Read Time: 3 minutes 15 seconds
The 2023 SEGD Wayfinding + Placemaking Symposium is just one week away! We are excited to be kicking off the event with a special session and luncheon at Arup’s LA Office. Read more about the event kick-off and secure your luncheon spot today!
Experiential Graphic Design Feature Articles
2023 SEGD Wayfinding + Placemaking Symposium: Special Luncheon Session: Designing at Scale with Arup
04/19/2023
|
2023 SEGD Wayfinding and Placemaking Symposium - Speakers Announced
02/21/2023
Read Time: 3 minutes |
Crossrail Connection: Designing the new Elizabeth line for Transport for London (TfL)
07/27/2022
Read Time: 6 minutes |
Airport Wayfinding: Guiding Passengers and Expressing Identity
09/01/2021
Read Time: 3 minutes |
Take Flight: Vintage 727 Exhibit Soars to New Heights
07/07/2021
Read Time: 4 minutes |
Trailblazing Women in EGD: 2018 SEGD Fellow Jane Davis Doggett—Talent, Education, Application
03/17/2021
Read Time: 13 minutes |
5 Years of Best of Show Awards Elevating EGD Practice
01/28/2020
Read Time: 7 minutes A lot has happened in the last 33 years, but one thing remains the same: The SEGD Global Design Awards program is still a key indicator of how the practice of experiential graphic design is evolving by annually setting the bar for excellence in the field. |
Design Manual for the Swiss Federal Railways
10/09/2019
Read Time: 12 minutes |
Lorem Ipsum Corp. Revives the Past at Platov International Airport
08/19/2019
Read Time: 7.5 minutes From the archives, circa 2018—a 2019 Merit Award winning project: Through the creative use of technology, multidisciplinary agency Lorem Ipsum Corp. (New York) captured the spirit of the Don Cossacks and Count Matvei Ivanovich Platov in a host of interactive and experiential installations at the new airport in Rostov-On-Don, Russia. |
Seeing the Better City
03/26/2019
Read Time: 9.5 minutes |
Compliant and Consistent—BIA.studio Creates Tools for MBTA
03/18/2019
Read Time: 7 minutes From an existing signage audit to developing manuals, guidelines and custom software, BIA.studio (Boston) designed a completely new wayfinding program for the Massachusetts Bay Transportation Authority’s vast system. |
20 Questions with Lance Wyman, "Navigating Life"
03/08/2019
Read Time: 14 minutes SEGD asks 20 questions of Lance Wyman, FSEGD, an experiential graphic design legend—a literal icon of icons—who is currently working on a massive transit system for Mexico City, where he did some of his most beloved work in the late 1960s. |
Clean, Classic, Compelling—Wayfinding New York's Roosevelt Island
01/29/2019
Read Time: 7.5 minutes Entro | CVEDesign (New York) joined forces with The Hudson Companies, Inc., the Roosevelt Island Operating Corporation and the local community to provide an enduring wayfinding and placemaking solution for the area’s growing population. |
Railroads, Research and Rust at Philadelphia’s Rail Park
12/07/2018
Read Time: 8 minutes |
The Best Content of 2018
12/04/2018
Read Time: 2.5 minutes Well that went by fast! And, it's has once again been a record-breaking year for SEGD, as the association has grown to over 2,300 members and SEGD.org page views have swelled to over three million. |
2018 SEGD Fellow Jane Davis Doggett—Talent, Education, Application
06/18/2018
Jane Davis Doggett is a living legend of remarkable talent: both an unsung hero of graphic design who revolutionized airport wayfinding and a prolific artist in multiple mediums. |
Big, Bold and DIN—Penn Station West End Concourse
03/08/2018
In 2017, the new West End Concourse of Penn Station was revealed with a bold, supergraphic wayfinding system designed by Pentagram (New York), working closely with architects Skidmore Owings and Merrill LLP. |
Official Signs & Icons 3—Signing Bicycle Facilities
01/02/2018
In 2017, symbol guru Mies Hora published the third edition of his compendium of signs, symbols and commentary, "Official Signs & Icons 3." Among the many varied and useful resources in the book, there is a new section entitled "Signing Bicycle Facilities." |
Entro on “Cultivating a Design Legacy” and Canada’s Airports
10/25/2017
In 2011, Entro Communications merged with Toronto-based Gottschalk+Ash in the shared pursuit of doing great design work. This year, the firm released a book detailing its separate and combined history, entitled “Cultivating a Design Legacy: The First 50 Years.” In this excerpt, read how the Canadian firms built their legacy in airports. |
Cloud Gehshan Helps Illuminate Spring Garden Connector
08/04/2017
A busy transit hub entrance in an underpass on Spring Garden Street in Philadelphia receives a dramatic and illuminating makeover courtesy of NV5, Cloud Gehshan and The Lighting Practice. |
Second Avenue Subway Wayfinding with C&VE
07/10/2017
It’s a long story: a 98-year-long story, in fact. When the much-anticipated addition to the Q line of the New York City Subway initiated construction, Calori & Vanden-Eynden/Design Consultants began the highly-specialized work of wayfinding for the first new stations in nearly 30 years. |
Entro’s Calgary Airport Wayfinding
03/01/2017
When Calgary Airport in Alberta, Canada, began planning a major expansion to include the addition of two new concourses with 24 new gates, they knew a smooth transition would require an expert team of wayfinding professionals. |
Planning and Designing an International Gateway [at SEGD's 2016 Wayfinding Event]
03/30/2016
With the goal of improving the customer experience for its 40 million annual passengers, Miami International Airport has recently completed wayfinding packages for its North, Central and South Terminals using standards developed by Labozan Associates. The key challenge of the program was to reduce signage to reduce clutter--without compromising wayfinding ease. MIA is the site of SEGD's 2016 Wayfinding Event April 14-15 and this is your chance to tour the airport and learn from the challenges of planning and designing this international gateway! |
Multi-Modal Wayfinding in New South Wales
03/30/2016
Transport for New South Wales is undertaking an ambitious overhaul of its transportation wayfinding infrastructure across all modes of travel, including train, bus, light rail and ferry. Dotdash (Brisbane) developed an integrated signage system applied across 60 unique sites. Each sign type has a place within sequential zones of user experience from approach to arrival, to waiting and then boarding. See how it’s done in NSW. |
Your Map to SEGD’s 2016 Wayfinding Event [April 14-15 in Miami]
03/30/2016
Where can you discover the latest apps and digital signage technologies being used in airports? And learn how human factors research should be informing your next healthcare project? And see the latest in wayfinding/branded environments hybrids in workplaces? You’ll want to find your way to Miami April 14-15 for SEGD’s 2016 Wayfinding Event! Here’s your map. |
SEGD Wayfinding Event: Take Home the Three V’s
03/16/2016
Wayfinding for transportation environments calls on all the fundamentals of the discipline, with a very crucial addition: the element of time. To create a truly comprehensive, highly functioning wayfinding system, Jim Harding, Gresham Smith and Partners, says you need to consider the three ways airport users will receive the information. He’ll focus on the Three V’s of Communication for Transportation Environments at SEGD’s 2016 Wayfinding Event April 14-15in Miami. You’ll want to be there! |
How Wayfinding Can Help Revive an Aging Transportation Infrastructure
03/09/2016
Philadelphia’s 30th Street Station is an exceptional example of some of the railroad industry's most ambitious construction projects, and an historical landmark as well. With rail travel increasing double digits in the coming years, updating wayfinding programs in older transit centers like this one is increasingly important. Calori & Vanden-Eynden developed new signage and wayfinding that would ease travel for 21st century commuters, but be sympathetic to this 100-year-old structure. |
10 Reasons to Find Your Way to SEGD’s 2016 Wayfinding Event
03/09/2016
At SEGD’s 2016 Wayfinding Event—April 14-15 in Miami—we’ve got Wayfinding covered. From digital technology advances to human factors research, you’ll leave knowing the latest innovations in the field and on the horizon! Here are just 10 of the many reasons why you’ll want to find yourself there: |
SEGD Wayfinding 2016 -- Where Do We Go From Here?
02/24/2016
Technology is rapidly changing the delivery systems we use to navigate the built world, but the fundamentals of wayfinding have barely changed since Kevin Lynch coined the term more than 50 years ago. Chris Calori and David Vanden-Eynden (Calori & Vanden-Eynden / Design Consultants, New York) have developed hundreds of wayfinding systems and literally wrote the book on Signage and Wayfinding Design. Keynoting SEGD’s Wayfinding event April 14-15 in Miami, they'll take a critical look at the complex present and warp-speed future of wayfinding. |
Find Your Way to Miami for SEGD Wayfinding 2016 [April 14-15]
02/17/2016
Wayfinding projects for transportation, workplace, education and healthcare environments share some core similarities but also offer widely divergent challenges. |
Donor Recognition Projects Say Thank You with Style
11/24/2015
Thank You. These may be the two most powerful words in any language. |
To Be or Not to Be? The Rise and Fall of Branded Environments
08/19/2015
The word "brand" was originated to describe the mark on a cow's butt. Today it covers much, much more than that. Branding is an art form, a short hand for customer preferences, and even a cause for world domination. Katie Sprague, Senior VP at Callison RTKL, covers the long and short of it at Be | The Branded Environments Event Thursday in Los Angeles. |
A Clear View with Don Meeker, 2015 SEGD Fellow
08/18/2015
By anyone’s standards, the work of Don Meeker—activist and information designer—has touched the lives of more people than any other in his era. |
What Makes a City a Brand? Find out in LA!
08/12/2015
What makes a city a brand? How does a constellation of culture, sports, entertainment, and natural attractions link and shine as an experience? Los Angeles is the poster child for city branding, and you’ll find out why at Be |The Branded Environments Event August 20 in The City of Angels. |
On the Run at Narita International Airport
06/17/2015
At Tokyo's Narita International Airport, “running for my flight” has taken on a whole new meaning. |
Top 20 Wayfinding Designs since 2000
03/30/2015
Scroll through the slideshow above to see the top 20 wayfinding moments of the 21st century. It’s the ultimate unsung hero of public spaces: when it works, you never know it’s there. Wayfinding may not always be considered sexy, but it has evolved into a highly integrated, user-focused, and increasingly technology-driven discipline with huge social and economic implications for cities, hospitals, and other public spaces. Here is a list of the top 20 wayfinding moments of the 21st century—members log-in and make your suggestions! |
What Next for Legible Cities?
03/25/2015
The Future of Navigation in Smart CitiesTim Fendley,founder of Applied and chief designer of Legible London,predicts that navigation in city centers will change dramatically in the next 10 years, with place branding, urban planning, and technology as key drivers. He'll join other world-renowned wayfinding experts at the SEGD Wayfinding WorkshopApril 23 in San Francisco. Do you need to be in touch with the future of wayfinding? Find yourself there; register now! |
T5 Murals at Chicago O'Hare International Airport
03/10/2015
Let’s face it. From the generic concrete canyon of the parking garage to the endless corridor to your gate, airports tend to all look the same. At Chicago O’Hare’s newly renovated International Terminal 5, Thirst changed all that—creating a super-scaled mural that is uniquely Chicago (with some wayfinding cred to boot). |
Wayfinding and the Internet of Place
03/03/2015
“You are here.” The blue dot in the center of your smartphone’s map has a beat of its own, pulsating with each dispatch from the constellation of satellites above. It skips modestly on top of the city grid, an avatar that engenders confidence and courage as we navigate unfamiliar terrain. |
Best in Show: 2014 SEGD Global Design Awards
11/20/2014
The Romance is Back The epic digital landscape at LAX’s new Tom Bradley International Terminal took top honors in the 2014 SEGD Global Design Awards. Art deco curtains part to reveal gold-toned dancers spinning inside a multi-tiered clock-like confection. Three-story-tall guitar strings quiver and plunk to the movements of passersby. |
Delta Air Lines Flight Museum Exhibit
11/04/2014
Delta’s DawnA new museum celebrates Delta’s journey from crop-dusting company to one of the world’s largest commercial air carriers. |
San Francisco International Airport Signage and Wayfinding
08/13/2014
Innovating the Passenger Experience at SFO |
DFW International Airport Signage and Wayfinding
08/05/2014
Improving the Passenger Experience, DFW Style As Project Manager in the Planning Department at DFW International Airport, Richard Gurley coordinates wayfinding and signage for the entire 17,000-acre airport complex, including five terminals, garages, and airport roadways. DFW will host the 2014 SEGD/ASMN Airport & Transportation Workshop Sept. 25-26, and Gurley will share the airport’s $2 billion Terminal Renewal and Improvement Program, its new signage program, and improving the customer experience, DFW style. |
Jackson Hole Airport Branding and Wayfinding
07/30/2014
Branding Jackson Hole Airport Gensler integrated architecture, branding, and graphics in the airport’s new terminal. Associate Amy Siegel will share the story during the SEGD/ASMN Airport & Transportation Workshop Sept. 25-26 at DFW. Jackson Hole is the gateway to Yellowstone and Grand Teton national parks and a global destination for year-round tourism. |
Vienna International Airport Wayfinding
07/30/2014
Graphic Departure At Vienna International Airport, Ruedi Baur’s transparent wayfinding system marries minimalist design and poetic touches. In some ways, airports are quintessential non-places. With their long corridors, labyrinthine layouts, and cacophonous soundtrack of arrivals/departures and passengers speaking multiple languages, it’s easy to forget exactly where you are. |
Hartsfield-Jackson Atlanta International Airport International Terminal Signage and Wayfinding
04/21/2014
World-Class Welcome |
Atlanta Converging
03/05/2014
From its roots as a railroad terminus to its current status as a poster city for urban redevelopment, Atlanta has always been shaped by social, cultural, and historical convergence. |
40 Great Moments in Environmental Graphic Design
01/11/2014
40 Great Moments in EGDFrom the Paris Metro to wayfinding apps, EGD continues to do what it has always done: connect people to place. |
San Francisco International Airport Terminal 2, Environmental Graphics and Wayfinding
01/10/2014
Above and BeyondA sleek new San Francisco International Airport terminal exceeds LEED goals and engages passengers in the joys of sustainable travel. |
Bicycle Trail Signage and Environmental Graphics
01/02/2014
Trail BlazersGuided by the economic downturn, rising gas prices, and the quest for physical fitness, bike trail signage comes of age. |
Storehagen Atrium Wayfinding
01/02/2014
SubwayfindingRalston & Bau’s wayfinding system for a Norwegian office building takes inspiration from the underground signage systems of London, Paris, and New York. |
Vancouver International Airport Exhibitions and Environmental Graphics
01/02/2014
In Transition |
San Jose International Airport Art +Technology Program
01/02/2014
In Transition Breaking out of their role as generic waystations, airports are creating compelling experiences with public art, interpretive storytelling, and environmental graphics. Many of us are filled with dread at the thought of having to spend an inordinate amount of time at an airport. |
Remembering Expo 67
01/02/2014
Remembering Expo 67 |
TriMet Transit System Signage
12/24/2013
Making the TrainMayer/Reed applies sustainable design approaches in its revamp of signage for Portland’s TriMet transit system. |
Dublin Airport Environmental Graphics
12/23/2013
You are HereThanks to environmental graphics that celebrate Ireland’s literary heritage, Dublin Airport’s Pier D is not just another generic waystation. |
Charlotte Wayfinding System
12/18/2013
Making the ConnectionCharlotte is building what may be one of the world’s most highly integrated urban wayfinding systems. |
Legible London
12/18/2013
Walk This WayLondon’s prototype wayfinding system aims to simplify a complex city and encourage walking. |
JetBlue Terminal T5
12/16/2013
True BlueIntuitive wayfinding and on-brand environmental graphics get the job done at JetBlue’s new JFK terminal. |
Airport Wayfinding and Graphics
12/13/2013
Making Connections |
Afsluitdijk (Closure Dike) Interpretives
12/13/2013
Finding ClosureMonumental interpretives help mark the 75th anniversary of one of the Netherlands’ engineering wonders. |
Erie Canal Inner Harbor
12/12/2013
On the Erie Canal |
Comcast Center Digital Experience
12/09/2013
Where [Digital] Worlds Collide |
Buenos Aires Subway System
12/09/2013
Illuminating the UndergroundDiseño Shakespear transforms the Buenos Aires subway with a bold identity and a user-friendly sign system. |
Drive By Installation
12/05/2013
Car TalkElectroland’s LED installation comments on Los Angeles’ love affair with cars and movies. |
Ronald Shakespear, FSEGD
12/01/2013
Ronald Shakespear: Making the City LegibleSEGD's 2008 Fellow on design, cities, and storks |
Golden Gate Bridge Pavilion
01/26/2013
From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience. |
Washington, D.C., Metro
11/07/2009
From the SEGD archives, circa 2009: With its good bones and Massimo Vignelli-designed graphics, the D.C. Metro is considered a classic. New additions to the system balance respect with user-focused improvements. |