Business of Design

Ann Makowski, Interim CEO
04/03/2020

Read Time: 1.5 minutes

Struggling to Ask for Money? Here's why.
08/12/2019

Read Time: 2 minutes
When we have an encounter with someone who can give us the money, we need we’re naturally nervous.

Clive Roux, CEO SEGD, Q1 2019 CEO Update
05/11/2019

There is an SEGD event somewhere in the world every 2.4 days. And, with 38 Chapters currently and more coming this year, it's become one of the liveliest design communities you can join.

2019 SEGD Business & Leadership a Success (image: event attendees sitting at tables)
05/08/2019

Read Time: 1 minute
Passionate designers from across the country came together to gain and grow their business and leadership skills as their careers move into management positions. Join us as we review and wrap-up this fantastic event.

Ted Leonhardt: The Unprepared Pitch (Illustration of man holding book)
02/25/2019

Read Time: 7 minutes

Self-created failure: when failure is so fearsome that you invite it in, and then fail as expected.

Students—Why You Should Have a LinkedIn Account
01/14/2019

Read Time: 2.5 minutes

As any sort of designer, you have a main set of promotional materials: your logo, business cards, printed portfolio and in most cases, a website. That’s all you expect to need to be successful coming out of school—but what about searching for jobs, or building your professional network? Where does one even start?

When You Aren't the Smartest Person in the Room—Impostor Syndrome
10/17/2018

By Ted Leonhardt

Read Time: 5 minutes

SEGD forges ahead on creating membership value
08/21/2018

Why should you and your Firm be members of SEGD? There are many reasons, but the one most often cited and cherished is the warmth, friendliness and helpfulness of the members.

Subcontracting Freelancers without Losing Work
07/24/2018

This happens to freelancers and independent workers more than you might think. There are a few reasons why, and a few things you can do.

The Power of Experiences, Jan Ashdown
07/17/2018

By Jan Ashdown,Senior Design Consultant at ptc.
If in the past, goods manufacturers added services to their offer to differentiate themselves, today we see organizations staging experiences to get ahead of the competition.

Six Ways to Handle the Dreaded Salary Question
04/24/2018

If you are asked what you were paid in the past, and most interviewers do ask, here are some things to say.

Ted Leonhardt: Defending Your Ask with Confidence
03/27/2018

Even after you’ve worked with a client to define the project scope, there will be other challenges. Often, these include internal pressure to reduce costs.

Ted Leonhardt: Teamwork Secrets
03/02/2018

Stop trying to turn everyone into “team players.” Here’s how to set a baseline that everybody can commit to–no matter how different they are.

Find a Coach, or Be a Coach
01/03/2018

Why a coach?
The simple fact of it is when we’re under stress, it’s very difficult, if not impossible, to be fully rational. When you’re stuck in the thick of it, a coach can help you see beyond the drama of the moment.

Ted Leonhardt: Don't Make These Mistakes
10/31/2017

Robert is a design firm partner who reneged on a deal to elevate a junior partner. Surprising as it is, that scenario is common. Over the years consulting with design firms and running my own, I’ve seen problems that, like Robert’s, are all too human but could have easily been avoided.

Ted Leonhardt: Using Empathy to Your Advantage in Business
10/03/2017

Creatives don’t always get the credit they deserve for being able to work through high-stakes problems and deliver results. But empathy, which they usually have in large supply, can be a surprisingly potent tool if used the right way.

Ted Leonhardt: Don't Just Read the Room, Inhabit it!
09/12/2017

Maybe you’re pitching new business to a client or giving a presentation to your own team. If you’re smart and even reasonably creative, your brain will be working overtime on how the meeting is progressing and how people are reacting.

SEGD's 2017 Technology Roadmap for Experiential Graphic Design
07/26/2017

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Why Experiential Design is More Important than Ever
07/03/2017

DON’T CALL IT A COME BACK, WE’VE BEEN HERE FOR YEARS.

By, Tucker Trotter, President and CEO of Dimensional Innovations

Click to access the members only survey results for design software useage
05/18/2017

What software do Experiential Graphic Design firms use? Find out what the benchmark for design software is in 2017.

Click to access the 2017 Professional Development and Skills Survey Report
03/22/2017

In February SEGD asked the profession about their training needs. The input will be used ensure that the SEGD education program is better tuned to the needs of the profession.

SEGD Launches New Jobs Site
03/07/2017

According to the results of the December 2016 

Click to access the member only 2017 SEGD Management Software Survey
02/08/2017

Previous to this survey, the industry has been devoid of a benchmark for which software packages work best for experiential graphic design practitioners.

SEGD Jobs Site for Employers and Job Seekers
02/08/2017

Things are really heating up in the experiential graphic design field job market, with many firms expanding it is a great time for designers to take the next step in their careers. 

Click to access the 2016 Design Census Report
01/25/2017

In December 2016, SEGD partnered with AIGA, Google and others to produce a comprehensive Design Census.

The results are in. We have answers for you about salaries, benefits, behavior and satisfaction.

Click to get the SEGD Business Intelligence 2016 Billing Rates
01/10/2017

Download the full Hourly Billing Rate Survey Report here or sign up to become an SEGD member to gain access to this and many other SEGD benefits.

SEGD is working towards achieving its strategic plan of becoming a vital tool to support the profession of Experiential Graphic Design.

In December SEGD conducted an Hourly Billing Rate survey to provide members with a frame or reference for billing rates

Overview of the Experiential Graphic Design Profession
12/14/2016

What does the Experiential Graphic Design profession look like?

For the first time, we have a comprehensive picture of what the Experiential Graphic Design profession and SEGD's membership looks like.

Leadership Image
12/12/2016

By Lee H. Skolnick, FAIA,with editorial assistance from Judy Vannais

Image: Lee Skolnick Blog- Leadership
12/07/2016

More listicle than article, the roster identifies qualities such as Inspiration, Integrity and Passion, each accompanied by illustrative quotes from a wide range of entrepreneurs and innovators, CEOs and out-of-the-box thinkers.

Read what Clive Roux, CEO of SEGD has to say about the great things happening at the association
10/05/2016

It's a busy year for the profession and firm leaders are starting to act on new opportunities brought about by where we are in the economic cycle. SEGD is doing great and working on next steps to keep the momentum going on improving benefits for members.

Post it notes ready for the SEGD 2016 Design Thinking Workshop in Seattle
09/14/2016

Design Thinking is Becoming a Driver of Innovation

Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?

Infinite Scale's Office in Salt Lake City
05/17/2016

How to get involved earlier in projects.

About two years ago we published a thought piece on the design of your business - viewing it as just another design problem and applying the thinking that you apply to client projects to the design of your business.

Part two considers some proven approaches to growing your business from other design disciplines

SEGD's 10 tips for upgrading your website
02/23/2016

If you are a firm leader or have been tasked to improve your firm’s digital presence, this article is for you.

This year we’ve been undertaking a large project to categorize and enrich the data we have on all of our member firms in preparation for an updated firm finder for the community.

08/26/2015

Digital technology is an opportunity to reimagine your firm's service offer!

The future of Experiential Graphic Design has never looked brighter. In fact, it is about to fulfill the promise that SEGD’s founders saw for it when they started the organization declaring that it was so much more than just signs!

Tim Fendley, Founding Director, Applied
04/28/2015

What do the SEGD 2015 Wayfinding Workshop and Walt Disney have in common?

Business of Design
11/25/2014

The Business of Design, says consultant and author Keith Granet, is about balancing creativity and profitability. I think we can all live with that as a simple definition.

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