Experiential Graphic Design Feature Articles

2019 SEGD Fellow Paula Scher—Exactly as Rendered
2019 SEGD Fellow Paula Scher—Exactly as Rendered
06/21/2019

Read Time: 17 minutes

Paula Scher needs no introduction—she’s a megawatt luminary in graphic design, an accomplished artist, a longtime Pentagram partner and the creative source of many beloved and inspiring environments.

Type on the Vertical (image: examples of increasingly difficult-to-read vertical text)
Type on the Vertical
05/14/2019

Read Time: 3 minutes

Just about every designer has an opinion about typeset on the vertical. The thing is: you’d be hard pressed to find a statistical or empirical study that establishes the best way Latin type should be set when it’s flipped on its end.

All Paws on Deck for Dogs! at LA's California Science Center (image: girl uses interactive exhibit)
All Paws on Deck for Dogs! at LA's California Science Center
05/07/2019

Read Time: 5.5 minutes

Unified Field (New York), Evidence Design (Brooklyn) and the California Science Center (Los Angeles) collaborated with a few furry friends to create a new media-rich traveling exhibition called “Dogs! A Science Tail.”

KKA Focuses on Family at Lucile Packard Children's Hospital (image: hospital lobby, photo by: Emily Hagopian)
KKA Focuses on Family at Lucile Packard Children's Hospital
04/29/2019

Read Time: 7.5 minutes

Kate Keating Associates (San Francisco) brought nature and nurture to the forefront of their comprehensive, family-centered experiential graphic design work at the new Lucile Packard Children’s Hospital Stanford.

A Read for Speed—Oran Park Library (image: front of library building)
A Read for Speed—Oran Park Library
04/16/2019

Read Time: 5.5 minutes

 20 Questions with Lance Wyman, "Navigating Life" (image: portrait of Lance Wyman)
20 Questions with Lance Wyman, "Navigating Life"
03/08/2019

Read Time: 14 minutes

SEGD asks 20 questions of Lance Wyman, FSEGD, an experiential graphic design legend—a literal icon of icons—who is currently working on a massive transit system for Mexico City, where he did some of his most beloved work in the late 1960s.

The Vignelli Canon, published by Lars Müller Publishers (image: book cover)
The Vignelli Canon
03/05/2019

Read Time: 6.5 minutes

Photo: T-Mobile Arena in Las Vegas by Populous
More than Sports—10 Standout Stadiums
02/26/2019

Read Time: 4.5 minutes

We asked a range of sports and entertainment experiential graphic design experts within the SEGD community for their picks of the best stadium experiences across the globe.

The Best Content of 2018
The Best Content of 2018
12/04/2018

Read Time: 2.5 minutes

Well that went by fast!

And, it's has once again been a record-breaking year for SEGD, as the association has grown to over 2,300 members and SEGD.org page views have swelled to over three million.

20 Questions with Derek Friday, “Peak Commitment”
20 Questions with Derek Friday, "Peak Commitment"
11/27/2018

Read Time: 11.5 minutes

The Language of Graphic Design (Second Edition)
Proportion—The Language of Graphic Design (Second Edition)
10/15/2018

Read Time: 11 minutes

Dear Boss, Here's Why You Should Send Me to Xlab 2018
Dear Boss, Here's Why You Should Send Me to Xlab 2018
09/16/2018

Read Time: 1.5 minutes

Desire by Design by Jean-Pierre Lacroix
Desire by Design
09/16/2018

Read Time: 15 minutes

Don't miss Xlab this year. Register now!
10 Reasons to Attend Xlab 2018
09/04/2018

Read Time: 2.5 minutes

Honoring 50 Years of UW’s Office of Minority Affairs & Diversity
Honoring 50 Years of UW’s Office of Minority Affairs & Diversity
08/09/2018

Read Time: 7 minutes
The exhibition was a joint project between Kristine Matthews’ Exhibition Design class at the University of Washington and her professional design studio, Studio Matthews (Seattle).

Untangling Font Licensing by Allan Haley
Untangling Font Licensing
06/28/2018

By Allan Haley, author, lecturer and expert on all things typographic

2018 SEGD Fellow Jane Davis Doggett—Talent, Education, Application
2018 SEGD Fellow Jane Davis Doggett—Talent, Education, Application
06/18/2018

Jane Davis Doggett is a living legend of remarkable talent: both an unsung hero of graphic design who revolutionized airport wayfinding and a prolific artist in multiple mediums.

The Senses: Design Beyond Vision
The Senses—Design Beyond Vision Both a Feat and a Feast
05/26/2018

Curators Ellen Lupton and Andrea Lipps from the Cooper Hewitt Smithsonian Design Museum (New York) enlisted the help of Studio Joseph to create an exhibition that goes beyond the visual to deliver a uniquely accessible sensorial feast.

Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork
05/04/2018

Collaboration was the name of the game at the new Nike NYHQ, where Nike creative directors teamed up with STUDIOS Architecture, WSDIA and a group of artists and artisans to create a slam-dunk w

"The Field Guide to Supergraphics" by Sean Adams
The Field Guide to Supergraphics—Big Graphics in the Urban Landscape
02/28/2018

Earlier this month, a new experiential graphic design volume was released by Thames & Hudson entitled "The Field Guide to Supergraphics: Big Graphics in the Urban Landscape." Written by acclaimed author and designer Sean Adams, the tome explores daring, bright and meaningful large-scale experiential graphics installations around the world.

SEGD's Best Content of 2017
SEGD's Best Content of 2017
12/11/2017

What a year! It's has been a record-breaking one for SEGD, as the association has grown to over 2,000 members and SEGD.org page views have swelled to over two million.

SEGD Talks: Inspiration On Demand
Inspiration On Demand—10 SEGD Talks to Watch Now (Or Later!)
11/01/2017

Everyone could use inspiration on demand, right? Power up the rest of your week with 10 of the best SEGD Talks!

Entro on “Cultivating a Design Legacy” and Canada’s Airports
Entro on “Cultivating a Design Legacy” and Canada’s Airports
10/25/2017

In 2011, Entro Communications merged with Toronto-based Gottschalk+Ash in the shared pursuit of doing great design work. This year, the firm released a book detailing its separate and combined history, entitled “Cultivating a Design Legacy: The First 50 Years.” In this excerpt, read how the Canadian firms built their legacy in airports.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
10/10/2017

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Exhibitionism, The Rolling Stones Exhibit
It's Only Rock 'N Roll—Exhibitionism—the Exhibition
08/22/2017

The Rolling Stones, one of the most iconic and influential musical acts of the last five decades, are the subject of the lauded traveling exhibition entitled “Exhibitionism: The Rolling Stones,” designed by Pentagram.

2017 Merit Award Winner Boris Yeltsin Presidential Center Media Façade
Brilliant Media Façade a Beacon for the Boris Yeltsin Presidential Center
07/10/2017

This 2017 SEGD Global Design Awards Merit Award winning project, Boris Yeltsin Presidential Center Media Façade, brings the Center's buildings to vibrant life in Ekaterinburg, Russia.

2017 SEGD Fellow Jan Lorenc
2017 SEGD Fellow Jan Lorenc—Joyfully Inconsistent
06/15/2017

Lorenc recently took his position in the canon of SEGD Fellows at the 2017 SEGD Conference Experience Miami, beside experiential graphic design trailblazers, including Massimo Vignelli, Lance Wyman, Wayne Hunt, Robert Venturi, Sue Gould, David Gibson, Donald Meeker and Michael Reed, among others.

Photo of the Canadian Museum for Human Rights
Designing Interactive Experiences at the Museum for Human Rights
08/31/2016

Gagarin created three entirely new exhibits for an entirely new kind of museum. Accessibility, interactivity and engagement—in ways not addressed previously—captured the respect of the 2016 SEGD Global Design Awards jury, who honored the project with not only a 2016 Merit Award but also the 2016 Sylvia Harris Award.

Image from Texas Children's Hospital
Human-Focused Wayfinding Strategy at Texas Children's Hospital
08/30/2016

Lauded by the 2016 SEGD Global Design Awards jury as a "true example of a human-focused project," Formation's assessment of the existing conditions and user satisfaction with wayfinding at Texas Children's Hospital's established an alternative reading of the hospital's “sensory landscape”.

#Emoticanns
EmotiCannes—An Evolution of Data Visualization
07/11/2016

The zoomorphic sculpture EmotiCannes was alive for five days at the Cannes Festival of Creativity (and will live a long life at MEC) celebrating innovation and demonstrating the groundbreaking data visualization capabilities of the interaction specialists at Jason Bruges Studio.

Congratulations to Design Studio H2E!
Design Studio H2E Wins 2016 Best of Show, Honor Awards
06/28/2016

A remarkable exhibition at the Art Academy of Latvia won SEGD's 2016 Global Design Awards Best of Show for its exploration of diverse facets of graphic design. A broad team from the Latvian firm Design Studio H2E, led by Creative Director Holgers Elers and Designer Inguna Elere, created INFORMATION, an exhibition that focused on the products, services and processes of graphic design in Latvia.

Michael Reed, 2016 SEGD Fellow
2016 SEGD Fellow Michael Reed of Mayer/Reed—For the Greater Good
06/21/2016

Over a career that spans more than 40 years, Michael Reed has helped shape a wide variety of public spaces, from airports to courthouses and from urban bike trails to homeless shelters. His humanist approach to design has touched them all—weaving story with place and people to create spaces that respect and improve the quality of life for those using them.

Infinite Scale Designs for the NHL
Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports
05/25/2016

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch.

The 2016 SEGD Conference: Experience Seattle's Best
04/20/2016

From the new digital experience at the iconic Space Needle to high-tech corporate environments, a reinvented waterfront and pioneering hospitals, Seattle is a rich environment for experiential graphic design. Here’s a preview of what you’ll discover in Seattle during the 2016 SEGD Conference: Experience Seattle. Many of the destinations will be part of the conference project tours!

Writers Theatre, Glencoe., Ill.
Writers Theatre Rewrites the Theater Experience
04/20/2016

Since it started in the back room of a bookstore in 1992, the hallmark of Chicago’s Writers Theatre has always been intimacy. That feeling is retained in WT's new permanent home in Glencoe, Illinois. The 36,000-sq.-ft. facility, designed by Studio Gang Architects, offers an open, welcoming space that galvanizes the potential of theater to unite people through shared experience. Signage and graphics by Thirst support the architecture and celebrate Writers’ unique history and spirit.

Artwork at Cincinnati Children's Hospital Medical Center
Art and Healing in Healthcare Environments, Part 3: Empathy and Engagement
02/23/2016

For Cincinnati Children’s Hospital Medical Center, art is an integral part of its mission to improve outcomes and create positive experiences for patients and their families. But CCHMC’s approach is unique and holistic. With the help of Kolar Design, the hospital engages with patients and the community to create art that promotes healing, supports the CCHMC brand and is fully integrated with interiors and architecture. Read Part 3 in our Art and Healing in Healthcare Environments series.

Eldheimar Volcano Museum
Returning Home to Iceland’s Volcano Museum
02/03/2016

At a museum dedicated to the wrath of a 1973 volcano, interactive experiences help visitors explore the site and make peace with the worst natural disaster in Iceland’s history. The project was an Honor winner in the 2015 SEGD Global Design Awards.

American Veterans Disabled for Life Memorial
Placemaking and Peacemaking at a Living Memorial
01/27/2016

Memorials are a delicate balancing act, an uncomfortable abstraction made real in stone and bronze. They must pay tribute to the dead while relaying history and inspiring hope in future generations of the living. They must eloquently tell a story, create a memorable place and mark a moment in time. The new American Veterans Disabled for Life Memorial does all those things, with a substantial addition. This memorial was designed to celebrate the living.

Wushang Cinema by One Plus Partnership
Wushang Cinema Creates an Explosive Customer Experience
01/20/2016

If the end is coming, might as well be at the movie, right?
The Hong Kong-based design duo of Ajax Kit Law and Virginia Lung--One Plus Partnership Ltd.--have made their name among the world's leading cinema designers. Clearly not content with the excitement on the big screen, they've devoted their work to continuing it off-screen in the theater environment itself.

Photo of Lady Cilento Children’s Hospital, Brisbane Australia
Living Tree Creates a New Kind of Patient Experience at Brisbane Hospital
12/02/2015

The new Lady Cilento Children’s Hospital in Brisbane was designed as a "living tree" that promotes patient health and wellbeing. Dotdash delivered a clear wayfinding system that helps reduce stress and an environmental graphics program that adds a sense of joy and vibrancy to the hospital environment.

Donor Wall at American Contemporary Theater, San Francisco
Donor Recognition Projects Say Thank You with Style
11/24/2015

Thank You. These may be the two most powerful words in any language.
For hospitals, cultural institutions, and other non-profits that rely on generous donors to help build that new research facility or contemporary art wing, saying “thank you” graciously is vital. Effective donor recognition programs say it eloquently, and forever.

2016 SEGD Global Design Awards
2016 SEGD Global Design Awards Open for Entries
11/17/2015

2016 is your year to shine. Submissions are now being accepted for the 2016 SEGD Global Design Awards, the only international awards program focused solely on user experiences in the built environment. The deadline for submissions is Jan. 31, 2016, but it’s never too early to get started!

Vince Frost, Design Your Life
How Design Thinking Changed Vince Frost’s Life (and can change yours, too)
11/17/2015

Vince Frost had been a designer for 25 years, built a successful global practice, and earned numerous accolades before he realized that design could actually help solve the ultimate problem: improving his personal life. He spoke with us about his new book Design Your Life—part typographic self-help guide, part essay collection on life and work and how to keep the two in balance.

Xlab 2015 Charts the Journey from Digital Technology to User Experience
11/11/2015

On the path to integrate digital technology into user experiences that connect people to place, Xlab 2015both inspired and informed. Designers, planners, municipalities, and makers have come a long way toward changing the world with technology, but there's still a long way to go. Read our Xlab recap and help chart the exciting journey!

Bloomberg West Coast Tech Hub (Image: IwomotoScott Architecture)
With its New Tech Hub, Bloomberg Shows Start-ups How It’s Done
11/11/2015

Bloomberg may be the new kid in town when it comes to San Francisco’s hot tech scene, but the global business and financial information and news provider is no start-up. That’s abundantly clear when you see its sophisticated new R&D offices in the South of Market (SoMA) neighborhood: no foosball tables, beer taps or Velcro walls here, thank you very much.

From "SEGD Core Competencies and Subsequent Implications for Professional Practice," 2014 Communication + Place
User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal
11/09/2015

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

Michael Bierut Master Series at SVA New York
Michael Bierut, Master Series Exhibit at SVA Gallery
11/04/2015

HOW TO fit 35 years worth of award-winning, laugh-making, product-selling, world-changing graphic design into 4,000 square feet? That was the latest design challenge for Pentagram partner Michael Bierut, whose work is the focus of a retrospective at the School of Visual Arts (New York) through November 7.

A.C.T. San Francisco, photo copyright Bruce Damonte
A Strong Second A.C.T. for San Francisco Theater Space
10/28/2015

The American Conservatory Theater has been a fixture of San Francisco’s arts scene for nearly 50 years. When it decided to open a second venue in the city’s resurgent Central Market neighborhood, it chose a once-glamorous but long-derelict movie house for a new kind of community space. Skidmore Owings & Merrill LLP helped A.C.T. open the curtain on a new era for the theater, the neighborhood, and the historic Strand.

Pack Your Bags, We’re Going to Xlab 2015! [5 Reasons You Owe it to Yourself]
10/28/2015

We know you’re busy. You’re drinking from the fire hose every day, trying to keep up with client demands and project deadlines coming at you at warp speed. While all that’s going on, who has time to look ahead to the future? Who’s in charge of making sure you know about the new technologies, platforms, and interfaces your clients will soon be asking about? That’s what Xlab 2015 is for,and here are 5 reasons you need to get yourself there.

Xlab 2015 at SVA Theatre
Xlab 2015 -- Where User Experience and Digital Technology Collide
10/21/2015

Imagine a world where the physical and digital realms are one and the same—where users expect the seamless experiences they enjoy online to continue in stores and museums, on city streets and public transit, and in their schools and workplaces. We’re quickly headed there, and experience designers are leading the way. The best and brightest minds in design and digital technology will be at Xlab 2015 Nov. 5 in New York. Do you want to meet them?

Sensing Places, Santa Monica, Calif.
The Hacker/Maker Culture at Sensing Places
10/13/2015

Flavia Sparacino is an MIT Media Lab PhD, a prolific inventor, and founder and CEO of Sensing Places LLC, a creative technology agency based in Santa Monica. We had the chance to visit Sparacino and her staff recently to learn about what they’re doing in the digital user experience space and experience the energy of the team's hacking/making/start-up culture. Join Sparacino at Xlab 2015 and you can experience it too!

Xlab 2015 at SVA Theatre
Mind. Blown. 6 Surprising Ways You’ll be Inspired at Xlab 2015
10/07/2015

You know Xlab 2015 is about design + technology. You know you’ll hear about the latest digital tools and platforms being used to connect people and place. You know you’ll keep yourself on the leading (not following!) edge of your profession by taking part in the conversation. But you may not know these 6 surprising ways that you'll be inspired at Xlab 2015!

Retail + Digital Designers Talk Shop(ing) at Xlab 2015
10/07/2015

Retail is great theater for digital technology in physical spaces, but the jury is still out on what it can and can’t do to drive sales and engage customers. At Xlab2015, a rock-star retail panel will tackle personalization, smart technologies, the omni-channel world of shopping, and how digital technology can make it more fun (for shoppers) and rewarding (for retailers)!

Xlab 2015: Smart Spaces, Smart Interfaces
Smart Spaces, Smart Interfaces at Xlab
09/30/2015

Intelligent interfaces are offering endless ways to provide connection, context, navigation, personalization, and curation in the physical environment. What are these new tools, and what can YOU do with them right now? At Xlab 2015, Nov. 5-6 in NYC, leading designers and technologists like Flavia Sparacino, Mike Clare, Neil Redding, and Darren David will show you!

The Internet of Things and Why It Matters to You
09/23/2015

The Internet of Things is a growing network of objects–from home appliances to industrial machines and from signs to cars—that are connected to each other and the Internet. Through an infinite web of sensors and devices that generate constant streams of data, objects will communicate with each other to make everyday tasks more efficient. Yes, it all sounds very Minority Report. But what does it mean for you and your future in designing experiences and connecting people to place? At Xlab 2015, we’re putting the pieces of the puzzle together. Be there to see how it all relates to YOUR practice!

Xlab -- Transforming the Conversation and the Future
09/22/2015

New digital platforms and technologies are emerging and converging at warp speed. Since 2011, Xlab has looked ahead to the future of experience design and provided a platform for continuing dialogue about how design and technology can be used to improve human experiences in physical spaces. It’s an incredibly important conversation—shouldn’t you be a part of it? Register today and be a part of the future at Xlab 2015!

Crown Fountain at Millennium Park, Chicago
15 Digital Technology Projects that Transformed Public Spaces Forever
09/16/2015

Perhaps the tipping point was in 2004, when artist Jaume Plensa created the giant pixelated portraits of Chicagoans spouting water from Crown Fountain in Millennium Park. Today, new digital technologies and connected data are making cities more open, efficient, and engaging--and changing the way we act and interact in public spaces. We’ll cover the cityscape and digital technology at Xlab 2015—Nov. 5-6 in NYC; you'll want to be there!

Digital pen at Cooper Hewitt
Redesigning the Museum Experience at Cooper Hewitt
09/08/2015

With the stroke of a super-powered digital pen, the Cooper Hewitt reinvents itself and the very way that visitors experience a museum.

The Future of Wearable Technology and Experience Design
09/02/2015

Technically, the Apple Watch, Jawbone UP, and Google Glass are nothing new. Wearable technology has been around since the early 17th century, when Chinese mathematicians adapted the abacus as a ring. Soon after, the pocket watch caught on in Europe—offering humans the first wearable, mobile technology that augmented their awareness of time, space, and environmental conditions.

KIPP NYC College Prep High School
Back to School and Decoding Success
08/26/2015

KIPP NYC College Prep, a charter high school in the South Bronx, strives to create an environment of success, providing the academic knowledge, real-world skills, and character its students need to thrive in life. Just in time for the new school year, Pentagram created high-impact graphics that amp up the school’s “Knowledge is Power” message using puzzles, games, and riddles integrated into the learning environment.

Immersion Room, Cooper Hewitt Design Museum (by Local Projects)
Xlab 2015: Transforming X
08/26/2015

Artists, coders, hackers, and technologists are shaping the future of experience design, and at Xlab 2015, the SEGD design + technology event, they’ll show how they’re using platforms like wearables, virtual reality, beacons, and code to tell stories and transform places. Where do you fit in all of this? Find out at Xlab 2015: Transforming X—November 5-6 in New York!

Katie Sprague at SEGD Branded Environments 2015
To Be or Not to Be? The Rise and Fall of Branded Environments
08/19/2015

The word "brand" was originated to describe the mark on a cow's butt. Today it covers much, much more than that. Branding is an art form, a short hand for customer preferences, and even a cause for world domination. Katie Sprague, Senior VP at Callison RTKL, covers the long and short of it at Be | The Branded Environments Event Thursday in Los Angeles.

Clearview by Donald S. Meeker and Richard Montalbano
A Clear View with Don Meeker, 2015 SEGD Fellow
08/18/2015

By anyone’s standards, the work of Don Meeker—activist and information designer—has touched the lives of more people than any other in his era.

LAX airport sign
What Makes a City a Brand? Find out in LA!
08/12/2015

What makes a city a brand? How does a constellation of culture, sports, entertainment, and natural attractions link and shine as an experience? Los Angeles is the poster child for city branding, and you’ll find out why at Be |The Branded Environments Event August 20 in The City of Angels.

Comcast Studio Xfinity store
Comcast Brands to Xfinity (and Beyond)
08/11/2015

Flexible media and a new customer engagement model make Comcast’s prototype service center an entirely new brand experience. When media giant Comcast decided to retool its XFINITY customer service centers, the idea was to move away from the purely transactional model of the past and create an entirely new way to engage with customers.

MadCampus at University of Washington
Art by the Numbers at the University of Washington
08/05/2015

Mad Campus was a unique public art project at the University of Washington’s Seattle campus. Twelve emerging artists created temporary, site-specific works inspired by outdoor locations across the campus. Studio Matthews devised an identity and wayfinding system to visually connect the diverse installations and create an overall experience.

Cornell University Stocking Hall
For the Fun of It: 8 Ways to Add Play to Branded Environments
08/05/2015

When Calori & Vanden-Eynden was asked to create graphics for Cornell University’s newest campus facility—a dairy plant added to an existing academic research lab—they decided to have some fun with it. The CVE team covered blank walls with cow spots, creating what one observer calls a “Rorschach meets rawhide” aesthetic that manages to be both witty and sophisticated. CVE identified the building itself with a giant sculptural milk bottle.

Brian Mirakian, Populous
Enhancing Branded Environments through User-Centered Design
07/30/2015

Not every project is as big as Texas, and not every client is as ambitious as Texas A&M University, which recently opened its “brand”-new, state-of-the-art Bright Football Complex. But any project can benefit from the Aggie game plan—and Brian Mirakian of Populous will tell you how at the SEGD Branded Environments Workshop Aug. 20 in LA!

Creating Digital Content at SEGD Xplorer Digital Camp
Xploring Content at Xplorer Digital Camp
07/29/2015

Creating experiences in the age of digital technology means using new tools and even new parts of your brain to create content. Xplorer Digital Camp West—in Seattle Aug. 6—will introduce you to the tools and techniques you’ll need to create next-gen experiences, from video, type, and image to data and code. Join us in Seattle! (Better hurry, seats are filling fast!)

Texas A&M Bright Football Complex
Building the Brand, Texas Style
07/29/2015

Deep in the heart of Texas, where football and tradition are sacred, Texas A&M University continues to build its dynasty—and its brand. With a new $17 million, state-of-the art training facility designed by Populous, the Aggies keep showing how it’s done—building both a powerhouse football team and a sophisticated branded experience.

Eldheimar Volcano Museum
What Does it Take to be an Xplorer?
07/22/2015

You know you need to hone your digital skills to grow your resume and your business. But what are the core digital competencies you should be developing? In June, the SEGD Academic Task Force issued the XGD Core Competencies, which outline the baseline skills essential for success in XGD. You can cover them all at the Xplorer Digital Camp coming up Aug. 6 in Seattle. But hurry—capacity is limited and seats are filling fast!

Skypad Interactive Wall, Seattle Space Needle
Seattle Skies
07/22/2015

As if you needed another reason to head for Seattle, there’s the famous Space Needle, hip since 1962 when it was built for the World’s Fair. Now there’s a brand new way to experience the amazing views. Skypad™, designed by Belle & Wissell, is an award-winning interactive experience that invites guests to browse photo archives, sign into a 3D guestbook, and make their own wonderful (but possibly vertigo-inducing) memories.

Sam Stubblefield and Christian Marc Schmidt
Seattle Dreaming
07/15/2015

Sam Stubblefield and Christian Marc Schmidt both mix art, architecture, technology, and people, and see what happens. Stubblefield, experience design studio leader at NBBJ, and Schmidt, founder and principal of Seattle-based Schema, are true Xplorers. Join them at SEGD’s Xplorer Digital Camp West—August 6 in Seattle—and they'll inspire you to Xplore and Xperiment!

Gibney Dance graphics by Poulin + Morris
Graphic Dance
07/15/2015

Gibney Dance was founded in 1991 as a non-profit dance company with a mission to use movement, creativity, and performance as a way to effect social change and personal transformation. A new graphics program by Poulin + Morris references the movement and change implicit in the company’s work.

Make, San Diego
Surf's Up at Make
07/01/2015

The co-working wave has hit San Diego, and it’s happening in typical surfer style. Make is a new 175,000-sq.-ft. workspace in a converted floral trade warehouse, just a short walk or bike ride to the beach. Rapt Studio worked with real estate developer Cruzan to envision a branded space where people will design and make things—and take their breaks on the waves.

2 Girls Building, Melbourne
Art as Architecture in Melbourne
06/24/2015

Bringing art to life with sculptural architecture

Art as architecture, or architecture as art? The 2 Girls Building in Melbourne brings art to life with a photographic skin and sculptural elements that recreate Australian photographer Samantha Everton’s vivid photo Masquerade, which depicts two girls in a theatrical domestic setting.

wayfinding at Narita Intl Airport, Japan
On the Run at Narita International Airport
06/17/2015

At Tokyo's Narita International Airport, “running for my flight” has taken on a whole new meaning.

Adidas gym by Buro Uebele
Game On with Adidas
06/01/2015

Almost 100 years after Adolph “Adi” Dassler and his brother Rudy started making sports shoes in their mother’s washroom, the Adidas founder might be surprised to see his company's headquarters in Herzogenaurach, Germany. The latest project there is a new gym featuring the super-scaled typographic stylings of Büro Uebele Visuelle Kommunikation (Stuttgart).

Panasonic office, Newark, New Jersey
Panasonic's Graphic Genius
04/29/2015

Panasonic’s North American headquarters celebrates innovation and the world-changing people who make it happen.

Innovation drives Panasonic and is at the heart of everything the company does. But sometimes, even huge multinational corporations need to be reminded of their roots. When the company moved from Secaucus, N.J., to the Newark waterfront just across the river from Manhattan, it wanted to celebrate innovation and the people who make it happen.

Numbers in Nature exhibit at MSI Chicago
Mad for Math
04/22/2015

The Museum of Science and Industry Chicago uses digital technology and nature’s own graphic language to teach visitors about math.

When the Museum of Science and Industry Chicago conceived its latest permanent exhibit, the design brief was concise and non-negotiable: Create an artful and immersive way for visitors to explore the beauty of mathematical patterns found in nature. And make it cool.

LinkedIn Chicago office
Connected
04/01/2015

LinkedIn’s new Chicago office makes work more connected and fun.

It’s not too broad a statement to make that LinkedIn has revolutionized the very nature of connection in our world. The professional networking start-up now counts 300 million registered members worldwide and employs 5,700 in 30 offices around the globe. When it created new offices for its Chicago-based sales team, “Our goal was to create a workspace that employees want to work in,” says Joel Wood, LinkedIn’s Senior Project Manager, Global Workplace.

Motorola Mobility Chicago office
Motorola's Hack Couture
03/25/2015

Celebrating Chicago in a Flexible Workplace

Flexible workspaces are all the rage in the corporate world. For Motorola Mobility's new headquarters in Chicago's repurposed Merchandise Mart, Gensler tweaked the 21st century office genre with a hackable, graphically layered environment that celebrates Motorola's employees and the city they love.

Ultrecht Central Station, Amsterdam
Wayfinding and the Internet of Place
03/03/2015

“You are here.” The blue dot in the center of your smartphone’s map has a beat of its own, pulsating with each dispatch from the constellation of satellites above. It skips modestly on top of the city grid, an avatar that engenders confidence and courage as we navigate unfamiliar terrain.

Puzzle Facade
Puzzle Facade
02/25/2015

Remember that Rubik's Cube you burned thousands of hours trying to figure out? Javier Lloret channeled the tantalizing, obsession-making tactile game into a building-size interactive puzzle.

What is Customer Experience and Why Should You Care?
02/24/2015

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well.

Nature Lab Exhibit
Nature Lab at Natural History Museum of Los Angeles
02/18/2015

Nature Lab, a new exhibit at the Natural History Museum of Los Angeles, uses media and lively graphics to invite visitors to “put their nature eyes on.” Gallagher & Associates and KBDA collabor

dBCube by Stimulant
Customer Experience in the State of Flow
02/18/2015

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments.

Tongji University way finding
Tongji University Signage and Wayfinding
02/11/2015

Wayfinding systems overcome language, cultural, and literacy barriers to help users make sense of the built environment.

Adobe Briefing Center
Architect-ing Customer Experience with Array Interactive
02/10/2015

Jeff Dumo uses the word “architect” as a verb. His agency Array Interactive “architects” digital experiences for built environments.

One-Day Poem Pavilion
Gallery of Greats - SEGD Global Design Awards
02/04/2015

What do a Hell’s Kitchen bus terminal, a quilt show, a German coal mine, and a “poem pavilion” have in common?

In Harman-y - Customer Experience In-Store
02/04/2015

When Harman International asked Gensler to design its first North American audio flagship store on Madison Avenue in New York, the Gensler team approached the project with two questions: How do peo

A Beautiful Way to Go exhibit
2015 SEGD Global Design Awards: A Beautiful Way to Go
01/28/2015

A Beautiful Way to Go

CX and You: Unlock the Power!
01/28/2015

Innovating Customer Experience at Retail

ITG corporate headquarters
ITG Corporate Experience
01/20/2015

Data Visualization as an Art Form

We’re constantly barraged by data, but what does it all really mean? Investment Technology Group’s mission is to decode all that “noise” for its clients. At ITG’s New York HQ, Landor used data visualization as a sophisticated branding tool. The project was a winner in the 2014 SEGD Global Design Awards.

Sydney Theatre Company Honour Wall
Sydney Theatre Company Honour Wall
01/14/2015

Thank You and Enjoy the Show

A novel donor wall does double duty for the Sydney Theatre Company. The project was a 2014 SEGD Global Design Awards winner. Have you entered your work yet? The deadline is January 31st!

Saying a gracious "thank you" to patrons is crucial for arts organizations like the Sydney Theatre Company.

Eaton Experience Center
Eaton Experience Center Digital Installation
01/07/2015

Powering Up the Brand

Eaton Experience Center powers the brand with an architecturally integrated multimedia installation at its new Cleveland campus. The project was a 2014 SEGD Global Design Award winner.

Against the Odds Exhibition
Against the Odds Exhibition
12/16/2014

Answering the Call

Vancouver Community Library Knowledge Wall
Vancouver Community Library Wayfinding
11/25/2014

Open Book

Best in Show: 2014 SEGD Global Design Awards
11/20/2014

The Romance is Back

The epic digital landscape at LAX’s new Tom Bradley International Terminal took top honors in the 2014 SEGD Global Design Awards. Art deco curtains part to reveal gold-toned dancers spinning inside a multi-tiered clock-like confection. Three-story-tall guitar strings quiver and plunk to the movements of passersby.

Xlab 2014, Nov. 6 at SVA Theatre, New York
Xlab 2014: Bigger + Better Than Ever!
11/12/2014

"Here's the Deal: Xlab Rocked!"

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