson, Donald Meeker and Michael Reed, among others.

IA Interior Architects' Game Changer—LinkedIn San Francisco
IA Interior Architects' Game Changer—LinkedIn San Francisco
05/30/2017

IA Interior Architects brought fun (and games!) to LinkedIn’s new 440,000-square-foot San Francisco office, designing placemaking installations that bring employees together to work, collaborate and play.

Arthouse Denver helped to revitalize the downtown 14th Street area.
Denver's 14th Street Revitalization
05/22/2017

A complicated stakeholder group and a cadre of firms, including Arthouse Design, linked together in Denver to transform the 14th Street corridor from a dingy commuter raceway to a vibrant business district.

Photo of Industry City by Airspace
Airspace Breathes New Life into Industry City
03/14/2017

Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.

Entro's Wayfinding for Calgary Airport
Entro’s Calgary Airport Wayfinding
03/01/2017

When Calgary Airport in Alberta, Canada, began planning a major expansion to include the addition of two new concourses with 24 new gates, they knew a smooth transition would require an expert team of wayfinding professionals.

Image of Clearview Signage in Penn.
Future of Clearview with FHWA Still Murky
02/22/2017

At last we left the Clearview debate, it was March 2016 and the Federal Highway Administration had rescinded their 2004-dated conditional approval of the typeface.

Grace Farms Wayfinding by Pentagram
Wayfinding and Building Community at Grace Farms
02/06/2017

Despite the moniker, Grace Farms is not an agricultural enterprise. The unique 80-acre campus in New Canaan, Conn., boasts a multiple award-winning and winding 83,000-square-foot building, while exemplary wayfinding by Pentagram (New York) helps guide all visitors in their exploration of nature, community and faith.

W Landmark at the University of Washington
An Unexpected ‘W’ at The University of Washington
02/01/2017

How an unbuilt project, a chance conversation and a thumbnail sketch led to an iconic landmark and an unexpected social media flurry for Michael Courtney Design and the University of Washington.

Image of the Atlanta Falcons Stadium
A Team Effort—Football Design Stories for Game Day
01/31/2017

In honor of the faceoff between the Atlanta Falcons and the New England Patriots on Sunday, we've compiled our best football design stories. Are you ready for some football?

The entrance to the Hyundai Card Music Library and Understage, featuring a mural by JR
2017 SEGD Global Design Awards Categories Explained
01/25/2017

The SEGD Global Design Awards were launched in 1987 to demonstrate how design improves the quality of life for people everywhere by creating memorable experiences in places where we work, play, sho

Muzeiko Children's Museum
“Little Museum,” Big Collaboration—Muzeiko Children’s Museum
01/09/2017

An ambitious client in far-away Bulgaria was seeking a first-of-its-kind children’s museum and in response, Lee H. Skolnick Architecture + Design Partnership, a movie studio, an indoor rock gym manufacturer and a large group of scientists (among many others) came together to build it.

Poulin + Morris Revitalize Cornell Communications
Poulin + Morris Revitalize Cornell Communications
12/19/2016

In dire need of a space befitting their Ivy League reputation for excellence, the Department of Communication at Cornell University enlisted JMZ Architects and Planners and renowned design firm Poulin + Morris Inc. to spearhead the revitalization effort.

Best Content of 2016 Graphic
SEGD's Best Content of 2016
12/07/2016

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months.

Image: U.S. Bank Stadium wayfinding
Ice Cool: U.S. Bank Stadium Wayfinding
12/04/2016

The Selbert Perkins Design team had collaborated with HKS architects before on Dallas' AT&T Stadium, but this project was decidedly different. They found a very cool solution to a monumental design challenge in Minnesota.

Empathy by Design at Planned Parenthood of NYC
10/19/2016

Focused on reaching a very diverse audience with a message of comfort and safety, Calori &Vanden-Eynden designed the signage for Planned Parenthood of New York City’s new health and education center in Queens. The result is beautiful, economical, and so effective it has become the model for other similar centers across the country.

A Clear Path—University of Utah Wayfinding
10/11/2016

A deceptively simple user orientation strategy and directories enriched with maps, building photos and campus stories form the basis of a master plan that gives the sprawling University of Utah campus a long lasting, authentic-to-place wayfinding and signage system.

Mike Rawlinson at Xlab Image
Xlab, City ID, Mike Rawlinson and The Digital City
09/27/2016

City ID's Mike Rawlinson helps set the standard for improved information and wayfinding solutions that are integrating people, movement and place around the globe. On October 28 at Xlab in New York City, he'll share how forward thinking on these topics is key to creating truly smarter cities. Be there!

Image from Texas Children's Hospital
Human-Focused Wayfinding Strategy at Texas Children's Hospital
08/30/2016

Lauded by the 2016 SEGD Global Design Awards jury as a "true example of a human-focused project," Formation's assessment of the existing conditions and user satisfaction with wayfinding at Texas Children's Hospital's established an alternative reading of the hospital's “sensory landscape”.

CityCenter Las Vegas Environmental Graphics and Wayfinding
08/02/2016

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

Michael Reed, 2016 SEGD Fellow
2016 SEGD Fellow Michael Reed of Mayer/Reed—For the Greater Good
06/21/2016

Over a career that spans more than 40 years, Michael Reed has helped shape a wide variety of public spaces, from airports to courthouses and from urban bike trails to homeless shelters. His humanist approach to design has touched them all—weaving story with place and people to create spaces that respect and improve the quality of life for those using them.

Wayfinding Totems Image
A Very Bright Wayfinding System at The University of Technology Sydney
05/18/2016

BrandCulture's eyecatching signs are not just another pretty wayfinding system. There's very smart technology behind these signs.

Discovery Elementary School
Wayfinding as Placemaking at Discovery Elementary School
05/10/2016

Discovery Elementary School is the first new elementary school to be built in Arlington, Virginia in more than a decade. The design team from VMDO Architects successfully created a kid-centric, place-based, wayfinding narrative that went beyond navigation to support a larger vision of spatial interaction.

Wayfinding at Deloitte Montreal
Agile Wayfinding for Deloitte Montreal
05/03/2016

The new La Tour Deloitte is the first privately owned office tower built in Montréal in 20 years. Deloitte’s Montreal staff occupies 153,000 sq. ft. of the 26-story tower, spanning seven floors in a completely agile work environment that required a new approach to wayfinding.

Washington State Convention Center Wayfinding (Michael Courtney Design)
Washington State Convention Center Offers a Warm Wayfinding Welcome
04/12/2016

After 30 years of patchwork facility expansions and Frankensteined signage, wayfinding at the Washington State Convention Center in Seattle needed a new vision. Michael Courtney Design created a friendly and cohesive “concierge” wayfinding program that elevates the guest experience for more than 400,000 annual visitors. The program greets and guides them with a warm welcome, a clean and consistent design language and flexible digital components.

SEGD Wayfinding Event, April 14-15, at Miami Intl Airport
Planning and Designing an International Gateway [at SEGD's 2016 Wayfinding Event]
03/30/2016

With the goal of improving the customer experience for its 40 million annual passengers, Miami International Airport has recently completed wayfinding packages for its North, Central and South Terminals using standards developed by Labozan Associates. The key challenge of the program was to reduce signage to reduce clutter--without compromising wayfinding ease. MIA is the site of SEGD's 2016 Wayfinding Event April 14-15 and this is your chance to tour the airport and learn from the challenges of planning and designing this international gateway!

SEGD Wayfinding Event, April 14-15, 2016
Your Map to SEGD’s 2016 Wayfinding Event [April 14-15 in Miami]
03/30/2016

Where can you discover the latest apps and digital signage technologies being used in airports? And learn how human factors research should be informing your next healthcare project? And see the latest in wayfinding/branded environments hybrids in workplaces? You’ll want to find your way to Miami April 14-15 for SEGD’s 2016 Wayfinding Event! Here’s your map.

Brigham & Women's Hospital Wayfinding (Cloud Gehshan Associates)
Solving the Healthcare Wayfinding Puzzle with Research and Empathy
03/22/2016

With a background in human factors and cognition as well as design, Virginia Gehshan, FSEGD, has directed Cloud Gehshan Associates’ wayfinding programs for numerous healthcare facilities, campuses, park systems and cities. Her practice is founded on a user-centered approach that employs rigorous research and analysis, a methodical design process—and the recognition that empathy, not signs, is the most important element in wayfinding.

Wayfinding, South Lake Union, Seattle (Michael Courtney Design)
Wayfinding Easter Eggs in Seattle’s South Lake Union
03/22/2016

Michael Courtney Design’s long-time client—a Fortune 100 tech company—had begun building a neighborhood in Seattle’s revitalized South Lake Union area. They needed a wayfinding system to guide an eventual 27,000 employees to offices and amenities in a 30-sq.-block area. And they had two requirements: Don’t use our name on the signs, but do add “Easter eggs,” moments of surprise and delight, to the wayfinding. Grab your basket, we're going hunting.

SEGD Wayfinding Event, April 14-15, 2016
SEGD Wayfinding Event: Take Home the Three V’s
03/16/2016

Wayfinding for transportation environments calls on all the fundamentals of the discipline, with a very crucial addition: the element of time. To create a truly comprehensive, highly functioning wayfinding system, Jim Harding, Gresham Smith and Partners, says you need to consider the three ways airport users will receive the information. He’ll focus on the Three V’s of Communication for Transportation Environments at SEGD’s 2016 Wayfinding Event April 14-15in Miami. You’ll want to be there!

Box headquarters, Wayfinding by Sky Design
Wayfinding and Culture Inside the Box
03/16/2016

Work is serious business, but that doesn’t mean it can’t be fun, too.
When cloud storage and content management company Box moved to new headquarters, they asked Sky Design to develop an interior wayfinding system for the 170,000-sq.-ft. space. Sky Design delivered more than an intuitive navigation system. They also integrated a bold graphic language that translates Box’s fun, collaborative and innovative brand spirit into the physical environment.

Philadelphia's 30th Street Station
How Wayfinding Can Help Revive an Aging Transportation Infrastructure
03/09/2016

Philadelphia’s 30th Street Station is an exceptional example of some of the railroad industry's most ambitious construction projects, and an historical landmark as well. With rail travel increasing double digits in the coming years, updating wayfinding programs in older transit centers like this one is increasingly important. Calori & Vanden-Eynden developed new signage and wayfinding that would ease travel for 21st century commuters, but be sympathetic to this 100-year-old structure.

SEGD Wayfinding Event, April 14-15, 2016
10 Reasons to Find Your Way to SEGD’s 2016 Wayfinding Event
03/09/2016

At SEGD’s 2016 Wayfinding Event—April 14-15 in Miami—we’ve got Wayfinding covered. From digital technology advances to human factors research, you’ll leave knowing the latest innovations in the field and on the horizon! Here are just 10 of the many reasons why you’ll want to find yourself there:

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train
Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]
03/02/2016

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

Google Tech Corners Campus, EGD by Media Objectives/Valerio Dewalt Train
Growing Up Google -- How Wayfinding and Placemaking Help Evolve the Google Brand
03/02/2016

When Google opened its new Tech Corners Campus in Sunnyvale, California, they were committed to creating work and social spaces that support employee health, enhance the workplace experience and improve overall sustainability. Valerio Dewalt Train Associates and Media Objectives established a set of guiding design principles aimed at creating a place that inspires growth, surprises and delights, is economical and scalable--and memorable.

Chris Calori and David Vanden-Eynden keynote the SEGD Wayfinding Event Apri 14-15
SEGD Wayfinding 2016 -- Where Do We Go From Here?
02/24/2016

Technology is rapidly changing the delivery systems we use to navigate the built world, but the fundamentals of wayfinding have barely changed since Kevin Lynch coined the term more than 50 years ago. Chris Calori and David Vanden-Eynden (Calori & Vanden-Eynden / Design Consultants, New York) have developed hundreds of wayfinding systems and literally wrote the book on Signage and Wayfinding Design. Keynoting SEGD’s Wayfinding event April 14-15 in Miami, they'll take a critical look at the complex present and warp-speed future of wayfinding.

Seattle Children's Hospital art and wayfinding program (Studio SC)
Art and Healing in Healthcare Environments [Intro to 3-part series]
02/23/2016

Thanks to the growing use of evidence-based design in healthcare environments, elements such as natural light, views to nature and clear wayfinding are becoming the norm in hospitals and wellness centers. Art also has an important role to play in healthcare spaces—and in a three-part series, we explore its power in supporting wayfinding, creating a sense of place and easing stress for patients, families and staff. Explore Art and Healing in Healthcare Environments.

Seattle Children's Hospital art and wayfinding program (Studio SC)
Art and Healing in Healthcare Environments, Part 1: Integrating Art and Wayfinding
02/17/2016

For Seattle Children’s Hospital, art is part of a formula that promotes wellbeing through architecture and interiors, green space and wayfinding. When the hospital opened a new wing in 2013, it was deemed critical to provide a wayfinding system that would help patients, families, visitors and staff find their way.

SEGD Wayfinding Event, April 14-15, 2016
Find Your Way to Miami for SEGD Wayfinding 2016 [April 14-15]
02/17/2016

Wayfinding projects for transportation, workplace, education and healthcare environments share some core similarities but also offer widely divergent challenges.

Will Ayers on Building the Digital Dream Team-- at DesignX
Building a Digital Experience Dream Team at DesignX
02/03/2016

What do Charlie’s Angels, Sherlock and Watson and the 1992 U.S. men’s Olympic basketball team have to do with designing high-impact customer experiences?

SEGD's Best of the Best Content in 2015
Best of the Best SEGD Content in 2015
12/08/2015

So much great content, so little time! At SEGD, we’ve created more than 500 new articles in 2015 alone. To save you some time, we compiled a greatest-hits list of the top 20 articles, presentations and videos from SEGD events, the website and eg magazine. Enjoy the SEGD year in review!

Photo of Lady Cilento Children’s Hospital, Brisbane Australia
Living Tree Creates a New Kind of Patient Experience at Brisbane Hospital
12/02/2015

The new Lady Cilento Children’s Hospital in Brisbane was designed as a "living tree" that promotes patient health and wellbeing. Dotdash delivered a clear wayfinding system that helps reduce stress and an environmental graphics program that adds a sense of joy and vibrancy to the hospital environment.

Xlab 2015 Charts the Journey from Digital Technology to User Experience
11/11/2015

On the path to integrate digital technology into user experiences that connect people to place, Xlab 2015both inspired and informed. Designers, planners, municipalities, and makers have come a long way toward changing the world with technology, but there's still a long way to go. Read our Xlab recap and help chart the exciting journey!

From "SEGD Core Competencies and Subsequent Implications for Professional Practice," 2014 Communication + Place
User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal
11/09/2015

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

Pack Your Bags, We’re Going to Xlab 2015! [5 Reasons You Owe it to Yourself]
10/28/2015

We know you’re busy. You’re drinking from the fire hose every day, trying to keep up with client demands and project deadlines coming at you at warp speed. While all that’s going on, who has time to look ahead to the future? Who’s in charge of making sure you know about the new technologies, platforms, and interfaces your clients will soon be asking about? That’s what Xlab 2015 is for,and here are 5 reasons you need to get yourself there.

Xlab 2015 at SVA Theatre
Xlab 2015 -- Where User Experience and Digital Technology Collide
10/21/2015

Imagine a world where the physical and digital realms are one and the same—where users expect the seamless experiences they enjoy online to continue in stores and museums, on city streets and public transit, and in their schools and workplaces. We’re quickly headed there, and experience designers are leading the way. The best and brightest minds in design and digital technology will be at Xlab 2015 Nov. 5 in New York. Do you want to meet them?

Katie Sprague at SEGD Branded Environments 2015
To Be or Not to Be? The Rise and Fall of Branded Environments
08/19/2015

The word "brand" was originated to describe the mark on a cow's butt. Today it covers much, much more than that. Branding is an art form, a short hand for customer preferences, and even a cause for world domination. Katie Sprague, Senior VP at Callison RTKL, covers the long and short of it at Be | The Branded Environments Event Thursday in Los Angeles.

Clearview by Donald S. Meeker and Richard Montalbano
A Clear View with Don Meeker, 2015 SEGD Fellow
08/18/2015

By anyone’s standards, the work of Don Meeker—activist and information designer—has touched the lives of more people than any other in his era.

LAX airport sign
What Makes a City a Brand? Find out in LA!
08/12/2015

What makes a city a brand? How does a constellation of culture, sports, entertainment, and natural attractions link and shine as an experience? Los Angeles is the poster child for city branding, and you’ll find out why at Be |The Branded Environments Event August 20 in The City of Angels.

MadCampus at University of Washington
Art by the Numbers at the University of Washington
08/05/2015

Mad Campus was a unique public art project at the University of Washington’s Seattle campus. Twelve emerging artists created temporary, site-specific works inspired by outdoor locations across the campus. Studio Matthews devised an identity and wayfinding system to visually connect the diverse installations and create an overall experience.

wayfinding at Narita Intl Airport, Japan
On the Run at Narita International Airport
06/17/2015

At Tokyo's Narita International Airport, “running for my flight” has taken on a whole new meaning.

Brookfield Place
New York Rising at Brookfield Place
05/27/2015

In late 2014, another major milestone in the post 9/11 revitalization was completed: the reinvention of the mighty World Financial Center—the Cesar Pelli-designed complex built in the 1980s across from the World Trade Center—as an 8 million-square-foot office, retail, arts, and dining destination.

Textura headquarters, Deerfield, Ill.
Brand as Art with Textura
05/13/2015

Chicagoland headquarters elevates brand message to art.

Textura was founded in 2004 by three PriceWaterhouseCoopers partners who realized the construction industry needed to embrace the power of digital technology. Today, it’s the leading provider of cloud-based collaboration and productivity tools for the industry. And just like its products designed to increase efficiency, lower costs, and encourage collaboration, its new offices in Deerfield, Ill., just outside Chicago, elevate those qualities to an art form.

TAcoma Pacific Avenue district wayfinding
Shaping Place with Wayfinding
04/15/2015

Showing the Way at SEGD's 2015 Wayfinding Workshop

Wayfinding is not just about getting from here to there. It's about experiencing all the great things in between, and creating a memorable sense of place in the process. Whether it's for a city, a campus, or a healthcare facility, wayfinding can provide an excellent opportunity to tell stories and shape place. Mark Sandersand Billy Chenof Studio SC (Seattle) and Julie Vogel(Kate Keating Associates) will show you how April 23 at the SEGD Wayfinding Workshopin San Francisco. Register now; there are just a few seats left!

Interconnect Birmingham
Interconnect with City ID
04/07/2015

User-centered information systems can improve the journey experience.

The way people are able to move around a city directly impacts their everyday experiences of it. And making the city more legible and easier to navigate can create major social, environmental, and economic benefits. That's the central concept behind City ID’s work on a new urban information system for Birmingham, UK, and other cities around the world.

Clearview
Top 20 Wayfinding Designs since 2000
03/30/2015

Scroll through the slideshow above to see the top 20 wayfinding moments of the 21st century.

It’s the ultimate unsung hero of public spaces: when it works, you never know it’s there. Wayfinding may not always be considered sexy, but it has evolved into a highly integrated, user-focused, and increasingly technology-driven discipline with huge social and economic implications for cities, hospitals, and other public spaces. Here is a list of the top 20 wayfinding moments of the 21st century—members log-in and make your suggestions!

Tim Fendley at SEGD Wayfinding Workshop April 23
What Next for Legible Cities?
03/25/2015

The Future of Navigation in Smart Cities

Tim Fendley,founder of Applied and chief designer of Legible London,predicts that navigation in city centers will change dramatically in the next 10 years, with place branding, urban planning, and technology as key drivers. He'll join other world-renowned wayfinding experts at the SEGD Wayfinding WorkshopApril 23 in San Francisco. Do you need to be in touch with the future of wayfinding? Find yourself there; register now!

Unlost and Found - Wayfinding as Brand
Unlost and Found - Wayfinding as Brand
03/18/2015

Creating Value for Smart Cities

Savannah, Georgia, knows that wayfinding is more than just helping people not get lost. It’s also about reinforcing a sense of place and connecting visitors with the city’s unique collection of assets. But how does wayfinding work when there is no existing “sense of place,” such as in rural North Carolina? MERJE principal John Bosiosays wayfinding can drive identity, shape place, and build brand value. He’ll share his perspective April 23 at the SEGD Wayfinding Workshopin San Francisco. Find him there!

Ultrecht Central Station, Amsterdam
Wayfinding and the Internet of Place
03/03/2015

“You are here.” The blue dot in the center of your smartphone’s map has a beat of its own, pulsating with each dispatch from the constellation of satellites above. It skips modestly on top of the city grid, an avatar that engenders confidence and courage as we navigate unfamiliar terrain.

Tongji University way finding
Tongji University Signage and Wayfinding
02/11/2015

Wayfinding systems overcome language, cultural, and literacy barriers to help users make sense of the built environment.

University of Greenwich Wayfinding
University of Greenwich Wayfinding
12/09/2014

School’s In

Holmes Wood designs a fresh and inventive wayfinding program for the University of Greenwich’s new school of architecture building.

Parc Blandan wayfinding and placemaking
Parc Blandan Wayfinding and Placemaking
12/03/2014

Spot On

On a former military site, a new urban park in Lyon, France, provides access to history via playful sculptural signage.

Lyon, France’s “second city,” has many charms.

Vancouver Community Library Knowledge Wall
Vancouver Community Library Wayfinding
11/25/2014

Open Book

Touch-Responsive Wayfinding for the Visually Impaired
Interactive Wayfinding for the Visually Impaired
11/12/2014

The Last Mile

For the blind and visually impaired, wayfinding in public places is getting easier thanks to new touch-responsive talking maps and models.

Brisbane Multilingual Wayfinding
Brisbane Multilingual Pedestrian Wayfinding
09/15/2014

Wayfinding: The Lingua Franca

Brisbane’s new wayfinding system bridges the language gap for its growing Asian population. 

City of Bath Information System
City of Bath Information System
09/03/2014

Bath to Basics

SFO Wayfinding, Interview with Vicki Sundstrom
San Francisco International Airport Signage and Wayfinding
08/13/2014

Innovating the Passenger Experience at SFO

DFW International Airport
DFW International Airport Signage and Wayfinding
08/05/2014

Improving the Passenger Experience, DFW Style

As Project Manager in the Planning Department at DFW International Airport, Richard Gurley coordinates wayfinding and signage for the entire 17,000-acre airport complex, including five terminals, garages, and airport roadways. DFW will host the 2014 SEGD/ASMN Airport & Transportation Workshop Sept. 25-26, and Gurley will share the airport’s $2 billion Terminal Renewal and Improvement Program, its new signage program, and improving the customer experience, DFW style.

Vienna International Airport Wayfinding
07/30/2014

Graphic Departure

At Vienna International Airport, Ruedi Baur’s transparent wayfinding system marries minimalist design and poetic touches. In some ways, airports are quintessential non-places. With their long corridors, labyrinthine layouts, and cacophonous soundtrack of arrivals/departures and passengers speaking multiple languages, it’s easy to forget exactly where you are.

NYC Beaches Wayfinding and Signage
06/25/2014

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Battery Point Sculpture Trail
05/13/2014

By the Numbers

Futago designs interpretive sculptures to mark an historic waterfront trail.

The New School Campus Wayfinding
05/06/2014

In Situ

Adidas Laces Wayfinding and Graphics
Adidas Laces Wayfinding and Graphics
05/02/2014

From the SEGD Archives, circa 2014.

On the Move

Wayshowing and Waylosing with Per Mollerup
04/22/2014

2014 SEGD Conference: Wayshowing and Waylosing with Per Mollerup

Per Mollerup, Dr. Tech., is a writer, design thinker, and professor of communication design at Swinburne University of Technology in Melbourne.

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