Placemaking and Identity Feature Articles

Making Artful Transitions at YW Hub Calgary
Making Artful Transitions at YW Hub Calgary
09/15/2020

Read Time: 8 minutes

Fabrication Story: 37 Floors of Fun
Fabrication Story: 37 Floors of Fun
09/08/2020

Read Time: 6 minutes

Design Semester—FIT Graduate Exhibition & Experience Design at NY Aquarium
Design Semester—FIT Graduate Exhibition & Experience Design at NY Aquarium
08/18/2020

Read Time: 7 minutes

During the 2020 Spring semester, the students of the Graduate Program in Exhibition and Experience Design at FIT (New York), collaborated with the Wildlife Conservation Society on a project as a part of their second semester experiential graphic design course.

2020 Best of Show—The National Memorial for Peace and Justice
2020 Best of Show—The National Memorial for Peace and Justice
07/21/2020

Read Time: 9 minutes

Honor & Best of Show Awards 2020

The environmental graphic design of The National Memorial for Peace and Justice (National Lynching Memorial) in Montgomery, Alabama was a collaboration between the Equal Justice Initiative, MASS Design Group (architects) and Small Stuff with collaborator afreeman (environmental graphic design).

Images and Reflections—Black Lives Matter Plaza
Images and Reflections-Black Lives Matter Plaza
06/09/2020

Read Time: 1 minute

With the speedy installation of typographic murals on the streets of several cities including Washington D.C. in support of the goals of the Black Lives Matter movement, many conversations have been sparked not only about inequity, policing, performative distraction and political tactics, but also about community organizing through the use of signs and its relationship to the practice of EGD.

10 Projects that Build Connection in Communities
10 Projects that Build Connection in Communities
04/01/2020

Read Time: 3 minutes
We’re all a part of communities—large, small, near, far and differently-abled—that intersect and interact in various ways. In pursuit of a more harmonious society, it seems imperative to encourage empathy, connection, and understanding, so we examine 10 projects that build connections of all kinds: between individuals one-on-one, close to home and across the world; both in the abstract and tangibly.

Take a Look at the Bright Side—15 Vibrant Projects
Take a Look at the Bright Side—15 Vibrant Projects
03/18/2020

Read Time: 4 min

Takes One to Know One—9 Winning Projects and People to Know
Takes One to Know One—9 Winning Projects and People to Know
02/05/2020

Read Time: 10.5 minutes

5 Years of Best of Show Awards Elevating EGD Practice
5 Years of Best of Show Awards Elevating EGD Practice
01/28/2020

Read Time: 7 minutes

A lot has happened in the last 33 years, but one thing remains the same: The SEGD Global Design Awards program is still a key indicator of how the practice of experiential graphic design is evolving by annually setting the bar for excellence in the field.

The Big One—Montréal Student Housing
The Big One—Montréal Student Housing
12/17/2019

Read Time: 5.5 minutes

Entro (Toronto) embarked on the fourth in a series of independently operated student housing development projects, this time in Montréal, where they weren’t afraid to go bright and bold.

The Best Content of 2019
The Best Content of 2019
12/10/2019

Read Time: 2.5 minutes

Is it just us, or did 2019 seem to speed by in the blink of an eye? It's once again been a busy year at SEGD with millions of page views, over 2,000 members and over 1,000 new pieces of content added to SEGD.org over the course of the year.

Design Manual for the Swiss Federal Railways
Design Manual for the Swiss Federal Railways
10/09/2019

Read Time: 12 minutes

Lorem Ipsum Corp. at Platov International Airport
Lorem Ipsum Corp. Revives the Past at Platov International Airport
08/19/2019

Read Time: 7.5 minutes

From the archives, circa 2018—a 2019 Merit Award winning project: Through the creative use of technology, multidisciplinary agency Lorem Ipsum Corp. (New York) captured the spirit of the Don Cossacks and Count Matvei Ivanovich Platov in a host of interactive and experiential installations at the new airport in Rostov-On-Don, Russia.

Extra Special Sauce—McDonald's Corporation Headquarters Reimagined
Extra Special Sauce—McDonald's HQ Reimagined
07/22/2019

Read Time: 7.5 minutes

When McDonald's Corporation chose a new location for their headquarters in Chicago's West Loop, they assembled a team that included IA Interior Architects, Studio O+A and Leviathan to create a physical space and digital interactives that send a powerful message about the company's future direction.

Design Semester—FIT Graduate Exhibition & Experience Design at AMNH
Design Semester—FIT Graduate Exhibition & Experience Design at AMNH
07/09/2019

Read Time: 7 minutes

2019 SEGD Fellow Paula Scher—Exactly as Rendered
2019 SEGD Fellow Paula Scher—Exactly as Rendered
06/21/2019

Read Time: 17 minutes

Paula Scher needs no introduction—she’s a megawatt luminary in graphic design, an accomplished artist, a longtime Pentagram partner and the creative source of many beloved and inspiring environments.

SLD Brings the “Fountain of You” to Shenzhen (image: lobby)
SLD Brings the “Fountain of You” to Shenzhen
05/21/2019

Read Time: 5.5 minutes

Retail design experts, Shikatani Lacroix Design (Toronto, Shanghai), worked cross-culturally to create a rich, award-winning corporate flagship experience for Nu Skin in mainland China.

KKA Focuses on Family at Lucile Packard Children's Hospital (image: hospital lobby, photo by: Emily Hagopian)
KKA Focuses on Family at Lucile Packard Children's Hospital
04/29/2019

Read Time: 7.5 minutes

Kate Keating Associates (San Francisco) brought nature and nurture to the forefront of their comprehensive, family-centered experiential graphic design work at the new Lucile Packard Children’s Hospital Stanford.

A Read for Speed—Oran Park Library (image: front of library building)
A Read for Speed—Oran Park Library
04/16/2019

Read Time: 5.5 minutes

 20 Questions with Lance Wyman, "Navigating Life" (image: portrait of Lance Wyman)
20 Questions with Lance Wyman, "Navigating Life"
03/08/2019

Read Time: 14 minutes

SEGD asks 20 questions of Lance Wyman, FSEGD, an experiential graphic design legend—a literal icon of icons—who is currently working on a massive transit system for Mexico City, where he did some of his most beloved work in the late 1960s.

Global Design Awards' Best in Show winners over the past five years.
Here's Your Design Awards Inspiration — Straight From the Archives
02/26/2019

Read Time: 1.5 minutes
What does a futurist digital archive, a light frieze on a brick building, an information exhibition, a wayfinding installation with inflatables, and a massive digital display doubling as an airport terminal have in common? All were awe-inspiring, game-changing projects recognized as the best of the best in the SEGD Global Design Awards.

Photo: T-Mobile Arena in Las Vegas by Populous
More than Sports—10 Standout Stadiums
02/26/2019

Read Time: 4.5 minutes

We asked a range of sports and entertainment experiential graphic design experts within the SEGD community for their picks of the best stadium experiences across the globe.

Clean, Classic, Compelling—Wayfinding New York's Roosevelt Island
Clean, Classic, Compelling—Wayfinding New York's Roosevelt Island
01/29/2019

Read Time: 7.5 minutes

Entro | CVEDesign (New York) joined forces with The Hudson Companies, Inc., the Roosevelt Island Operating Corporation and the local community to provide an enduring wayfinding and placemaking solution for the area’s growing population.

Building a Blaze—Museum at Prairiefire
Building a Blaze—Museum at Prairiefire
12/18/2018

Read Time: 9 minutes

There remains a burning desire to know more about the Verner Johnson-designed Museum at Prairiefire (Overland, Kan.)—an example of how architecture and experiential graphics can be as one—and its permanent exhibits, designed and fabricated by Dimensional Innovations.

Railroads, Research and Rust at Philadelphia’s Rail Park
Railroads, Research and Rust at Philadelphia’s Rail Park
12/07/2018

Read Time: 8 minutes
When an elevated rail park was proposed in their town, Cloud Gehshan (Philadelphia) volunteered their talents to help bring the area’s unique history to light using over 700 square feet of weathering steel.

The Best Content of 2018
The Best Content of 2018
12/04/2018

Read Time: 2.5 minutes

Well that went by fast!

And, it's has once again been a record-breaking year for SEGD, as the association has grown to over 2,300 members and SEGD.org page views have swelled to over three million.

Delmore "Buddy" Daye Learning Institute
Delmore "Buddy" Daye Learning Institute
10/30/2018

Read Time: 5.5 minutes

Old School, New Traditions at the Collegiate School
Old School, New Traditions at the Collegiate School
10/05/2018

Read Time: 5 minutes

Desire by Design by Jean-Pierre Lacroix
Desire by Design
09/16/2018

Read Time: 15 minutes

This Way, UPV! CVE Design in the Upper Perkiomen Valley
This Way, UPV! CVE Design in the Upper Perkiomen Valley
08/08/2018

Read Time: 6 minutes

Stacks and Bike Racks—Austin Central Library Wayfinding
Stacks and Bike Racks—Austin Central Library Wayfinding
07/20/2018

Austin, Texas invested over $125 million and eight years into a new central library, enlisting the help of experiential graphic design firm fd2s, Lake Flato Architects and Shepley Bulfinch Architects to bring the exceptional building to life.

2018 Wayfinding & Placemaking Sneak Peek
2018 Wayfinding & Placemaking Sneak Peek
06/27/2018

Wayfinding and placemaking design continue to be the heart of experiential graphic design practice worldwide (which is why the

10 Reasons to Find Your Place at the Wayfinding & Placemaking Event in LA, 07/19–20
10 Reasons to Find Your Place at the Wayfinding & Placemaking Event in LA, 07/19–20
06/19/2018

At SEGD’s 2018 Wayfinding & Placemaking Event—July 19–20 in Los Angeles—attendees will soak up wayfinding and placemaking best practices along with some local design culture. Here are just 10 of the many reasons why you’ll want to find yourself there.

Process and Prototyping in Mont-Royal Park
Process and Prototyping in Mont-Royal Park
05/22/2018

Julie Margot of Julie Margot Design and Peter Soland of Civiliti discuss their process working on an unconventional wayfinding project “Escales découvertes (Discovery Halts)” in Mont-Royal Park (Montréal).

DeafSpace Exhibit Design at Gallaudet University’s Maguire Center
DeafSpace Exhibit Design at Gallaudet University’s Maguire Center
05/15/2018

C&G Partners (New York) designed the Maguire Welcome Center visitor experience at Gallaudet University in Washington, D.C. for “deaf eyes” using DeafSpace Guidelines in partnership with the university and Dangermond Keane Architecture.

Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork
05/04/2018

Collaboration was the name of the game at the new Nike NYHQ, where Nike creative directors teamed up with STUDIOS Architecture, WSDIA and a group of artists and artisans to create a slam-dunk w

Swish! Dimensional Innovations Makes a Big Basket at Target Center
Swish! Dimensional Innovations Makes a Big Basket at Target Center
04/24/2018

Home to the Minnesota Timberwolves and the Minnesota Lynx, Target Center in Minneapolis recently underwent a major renovation, which became an opportunity for design and fabrication firm Dimensional Innovations to score big.

Big, Bold and DIN-Penn Station West End Concourse
Big, Bold and DIN—Penn Station West End Concourse
03/08/2018

In 2017, the new West End Concourse of Penn Station was revealed with a bold, supergraphic wayfinding system designed by Pentagram (New York), working closely with architects Skidmore Owings and Merrill LLP.

"The Field Guide to Supergraphics" by Sean Adams
The Field Guide to Supergraphics—Big Graphics in the Urban Landscape
02/28/2018

Earlier this month, a new experiential graphic design volume was released by Thames & Hudson entitled "The Field Guide to Supergraphics: Big Graphics in the Urban Landscape." Written by acclaimed author and designer Sean Adams, the tome explores daring, bright and meaningful large-scale experiential graphics installations around the world.

Contours—CRĒO and Acrylicize's Collaborative Journey
Contours—CRĒO and Acrylicize's Collaborative Journey
02/16/2018

When Tableau Software (Seattle) was seeking a way to tell its brand story in its global headquarters, team members from Acrylicize and CRĒO Industrial Arts found themselves embarking on a collaborative journey.

5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
02/06/2018

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.

Shipshape and Instagram Ready—RSM Design Brands Lido Marina Village
Shipshape and Instagram Ready—RSM Design Brands Lido Marina Village
01/22/2018

Located on a waterfront property on the Balboa Peninsula in Newport Beach, Calif., Lido Marina Village is a high-end, mixed-use retail destination that was recently revitalized by RSM Design, DJM Capital Partners and SMS Architecture.

Entro at Centennial College
Entro Gets Cooking at Centennial College
12/20/2017

The Entro (Toronto) design team whips up some tasteful branding, wayfinding, and placemaking solutions for Centennial College’s School of Hospitality, Tourism and Culinary Arts.

2018 SEGD Global Design Awards Categories Explained
2018 SEGD Global Design Awards Categories Explained
12/19/2017

The 2018 SEGD Global Design Awards encompass seven categories that represent key practice areas of experiential graphic design. To help guide you through the submission process, here are the seven categories with examples of project types and past winners.

SEGD's Best Content of 2017
SEGD's Best Content of 2017
12/11/2017

What a year! It's has been a record-breaking one for SEGD, as the association has grown to over 2,000 members and SEGD.org page views have swelled to over two million.

Entro on “Cultivating a Design Legacy” and Canada’s Airports
Entro on “Cultivating a Design Legacy” and Canada’s Airports
10/25/2017

In 2011, Entro Communications merged with Toronto-based Gottschalk+Ash in the shared pursuit of doing great design work. This year, the firm released a book detailing its separate and combined history, entitled “Cultivating a Design Legacy: The First 50 Years.” In this excerpt, read how the Canadian firms built their legacy in airports.

Spagnola & Associates at Stevens Institute of Technology
Go Ducks! Spagnola & Associates at Stevens Institute of Technology
09/26/2017

Tony Spagnola of Spagnola & Associates (New York) posits that positive professional relationships enhance good design—and it’s certainly the case with the firm’s work for Stevens Institute of Technology in Hoboken, N.J., where one project led to two more, then another five.

Gensler New York’s Big Broadway Secret
Gensler New York’s Big Broadway Debut
09/08/2017

After 19 years at Rockefeller Center, Gensler New York traded in skates for the bright lights of Broadway and a new office space. For a few members of the team, it meant more than a new address or new desk; it meant a big opportunity (and keeping a big secret).

Dairy Farmers of America Headquarters
Cream of the Crop—Dairy Farmers of America World Headquarters
08/14/2017

Dimensional Innovations recently completed work on an impressive brand experience for the Dairy Farmers of America’s new world headquarters building in Kansas City, Kansas, designed by HOK.

Cloud Gehshan Spring Garden
Cloud Gehshan Helps Illuminate Spring Garden Connector
08/04/2017

A busy transit hub entrance in an underpass on Spring Garden Street in Philadelphia receives a dramatic and illuminating makeover courtesy of NV5, Cloud Gehshan and The Lighting Practice.

30 Urban Linear Parks Projects Since 2000
30 Urban Linear Parks Projects Since 2000
07/26/2017

Look no further than Paris' Promenade plantée, which was completed in 1993, to see where the trend of converting obsolete railways into beautiful urban green spaces originated. The real urban renewal linear park boom, however, happened in this century.

150 Media Stream Collaboration
150 North Riverside Media Stream
06/29/2017

Riverside Investment & Development enlisted the help of McCann Systems, Digital Kitchen and Leviathan to bring a vibrant, generative video art installation, "150 Media Stream," to life in Chicago.

2017 SEGD Fellow Jan Lorenc
2017 SEGD Fellow Jan Lorenc—Joyfully Inconsistent
06/15/2017

Lorenc recently took his position in the canon of SEGD Fellows at the 2017 SEGD Conference Experience Miami, beside experiential graphic design trailblazers, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Robert Venturi, Sue Gould, David Gibson, Donald Meeker and Michael Reed, among others.

IA Interior Architects' Game Changer—LinkedIn San Francisco
IA Interior Architects' Game Changer—LinkedIn San Francisco
05/30/2017

IA Interior Architects brought fun (and games!) to LinkedIn’s new 440,000-square-foot San Francisco office, designing placemaking installations that bring employees together to work, collaborate and play.

Opening eBay’s Main Street Front Door
Opening eBay’s Main Street Front Door
05/16/2017

With an impending 20-year anniversary, a corporate uncoupling from PayPal, a new CEO and evolving brand guidelines, online retail and resale giant eBay sought the help of ESI Design to help provide a fresh, technology-driven “front door.”

Float4 Designed a Media Experience for Sofitel Paris.
Float4 Connects Guests to Paris at Sofitel Baltimore
04/21/2017

In a beautiful part of Paris, there’s a historic luxury hotel with views of the Eiffel Tower and a new digital welcome experience affectionately dubbed “TOM,” designed by Float4 (Montreal).

Pathways at  Allen Institute for Brain Science
Studio SC Creates Pathways at the Allen Institute for Brain Science
04/11/2017

How do you create a thoughtful, dramatic public installation that is simultaneously high-science and curiously low-tech? Studio SC (Seattle) teamed up with the Allen Institute for Brain Science and Perkins+Will to transform a busy South Lake Union corner with illuminated neural “Pathways.”

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride
04/03/2017

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Photo: T-Mobile Arena in Las Vegas by Populous
Bright Lights, Big Show at T-Mobile Arena Las Vegas
03/28/2017

Trying to out-dazzle the Las Vegas nightlife is a tall order, even from inside Vegas. The T-Mobile Arena, one of the latest additions to the self-proclaimed “Entertainment Capital of the World,” is a multi-use monument to the desert city and luxe digitally-integrated experiences.

Photo of Industry City by Airspace
Airspace Breathes New Life into Industry City
03/14/2017

Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.

Eric Heiman of Volume Inc. to Speak at BE Event
Eric Heiman of Volume Inc. Talks Site-Specific Branding
02/28/2017

We caught up with Eric Heiman, creative director and partner at Volume Inc. (San Francisco) and asked a few choice questions about design and site-specific branding—the focus of his upcoming session on March 28 at SEGD Branded Environments in Las Vegas.

Meraas City Walk Image
100 Million Pixels in Dubai at Float4’s City Walk
02/09/2017

Read Time: 8 minutes

City Walk is a remarkable pedestrian experience, even in Dubai where grandiose, dazzling projects abound. In addition to its arresting visual and experiential content, City Walk is notable because of its strategic “future-proof” head-end system designed by Float4.

W Landmark at the University of Washington
An Unexpected ‘W’ at The University of Washington
02/01/2017

How an unbuilt project, a chance conversation and a thumbnail sketch led to an iconic landmark and an unexpected social media flurry for Michael Courtney Design and the University of Washington.

Image of the Atlanta Falcons Stadium
A Team Effort—Football Design Stories for Game Day
01/31/2017

In honor of the faceoff between the Atlanta Falcons and the New England Patriots on Sunday, we've compiled our best football design stories. Are you ready for some football?

The entrance to the Hyundai Card Music Library and Understage, featuring a mural by JR
2017 SEGD Global Design Awards Categories Explained
01/25/2017

The SEGD Global Design Awards were launched in 1987 to demonstrate how design improves the quality of life for people everywhere by creating memorable experiences in places where we work, play, sho

Community Hospital of Monterey Peninsula Donor Wall
A Rewarding Hospital Donor Wall Expansion in Monterey
01/18/2017

In order to recognize their many generous donors, the Community Hospital of the Monterey Peninsula (CHOMP) enlisted the help of Amri Studio to create an artistic donor recognition wall in the lobby of the main facility, a building designed by architect Edward Durell Stone.

Muzeiko Children's Museum
“Little Museum,” Big Collaboration—Muzeiko Children’s Museum
01/09/2017

Read Time: 14 minutes
From the archives, circa early 2017: An ambitious client in far-away Bulgaria was seeking a first-of-its-kind children’s museum and in response, Lee H. Skolnick Architecture + Design Partnership, a movie studio, an indoor rock gym manufacturer and a large group of scientists (among many others) came together to build it.

Poulin + Morris Revitalize Cornell Communications
Poulin + Morris Revitalize Cornell Communications
12/19/2016

In dire need of a space befitting their Ivy League reputation for excellence, the Department of Communication at Cornell University enlisted JMZ Architects and Planners and renowned design firm Poulin + Morris Inc. to spearhead the revitalization effort.

Westfield by BrandCulture
BrandCulture Weaves Story of Westfield
12/09/2016

A master upholsterer, disappearing maps and a continuous thin red line are just a few of the tactics employed by BrandCulture to bring Westfield’s incredible history to life.

Best Content of 2016 Graphic
SEGD's Best Content of 2016
12/07/2016

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months.

Image of mirror illusion at Skyspace
Abstract Ascension at Stimulant's Immersive Skyspace
11/28/2016

An observation deck attraction wasn't part of the plan for The US Bank Tower in Los Angeles when it was built, so, visitors must take two separate banks of elevators to reach the top. The goal was for Stimulant to make the transfer fun and create anticipation without spoiling the view.

Photo of CoolMess, NYC
Gensler New York—Making a CoolMess
11/07/2016

Gensler's design team helped articulate a brand that has people hankering for some seriously delicious fun.

Photo of Deloitte Project by Entro
Confident, Clear and Human—At Deloitte Toronto
10/24/2016

Experiential graphic designers from Entro (Toronto), architects from Kearns Mancini Architects and interior designers within Deloitte worked closely together to support Deloitte's corporate commitment of a collaborative and flexible workspace.

Empathy by Design at Planned Parenthood of NYC
10/19/2016

Focused on reaching a very diverse audience with a message of comfort and safety, Calori &Vanden-Eynden designed the signage for Planned Parenthood of New York City’s new health and education center in Queens. The result is beautiful, economical, and so effective it has become the model for other similar centers across the country.

A Clear Path—University of Utah Wayfinding
10/11/2016

A deceptively simple user orientation strategy and directories enriched with maps, building photos and campus stories form the basis of a master plan that gives the sprawling University of Utah campus a long lasting, authentic-to-place wayfinding and signage system.

US Bank Stadium
Vikings, Values and Venues—Infinite Scale's Brand Integration at US Bank Stadium
09/27/2016

Looking back over eighteen months of brand integration work for the Minnesota Vikings at U.S. Bank Stadium, both Jim Baehr, the project's principal and Zach Norman, the project's design director, are excited about what Infinite Scale (Salt Lake City) achieved in the new $1.1 billion venue.

CityCenter Las Vegas Environmental Graphics and Wayfinding
08/02/2016

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

Michael Reed, 2016 SEGD Fellow
2016 SEGD Fellow Michael Reed of Mayer/Reed—For the Greater Good
06/21/2016

Over a career that spans more than 40 years, Michael Reed has helped shape a wide variety of public spaces, from airports to courthouses and from urban bike trails to homeless shelters. His humanist approach to design has touched them all—weaving story with place and people to create spaces that respect and improve the quality of life for those using them.

Infinite Scale Designs for the NHL
Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports
05/25/2016

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch.

Discovery Elementary School
Wayfinding as Placemaking at Discovery Elementary School
05/10/2016

Discovery Elementary School is the first new elementary school to be built in Arlington, Virginia in more than a decade. The design team from VMDO Architects successfully created a kid-centric, place-based, wayfinding narrative that went beyond navigation to support a larger vision of spatial interaction.

Writers Theatre, Glencoe., Ill.
Writers Theatre Rewrites the Theater Experience
04/20/2016

Since it started in the back room of a bookstore in 1992, the hallmark of Chicago’s Writers Theatre has always been intimacy. That feeling is retained in WT's new permanent home in Glencoe, Illinois. The 36,000-sq.-ft. facility, designed by Studio Gang Architects, offers an open, welcoming space that galvanizes the potential of theater to unite people through shared experience. Signage and graphics by Thirst support the architecture and celebrate Writers’ unique history and spirit.

Meet Electric Coffin at 2016 SEGD Conference Experience Seattle!
Meet Electric Coffin at the 2016 SEGD Conference: Experience Seattle
04/13/2016

Patrick “Duffy” De Armas and his partners at Electric Coffin are in the business of bringing fine-art sensibilities to commercial spaces, and they’re unapologetic about their improvisational process and their point of view. If that display of a 1960s ski chalet turns left and becomes a pink bakery, so be it. We spoke with Duffy about his Seattle studio’s process and purpose, and we got project photos you’ll love. De Armas will be a featured speaker at the 2016 SEGD Conference: Experience Seattle!

Urban Discovery Academy, San Diego
The Three R's Plus Design Thinking at San Diego's Urban Discovery Academy
04/06/2016

The Urban Discovery Academy in downtown San Diego anchors the city’s emerging Innovation district and is a model for the power of Design Thinking.

Box headquarters, Wayfinding by Sky Design
Wayfinding and Culture Inside the Box
03/16/2016

Work is serious business, but that doesn’t mean it can’t be fun, too.
When cloud storage and content management company Box moved to new headquarters, they asked Sky Design to develop an interior wayfinding system for the 170,000-sq.-ft. space. Sky Design delivered more than an intuitive navigation system. They also integrated a bold graphic language that translates Box’s fun, collaborative and innovative brand spirit into the physical environment.

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train
Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]
03/02/2016

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

Artwork at Cincinnati Children's Hospital Medical Center
Art and Healing in Healthcare Environments, Part 3: Empathy and Engagement
02/23/2016

For Cincinnati Children’s Hospital Medical Center, art is an integral part of its mission to improve outcomes and create positive experiences for patients and their families. But CCHMC’s approach is unique and holistic. With the help of Kolar Design, the hospital engages with patients and the community to create art that promotes healing, supports the CCHMC brand and is fully integrated with interiors and architecture. Read Part 3 in our Art and Healing in Healthcare Environments series.

Antelope Valley Medical Center, Lancaster, Calif.
Art and Healing in Healthcare Environments, Part 2: Community and Storytelling
02/23/2016

When Kaiser Permanente planned its new Antelope Valley Medical Center in the windy desert region north of Los Angeles, it envisioned more than a place for sick people. Kaiser and local residents wanted a “total health environment” and a community gathering space. A unique partnership between two experience design firms resulted in a super-scaled public art program that connects people, place and experience by telling the community’s story.

Seattle Children's Hospital art and wayfinding program (Studio SC)
Art and Healing in Healthcare Environments [Intro to 3-part series]
02/23/2016

Thanks to the growing use of evidence-based design in healthcare environments, elements such as natural light, views to nature and clear wayfinding are becoming the norm in hospitals and wellness centers. Art also has an important role to play in healthcare spaces—and in a three-part series, we explore its power in supporting wayfinding, creating a sense of place and easing stress for patients, families and staff. Explore Art and Healing in Healthcare Environments.

IA Interior Architects' Chicago office
Inside IA Interior Architects
02/15/2016

IA Interior Architects designs environments for a diverse range of client types around the world. When it came time to express its own brand in its Chicago offices, the design team was determined to not only show off for potential clients, but also celebrate its local style and the personalities of its staffers.

American Veterans Disabled for Life Memorial
Placemaking and Peacemaking at a Living Memorial
01/27/2016

Memorials are a delicate balancing act, an uncomfortable abstraction made real in stone and bronze. They must pay tribute to the dead while relaying history and inspiring hope in future generations of the living. They must eloquently tell a story, create a memorable place and mark a moment in time. The new American Veterans Disabled for Life Memorial does all those things, with a substantial addition. This memorial was designed to celebrate the living.

Wushang Cinema by One Plus Partnership
Wushang Cinema Creates an Explosive Customer Experience
01/20/2016

If the end is coming, might as well be at the movie, right?
The Hong Kong-based design duo of Ajax Kit Law and Virginia Lung--One Plus Partnership Ltd.--have made their name among the world's leading cinema designers. Clearly not content with the excitement on the big screen, they've devoted their work to continuing it off-screen in the theater environment itself.

CallisonRTKL Dallas office
A Day at CallisonRTKL Dallas: Tools of the Trade
12/16/2015

Located in the heart of the city, CallisonRTKL (formerly RTKL) Dallas was in need of an upgrade to match the rapid revitalization efforts of Downtown and the Arts District. A phased renovation focused on letting in natural light and views, and a “tools of the trade” theme added extra graphic interest.

Bloomberg West Coast Tech Hub (Image: IwomotoScott Architecture)
With its New Tech Hub, Bloomberg Shows Start-ups How It’s Done
11/11/2015

Bloomberg may be the new kid in town when it comes to San Francisco’s hot tech scene, but the global business and financial information and news provider is no start-up. That’s abundantly clear when you see its sophisticated new R&D offices in the South of Market (SoMA) neighborhood: no foosball tables, beer taps or Velcro walls here, thank you very much.

A.C.T. San Francisco, photo copyright Bruce Damonte
A Strong Second A.C.T. for San Francisco Theater Space
10/28/2015

The American Conservatory Theater has been a fixture of San Francisco’s arts scene for nearly 50 years. When it decided to open a second venue in the city’s resurgent Central Market neighborhood, it chose a once-glamorous but long-derelict movie house for a new kind of community space. Skidmore Owings & Merrill LLP helped A.C.T. open the curtain on a new era for the theater, the neighborhood, and the historic Strand.

Story
Story is the New York Store that's Always Changing
10/20/2015

Story, a 2,000-sq.-ft. retail space in Chelsea, is more like a magazine or a gallery than a store. It offers an eclectic range of wares curated around constantly changing themes—and reinvents itself accordingly every four to eight weeks. Founder Rachel Shechtman has written the book on narrative storytelling for retail, creating a serial pop-up store that keeps customers coming back for more.

Crown Fountain at Millennium Park, Chicago
15 Digital Technology Projects that Transformed Public Spaces Forever
09/16/2015

Perhaps the tipping point was in 2004, when artist Jaume Plensa created the giant pixelated portraits of Chicagoans spouting water from Crown Fountain in Millennium Park. Today, new digital technologies and connected data are making cities more open, efficient, and engaging--and changing the way we act and interact in public spaces. We’ll cover the cityscape and digital technology at Xlab 2015—Nov. 5-6 in NYC; you'll want to be there!

KIPP NYC College Prep High School
Back to School and Decoding Success
08/26/2015

KIPP NYC College Prep, a charter high school in the South Bronx, strives to create an environment of success, providing the academic knowledge, real-world skills, and character its students need to thrive in life. Just in time for the new school year, Pentagram created high-impact graphics that amp up the school’s “Knowledge is Power” message using puzzles, games, and riddles integrated into the learning environment.

Comcast Studio Xfinity store
Comcast Brands to Xfinity (and Beyond)
08/11/2015

Flexible media and a new customer engagement model make Comcast’s prototype service center an entirely new brand experience. When media giant Comcast decided to retool its XFINITY customer service centers, the idea was to move away from the purely transactional model of the past and create an entirely new way to engage with customers.

MadCampus at University of Washington
Art by the Numbers at the University of Washington
08/05/2015

Mad Campus was a unique public art project at the University of Washington’s Seattle campus. Twelve emerging artists created temporary, site-specific works inspired by outdoor locations across the campus. Studio Matthews devised an identity and wayfinding system to visually connect the diverse installations and create an overall experience.

Brian Mirakian, Populous
Enhancing Branded Environments through User-Centered Design
07/30/2015

Not every project is as big as Texas, and not every client is as ambitious as Texas A&M University, which recently opened its “brand”-new, state-of-the-art Bright Football Complex. But any project can benefit from the Aggie game plan—and Brian Mirakian of Populous will tell you how at the SEGD Branded Environments Workshop Aug. 20 in LA!

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