Wayfinding

Wayne Hunt's "Waynefinding"
04/30/2019

Read Time: 3 minutes

By Wayne Hunt

April 2019 "Which way to the meatballs?"

What is Wayfinding? Part 4—What's Next in Wayfinding? (image: person holding ipad)
03/18/2019

Read Time: 4 minutes

Although we are seeing great strides in the application of technology to wayfinding, it is clear today that there is much room for expansion and improvement in this field.

What is Wayfinding? Part 3—More than Just Signage, by RSM Design (image: shopping center)
03/06/2019

Read Time: 6 minutes

If wayfinding is more than just signage, where else can we find it? Architecture, landscaping, lighting, art and technology all play a significant role in a wayfinding system.

What is Wayfinding? Part 2—The City as a Model (Image of Map)
02/19/2019

Read Time: 3.5 minutes

In the 1960s, an educator and urban planner named Kevin Lynch first used the term “wayfinding” in his book “The Image of the City" and, while this model is organized around the context and features of a city, it can be applied to most built environments—for example, a shopping mall also has paths, edges, districts, nodes and landmarks.

Wayne Hunt's "Waynefinding"
02/11/2019

Read Time: 3.5 minutes

You stand carefully on a slippery mountain top staring at an eight-foot-square map sticking out of the snow on six-by-six posts showing four mountains, 58 ski runs and 21 ski lifts. It’s 19 degrees out with light snow flurries and through your fogged up goggles you try to pick an interesting but safe route down to the lodge.

What is Wayfinding? Part 1
02/01/2019

Read Time: 5 minutes

What is Wayfinding? It’s a simple question that seems like it should yield a fairly simple explanation. And yet it is hardly so.

Wayne Hunt's "Waynefinding"
12/31/2018

Read Time: 3 minutes

December 2018 "Why do a lot of otherwise really good graphic designers design ineffective maps?"

Wayne Hunt's "Waynefinding"
11/08/2018

Read Time: 3 minutes

By Wayne Hunt

October 2018 "Wayfinding in Washington DC"

Wayne Hunt's "Waynefinding"
09/25/2018

Read Time: 3 minutes

By Wayne Hunt

September 2018 “Saved By an Icon”

In the late summer of 2014 my experienced hiking buddy, designer Dave Funk, and I parked his SUV at a trail head in Oregon’s Three Sisters Wilderness.

Service Animal—Pet Relief Airport Sign
08/13/2018

Read Time: 3.5 minutes

Humans aren’t the only ones looking for a relief area.

Wayne Hunt's "Waynefinding"
08/03/2018

Read Time: 2 minutes
In a confounding mess of confusing and ambiguous street naming, the terrific downtown area of Minneapolis has one of the worst street name systems of any medium size US city.

Cynthia Damar-Schnobb's Blog, "Intuitive Navigation in Interior Spaces Starts Here"
01/22/2018

How many times have you stood in front of a directory map, perhaps in a shopping mall or in a stressful environment such as a hospital, and you think to yourself, “Oh this is a terrible map!” but you couldn’t really pinpoint what exactly were the attributes of the map that make it so terrible?

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
07/26/2017

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Who will own the smart city?
06/16/2017

By now you’ve probably seen those silver, black and blue monoliths on the streets of Manhattan. Looking like giant cell phones, they’re part of LinkNYC,the communication network CityBridge has installed in New York City as a replacement for 7,500 pay phones. These 10,000 electronic slabs are also something else: an early and somewhat faltering step on the road to the Smart City, dressed up now as a new class of street fixture.

How to Build Your Brand with Better Wayfinding
05/02/2017

By Marty Gregg, Principal, ArtHouse Design, Denver

Image: Openeye Global
11/02/2016

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages.

Who Needs Signs Blog
10/18/2016

Everywhere we go, signs surround us. Words and pictograms tell us where we are, arrows and directions show us where to go. But do they help? Do we really need signs?

Clearview in Pennsylvania
03/09/2016

While state highway engineers are rushing to put the brakes on use of Clearview on federal highway guide signs, the Federal Highway Administration says its decision to withdraw conditional approval of the typeface was about licensing fees as well as safety. It also clarified that Clearview is still an acceptable alternative for community wayfinding programs.

Clearview on U.S. highway signs
02/10/2016

The Federal Highway Administration’s turnaround on the use of Clearview—the typeface designed to improve highway sign legibility, especially for aging drivers—has state highway officials, Clearview designers and researchers frustrated and wondering how to push back the clock.

Massimo Vignelli, the NYC Subway and the Map
12/18/2015

We recently discovered a treasure in the SEGD Archives: a recording of a 2004 SEGD teleconference presentation by Massimo Vignelli, FSEGD (1931-2014), on the design of his controversial New York su

11/11/2015

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

Gallery One, Cleveland Museum of Art
06/20/2015

SEGD member Jennifer Davis of Planar had an opportunity to spend some time with Leslie Wolke of Leslie Wolke Consulting in Austin, Texas and New York City.  Leslie is the co-founder of SEGD’s

Tim Fendley Wayfinding SF Maps
04/28/2015

What do the SEGD 2015 Wayfinding Workshop and Walt Disney have in common?

03/12/2015

In October 2010, SEGD proudly introduced a universal set of healthcare symbols, developed in collaboration with Hablamos Juntos (Spanish for “let’s talk together”). It is obvious that it was an enormously complex project and quite an achievement, for which we want to compliment all the many people involved. Also, it is obviously too late for us to “talk together,” about it, so let's review the results.

03/26/2014

How can design, and specifically EGD, support and enhance the healing mission in today’s complex healthcare environments?

12/12/2013

2013 may be remembered as the year that the LEDs transformed from an undifferentiated but serviceable technology for lighting dashboards and alarm clocks to a ubiquitous and flexible communication

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