Museums Feature Articles

Beyond Multisensory: Pushing the Boundaries of Immersive Design
Beyond Multisensory: Pushing the Boundaries of Immersive Design
01/11/2022

Read Time: 5 minutes
Many museums have long described themselves as “multisensory” by including interactives that visitors can touch, see and hear. But immersive exhibitions go further by magnifying, multiplying or sometimes isolating powerful human sensory experiences. In this essay, SEGD contributor Joseph Wisne (Roto) describes how these superstar attractions go beyond multisensory to become “supersensory.”

Experience The Times of Bill Cunningham
Experience The Times of Bill Cunningham
09/22/2021

Read Time: 6 minutes
The immersive exhibition—Experience the Times of Bill Cunningham—opened to the public on September 12 during New York Fashion Week. SEGD member firm, NBBJ’s New York experience design studio, ESI Design, created the show which is based on the documentary film, The Times of Bill Cunningham (2020). SEGD sits down with filmmaker Mark Bozek (Live Rocket Studios) and Layne Braunstein (NBBJ/ESI Design) to talk about the exhibition and its famous subject: the fashion and street photographer, Bill Cunningham (1929–2016).

River Connections: Introducing Sustainability to Museum Visitors
River Connections: Introducing Sustainability to Museum Visitors
08/25/2021

Read Time: 3 minutes

Edsel and Eleanor Ford House Visitor Center
Edsel and Eleanor Ford House Visitor Center
06/15/2021

Read Time: 3 minutes

Yann Follain: Singapore Designer and New SEGD Member
Yann Follain: Singapore Designer and New SEGD Member
05/19/2021

Read time: 6 minutes
Although headquartered in the United States, SEGD is an international organization with over 1,500 members representing 35 different countries. To recognize and celebrate this diversity, SEGD is highlighting some of our new international members including Yann Follain of the design firm WY-TO. Originally from France, Yann currently makes his home in Singapore, where his clients include Singapore’s National Gallery. SEGD contributor, Franck Mercurio, interviews Yann to learn more about the Singapore design scene.

Freedom Rides Museum, photo credit Freedom Rides Museum
5 African American Museums and Cultural Centers
03/02/2021

Read Time: 11 minutes
Black History Month continues into March here at SEGD! In this article we explore five museums and cultural centers featuring different aspects of African American history—from slave ships to the civil rights movement, and from the Underground Railroad to free Black communities. Each of these organizations face their own unique challenges, especially in this time of pandemic. Read on to discover how designers can—and have—helped these institutions by designing experiences to engage visitors and generate greater public interest in the museum’s missions.

National Museum of African American Music
National Museum of African American Music
02/24/2021

Read Time: 3 minutes
Two new museums, one overarching goal: to present the history and influence of African American music to audiences in fun and engaging ways. The National Museum of African American Music in Nashville paints a comprehensive picture of all different types of Black music.

Louis Armstrong Center, photo courtesy of C&G Partners
Louis Armstrong House Museum and Visitors Center
02/17/2021

Read Time: 3 minutes
Two new museums, one overarching goal: to present the history and influence of African American music to audiences in fun and engaging ways. The Louis Armstrong House Museum and upcoming Visitors Center in New York provides a deeper dive into the life and art of one of America’s greatest musicians.

C&G Partners creates new website for the Kress Foundation
C&G Partners designs new website for the Kress Foundation
01/06/2021

Read Time: 4 minutes
The Kress Collection encompasses more than 3,000 works of European art dispersed among regional and academic art museums across the United States with the largest single donation to the National Gallery of Art in Washington, DC. Collaborating with designers at C&G Partners, the Kress Foundation recently unveiled a new online art gallery featuring all 3,000+ works using the open source digital platform IIIF. Contributor Franck Mercurio interviews Maya Kopytman (C&G Partners) and Lisa W. Schermerhorn (Kress Foundation) to learn more.

Planet Word: The World's First Voice Activated Museum Photo credit: Planet Word
Planet Word: The World's First Voice Activated Museum
12/08/2020

Read time: 5 minutes
The landmark Franklin School Building in Washington, DC, now houses Planet Word, the world’s first voice-activated museum celebrating the “the power, beauty, and fun of language." SEGD contributor Franck Mercurio recently spoke with Ann Friedman (founder and CEO), Nathan Adkisson (Local Projects), and Roger Brown (Solomon Group) to learn more about this exciting new destination.

2020 Exhibition and Experience Design Event Videos Avaliable Now!
2020 Exhibition and Experience Design Event Videos Available Now!
10/07/2020

Read Time: 2.5 Minutes
Missed out on some sessions of E+E? Fear no more, the videos are now on SEGD.org for viewing and purchasing!

Recap: “Inclusive Design in Practice at the Smithsonian”
Recap: “Inclusive Design in Practice at the Smithsonian”
10/07/2020

Read Time: 5.5 minutes

SEGD recaps our most recent SEGDVoices session on Inclusive Design in Practice at the Smithsonian with Beth Ziebarth.

USOPM is one of this year's E+E virtual tour options
Stepping Inside the Most Anticipated Museums of 2020
08/05/2020

Read Time: 2.5 minutes
SEGD’s project tours have become a signature part of our annual events, giving you a chance to get out of the conference room and explore new spaces. This year, since we can't be together in-person, we've worked with award-winning exhibition designers to virtually deliver a stellar line-up of some of the world's most anticipated museums of 2020.

U.S. Olympic & Paralympic Museum—Accessible Dreams
U.S. Olympic & Paralympic Museum—Accessible Dreams
08/05/2020

The highly anticipated and accessible U.S.

2020 SEGD Fellow Edwin Schlossberg—Dynamic Invitations
2020 SEGD Fellow Edwin Schlossberg—Dynamic Invitations
06/30/2020

Read Time: 19 minutes

10 Projects that Build Connection in Communities
10 Projects that Build Connection in Communities
04/01/2020

Read Time: 3 minutes
We’re all a part of communities—large, small, near, far and differently-abled—that intersect and interact in various ways. In pursuit of a more harmonious society, it seems imperative to encourage empathy, connection, and understanding, so we examine 10 projects that build connections of all kinds: between individuals one-on-one, close to home and across the world; both in the abstract and tangibly.

Take a Look at the Bright Side—15 Vibrant Projects
Take a Look at the Bright Side—15 Vibrant Projects
03/18/2020

Read Time: 4 min

Exhibitions and Objects of Wellness—Part 3
Exhibitions and Objects of Wellness—Part 3
01/14/2020

Read Time: 19 minutes

Associate Professor Brenda Cowan of the department of Exhibition and Experience Design at SUNY/Fashion Institute of Technology (New York) shares her theory and framework for the connection among people, objects and mental health called “Psychotherapeutic Object Dynamics,” in the final installment of a three-part series for SEGD.org.

Museum Objects, Health and Healing
Museum Objects, Health and Healing
12/03/2019

Read Time: 13 minutes

Published in 2019 by Routledge Taylor & Francis Group, "Museum Objects, Health and Healing: The Relationship between Exhibitions and Wellness, 1st Edition" by authors Brenda Cowan, Ross Laird and Jason McKeown examines intersections of museum object and psychological studies and presents a new theory called Psychotherapeutic Object Dynamics.

Exhibitions and Objects of Wellness, Part 2
Exhibitions and Objects of Wellness—Part 2
11/13/2019

Read Time: 14 minutes

Associate Professor Brenda Cowan of the department of Exhibition and Experience Design at SUNY/Fashion Institute of Technology (New York) shares her theory and framework for the connection among people, objects and mental health called “Psychotherapeutic Object Dynamics,” in part two of a three-part series for SEGD.org.

Exhibitions and Objects of Wellness—Part 1
Exhibitions and Objects of Wellness—Part 1
10/21/2019

Read Time: 11.5 minutes

Youthful Curiosity Becomes Art at de Youngsters Studio
Youthful Curiosity Becomes Art at de Youngsters Studio
10/02/2019

Read Time: 5 minutes

2019 SEGD Global Design Awards Merit Award-winning project de Youngsters Studio came about through a collaboration between the de Young Museum and award-winning firms Fuseproject (San Francisco) and Tellart (Berkeley, Calif.).

Lighting the Way—The Statue of Liberty Museum
Lighting the Way—the Statue of Liberty Museum
09/10/2019

Read Time: 7 minutes

Part of a $100 million renewal effort by The Statue of Liberty-Ellis Island Foundation, the new museum and exhibits were brought to life by a team led by FXCollaborative, ESI Design (New York) and Float4 (Montreal).

20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
09/03/2019

Read Time: 12.5 minutes

Award-winning creative technology agency NEXT/NOW (Chicago) answers questions about hardware, engagement, strategy and more, comparing and contrasting work for retail and museum verticals.

Penguin Chill at the ABQ BioPark
Something Cool in the ABQ
08/27/2019

Read Time: 8 minutes

Penguin Chill at the ABQ BioPark is a new, groundbreaking, immersive exhibit designed by Ideum (Corrales, N.M.), that whisks visitors onto a sub-Antarctic research expedition.

Bluecadet River Alive
Learning Through Making—Bluecadet and River Alive!
07/30/2019

Read Time: 7 minutes

Bluecadet (Philadelphia) used the power of prototyping to lead the creation of a suite of digital experiences that support educational goals established by partners Habithèque and the Independence Seaport Museum for “River Alive!”

Design Semester—FIT Graduate Exhibition & Experience Design at AMNH
Design Semester—FIT Graduate Exhibition & Experience Design at AMNH
07/09/2019

Read Time: 7 minutes

Exhibition Espionage—G&A at the All New International Spy Museum (image: visitors interact with game experience)
Exhibition Espionage—G&A at the All New International Spy Museum
05/28/2019

Read Time: 6 minutes

The original International Spy Museum opened in 2002, with the help of exhibition design firm Gallagher & Associates (Silver Spring, Md.) who, once again, were brought on to shed light on the shadowy world of spycraft—this time in a new location.

All Paws on Deck for Dogs! at LA's California Science Center (image: girl uses interactive exhibit)
All Paws on Deck for Dogs! at LA's California Science Center
05/07/2019

Read Time: 5.5 minutes

Unified Field (New York), Evidence Design (Brooklyn) and the California Science Center (Los Angeles) collaborated with a few furry friends to create a new media-rich traveling exhibition called “Dogs! A Science Tail.”

Doggone Good! Gensler Redesigns AKC's MoD
Doggone Good! Gensler Redesigns AKC's MoD
03/29/2019

Read Time: 8 minutes

Gensler (New York) was called upon to create a new museum and workspace in Manhattan that captures the essence of the American Kennel Club: recognized and trusted expert in dog breed, health and training.

Positively Presidential—Exhibitions that Honor Our Highest Office
Positively Presidential—Exhibitions that Honor Our Highest Office
02/06/2019

Read Time: 4.5 minutes

President's Day is around the corner—what better way to celebrate the United States' highest office than to virtually visit several of the 14 presidential libraries, museums or centers that span from Herbert Hoover to Barack Obama?

Dimensional Innovations Build-in Interaction at Vikings Museum
Dimensional Innovations Build in Interaction at Vikings Museum
01/14/2019

Read Time: 6.5 minutes

Thoughtful, Sustainable and Community-focused—Studio Matthews for Design with the 90%
Thoughtful, Sustainable and Community-focused—Studio Matthews for Design with the 90%
01/09/2019

Read Time: 7.5 minutes

The third exhibition in the newly launched rotating exhibit space at the Bill & Melinda Gates Foundation Discovery Center (Seattle), “Design with the 90%,” was a collaboration between the Discovery Center, the Cooper Hewitt, Smithsonian Design Museum (New York) and award-winning local design firm Studio Matthews.

Building a Blaze—Museum at Prairiefire
Building a Blaze—Museum at Prairiefire
12/18/2018

Read Time: 9 minutes

There remains a burning desire to know more about the Verner Johnson-designed Museum at Prairiefire (Overland, Kan.)—an example of how architecture and experiential graphics can be as one—and its permanent exhibits, designed and fabricated by Dimensional Innovations.

Inside Joke—AI at the National Comedy Center
Inside Joke—AI at the National Comedy Center
11/06/2018

Read Time: 5 minutes

The Senses: Design Beyond Vision
The Senses—Design Beyond Vision Both a Feat and a Feast
05/26/2018

Curators Ellen Lupton and Andrea Lipps from the Cooper Hewitt Smithsonian Design Museum (New York) enlisted the help of Studio Joseph to create an exhibition that goes beyond the visual to deliver a uniquely accessible sensorial feast.

Junípero Serra Museum Welcome Center
The River Runs Through it—Junipero Serra Museum Welcome Center
01/05/2018

C&G Partners (New York) recently completed a special project for the San Diego History Center: the Junípero Serra Welcome Center. Completed with funding from the San Diego River Conservancy and State Coastal Conservancy, the Junípero Serra Welcome Center features the river as protagonist.

Read More
12 Influential Immersive Environments Implemented in the Last 12 Months
11/15/2017

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
10/10/2017

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Microsoft Hololens in Use at the LBJ Presidential Library
Experimenting with Microsoft Mixed Reality in Museums
10/03/2017

We recently caught up with Jim Cortina, principal and development manager at Cortina Productions to talk about the firm’s experimentation with mixed reality and museums during SXSW 2017 and what that might mean for their future.

9/11 Tribute Museum Exhibition
An Emotional Journey—The New 9/11 Tribute Museum
07/28/2017

The new 9/11 Tribute Museum—with exhibits designed by Lee H Skolnick Architecture + Design Partnership with Unified Field—invites visitors to gain an understanding of the powerful personal experiences of the 9/11 community, whose resilience, recovery and motivation to give back to society is a testament to the perseverance of the human spirit.

2017 Merit Award Winner Boris Yeltsin Presidential Center Media Façade
Brilliant Media Façade a Beacon for the Boris Yeltsin Presidential Center
07/10/2017

This 2017 SEGD Global Design Awards Merit Award winning project, Boris Yeltsin Presidential Center Media Façade, brings the Center's buildings to vibrant life in Ekaterinburg, Russia.

Bluecadet and Gallagher & Associates Freshen Ford Library
Bluecadet and Gallagher & Associates Freshen Ford Presidential Museum
04/18/2017

Sometimes when firms collaborate, exhibition design magic happens. Last year, Gallagher & Associates teamed up with Bluecadet to put a fresh spin on the Gerald R. Ford Presidential Museum exhibitions in Grand Rapids, Mich.

Muzeiko Children's Museum
“Little Museum,” Big Collaboration—Muzeiko Children’s Museum
01/09/2017

Read Time: 14 minutes
From the archives, circa early 2017: An ambitious client in far-away Bulgaria was seeking a first-of-its-kind children’s museum and in response, Lee H. Skolnick Architecture + Design Partnership, a movie studio, an indoor rock gym manufacturer and a large group of scientists (among many others) came together to build it.

U505
U-505 Dive Trainer Interactive at the Museum of Science and Industry, Chicago
10/04/2016

A German U-boat on exhibit at the Museum of Science and Industry, Chicago has thrilled generations of visitors with its massive scale and epic story of wartime capture. Now, a new interactive is helping visitors explore part of that story at the U-505 Dive Trainer experience.

Campaign of Courage Hero Image
Experiencing Courage—Unified Field's WWII Museum Interactives
09/20/2016

The National World War II Museum in New Orleans, designed by Gallagher & Associates, was recently ranked #4 in TripAdvisor's Travelers' Choice Awards. Unified Field (New York City) collaborated with G&A to create the interactive experiences within the Campaigns of Courage Pavilion.

Extending the Museum-Visitor Experience
07/26/2016

In today's world where people have abundant means of acquiring information, museums are stepping up their efforts to display content and artifacts in ways that amaze and engage their visitors so that they understand more, stay longer, come back more often, and recommend the experience to friends.

Alexander McQueen Savage Beauty Exhibition at the V&A
The 20 Most Influential Exhibit Designs this Century
07/13/2016

We wouldn't dare pretend that this is a definitive list, but it is a list of the projects that the top exhibit designers see as influential and important projects that have helped to push the area of exhibition design forward. The breadth of projects that were submitted was amazing.

Wendy Evans Joseph, FAIA at the Exhibition and Experience Event
Wendy Evans Joseph, FAIA on Exhibition and Experience Design
06/22/2016

Joseph is philosophical about ways to achieve success. "There are straightforward presentations, pragmatic concerns and varied rules about presentation," says Joseph, "but ultimately, it is the unsaid, the unlikely presentation in metaphoric terms that has its way of seeping into our conscious."

Photo: Franklin Institute Donor Recognition
The Franklin Institute's Designers Re-Imagine Donor Recognition
05/31/2016

The Franklin Institute is a popular education and science center in Philadelphia.

David Harvey's Sketchbook
David Harvey's Sketchbook
01/19/2016

Sketching is always my first impulse, writing a distant second. Sketching is a means of thinking visually—on the page—and thoughts are generated as I watch a sketch unfold. The first mark is defining, raising many new opportunities for making the next mark, and new possibilities materialize while others fall by the wayside. The drawing process is a conversation between my imagination and the page, mediated by my hand, and that dialogue challenges me to respond.

Delta Flight Museum
Delta Air Lines Flight Museum Exhibit
11/04/2014

Delta’s Dawn

A new museum celebrates Delta’s journey from crop-dusting company to one of the world’s largest commercial air carriers.

Tate Modern Museum Digital Experience
Tate Modern Museum Digital Experience
10/15/2014

Modern Connections

Tate Modern teams with Bloomberg on a pioneering digital arts project that creates a new kind of customer experience in the museum. See projects like this at Xlab 2014 November 6 in New York!

Starlight Sculpture at Museum of the City of New York
Museum of the City of New York Rebranding
09/08/2014

Star Bright

As part of a major renovation, the venerable Museum of the City of New Yorks gets fresh new public spaces, including a dazzling icon for a new age. The Museum of the City of New York is undergoing a decade-long, multi-phase renovation of its historic East Harlem building.

California Academy of Sciences Environmental Graphics and Branding
01/10/2014

Museum as Metaphor

Natural History Museum of Utah Environmental Graphics and Exhibits
01/08/2014

Of the Earth

The new Natural History Museum of Utah uses organic forms, materials, and a sympathetic environmental graphics program to fill its role as “the trailhead to Utah.”

Patrick Gallagher, SEGD Fellow
01/06/2014

His Way

Patrick Gallagher has followed his own road to success—and along the way, he’s led the design of some of the world’s most memorable museum experiences.

There’s no formal path to a career in museum planning and exhibition design, so Patrick Gallagher has blazed his own.

Photograph of the Ajax Football Experience Amsterdam
The Ajax Experience Exhibitions
01/05/2014

All Hail Ajax

The Ajax Experience museum in Amsterdam scores a giant goal: sculpting architecture, graphics, and experience to tell the story of the legendary soccer club.

MAXXI National Museum of XXI Century Arts Wayfinding and Environmental Graphics
01/03/2014

Minimalism at MAXXI

Natural History Museum of Los Angeles Environmental Graphics, Branding, and Signage
01/02/2014

Ready for Prime Time

A new brand and wayfinding signage bring clarity, scale, and drama to a venerable Los Angeles icon.

Museum of Arts and Design
Museum of Arts and Design Digital Wayfinding and Interactives
12/23/2013

MAD World

With a newly renovated building, dynamic wayfinding, and engaging interactives, the Museum of Arts and Design enters a new era.

Terror Háza Museum
12/11/2013

House of Terror

A Budapest museum remembers the tyrannies of the Nazi party and the Soviet-backed secret police.

Photo of the interior of the Museum at Bethel Woods
The Museum at Bethel Woods
12/10/2013

Down to Yasgur’s Farm

The Museum at Bethel Woods takes a look back at Woodstock and the peace, love, and rock n’ roll era that made it possible.

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