Sketchbook Feature Articles

20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
09/03/2019

Read Time: 12.5 minutes

Award-winning creative technology agency NEXT/NOW (Chicago) answers questions about hardware, engagement, strategy and more, comparing and contrasting work for retail and museum verticals.

Extra Special Sauce—McDonald's Corporation Headquarters Reimagined
Extra Special Sauce—McDonald's HQ Reimagined
07/22/2019

Read Time: 7.5 minutes

When McDonald's Corporation chose a new location for their headquarters in Chicago's West Loop, they assembled a team that included IA Interior Architects, Studio O+A and Leviathan to create a physical space and digital interactives that send a powerful message about the company's future direction.

Building Tall—G&A at the Chicago Architecture Center
Building Tall—G&A at the Chicago Architecture Center
02/13/2019

Read Time: 5.5 minutes

Gallagher & Associates (Washington) worked closely with the Chicago Architecture Center to develop thought-provoking exhibitions that help the public discover Chicago’s unique cityscape and international architectural legacy.

Positively Presidential—Exhibitions that Honor Our Highest Office
Positively Presidential—Exhibitions that Honor Our Highest Office
02/06/2019

Read Time: 4.5 minutes

President's Day is around the corner—what better way to celebrate the United States' highest office than to virtually visit several of the 14 presidential libraries, museums or centers that span from Herbert Hoover to Barack Obama?

Young Designers Ask Questions—An SEGD Interview Series
Young Designers Ask Questions—Erin Delahunty and Jason White
07/30/2018

In this series, SEGD connects young designers with the design leaders they admire so they can ask their burning questions and find answers to help guide them on their career path. In this article, current North Carolina State University design studies major, Erin Delahunty, interviews Jason White, executive creative director at conceptual design studio Leviathan.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
10/10/2017

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

30 Urban Linear Parks Projects Since 2000
30 Urban Linear Parks Projects Since 2000
07/26/2017

Look no further than Paris' Promenade plantée, which was completed in 1993, to see where the trend of converting obsolete railways into beautiful urban green spaces originated. The real urban renewal linear park boom, however, happened in this century.

150 Media Stream Collaboration
150 North Riverside Media Stream
06/29/2017

Riverside Investment & Development enlisted the help of McCann Systems, Digital Kitchen and Leviathan to bring a vibrant, generative video art installation, "150 Media Stream," to life in Chicago.

U505
U-505 Dive Trainer Interactive at the Museum of Science and Industry, Chicago
10/04/2016

A German U-boat on exhibit at the Museum of Science and Industry, Chicago has thrilled generations of visitors with its massive scale and epic story of wartime capture. Now, a new interactive is helping visitors explore part of that story at the U-505 Dive Trainer experience.

Writers Theatre, Glencoe., Ill.
Writers Theatre Rewrites the Theater Experience
04/20/2016

Since it started in the back room of a bookstore in 1992, the hallmark of Chicago’s Writers Theatre has always been intimacy. That feeling is retained in WT's new permanent home in Glencoe, Illinois. The 36,000-sq.-ft. facility, designed by Studio Gang Architects, offers an open, welcoming space that galvanizes the potential of theater to unite people through shared experience. Signage and graphics by Thirst support the architecture and celebrate Writers’ unique history and spirit.

IA Interior Architects' Chicago office
Inside IA Interior Architects
02/15/2016

IA Interior Architects designs environments for a diverse range of client types around the world. When it came time to express its own brand in its Chicago offices, the design team was determined to not only show off for potential clients, but also celebrate its local style and the personalities of its staffers.

Comcast Studio Xfinity store
Comcast Brands to Xfinity (and Beyond)
08/11/2015

Flexible media and a new customer engagement model make Comcast’s prototype service center an entirely new brand experience. When media giant Comcast decided to retool its XFINITY customer service centers, the idea was to move away from the purely transactional model of the past and create an entirely new way to engage with customers.

Textura headquarters, Deerfield, Ill.
Brand as Art with Textura
05/13/2015

Chicagoland headquarters elevates brand message to art.

Textura was founded in 2004 by three PriceWaterhouseCoopers partners who realized the construction industry needed to embrace the power of digital technology. Today, it’s the leading provider of cloud-based collaboration and productivity tools for the industry. And just like its products designed to increase efficiency, lower costs, and encourage collaboration, its new offices in Deerfield, Ill., just outside Chicago, elevate those qualities to an art form.

Tanner Woodford and Chicago Design Museum
Tanner Woodford's Chicago
05/06/2015

“Design is about process and community, not products.”

Tanner Woodford, co-founder of the Chicago Design Museum and one of Newcity’s Annual Design 50 for 2015, is an irrepressible cheerleader for his city and its design heritage. He says design is about process and community, not products. And he wants to share a few Second City secrets you probably don't know yet. Tanner will open the 2015 SEGD Conference: Experience ChicagoJune 4-6. Join him there!

1871 Co-Working Space
Co-Working, Chicago Style
05/06/2015

Co-working spaces are popping up all over the world, social and creative hubs for people who want to get out of their basements and into a professional workspace but don’t want to take on the costs of rent and equipment on their own. And like 1871 in Chicago, they have also become important creative hubs and business incubators.

Wendy Fok at the 2015 SEGD Conference
Cross Pollination with Wendy Fok
04/29/2015

Spatial architecture and emergent technology connect in Chicago!

Wendy Fok is a globe-hopping architect, design researcher and tech maverick whose work marries spatial design with exploration of emergent technologies. Winner of the ADC Young Guns Award and one of Perspective’s 40 Under 40, Fok says cross-pollination and creative strategy are where it’s at for her generation of designers. She'll be a featured speaker at the 2015 SEGD Conference: Experience ChicagoJune 4-6, and she's created a video inviting you to join her!

Numbers in Nature exhibit at MSI Chicago
Mad for Math
04/22/2015

The Museum of Science and Industry Chicago uses digital technology and nature’s own graphic language to teach visitors about math.

When the Museum of Science and Industry Chicago conceived its latest permanent exhibit, the design brief was concise and non-negotiable: Create an artful and immersive way for visitors to explore the beauty of mathematical patterns found in nature. And make it cool.

Pritzker Pavilion at Millennium Park, Chicago
15 Reasons Designers Love Chicago
04/15/2015

Pizza and hotdogs and public art? Chicago’s got ‘em. Da’ Bears and Wrigley Field? Yep. The Magnificent Mile and world-class museums? Check and check.

LinkedIn Chicago office
Connected
04/01/2015

LinkedIn’s new Chicago office makes work more connected and fun.

It’s not too broad a statement to make that LinkedIn has revolutionized the very nature of connection in our world. The professional networking start-up now counts 300 million registered members worldwide and employs 5,700 in 30 offices around the globe. When it created new offices for its Chicago-based sales team, “Our goal was to create a workspace that employees want to work in,” says Joel Wood, LinkedIn’s Senior Project Manager, Global Workplace.

Motorola Mobility Chicago office
Motorola's Hack Couture
03/25/2015

Celebrating Chicago in a Flexible Workplace

Flexible workspaces are all the rage in the corporate world. For Motorola Mobility's new headquarters in Chicago's repurposed Merchandise Mart, Gensler tweaked the 21st century office genre with a hackable, graphically layered environment that celebrates Motorola's employees and the city they love.

Greater Good Studio and DK Foundation
Design Thinking for the Underserved
03/18/2015

Changing Behavior, Changing the World

George Ayeand Sara Cantor Ayecreated Greater Good Studiobased on the core beliefs that research changes design, design changes behavior, and behavior changes the world. Both have backgrounds in engineering and design, and both are teachers (George is a tenure-track assistant professor at the School of the Art Institute of Chicago, while Sara lectures regularly on social design at the Kellogg School of Management and the School of the Art Institute). They both left jobs in traditional design firms to co-found their small Chicago-based studio focused entirely on underserved populations.

T5 Murals at Chicago O'Hare
T5 Murals at Chicago O'Hare International Airport
03/10/2015

Let’s face it. From the generic concrete canyon of the parking garage to the endless corridor to your gate, airports tend to all look the same. At Chicago O’Hare’s newly renovated International Terminal 5, Thirst changed all that—creating a super-scaled mural that is uniquely Chicago (with some wayfinding cred to boot).

Willis Tower Immersive Brand Experience
04/29/2014

Out on a Ledge

Millions flock to enjoy the epic views afforded by Chicago’s Willis Tower (formerly Sears Tower), but the wait to reach the 103rd floor can be long and not-so-epic. So Skydeck Chicago asked Hornall Anderson (Seattle) to elevate the queuing experience to rival the main event.

Museum of Science and Industry Wayfinding
12/17/2013

This Way to Science

Spertus Institute of Jewish Studies
12/04/2013

Let There Be Light

A conceptual design approach allows Studio/lab to shine a light on the Spertus Institute’s educational mission.

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