Exhibitions Feature Articles

All Paws on Deck for Dogs! at LA's California Science Center (image: girl uses interactive exhibit)
All Paws on Deck for Dogs! at LA's California Science Center

Read Time: 5.5 minutes

Unified Field (New York), Evidence Design (Brooklyn) and the California Science Center (Los Angeles) collaborated with a few furry friends to create a new media-rich traveling exhibition called “Dogs! A Science Tail.”

Doggone Good! Gensler Redesigns AKC's MoD
Doggone Good! Gensler Redesigns AKC's MoD

Read Time: 8 minutes

Gensler (New York) was called upon to create a new museum and workspace in Manhattan that captures the essence of the American Kennel Club: recognized and trusted expert in dog breed, health and training.

Building Tall—G&A at the Chicago Architecture Center
Building Tall—G&A at the Chicago Architecture Center

Read Time: 5.5 minutes

Gallagher & Associates (Washington) worked closely with the Chicago Architecture Center to develop thought-provoking exhibitions that help the public discover Chicago’s unique cityscape and international architectural legacy.

Positively Presidential—Exhibitions that Honor Our Highest Office
Positively Presidential—Exhibitions that Honor Our Highest Office

Read Time: 4.5 minutes

President's Day is around the corner—what better way to celebrate the United States' highest office than to virtually visit several of the 14 presidential libraries, museums or centers that span from Herbert Hoover to Barack Obama?

Dimensional Innovations Build-in Interaction at Vikings Museum
Dimensional Innovations Build in Interaction at Vikings Museum

Read Time: 6.5 minutes

Thoughtful, Sustainable and Community-focused—Studio Matthews for Design with the 90%
Thoughtful, Sustainable and Community-focused—Studio Matthews for Design with the 90%

Read Time: 7.5 minutes

The third exhibition in the newly launched rotating exhibit space at the Bill & Melinda Gates Foundation Discovery Center (Seattle), “Design with the 90%,” was a collaboration between the Discovery Center, the Cooper Hewitt, Smithsonian Design Museum (New York) and award-winning local design firm Studio Matthews.

Building a Blaze—Museum at Prairiefire
Building a Blaze—Museum at Prairiefire

Read Time: 9 minutes

There remains a burning desire to know more about the Verner Johnson-designed Museum at Prairiefire (Overland, Kan.)—an example of how architecture and experiential graphics can be as one—and its permanent exhibits, designed and fabricated by Dimensional Innovations.

Inside Joke—AI at the National Comedy Center
Inside Joke—AI at the National Comedy Center

Read Time: 5 minutes

Interact with Sharks! At the New York Aquarium
Interact with Sharks! At the New York Aquarium

Read Time: 5 minutes

Honoring 50 Years of UW’s Office of Minority Affairs & Diversity
Honoring 50 Years of UW’s Office of Minority Affairs & Diversity

Read Time: 7 minutes
The exhibition was a joint project between Kristine Matthews’ Exhibition Design class at the University of Washington and her professional design studio, Studio Matthews (Seattle).

Unlimited Possibilities: Innovating with Best Practices for Digital Experiences with Alin Tocmacov
Unlimited Possibilities: Innovating with Best Practices for Digital Experiences with Alin Tocmacov

Read Time: 5 minutes
We spoke with Alin Tocmacov about his work at C&G Partners, how he got started in exhibition and experience design, his anticipations for the 2018 SEGD E&E event and his take on the future of technology in exhibits.

Your 2018 Guide to Exhibition & Experience Design Tours
Your Guide to 2018 Exhibition & Experience Design Tours

Read up on the exclusive tours offered at the 2018 Exhibition & Experience Design event in D.C. August 23-24!

New Methodologies in Exhibition Design: Startup Practice Perspectives with Emily Conrad
Startup Practice Perspectives with Emily Conrad

This week we chatted with Emily Conrad of Tessellate Studio about her work at Tessellate, her inspirations, her all-time favorite projects and her 2018 SEGD E&E session.

10 Reasons to Experience D.C. with SEGD at E&E
10 Reasons to Experience D.C. with SEGD at E&E

Here are 10 good reasons to join your design community August 23-24 in Washington, D.C. for the 2018 SEGD Exhibition & Experience Design event.

The Senses: Design Beyond Vision
The Senses—Design Beyond Vision Both a Feat and a Feast

Curators Ellen Lupton and Andrea Lipps from the Cooper Hewitt Smithsonian Design Museum (New York) enlisted the help of Studio Joseph to create an exhibition that goes beyond the visual to deliver a uniquely accessible sensorial feast.

Understory at Amazon Spheres
Sprouting Subtext—Understory at Amazon Spheres

Seattle has gained a dramatic new example of iconic architecture in Amazon’s “Spheres.” The new cluster of buildings houses a remarkable and biodiverse collection of plants—expressly to inspire Amazon employees. The public excitement around the Spheres, however, spurred the creation of an exhibit-rich visitor center below.

Scent—The Next Narrative?
Scent—The Next Narrative?

We spend a lot of time thinking about what the future of designing experiences might look like, but what will the future smell like?

Junípero Serra Museum Welcome Center
The River Runs Through it—Junipero Serra Museum Welcome Center

C&G Partners (New York) recently completed a special project for the San Diego History Center: the Junípero Serra Welcome Center. Completed with funding from the San Diego River Conservancy and State Coastal Conservancy, the Junípero Serra Welcome Center features the river as protagonist.

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12 Influential Immersive Environments Implemented in the Last 12 Months

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Microsoft Hololens in Use at the LBJ Presidential Library
Experimenting with Microsoft Mixed Reality in Museums

We recently caught up with Jim Cortina, principal and development manager at Cortina Productions to talk about the firm’s experimentation with mixed reality and museums during SXSW 2017 and what that might mean for their future.

Mapping the Stolen Heart of Berlin
Mapping the Stolen Heart of Berlin

In an exhibition for the Leo Baeck Institute in New York, C&G Partners translated and reimagined “Geraubte Mitte,” telling the tragic tale of stolen property under the Nazi regime in the heart of Berlin through the use of projection mapping.

Exhibitionism, The Rolling Stones Exhibit
It's Only Rock 'N Roll—Exhibitionism—the Exhibition

The Rolling Stones, one of the most iconic and influential musical acts of the last five decades, are the subject of the lauded traveling exhibition entitled “Exhibitionism: The Rolling Stones,” designed by Pentagram.

9/11 Tribute Museum Exhibition
An Emotional Journey—The New 9/11 Tribute Museum

The new 9/11 Tribute Museum—with exhibits designed by Lee H Skolnick Architecture + Design Partnership with Unified Field—invites visitors to gain an understanding of the powerful personal experiences of the 9/11 community, whose resilience, recovery and motivation to give back to society is a testament to the perseverance of the human spirit.

2017 Merit Award Winner Boris Yeltsin Presidential Center Media Façade
Brilliant Media Façade a Beacon for the Boris Yeltsin Presidential Center

This 2017 SEGD Global Design Awards Merit Award winning project, Boris Yeltsin Presidential Center Media Façade, brings the Center's buildings to vibrant life in Ekaterinburg, Russia.

Neurosociety with David Byrne and Unified Field
Experience Interactive Experiments with David Byrne in NEUROSOCIETY

A rockstar and a technologist join forces with 4 cognitive research labs, TODOMUNDO!, Pace Gallery and experiential design firm Unified Field bring experiments to life in a 60-minute interactive performance experience called The Institute Presents: NEUROSOCIETY.

U-505 Dive Trainer Interactive at the Museum of Science and Industry, Chicago

A German U-boat on exhibit at the Museum of Science and Industry, Chicago has thrilled generations of visitors with its massive scale and epic story of wartime capture. Now, a new interactive is helping visitors explore part of that story at the U-505 Dive Trainer experience.

Campaign of Courage Hero Image
Experiencing Courage—Unified Field's WWII Museum Interactives

The National World War II Museum in New Orleans, designed by Gallagher & Associates, was recently ranked #4 in TripAdvisor's Travelers' Choice Awards. Unified Field (New York City) collaborated with G&A to create the interactive experiences within the Campaigns of Courage Pavilion.

Photo of the Canadian Museum for Human Rights
Designing Interactive Experiences at the Museum for Human Rights

Gagarin created three entirely new exhibits for an entirely new kind of museum. Accessibility, interactivity and engagement—in ways not addressed previously—captured the respect of the 2016 SEGD Global Design Awards jury, who honored the project with not only a 2016 Merit Award but also the 2016 Sylvia Harris Award.

Howard Revis' Lincoln's Cottage Exhibition Examines Immigration

American by Belief is Howard Revis Design’s latest special exhibition at President Lincoln's Cottage. Deceptively simple as a design concept, the exhibition reaches the heart and soul of what immigration means to people.

Extending the Museum-Visitor Experience

In today's world where people have abundant means of acquiring information, museums are stepping up their efforts to display content and artifacts in ways that amaze and engage their visitors so that they understand more, stay longer, come back more often, and recommend the experience to friends.

Alexander McQueen Savage Beauty Exhibition at the V&A
The 20 Most Influential Exhibit Designs this Century

We wouldn't dare pretend that this is a definitive list, but it is a list of the projects that the top exhibit designers see as influential and important projects that have helped to push the area of exhibition design forward. The breadth of projects that were submitted was amazing.

Congratulations to Design Studio H2E!
Design Studio H2E Wins 2016 Best of Show, Honor Awards

A remarkable exhibition at the Art Academy of Latvia won SEGD's 2016 Global Design Awards Best of Show for its exploration of diverse facets of graphic design. A broad team from the Latvian firm Design Studio H2E, led by Creative Director Holgers Elers and Designer Inguna Elere, created INFORMATION, an exhibition that focused on the products, services and processes of graphic design in Latvia.

Photo of Refik Anadol's Infinity Room
Experience VR Design with Refik Anadol at Xplorer, July 14

Infinity Room (above) is representative of media artist Refik Anadol's immersive installation approach in virtual reality, exploring the space among digital and physical

Writers Theatre, Glencoe., Ill.
Writers Theatre Rewrites the Theater Experience

Since it started in the back room of a bookstore in 1992, the hallmark of Chicago’s Writers Theatre has always been intimacy. That feeling is retained in WT's new permanent home in Glencoe, Illinois. The 36,000-sq.-ft. facility, designed by Studio Gang Architects, offers an open, welcoming space that galvanizes the potential of theater to unite people through shared experience. Signage and graphics by Thirst support the architecture and celebrate Writers’ unique history and spirit.

Meet Electric Coffin at 2016 SEGD Conference Experience Seattle!
Meet Electric Coffin at the 2016 SEGD Conference: Experience Seattle

Patrick “Duffy” De Armas and his partners at Electric Coffin are in the business of bringing fine-art sensibilities to commercial spaces, and they’re unapologetic about their improvisational process and their point of view. If that display of a 1960s ski chalet turns left and becomes a pink bakery, so be it. We spoke with Duffy about his Seattle studio’s process and purpose, and we got project photos you’ll love. De Armas will be a featured speaker at the 2016 SEGD Conference: Experience Seattle!

AIA New Practices Exhibition by Pentagram (Natasha Jen)
A Black-Tape Affair: Pentagram's Big Idea for AIA Exhibition

Whether the budget is big or small (or practically non-existent), it’s always about the idea. Pentagram Partner Natasha Jen and her team had almost no budget to create a high-impact exhibition for AIA New York’s New Practices competition, but they managed it anyway—with black vinyl tape and IKEA picture frames. They even created a custom tape typeface (yes, really).

Michael Bierut Master Series at SVA New York
Michael Bierut, Master Series Exhibit at SVA Gallery

HOW TO fit 35 years worth of award-winning, laugh-making, product-selling, world-changing graphic design into 4,000 square feet? That was the latest design challenge for Pentagram partner Michael Bierut, whose work is the focus of a retrospective at the School of Visual Arts (New York) through November 7.

Evan Williams Bourbon Experience
(Bourbon) Experience Design on Louisville’s Whiskey Row

Bourbon has been a part of Louisville, Kentucky’s, heritage since Evan Williams first marketed his whiskey there in 1780. Today, the Urban Bourbon Trail and the revival of Whiskey Row are pouring new life and many, many tourist dollars into the city. The new Evan Williams Bourbon Experience (designed by Solid Light) is the latest destination on the trail

Light Bearers Exhibit at Montreal Insectarium
Montreal Exhibit Flashes with Immersive Interaction

Read Time: 3 minutes

Learning to See at Denver Botanic Garden
Denver Learns to See Nature with Digital and Interactive Experiences

If you live in Denver, it’s hard not to feel inspired by the dramatic natural backdrop (Rocky Mountain High, anyone?). But the Denver Botanic Gardens, which opened its new Science Pyramid last fall, wants to make sure visitors not only appreciate the wonders of nature around them, but understand they are an important part of it, interconnected and invested.

Digital pen at Cooper Hewitt
Redesigning the Museum Experience at Cooper Hewitt

With the stroke of a super-powered digital pen, the Cooper Hewitt reinvents itself and the very way that visitors experience a museum.

Native American Voices at Penn Museum
Interactive Media and Digital Storytelling at the Penn Museum

When the Penn Museum launched its long-term exhibition Native American Voices: The People—Here and Now, its goal was to challenge some common misconceptions by showing how today’s Native American leaders are creating political, religious, linguistic, and artistic independence. A suite of interactives by Bluecadet (Philadelphia) helps tell those stories.

Numbers in Nature exhibit at MSI Chicago
Mad for Math

The Museum of Science and Industry Chicago uses digital technology and nature’s own graphic language to teach visitors about math.

When the Museum of Science and Industry Chicago conceived its latest permanent exhibit, the design brief was concise and non-negotiable: Create an artful and immersive way for visitors to explore the beauty of mathematical patterns found in nature. And make it cool.

Top 20 Wayfinding Designs since 2000

Scroll through the slideshow above to see the top 20 wayfinding moments of the 21st century.

It’s the ultimate unsung hero of public spaces: when it works, you never know it’s there. Wayfinding may not always be considered sexy, but it has evolved into a highly integrated, user-focused, and increasingly technology-driven discipline with huge social and economic implications for cities, hospitals, and other public spaces. Here is a list of the top 20 wayfinding moments of the 21st century—members log-in and make your suggestions!

Nature Lab Exhibit
Nature Lab at Natural History Museum of Los Angeles

Nature Lab, a new exhibit at the Natural History Museum of Los Angeles, uses media and lively graphics to invite visitors to “put their nature eyes on.” Gallagher & Associates and KBDA collabor

A Beautiful Way to Go exhibit
2015 SEGD Global Design Awards: A Beautiful Way to Go

A Beautiful Way to Go

Against the Odds Exhibition
Against the Odds Exhibition

Answering the Call

Delta Flight Museum
Delta Air Lines Flight Museum Exhibit

Delta’s Dawn

A new museum celebrates Delta’s journey from crop-dusting company to one of the world’s largest commercial air carriers.

Traci Sym & Daniel Meyer, Second Story
Xlab 2014: Traci Sym & Daniel Meyers: The Future of User Experiences is This Way

Daniel Meyers is a creative director and architect. Traci Sym is an experience design director and performer.

Starlight Sculpture at Museum of the City of New York
Museum of the City of New York Rebranding

Star Bright

As part of a major renovation, the venerable Museum of the City of New Yorks gets fresh new public spaces, including a dazzling icon for a new age. The Museum of the City of New York is undergoing a decade-long, multi-phase renovation of its historic East Harlem building.

Victoria Revealed Exhibition
Victoria Revealed Exhibition

Victoria Revealed

In a new exhibition at Kensington Palace, OPERA Amsterdam paints a compelling picture of Queen Victoria, literally in her own words.

SEGD Exhibition & Experience Design Workshop
Design Disciplines Collide at SEGD's Exhibition & Experience Design Workshop

August 21-22 in Washington, D.C.

Boy Scouts Sustainability Treehouse
Boy Scouts Sustainability Treehouse

A Scout’s Treehouse

Digital Technology: Ambient Interactivity

Out of the Box. With ambient interactivity, user engagement (and design) is escaping the screen.

Coca Cola Museum
Atlanta Converging

From its roots as a railroad terminus to its current status as a poster city for urban redevelopment, Atlanta has always been shaped by social, cultural, and historical convergence.

Lance Wyman's seminal 1968 Olympics Graphic Identity
1968 Mexico City Olympics

Summer of ‘68

40 Great Moments in Environmental Graphic Design

40 Great Moments in EGD

From the Paris Metro to wayfinding apps, EGD continues to do what it has always done: connect people to place.

San Francisco Public Utilities Commission Digital Arts Wall

Artfully Sustainable

California Academy of Sciences Environmental Graphics and Branding

Museum as Metaphor

San Francisco International Airport Terminal 2, Environmental Graphics and Wayfinding

Above and Beyond

A sleek new San Francisco International Airport terminal exceeds LEED goals and engages passengers in the joys of sustainable travel.   

Natural History Museum of Utah Environmental Graphics and Exhibits

Of the Earth

The new Natural History Museum of Utah uses organic forms, materials, and a sympathetic environmental graphics program to fill its role as “the trailhead to Utah.”

Patrick Gallagher, SEGD Fellow

His Way

Patrick Gallagher has followed his own road to success—and along the way, he’s led the design of some of the world’s most memorable museum experiences.

There’s no formal path to a career in museum planning and exhibition design, so Patrick Gallagher has blazed his own.

Bookshelf Exhibit and Donor Recognition

By the Book

PenguinCube’s donor wall for a non-profit art school shows that big ideas can be better than big budgets.

100 Years Exhibition
Celebrating 100 Years Exhibition

100 Years Young

Pentagram’s exhibition for The New York Public Library celebrates a special birthday for the landmark building it calls home.

Reflex Exhibition and Graphics


P-06 creates a reflective exhibition celebrating the centennial of the Portuguese Constitution of 1911.

Photograph of the exterior of the Eames Words Exhibition
Eames Words Exhibition Graphics

Eames Words

Deborah Sussman and Andrew Byrom celebrate Charles and Ray Eames’ love of the commonplace in an intimate exhibition at the A+D Museum Los Angeles.

Photograph of the Ajax Football Experience Amsterdam
The Ajax Experience Exhibitions

All Hail Ajax

The Ajax Experience museum in Amsterdam scores a giant goal: sculpting architecture, graphics, and experience to tell the story of the legendary soccer club.

Pavilion of Knowledge Graphic Skin

Universal Code

P-06 Atelier creates a shimmery acoustical skin for a new multiuse foyer at Lisbon’s Pavilion of Knowledge.

MAXXI National Museum of XXI Century Arts Wayfinding and Environmental Graphics

Minimalism at MAXXI

Natural History Museum of Los Angeles Environmental Graphics, Branding, and Signage

Ready for Prime Time

A new brand and wayfinding signage bring clarity, scale, and drama to a venerable Los Angeles icon.

Wenger Flagship Store Environmental Graphics

New Territory. Betting on its reputation for quality and its customers’ passion for the outdoors, Swiss brand Wenger launches a new product line and a new U.S. flagship. In the process, it highlights a regional environmental dilemma.

World War II Valor in the Pacific National Monument Exhibitions and Accessibility

Accessing the National Parks

From geysers to battleships, the National Park Service chronicles the American experience with an emphasis on accessibility.

Old Faithful Visitors Center Exhibitions and Accessibility

Accessing the National Parks

From geysers to battleships, the National Park Service chronicles the American experience with an emphasis on accessibility.

Projection Mapping

Performance Architecture

Using landmark spaces as digital canvas, projection mapping is trompe l'oeil on a gigantic, pulsating scale. Where will it take us next?

Vancouver International Airport Exhibitions and Environmental Graphics

In Transition

San Jose International Airport Art +Technology Program

In Transition

Breaking out of their role as generic waystations, airports are creating compelling experiences with public art, interpretive storytelling, and environmental graphics.

Many of us are filled with dread at the thought of having to spend an inordinate amount of time at an airport.

Remembering Expo 67

Remembering Expo 67

Montreal Science Centre Signage and Branding

Pictos Vivants

Giant 3D pictograms and fresh new signage beckon visitors to the Montreal Science Centre.

Aileron Environmental Graphics, Signage, and Interpretive Design

Flying High

An executive retreat center near Dayton, Ohio, nods to the region’s aviation heritage and uses architecture, graphics, and interpretive design to nurture the entrepreneurial spirit.

Digital Wayfinding Apps

Wayfinding in Your Pocket

Location-aware smartphone applications are adding a new dimension to traditional wayfinding systems.  

Hard Rock Cafe Interactive Exhibits

A Piece of the Rock

Hard Rock’s interactive displays put guests in touch with the magic of rock ’n’ roll.

National Building Museum Green Design Exhibition
Green Community Exhibit

Green Community

Architectural vision, engaging graphics, and the elegant use of green materials tell the stories behind sustainable cities.  

Photograph of the interior Chinese calligraphy exhibition of The Huntington Library by Tim McNeil
Sustainable Exhibition Design

Due Diligence

A temporary art exhibition helps preserve rare Chinese calligraphy and serves as a model for sustainable exhibition design and construction.  

Ellwood Thompson signage, by Acorn Sign Graphics
Reduce, Reuse, and Recycle for EGD

Green All Over Again

EGD firms are finding new and innovative ways to reduce, re-use, and recycle.

Design for a living world - Cooper Hewitt Museum
Design for a Living World Exhibit

Design for a Living World

A landmark exhibition at the Cooper-Hewitt casts designers as champions of conservation.

Image for Go with God, R2 Design
Go with God Typographic Facade

Go with God

In Lisbon, a divinely inspired typographic facade helps create a new cultural venue.

Museum of Arts and Design
Museum of Arts and Design Digital Wayfinding and Interactives

MAD World

With a newly renovated building, dynamic wayfinding, and engaging interactives, the Museum of Arts and Design enters a new era.

Washington, D.C., Environmental Graphics

A Capitol Idea

Washington, D.C., is a content-rich venue for the 2010 SEGD Conference + Expo.

Official NYC Information Center

Virtually There

The Official NYC Visitors Center is a digital-era launching pad for New York tourists.

Sony Wonder Technology Lab

World of Wonder

The second-generation Sony Wonder Technology Lab negotiates a new deal between technology, architecture, and experience.  

Metal in EGD

The Power of Metal

More malleable than stone, stronger than glass, and nobler than synthetic materials, metal expresses quality and permanence. 

Timeline Design

Marking Time

More than just a line on a wall, effective timelines pull visitors into the story and keep them there.

California Academy of Sciences Natural History Exhibits

The Green Cabinet of Curiosities

Exhibits at the new California Academy of Sciences give the time-honored specimen box a contemporary—and sustainable—spin.

Terror Háza Museum

House of Terror

A Budapest museum remembers the tyrannies of the Nazi party and the Soviet-backed secret police.

The Newseum

Window on the World

The Newseum’s second act brings the story of media to the news capital, with an EGD program that’s designed to keep pace 24/7/365.

Photo of the interior of the Museum at Bethel Woods
The Museum at Bethel Woods

Down to Yasgur’s Farm

The Museum at Bethel Woods takes a look back at Woodstock and the peace, love, and rock n’ roll era that made it possible.

Liberty Science Center

Walking the [Technology] Talk

At Liberty Science Center, visitors use technology and new media to interact with—and even change—museum content.

Photo of Mattel Children's Hospital UCLA
Mattel Children's Hospital UCLA Welcome Wall

Warm Welcome

An interactive media wall tells the stories of Mattel Children’s Hospital UCLA’s patients, staff, and families.

Beijing Aquatic Center
Interactive Architecture

Interactive Architecture

In the age of knowledge, architecture is the storyteller.

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