Sports Feature Articles

Lance Wyman's seminal 1968 Olympics Graphic Identity
1968 Mexico City Olympics
06/15/2021

Read Time: 10 minutes

Together by Design
Together by Design: The Next Normal
11/04/2020

Together by Design: The Next Normal

Read Time: 3 Minutes

Looking ahead to the future of professional sports, Dimensional Innovations surveyed fans to determine what it will take to bring them back to sporting venues to enjoy live games. This article previews Dimensional Innovations talk at this year's 2020 SEGD Branded Environments event.

Take a Look at the Bright Side—15 Vibrant Projects
Take a Look at the Bright Side—15 Vibrant Projects
03/18/2020

Read Time: 4 min

In the Game—Dimensional Innovations' Connecticut Spring
In the Game—Dimensional Innovations' Connecticut Spring
10/28/2019

Read Time: 8 minutes

This past spring, experience design and fabrication firm Dimensional Innovations (Overland Park, Kan.) unveiled two innovative projects in the Constitution State: Hall of Champions at the Werth Family UConn Basketball Champions Center and Wilderverse at Connecticut Children’s Medical Center.

A Read for Speed—Oran Park Library (image: front of library building)
A Read for Speed—Oran Park Library
04/16/2019

Read Time: 5.5 minutes

Photo: T-Mobile Arena in Las Vegas by Populous
More than Sports—10 Standout Stadiums
02/26/2019

Read Time: 4.5 minutes

We asked a range of sports and entertainment experiential graphic design experts within the SEGD community for their picks of the best stadium experiences across the globe.

Dimensional Innovations Build-in Interaction at Vikings Museum
Dimensional Innovations Build in Interaction at Vikings Museum
01/14/2019

Read Time: 6.5 minutes

Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork
05/04/2018

Collaboration was the name of the game at the new Nike NYHQ, where Nike creative directors teamed up with STUDIOS Architecture, WSDIA and a group of artists and artisans to create a slam-dunk w

Swish! Dimensional Innovations Makes a Big Basket at Target Center
Swish! Dimensional Innovations Makes a Big Basket at Target Center
04/24/2018

Home to the Minnesota Timberwolves and the Minnesota Lynx, Target Center in Minneapolis recently underwent a major renovation, which became an opportunity for design and fabrication firm Dimensional Innovations to score big.

5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
02/06/2018

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.

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12 Influential Immersive Environments Implemented in the Last 12 Months
11/15/2017

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

Spagnola & Associates at Stevens Institute of Technology
Go Ducks! Spagnola & Associates at Stevens Institute of Technology
09/26/2017

Tony Spagnola of Spagnola & Associates (New York) posits that positive professional relationships enhance good design—and it’s certainly the case with the firm’s work for Stevens Institute of Technology in Hoboken, N.J., where one project led to two more, then another five.

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride
04/03/2017

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Photo: T-Mobile Arena in Las Vegas by Populous
Bright Lights, Big Show at T-Mobile Arena Las Vegas
03/28/2017

Trying to out-dazzle the Las Vegas nightlife is a tall order, even from inside Vegas. The T-Mobile Arena, one of the latest additions to the self-proclaimed “Entertainment Capital of the World,” is a multi-use monument to the desert city and luxe digitally-integrated experiences.

Image of the Atlanta Falcons Stadium
A Team Effort—Football Design Stories for Game Day
01/31/2017

In honor of the faceoff between the Atlanta Falcons and the New England Patriots on Sunday, we've compiled our best football design stories. Are you ready for some football?

Image: U.S. Bank Stadium wayfinding
Ice Cool: U.S. Bank Stadium Wayfinding
12/04/2016

The Selbert Perkins Design team had collaborated with HKS architects before on Dallas' AT&T Stadium, but this project was decidedly different. They found a very cool solution to a monumental design challenge in Minnesota.

US Bank Stadium
Vikings, Values and Venues—Infinite Scale's Brand Integration at US Bank Stadium
09/27/2016

Looking back over eighteen months of brand integration work for the Minnesota Vikings at U.S. Bank Stadium, both Jim Baehr, the project's principal and Zach Norman, the project's design director, are excited about what Infinite Scale (Salt Lake City) achieved in the new $1.1 billion venue.

Photo of the SF 49ers Museum
Breaking the Exhibit/Fan Barrier at the San Francisco 49ers Museum
07/19/2016

Cambridge Seven Associates, Inc. (C7A) and their media consultant Cortina Productions successfully overcame the challenges of an irregularly shaped space, a fast-track design process, and a forward-thinking directive to break the exhibit/fan barrier. Learn how they turned challenges into benefits.

Next-Gen Stadiums and Redesigning the Fan Experience
07/05/2016

Bill Johnson, design principal for HOK’s Kansas City and Columbus practices and a recognized leader in the design of sports facilities says, "assuring a memorable game-day experience is driving the early integration of experiential design thinking into stadium architecture."

Infinite Scale Designs for the NHL
Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports
05/25/2016

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch.

Triple Bridge Gateway, NYC
From the Awesome Archives -- Your SEGD Global Design Awards Inspiration
01/13/2016

What do a Hell’s Kitchen bus terminal, a quilt show, a cathedral and a football stadium wayfinding program have in common? All were awe-inspiring, game-changing projects recognized in the SEGD Global Design Awards.

Brian Mirakian, Populous
Enhancing Branded Environments through User-Centered Design
07/30/2015

Not every project is as big as Texas, and not every client is as ambitious as Texas A&M University, which recently opened its “brand”-new, state-of-the-art Bright Football Complex. But any project can benefit from the Aggie game plan—and Brian Mirakian of Populous will tell you how at the SEGD Branded Environments Workshop Aug. 20 in LA!

Texas A&M Bright Football Complex
Building the Brand, Texas Style
07/29/2015

Deep in the heart of Texas, where football and tradition are sacred, Texas A&M University continues to build its dynasty—and its brand. With a new $17 million, state-of-the art training facility designed by Populous, the Aggies keep showing how it’s done—building both a powerhouse football team and a sophisticated branded experience.

Lance Wyman's seminal 1968 Olympics Graphic Identity
1968 Mexico City Olympics
02/18/2014

Summer of ‘68

Almost a half-century later, Lance Wyman’s graphics program for the 1968 Mexico City Olympic games is still considered Gold medal-worthy.

Photograph of the Ajax Football Experience Amsterdam
The Ajax Experience Exhibitions
01/05/2014

All Hail Ajax

The Ajax Experience museum in Amsterdam scores a giant goal: sculpting architecture, graphics, and experience to tell the story of the legendary soccer club.

Yankee Stadium New York
Yankee Stadium
12/20/2013

Yankees Go Home

C&G Partners provides context in another kind of American monument: the baseball cathedral.

Baseball is only a game?

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