Infinite Scale News

Infinite Scale Promotes Tyler Rice and Zach Norman

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Congratulations to Infinite Scales three partners: Amy Lukas, Cameron Smith and Molly Mazollini

It all started in 2002 after designing the Winter Olympics Games. It was one of those, "well that was fun, but what do we do now?" moments.

USBank stadium signage Image

Tanya Dreesen of the Minnesota Vikings will speak on how design impacts team integration and partnership activation at U.S. Bank Stadium, and the team's commitment to partnerships tied to the local community. Event host Infinite Scale worked with the Vikings to create Vikings branding throughout the stadium and much more. Event sponsored by archetype.

images of new Infinite Scale staffers

Dan Phillips and Darlene Van Uden have been named Design Directors and Erin Stearns and Tyler Rice are now Senior Designers.


Infinite Scale (Salt Lake City) created the branding and wayfinding system for Texas A&M’s newly redeveloped football stadium complex, opening to the public September 12.


Infinite Scale (Salt Lake City) created environmental graphics for the January 12 College Football Playoff game between the Oregon Ducks and The Ohio State University Buckeyes.


Infinite Scale partnered with AAA Flag & Banner as the Title Sponsor to host the San Francisco 49ers Vice President of Marketing at the 4th Annual Salt Lake Design Week. Ali Towle spoke about Levi’s® Stadium, where Infinite Scale’s Creative Council™approach to encourage collaboration between all stakeholders ensures an incredible fan experience.


Salt Lake Design Week happens October 13-17 with a full slate of events celebrating the impact that design has on the community. SEGD events are part of the mix.

Photos of Jim Baehr and Zach Norman

Infinite Scale (Salt Lake City) promoted Jim Baehr to Senior Project Manager and Zach Norman to Design Director.

Photo of State Farm Center

Infinite Scale (Salt Lake City), in collaboration with AECOM, designed the brand integration layer for the histori


Infinite Scale Design Group (Salt Lake City) is providing event design and integrated branding for the Pac-12 Football Championship game o

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