Digital Experience Content Feature Articles

Extra Special Sauce—McDonald's Corporation Headquarters Reimagined
Extra Special Sauce—McDonald's HQ Reimagined
07/22/2019

Read Time: 7.5 minutes

When McDonald's Corporation chose a new location for their headquarters in Chicago's West Loop, they assembled a team that included IA Interior Architects, Studio O+A and Leviathan to create a physical space and digital interactives that send a powerful message about the company's future direction.

All Paws on Deck for Dogs! at LA's California Science Center (image: girl uses interactive exhibit)
All Paws on Deck for Dogs! at LA's California Science Center
05/07/2019

Read Time: 5.5 minutes

Unified Field (New York), Evidence Design (Brooklyn) and the California Science Center (Los Angeles) collaborated with a few furry friends to create a new media-rich traveling exhibition called “Dogs! A Science Tail.”

Doggone Good! Gensler Redesigns AKC's MoD
Doggone Good! Gensler Redesigns AKC's MoD
03/29/2019

Read Time: 8 minutes

Gensler (New York) was called upon to create a new museum and workspace in Manhattan that captures the essence of the American Kennel Club: recognized and trusted expert in dog breed, health and training.

Global Design Awards' Best in Show winners over the past five years.
Here's Your Design Awards Inspiration — Straight From the Archives
02/26/2019

Read Time: 1.5 minutes
What does a futurist digital archive, a light frieze on a brick building, an information exhibition, a wayfinding installation with inflatables, and a massive digital display doubling as an airport terminal have in common? All were awe-inspiring, game-changing projects recognized as the best of the best in the SEGD Global Design Awards.

Inside Joke—AI at the National Comedy Center
Inside Joke—AI at the National Comedy Center
11/06/2018

Read Time: 5 minutes

Interact with Sharks! At the New York Aquarium
Interact with Sharks! At the New York Aquarium
09/28/2018

Read Time: 5 minutes

Xlab 2018 Keynote Refik Anadol on Archive Dreaming
Xlab 2018 Keynote Refik Anadol on Archive Dreaming
09/11/2018

Read Time: 2 minutes

Art and Science at Dolby Gallery
Art and Science at Dolby Gallery
08/23/2018

Read Time: 4.5 minutes

Lorem Ipsum Corp. at Platov International Airport
Lorem Ipsum Corp. Revives the Past at Platov International Airport
08/15/2018

Read Time: 7.5 minutes

Understory at Amazon Spheres
Sprouting Subtext—Understory at Amazon Spheres
04/16/2018

Seattle has gained a dramatic new example of iconic architecture in Amazon’s “Spheres.” The new cluster of buildings houses a remarkable and biodiverse collection of plants—expressly to inspire Amazon employees. The public excitement around the Spheres, however, spurred the creation of an exhibit-rich visitor center below.

2018 SEGD Global Design Awards Categories Explained
2018 SEGD Global Design Awards Categories Explained
12/19/2017

The 2018 SEGD Global Design Awards encompass seven categories that represent key practice areas of experiential graphic design. To help guide you through the submission process, here are the seven categories with examples of project types and past winners.

SEGD's Best Content of 2017
SEGD's Best Content of 2017
12/11/2017

What a year! It's has been a record-breaking one for SEGD, as the association has grown to over 2,000 members and SEGD.org page views have swelled to over two million.

Bluecadet Helps NASA Visitors Gain a New World View with Data Lens
Bluecadet Helps NASA Visitors Gain a New World View with Data Lens
11/28/2017

How does dust from central Africa end up in the Amazon, or in air filters in Maryland? The scientists at NASA’s Goddard Space Flight Center know. Their Visualization Studio recently worked with Bluecadet on “Data Lens,” an interactive experience that helps visitors understand Earth’s complex and interconnected systems.

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12 Influential Immersive Environments Implemented in the Last 12 Months
11/15/2017

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

LAB at Rockwell Group's Storytelling Magic at Hudson Yards Experience Center
LAB at Rockwell Group's Storytelling Magic for Hudson Yards Experience Center
10/16/2017

Rockwell Group and LAB at Rockwell Group accomplish a feat of luxurious seamless storytelling “magic” for the Hudson Yards Experience Center using interactive technology—and powerful teamwork.

Microsoft Hololens in Use at the LBJ Presidential Library
Experimenting with Microsoft Mixed Reality in Museums
10/03/2017

We recently caught up with Jim Cortina, principal and development manager at Cortina Productions to talk about the firm’s experimentation with mixed reality and museums during SXSW 2017 and what that might mean for their future.

Universal Everything Samsung Experience
Universal Everything, Zaha Hadid Architects and Samsung Flock Together
09/18/2017

At Milan Design Week 2017, the Samsung Galaxy design philosophy of “no borders, no boundaries” was brought to fulfillment in an immersive interactive brand experience designed by Zaha Hadid Architects and Universal Everything.

Mapping the Stolen Heart of Berlin
Mapping the Stolen Heart of Berlin
08/29/2017

In an exhibition for the Leo Baeck Institute in New York, C&G Partners translated and reimagined “Geraubte Mitte,” telling the tragic tale of stolen property under the Nazi regime in the heart of Berlin through the use of projection mapping.

150 Media Stream Collaboration
150 North Riverside Media Stream
06/29/2017

Riverside Investment & Development enlisted the help of McCann Systems, Digital Kitchen and Leviathan to bring a vibrant, generative video art installation, "150 Media Stream," to life in Chicago.

Opening eBay’s Main Street Front Door
Opening eBay’s Main Street Front Door
05/16/2017

With an impending 20-year anniversary, a corporate uncoupling from PayPal, a new CEO and evolving brand guidelines, online retail and resale giant eBay sought the help of ESI Design to help provide a fresh, technology-driven “front door.”

Float4 Designed a Media Experience for Sofitel Paris.
Float4 Connects Guests to Paris at Sofitel Baltimore
04/21/2017

In a beautiful part of Paris, there’s a historic luxury hotel with views of the Eiffel Tower and a new digital welcome experience affectionately dubbed “TOM,” designed by Float4 (Montreal).

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride
04/03/2017

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Neurosociety with David Byrne and Unified Field
Experience Interactive Experiments with David Byrne in NEUROSOCIETY
03/22/2017

A rockstar and a technologist join forces with 4 cognitive research labs, TODOMUNDO!, Pace Gallery and experiential design firm Unified Field bring experiments to life in a 60-minute interactive performance experience called The Institute Presents: NEUROSOCIETY.

Meraas City Walk Image
100 Million Pixels in Dubai at Float4’s City Walk
02/09/2017

Read Time: 8 minutes

City Walk is a remarkable pedestrian experience, even in Dubai where grandiose, dazzling projects abound. In addition to its arresting visual and experiential content, City Walk is notable because of its strategic “future-proof” head-end system designed by Float4.

The entrance to the Hyundai Card Music Library and Understage, featuring a mural by JR
2017 SEGD Global Design Awards Categories Explained
01/25/2017

The SEGD Global Design Awards were launched in 1987 to demonstrate how design improves the quality of life for people everywhere by creating memorable experiences in places where we work, play, sho

Photo of Refik Anadol's Infinity Room
Experience VR Design with Refik Anadol at Xplorer, July 14
06/11/2016

Infinity Room (above) is representative of media artist Refik Anadol's immersive installation approach in virtual reality, exploring the space among digital and physical

Refik Anadol at DesignX at DSE 2016
Refik Anadol is Changing Public Spaces with His Poetic Digital Installations. He’ll Show You How at DesignX March 15!
02/10/2016

You don’t have to understand what parametric data is to experience the poetic, dynamic beauty of Refik Anadol’s work.

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