Identity EGD Specialists

Robert Probst, University of Cincinnati, DAAP
Robert Probst

1996 SEGD Fellow

Designer Robert Probst was chosen to lead the University of Cincinnati’s College of Design, Architecture, Art, and Planning (DAAP) as its new dean in July 2008.

Heradshot of Ian Goldberg, Cloud Gehshan Associates
Ian Goldberg

Ian Goldberg has the inherent ability and talent to create three-dimensional objects for the built environment. He has worked as Senior Designer and Associate at Cloud Gehshan Associates, an environmental graphic design firm, for the last 11 years.

Tom Geismar, Chermayeff & Geismar & Haviv
Tom Geismar

2002 SEGD Fellow

Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than 100 corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.

Hannah Jennings

SEGD President 1998-1999

Hannah is a designer and illustrator with many years of experience, primarily with non-profit organizations including over 20 years as Manager of Design at Brookfield Zoo.

Headshot of Tom Casey
Thomas Casey

SEGD President 1988-1989

Thomas W. Casey is founder and principal of The Casey Group of New Canaan, CT and Coconut Creek, FL, since 1994. Previously he was a founding partner of Greenboam & Casey Associates, Inc., a full-service design agency in New York City and Greenwich, CT that specialized in environmental graphics, corporate identity, and advertising from 1979 to 1994.

Brad Jones, Studio[5]Eleven
Brad Jones

Design is much more than making things look good.

Richard Dirstein
Richard Dirstein

Executive VP Design & Innovation, Principal

Jamie Turpin

Jamie Turpin has spent her professional career as a project designer in Dallas and Kansas City.

Jean-Pierre Lacroix
JP Lacroix

With over 30 years of industry experience, Jean-Pierre Lacroix has garnered a reputation as a visionary design thinker, strategist, author, and speaker.

Abott Miller
Abbott Miller

Abbott Miller was born in Indiana and studied design at the Cooper Union School of Artin New York.

Wayne McCutcheon, Entro
Wayne McCutcheon

SEGD President 2010-2011

Wayne is a Past President of SEGD and a member of the 2016 SEGD Board of Directors.

Wayne, a principal and founding partner of Entro, has been instrumental in the successful planning, design and implementation of many large-scale wayfinding and corporate identity programs over the past 20 years.

Adam Brodsley, Volume Design, Inc.
Adam Brodsley

Adam Brodsley co­founded Volume Inc. at the dawn of the new millennium (which admittedly sounds like a long time ago) and has since served as Principal and Creative Director.

Photograph of Lauren Kelly, Mustard Square
Lauren Kelly Sheridan

Lauren Kelly Sheridan prides herself on operating at the intersection of design + technology, bringing together creativity and technical excellence.

Liza Rao, Gallagher & Associates, Washington DC Designer
Liza Rao

Liza Rao is Graphics Director at Gallagher & Associates. She has extensive experience in both exhibit and environmental graphics/wayfinding and corporate identity/print communications.

Jessica Grant

Jessica Grant is a senior brand and experiential graphic designer based just north of Boston, Massachusetts.

Joseph Screnci is a Senior Graphic Designer with Envision in Toronto, Canada
Joseph Screnci

Joseph Screnci is a Senior Graphic Designer with Envision in Toronto, Canada

Jamie Turpin

Jamie Turpin has spent her professional career as a project designer in Dallas and Kansas City.

Erin Williams
Erin Williams

Erin Williams' diverse background includes experience in architecture, design research and strategy, and information design.

Derek Koch, Poulin+Morris
Derek Koch

Derek Koch is a designer at Poulin + Morris Inc. responsible for project design, management, and coordination.

Henry Beer, CommArts, Stantec, Boulder, Colorado
Henry Beer

1999 SEGD Fellow

Henry Beer co-founded CommArts with Richard Foy in 1973. The two met at the office of Charles and Ray Eames and for 35 years, along with Janet Martin, headed a staff of architects, industrial, interior, graphic, and environmental graphic designers who created nationally and internationally acclaimed work for their clients.

Leah Schuster
Lea Schuster

Lea Schuster's collaborative and committed spirit, expertise and technical knowledge, and passion for design help RDG clients tell their stories through captivating and energizing environmental graphics.

Robert Goes
Robert Goes

1994 Distinguished Member Award honoree and SEGD President 2004

Robert Goes is an accomplished Art Director and Project Manager. Robert Goes has been the Design Director of Design Goes, Inc for over 20 years specializing in concepts for marketing collateral, location branding and packaging.

Jerome Cloud headshot
Jerome Cloud

2010 SEGD Fellow, Partner Cloud Gehshan Associates.  Virginia Gehshan and Jerome Cloud were the recipients of the prestigious SEGD Fellow Award in 2010.

Headshot of Jonathan Alger, C&G Partners
Jonathan Alger

SEGD President 2006-2007

Jonathan Alger is a founding partner of C&G Partners, active in all forms of communication design, especially exhibitions, interactive environments and public spaces. He is a dedicated advocate of strategic thinking and the thoughtful use of technology. He served two years as national President (2006-2007) of SEGD, the Society for Environmental Graphic Design.

Marc Jenkins
Marc Jenkins

Marc Jenkins is a graphic designer living in England. He leads the graphic design team at BDP, specialising in environmental graphic design, including wayfinding and signage.

Aaron Sportack is an Experiential Graphic Designer and Wayfinding Expert at PUBLIC Architecture in Vancouver.
Aaron Sportack

Aaron Sportack is an Experiential Graphic Designer and Wayfinding Expert at PUBLIC Architecture in Vancouver.

Michael Gericke, Pentagram
Michael Gericke

Michael Gericke is a partner in Pentagram’s New York office.

Lance Wyman, SEGD
Lance Wyman

1992 SEGD Fellow.

Lance Wyman is considered to be one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman Ltd. in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.

Robert Grevey, Brand and Digital Strategy Director, OpenEye Global, Columbus
Robert Grevey

Robert Grevey is a design consultant focused on strategy, content and customer experience. He is driven by motivating audiences.

Amy Siegel, C&G Partners
Amy Siegel

Amy Siegel is a partner and one of the founding members of C&G Partners. She is active in various forms of communication design with a specialty in environmental graphics and mapping.

Simon Andrews, Graphic Solutions
Simon Andrews

Simon Andrews has been a principal with Graphic Solutions since 1976, serving as vice president and secretary of the corporation.

Richard Cassie, Sparc inc
Richard Cassis

Richard Cassis never takes it easy. Or for granted. He firmly believes that connecting with an audience requires rearranging the synapses.

Eric LeVine, NBBJ
Eric LeVine

2021 Wayfinding +Placemaking SEGD Vanguard

Katie Sprague, RTKL
Katie Sprague

Katie Sprague, Senior Vice President at RTKL, leads The Environments Studio, a group that combines the best of branding, interiors and environmental graphics.

Kim Yokota, Shikatani Lacroix
Kim Yokota

Vice President, Design

Richard Lang
Richard Lang

Richard Lang is a principal and co-founding partner of Visual Communications.

Annelle Stotz
Annelle Stotz

Annelle Stotz is on the 2021 SEGD Board and was a Co-Chair for the Seattle Chapter.

Annelle Stotz is a designer working at IA Interior Architects, and is growing the EGD capability in the Seattle office. She is working with global teams to create strategic and integrated experiences for clients within their workplace.

Russell Dow is a Co-Chair for the St. Louis Chapter and Senior Experiential Designer at PGAV Destinations
Russell Dow

Russell Dow is a Co-Chair for the St. Louis Chapter.

Allison Harris, Architect, 310 Architecture + Interiors, Raleigh-Durham, North Carolina
Allison Harris

Allison Harris is a co-chair of the SEGD Raleigh Chapter and an architect at 310 Architecture + Interiors.

James K Wheat, Design Director, Babendure Wheat Creative
James K. Wheat

James K Wheat is the Design Principal of Houston-based environmental graphic design firm Babendure Wheat Creative, specializing in signage, wayfinding, exhibit, and retail design.

Myrna Orensten, Imaginality Designs, Minneapolis
Myrna Orensten

Myrna Orensten is the Creative and Idea Generator of Imaginality Designs, LLC.

AJ Goehle
AJ Goehle

AJ is a Creative Sherpa.

David Vanden-Eynden, Partner, Calori and Vanden-Eynden, New York, 2007 SEGD Fellow
David Vanden-Eynden

2007 SEGD Fellow and 2004 Angel Award honoree

Chris Calori and David Vanden-Eynden are co-founders and principals of Calori & Vanden-Eynden (New York).

David has a broad range of signage design and management skills for a wide variety of project types. He was instrumental in developing C&VE's techniques for conceptualizing, detailing, and documenting the physical components of sign programs, and coordinates the details of large-scale signage projects.

Kelley Bozarth, Little
Kelley Deal

Kelley Deal is a Co-chair for the Charlotte Chapter.

Environmental Graphic Designer. Will travel. Gladly.

I'm an environmental graphic designer in Charlotte by way of the Midwest, with a background in both interior architecture and graphic design.

Susan May
Susan May

Wayshowing for more than 20 years.

Headshot of Ronald Shakespear, Desigño Shakespear, SEGD Fellow
Ronald Shakespear

2008 SEGD Fellow

Ronald Shakespear was born in Rosario in 1941. He has been Chair Professor at the University of Buenos Aires and Past President of ADG. He founded Diseño Shakespear in Argentina 50 years ago and is now directed with his son Juan (DI Uba). Lorenzo, another son

Rich Burns, Founder, GNU Group, 1987 SEGD Fellow, SEGD President 1979-1986
Rich Burns

1987 SEGD Fellow and Past President 1979-1986

Richard guided the growth of the GNU Group through its first two decades. He now serves as a senior adviser and project participant in brand development, marketing strategy and design.

Eric Heiman
Eric Heiman

Eric Heiman is a Partner and Creative Director, Volume Inc., an award-winning creative agency located in San Fracisco that offers a range of services with a concentration in visual identity, exhibi

Cristy Morgan, Vallee Design and Stonehill College
Cristy Morgan

Cristy Morgan is an Assistant Professor, Visual & Performing Arts at Stonehill College in Easton, Massachusetts.

John Lutz is a Partner in Selbert Perkins Design, Chicago
John Lutz

John Lutz was SEGD President in 2016-2017 and served on the SEGD Board in 2010-2019. He is a Partner at Selbert Perkins Design in Chicago.

John brings to SPD the ability to turn verbal concepts into powerful graphic identities and dynamic communications programs. John Lutz has been an integral part of the SPD team for nearly two decades.

Michael Bierut Partner at Pentagrams Headshot
Michael Bierut

Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning,graduating summa

John Emshwiller, Gensler
John Emshwiller

John Emshwiller is co-chair of the Los Angeles Chapter.

John Emshwiller is a Senior Associate and Design Director with more than 19 years of professional brand design experience. He dedicates himself to providing clients with authentic designs and strategies that when completed are impactful and consistent with company’s visual identity.

HEadshot of Stephen Bashore
Stephen Bashore

Stephen is currently employed as a Designer at Cloud Gehshan Associates. A Philadelphia based internationally recognized, multidisciplinary design consultancy.

Austin Frith, Dallas Chapter Co-Chair
Austin Frith

Austin Frith is excited to provide the SEGD DFW Chapter with leadership that will help grow the local chapter membership while providing networking and education events that benefit local SEGD members.

Eileen Jones, Perkins+Will Branded Environments
Eileen Jones

As Principal and National Discipline Leader for Perkins+Will Branded Environments, Eileen Jones has led strategic research, community cultural interpretation, brand master planning and design devel

Gilles Bienvenu
Gilles Bienvenu

Gilles Bienvenu, a French Canadian designer, worked for several major visual communications firms based in Montreal before starting up is own design firm in May 2000.

Headshot of Julie Maggos, SEGD Chicago Chapter Co-Chair
Julie Maggos

SEGD Chicago Chapter Co-Chair

As Director of Environmental Graphics at IA Interior Architects, Julie helps organizations communicate within their workplaces to convey their messages, share their story, and engage their visitors and employees.

Melissa Schmitz
Melissa Schmitz

Melissa Schmitz is a Houston Chapter Co-Chair and Brand Integration Team Leader for Kirksey Architecture based in Houston, TX.

Geir Borg, Gagarin
Geir Borg

Geir Borg is the CEO of Gagarin Ltd., a design firm in Iceland.

Sarah Huie Coleman

From designing the award-winning signage for Avalon, a $600 million mixed-use development, to rebranding more than 30 YMCAs in the Southeast, Huie Design’s Principal and Owner Sarah Huie Cole

Greg Nelson
Greg Nelson

Greg Nelson is an award-winning design leader who merges communication with place to create compelling solutions that engage people and inspire results.

Michele Allen, Owner Crux Creative, WI
Michele Allen

Specializes in Museum, Corporate Interiors, History Walls, Exhibits and more!

Steve Stamper
Steven Stamper

SEGD President 2008-2009

Steven L. Stamper, SEGD was one of the founders of fd2s in 1985 and currently leads the team as it addresses critical strategic and technical issues related to wayfinding, orientation, and placemaking in the environment.

Peter Hyde, Peter Hyde Design
Peter Hyde

Peter Hyde Design turns your vision into design reality.

John Seeley, SurfaceMatter Design, Providence, Rhode Island
John Seeley

As a partner at SurfaceMatter Design, John Seeley serves as Principal and Creative Director for the firm’s environmental design practice.

Peter White, White Design Studio
Peter White

Peter White has been working in architecture, interior design and exhibit design for 33 years.

Katie Osborn

Katie Osborn is the Founder, Principal, and Wayfinding Strategist for Via Collective, formerly The Office of Katie Osborn.

Michael Gerbino, Archigrafika
Michael Gerbino

Michael Gerbino studied graphic design and photography at Pratt Institute.

Joell Angel-Chumbley
Joell Angel-Chumbley

2020 SEGD Educator Award 

Joshua Huckleberry

Joshua Huckleberry is a co-chair of the Orange County Chapter

Christina Lyons, professor and chairperson, Graduate Exhibition & Experience Design at FIT
Christina Lyons

Christina Lyons is a member of the 2021 SEGD Board and has served on the SEGD Board since 2016, representing education. She is Professor and Chairperson of Graduate Exhibition & Experience Design at the Fashion Institute of Technology/SUNY in New York.

Previously, Christina was the Director of the Graphics Department at Lee H. Skolnick Architecture + Design Partnership, working on projects such as the Muzeiko: Children’s Museum in Sofia, Bulgaria.

Jack Weiss
Jack Weiss

As Principal of Jack Weiss Associates since 1977, Jack has designed and directed over 100 major signage projects for retail, corporate, institutional, and municipal clients throughout the United St

Barbara Schwarzenbach, Cloud Gehshan Associates
Barbara Schwarzenbach

Barbara Schwarzenbach is an exceptional designer who is responsible for some of CGA’s most celebrated projects.

Zach Norman, Infinite Scale
Zach Norman

Zach Norman has been with Infinite Scale for more than a decade, where he began as an intern in 2005 and worked his way up to the position of Design Director.

Heather Testa, Principal, Ten8 Group, St. Louis MO
Heather Testa

Heather Testa is a co-chair of the St. Louis Chapter

Heather Testa has over 31 years of experience working in the graphic, industrial, and environmental design fields. In 1997, she founded Ten8 Group with a vision of creating a company which would focus on using design to solve problems and build brand identities in a three-dimensional space.

Eric Shelton, Poulin + Morris Inc.
Eric Shelton

Eric Shelton is a designer at Poulin + Morris Inc. responsible for project design, management, and coordination.

Karen Ryan

Karen Ryan is co-chair for the Portland Chapter.

During her tenure with Anderson Krygier, Karen Ryan has distinguished herself as a thorough, thoughtful designer and manager of complex wayfinding and experiential graphic design programs.

Carol Hyland, CS Creative
Carol Hyland

Carol Hyland has over 25 years of project management and business development experience in the design industry.

Robin Perkins
Robin Perkins

2011 SEGD Fellow

As a co-founder of Selbert Perkins Design, Robin Perkins has developed a visionary approach to art, design and communications in the built environment as well as brand strategy development and corporate communications systems.

Udo Schliemann, Entro
Udo Schliemann

Udo Schliemann brings over 30 years of expe­ri­ence to Entro, special­iz­ing in iden­tity devel­op­ment, environmental branding, and signage and wayfind­ing design.

Arthur King, Arthur King Consulting
Arthur King

Arthur King is one of the world’s more experienced corporate communications experts and sign specialists.

Simon Cohen
Simon Cohen

We use design to help organisations connect with their communities and stakeholders

Headshot of Paula Scher
Paula Scher

2019 SEGD Fellow

Wayne-Hunt, Principal Hunt Design Associates, Past President of SEGD
Wayne Hunt

2004 SEGD Fellow, 2010 Distinguished Member Award honoree, 1995 Angel Award honoree, and SEGD President 1999-2000

Wayne Hunt founded Hunt Design in 1977 and is a nationally recognized leader in Environmental Graphics and Wayfinding Signage design.

Korinna Hirsch
Korinna Hirsch

I help people tell their stories!

Curtis Roberts

Curtis Roberts is Design Principal and co-owner at fd2s.

Photograph of Lucy Holmes, Lucy Holmes Design
Lucy Holmes

Lucy Holmes is a member of the 2021 SEGD Board and, previously, the 2020 and 2018 SEGD Board. She is owner of Holmes Studio in London.

Lucy has created design solutions and information graphics for wayfinding schemes including Tate Modern, The National Gallery, The V&A Museum and Albert Dock in Liverpool; interpretation graphics for several exhibitions at the Tower of London; and an information graphics strategy for Virgin Atlantic.

William Harald-Wong, William Harald-Wong & Associates
William Harald

Urban Identity Designer for Southeast Asia

David Middleton
David Middleton

2012 Distinguished Member Award honoree and 2006 Angel Award honoree

HEadshot of Stephen Minning, Managing Director of BrandCulture
Stephen Minning

Stephen Minning is a member of the 2018 SEGD Board and Founder and Managing Director of BrandCulture in Australia.

Stephen is a branding and wayfinding specialist with over 20 years of international experience working with blue chip companies and public sector organizations.

Matt Cavalier, Cloud Gehshan Associates
Matt Cavalier

Mr. Cavalier has several years of experience in providing signage and wayfinding solutions to a variety of clients.

Kim Baer, KBDA
Kim Baer

Kim Baer, principal of Los Angeles-based design studio KBDA, is a strong believer in the power of design as a strategic tool.

Ellie Byrom-Haley, President and CCO of Gecko Group, West Chester, PA
Ellie Byrom-Haley

As founder and chief creative officer at Gecko Group, and throughout more than 20 years in graphic and dimensional design, Ellie Byrom-Haley has built an outstanding reputation managing complex des

Maria Felenyuk is an Environmental Graphic Designer at IA Interior Architects in Washington, DC
Maria Felenyuk

Maria Felenyuk is an Environmental Graphic Designer at IA Interior Architects in Washington, DC.

Kimberly (Kim) Lindstrom
Kimberly (Kim) Lindstrom

Kim Lindstrom is the founder of Four Four Design, a design firm that brings brands and stories to life using a mix of graphic design, architecture, and digital.

Headshot of Michele Phelan, SEGD Boston Chapter Chair, Co-founder of 96pt.
Michele Phelan

2007 Angel Award honoree

Michele’s professional career spans over twenty years of design leadership and management in Boston, with specialization in corporate, institutional, and educational clientele. She has worked with National Grid, University of Massachusetts, Children’s Hospital Boston, and New England Aquarium.

Bob Loza BW
Bob Loza

Technical Expertise. Creative Passion.

Noah Jeppson, IA Interior Architects
Noah Jeppson

Noah Jeppson is an experiential graphic designer with over eighteen years of experience.

Headshot of Gretchen Coss, Gallagher & Associates
Gretchen Coss

SEGD President 1997-1998

Gretchen is Director of Business Development for Gallagher & Associates. She previously served as Principal of Douglas|Gallagher Chicago. Her experience also includes positions with Gensler/LA as Director of Graphics and Owner/Principal of Coss Creative for 11 years.

Brandon Allen, EYP
Brandon Allen

With a combined background in Design Research, Industrial Design and Environmental Graphic Design, Brandon Allen’s designs emphasize his people-centric approach, as evidenced by his passion for creating dynamic and memorable environments.

Benedetta Nissotti
Benedetta Nissotti

Inspired by purposeful curiosity and culture

Rory Simms, Pentagram
Rory Simms

Rory Simms is a graphic designer working in the New York office of Pentagram.

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