Branding EGD Specialists

Will Rodriguez is the Design Director at WeidnerCA in Sacramento, CA.
Will Rodriguez

Will Rodriguez is the Design Director at WeidnerCA in Sacramento, CA.

John Lutz is a Partner in Selbert Perkins Design, Chicago
John Lutz

John Lutz was SEGD President in 2016-2017 and served on the SEGD Board in 2010-2019. He is a Partner at Selbert Perkins Design in Chicago.

John brings to SPD the ability to turn verbal concepts into powerful graphic identities and dynamic communications programs. John Lutz has been an integral part of the SPD team for nearly two decades.

Carol Hyland, CS Creative
Carol Hyland

Carol Hyland has over 25 years of project management and business development experience in the design industry.

Robert Goes
Robert Goes

1994 Distinguished Member Award honoree and SEGD President 2004

Robert Goes is an accomplished Art Director and Project Manager. Robert Goes has been the Design Director of Design Goes, Inc for over 20 years specializing in concepts for marketing collateral, location branding and packaging.

Kelly Kleinfelter
Kelly Kleinfelter

Kelly Kleinfelter is a co-chair of the SEGD Charlotte Chapter and an Environmental Graphic Designer at 505Design.

Annelle Stotz
Annelle Stotz

Annelle Stotz is on the 2021 SEGD Board and was a Co-Chair for the Seattle Chapter.

Annelle Stotz is a designer working at IA Interior Architects, and is growing the EGD capability in the Seattle office. She is working with global teams to create strategic and integrated experiences for clients within their workplace.

Scott Schwieterman, RTKL Associates
Scott Schwieterman

Lead Environmental Graphic Designer at RTKL Associates, in charge of conceptualization, design and presentation of environmental graphics, branded environments and identity systems for sport, enter

Allison Miller
Allison Miller

I am a Communication Design student in Cincinnati who is excited about the ability to enhance the way that people live life

Emily Desai

Smart design for brands and spaces. 

Fueled by optimism (and caffeine), Emily Desai offers creative solutions for ordinary--and extraordinary--projects.

Robin Perkins, Partner, Selbert Perkins Design, headshot
Robin Perkins

2011 SEGD Fellow

As a co-founder of Selbert Perkins Design, Robin Perkins has developed a visionary approach to art, design and communications in the built environment as well as brand strategy development and corporate communications systems.

Anvita Trivedi
Anvita Trivedi

Exhibition & Experiential Designer

Rory Simms, Pentagram
Rory Simms

Rory Simms is a graphic designer working in the New York office of Pentagram.

Zach Kotel
Zach Kotel

Zach Kotel is a co-chair of the Denver Chapter.

Zach Kotel’s background lies in fine art, specifically painting and drawing. With many years of experience in almost all traditional art media, Zach has an exceptional eye for composition, leading to conceptually sound designs.

Yi Zhang, 张怡
Yi Zhang

As the founder and leader of Up Design, Zhang Yi has seen the rapid development of environmental vision and signage design throughout China and the world.

John deWolf, Form:Media
John deWolf

Designer of and for the built environment

Gilles Bienvenu
Gilles Bienvenu

Gilles Bienvenu, a French Canadian designer, worked for several major visual communications firms based in Montreal before starting up is own design firm in May 2000.

Jerome Cloud headshot
Jerome Cloud

2010 SEGD Fellow, Partner Cloud Gehshan Associates.  Virginia Gehshan and Jerome Cloud were the recipients of the prestigious SEGD Fellow Award in 2010.

Erin Williams
Erin Williams

Erin Williams' diverse background includes experience in architecture, design research and strategy, and information design.

Amy Siegel, C&G Partners
Amy Siegel

Amy Siegel brings over two decades of experience to the design of environmental and print graphics.

Richard Wise, INTO University Partnership
Richard Wise

Richard Wise is a creative with over 20 years’ experience; delivering quality design solutions and added value to each project he is involved with.

James K Wheat, Design Director, Babendure Wheat Creative
James K. Wheat

James K Wheat is the Design Principal of Houston-based environmental graphic design firm Babendure Wheat Creative, specializing in signage, wayfinding, exhibit, and retail design.

Joshua Huckleberry

Joshua Huckleberry is a co-chair of the Orange County Chapter

Susan May, Pentagram
Susan May

Wayshowing for more than 20 years.

John Scheffel, api(+)
John Scheffel

I'm 6'-5", and no, I don't play basketball.

Amy Kaye headshot
Amy Kaye

Amy Kaye is the founder of Minnepolitan Design Studio, a multi-disciplary studio with a focus on developing thoughtful strategy and purposeful design.

Headshot of Designer Jim Harding, Gresham, Smith and Partners
Jim Harding

Jim Harding leads Gresham, Smith and Partners, an award-winning Environmental Graphic Design Group based in Nashville, Tennesee.

Terry Graboski, CEO Beck & Graboski Design Office
Terry Graboski

Terry Graboski is the CEO of Beck & Graboski Design Office.

Pat. James Longo
Pat. James Longo

I combine a varied, creative skill set with years of experience in art direction, branding, experiential design, graphic design

Chris Au, Didax Design Group Inc.
Chris Au

I develop experiential exhibits, signage, and graphics, for themed environments to connect people, place, period, and perception.

Earl Lee, Moody Nolan
Earl Lee

Earl Lee brings more than 15 years of experience to the project team.  Earl’s understanding of the finite details of design and technology as relates to the built environment, how a brand play

Gordon McTaggart, Entro
Gordon McTaggart

Gordon McTaggart - B.Des. RGD SEGD
Entro Senior Associate and Project Director

Peter Muller
Peter Muller

Peter Muller is an SEGD Seattle chapter co-chair

Muhammad Nafisur Rahman
Muhammad Nafisur Rahman

Muhammad Nafisur Rahman is an Assistant Professor of the Communication Design program at the University of Cincinnati's College of Design, Architecture, Art, and Planning, where he has been teachin

Regina Czerr
Regina Czerr

Regina Czerr is a co-chair for the Charlotte Chapter.

Susan Mavor, Principal Communication Design at PUBLIC
Susan Mavor

Susan Mavor is co-chair of the Vancouver Chapter.

With a background in theater, exhibit and graphic design, Susan Mavor is passionate about creating compelling 3D cultural experience.

Susan Mavor’s work in visual communication includes brand identity, visitor experience design and information design for the built environment.

Eric Heiman
Eric Heiman

Eric Heiman is a Partner and Creative Director, Volume Inc., an award-winning creative agency located in San Fracisco that offers a range of services with a concentration in visual identity, exhibi

Cory Binau
Cory Binau

Cory Binau is a Senior Designer at Studio SC. The Seattle-based group is a multi-disciplinary graphic design firm with a focus in environmental graphics.

Steve Dubberly, Smallwood
Steve Dubberly

Steve is co-chair of the Atlanta chapter.

As a professional graphic designer since 2001, Steve Dubberly has designed and managed the production, installation and fulfillment of a wide range of design projects.

Kayte Muse, Director of Branded Environments, Spagnolo Gisness & Associates
Kayte Muse

Kayte Muse is a co-chair of the Boston Chapter.

Headshot of Michele Phelan, SEGD Boston Chapter Chair, Co-founder of 96pt.
Michele Phelan

2007 Angel Award honoree

Michele’s professional career spans over twenty years of design leadership and management in Boston, with specialization in corporate, institutional, and educational clientele. She has worked with National Grid, University of Massachusetts, Children’s Hospital Boston, and New England Aquarium.

Oscar Morris
Oscar Morris

Oscar Morris is a Senior Designer at Asterisk. Asterisk designs integrated brand experiences that build understanding, inspire action, and engage people with one another and their surroundings.

Adrian Levin, Levin Silbert
Adrian Levin

Adrian Levin is a principal with Levin Silbert, an international design firm specializing in branding and communications for architectural environments and public spaces.

Sheryl Keller Ziesmann, Shikatani Lacroix
Sheryl Keller

Design Director, Wayfinding

Richard Dirstein
Richard Dirstein

Executive VP Design & Innovation, Principal

Noah Jeppson, IA Interior Architects
Noah Jeppson

Noah Jeppson is a recognized urban activation thought leader and experiential graphic designer. 

Ezz Osman
Ezz Osman

"Curiosity about life in all of its aspects is a kicking child inside of me. My enthusiasm has always been driving me with a real belief in inspiration, perspiration, and diversity.

Rich Burns, Founder, GNU Group, 1987 SEGD Fellow, SEGD President 1979-1986
Rich Burns

1987 SEGD Fellow and Past President 1979-1986

Richard guided the growth of the GNU Group through its first two decades. He now serves as a senior adviser and project participant in brand development, marketing strategy and design.

Jim Alderman, Senior Designer, Gresham, Smith and Partners, Nasheville, Tennessee
Jim Alderman

Jim Alderman is a senior designer in Gresham, Smith and Partners' Environmental Graphics Design group.

Photograph of Lauren Kelly, Mustard Square
Lauren Kelly Sheridan

Lauren Kelly Sheridan prides herself on operating at the intersection of design + technology, bringing together creativity and technical excellence.

Michael Gericke, Pentagram
Michael Gericke

Michael Gericke is a partner in Pentagram’s New York office.

Nancy Frame
Nancy Frame

Our EGD work creates a sense of place, helps people find their way, and communicates your culture, values, and purpose.

Sarah Huie Coleman

From designing the award-winning signage for Avalon, a $600 million mixed-use development, to rebranding more than 30 YMCAs in the Southeast, Huie Design’s Principal and Owner Sarah Huie Cole

Liza Rao, Gallagher & Associates, Washington DC Designer
Liza Rao

Liza Rao is Graphics Director at Gallagher & Associates. She has extensive experience in both exhibit and environmental graphics/wayfinding and corporate identity/print communications.

Curtis Roberts

Curtis Roberts is Design Principal and co-owner at fd2s.

Chick Russell Show Producer
Chick Russell

Multi-award winning executive producer-creative director with 20 years experience at Disney and Universal Creative.

Richard Lang
Richard Lang

Richard Lang is a principal and co-founding partner of Visual Communications.

Melissa Schmitz
Melissa Schmitz

Melissa Schmitz is a Houston Chapter Co-Chair and Brand Integration Team Leader for Kirksey Architecture based in Houston, TX.

Margaret Drew
Margaret Drew

Margaret Drew is a Portland chapter co-chair.

Bryan Miller
Bryan Miller

Bryan Miller is Media Exhibit Producer for Solid Light, a full-service firm that designs and builds visitor experiences that engage, enlighten and inspire.

HEadshot of Stephen Bashore
Stephen Bashore

Stephen is currently employed as a Designer at Cloud Gehshan Associates. A Philadelphia based internationally recognized, multidisciplinary design consultancy.

Heradshot of Ian Goldberg, Cloud Gehshan Associates
Ian Goldberg

Ian Goldberg has the inherent ability and talent to create three-dimensional objects for the built environment. He has worked as Senior Designer and Associate at Cloud Gehshan Associates, an environmental graphic design firm, for the last 11 years.

Adam Wells
Adam Wells

Adam Wells is a graphic designer who works with clients to evoke their brand visually and experientially through environmental graphics, wayfinding, and signage.

Headshot of Gretchen Coss, Gallagher & Associates
Gretchen Coss

SEGD President 1997-1998

Gretchen is Director of Business Development for Gallagher & Associates. She previously served as Principal of Douglas|Gallagher Chicago. Her experience also includes positions with Gensler/LA as Director of Graphics and Owner/Principal of Coss Creative for 11 years.

Betsy Peters Rascoe
Betsy Peters Rascoe

Owner and Designer at Design Dimension, Inc.

Amanda Eggleston, Experiential Graphic Designer, IA Interior Architects, Chicago
Amanda Eggleston

Amanda Eggleston is an Experiential Graphic Designer at IA Interior Architects.

Hannah Anderson is the Construction Administration Lead at Kolar Design in Cincinnati
Hannah Anderson

Hannah Anderson is a former Board Member and Cincinnati Chapter Chair. She is Construction Administration Lead at Kolar in Cincinnati.

Hannah Anderson has over a decade of experience in experiential graphic design and leadership. Hannah oversees the successful detailing and implementation of design solutions through her Construction Administration Lead role at Kolar Design.

Kim Yokota, Shikatani Lacroix
Kim Yokota

Vice President, Design

Jadzia Genece
Jadzia Genece

I am a designer with a meticulous eye and a love for maximalism.

Barbara Schwarzenbach, Cloud Gehshan Associates
Barbara Schwarzenbach

Barbara Schwarzenbach is an exceptional designer who is responsible for some of CGA’s most celebrated projects.

John Emshwiller, Gensler
John Emshwiller

John Emshwiller is co-chair of the Los Angeles Chapter.

John Emshwiller is a Senior Associate and Design Director with more than 19 years of professional brand design experience. He dedicates himself to providing clients with authentic designs and strategies that when completed are impactful and consistent with company’s visual identity.

Ellen Bean Spurlock
Ellen Bean Spurlock

With a combined background in both Industrial Design and Exhibition Design, Ellen Spurlock has, through the course of her career, found a passion in helping clients and colleagues effectively utilize the creative process – identifying a problem and cleverly solving it through exploration.

Lee Skolnick
Lee H. Skolnick

2004 Distinguished Member Award honoree.  Former SEGD Board Member (6 years). Lee H. Skolnick, FAIA, is Founder and Design Principal of Lee H. Skolnick Architecture + Design Partnership.

Eric LeVine

Eric LeVine believes in creating meaningful, expressive environments by integrating experiential thinking, relevant information, and artful graphic design.

James Hungerford
James Hungerford

James is Senior Vice President of Bluewater Studio, a new concept providing high-quality integrated exhibition, environment, and media solutions.

Regan Mahoney is the VP of Environments at Splash! in San Francisco.
Regan Mahoney

Regan Mahoney is an SEGD San Francisco Chapter Co-Chair and Director of Experiential Environments at Image Options.

Samantha Turnock Mendiola, AIA
Samantha Turnock Mendiola, AIA

Leading our Environmental Design Group, Samantha Turnock Mendiola’s design portfolio includes higher education, museums, academic and public libraries, corporate workplaces, healthcare, customer ex

As Art Director at Hickok Cole, Rebecca’s most recent projects have included workplace branding for National Association of Broadcasters, Peace Corps Headquarters, American Gas Association and Kingston Apartments in McLean, Virginia.
Rebecca Kelly

With a love for placemaking and experiential brand strategy, Rebecca Kelly has over 15 years of experience creating comprehensive branding, signage, and experiential graphic design packages for a v

Mark Lightfoot
Mark Lightfoot

Mark Lightfoot took up the post of Managing Director of Modulex UK Limited in October 2019 and was previously the Modulex partner based in Malta where he lived and worked from 2003-2019.

Joe Lawton
Joe Lawton

As the Managing Director of Media Objectives, Joe Lawton oversees all aspects of the studio. His passion for creating holistic brand experiences became the foundation for M-O.

Jeffrey Liu
Jeffrey Liu

We do Creative and Strategic Design

Photograph of Mark Sanders, Studio SC
Mark Sanders

Mark Sanders is a principal at Studio SC. Studio SC is a Seattle-based graphic design firm with extensive experience in environmental graphics, print and identity.

Jean-Pierre Lacroix
JP Lacroix

With over 30 years of industry experience, Jean-Pierre Lacroix has garnered a reputation as a visionary design thinker, strategist, author, and speaker.

Corinn Soro, Kideney Architect
Corinn Soro

Passionate healthcare Interior Designer with a focus on creating comprehensive environments from space planning to signage.

Jack Weiss
Jack Weiss

As Principal of Jack Weiss Associates since 1977, Jack has designed and directed over 100 major signage projects for retail, corporate, institutional, and municipal clients throughout the United St

Karen Nawa
Karen Nawa

Karen Nawa is passionate about creating seamless user experiences and translating branding into environmental design solutions.

Richard Cassie, Sparc inc
Richard Cassis

Richard Cassis never takes it easy. Or for granted. He firmly believes that connecting with an audience requires rearranging the synapses.

Headshot of Tom Casey
Thomas Casey

SEGD President 1988-1989

Thomas W. Casey is founder and principal of The Casey Group of New Canaan, CT and Coconut Creek, FL, since 1994. Previously he was a founding partner of Greenboam & Casey Associates, Inc., a full-service design agency in New York City and Greenwich, CT that specialized in environmental graphics, corporate identity, and advertising from 1979 to 1994.

Leah Schuster
Lea Schuster

Lea Schuster's collaborative and committed spirit, expertise and technical knowledge, and passion for design help RDG clients tell their stories through captivating and energizing environmental graphics.

Frances Terry, Senior Designer and Project Manager, Michael Courtney Design
Frances Terry

Frances Terry is a Senior Designer and Project Manager at Michael Courtney Design with 15+ years of experience in graphic design with an extensive background in environmental graphic design, exhibi

Henry Beer, CommArts, Stantec, Boulder, Colorado
Henry Beer

1999 SEGD Fellow

Henry Beer co-founded CommArts with Richard Foy in 1973. The two met at the office of Charles and Ray Eames and for 35 years, along with Janet Martin, headed a staff of architects, industrial, interior, graphic, and environmental graphic designers who created nationally and internationally acclaimed work for their clients.

Graham Hanson
Graham Hanson

Graham Hanson is a member of the 2018 SEGD and founded Graham Hanson Design in New York.

Prior to founding his own firm, Graham was with Vignelli Associates, where his projects included the identity and an environmental design and wayfinding system for the Guggenheim Museum.

Allison Harris, Architect, 310 Architecture + Interiors, Raleigh-Durham, North Carolina
Allison Harris

Allison Harris is a co-chair of the SEGD Raleigh Chapter and an architect at 310 Architecture + Interiors.

Paula Gomez
Paula Gomez

Paula is currently a Managing Partner at Modulex where she leads the Miami Office implementing a combination of a strong focus on design direction and business development.

Brandon Allen, EYP
Brandon Allen

With a combined background in Design Research, Industrial Design and Environmental Graphic Design, Brandon Allen’s designs emphasize his people-centric approach, as evidenced by his passion for creating dynamic and memorable environments.

Dusty Ahrens
Dusty Ahrens

Designer with over 13+ years in the design industry.

Alan Jacobson is the President of Exit Design in Philadelphia.
Alan Jacobson

2005 Distinguished Member Award honoree. As Founder and President of the experience and design strategy firm ex;it and the brand and communications firm J2 Design Partnership, Alan has provided innovative leadership to helping organizations of diverse disciplines define their experience vision and craft design strategies for growth.

Abott Miller
Abbott Miller

Abbott Miller was born in Indiana and studied design at the Cooper Union School of Artin New York.

Russell Dow is a Co-Chair for the St. Louis Chapter and Senior Experiential Designer at PGAV Destinations
Russell Dow

Russell Dow is a Co-Chair for the St. Louis Chapter.

Steve Stamper
Steven Stamper

SEGD President 2008-2009

Steven L. Stamper, SEGD was one of the founders of fd2s in 1985 and currently leads the team as it addresses critical strategic and technical issues related to wayfinding, orientation, and placemaking in the environment.

Katie Sprague, RTKL
Katie Sprague

Katie Sprague, Senior Vice President at RTKL, leads The Environments Studio, a group that combines the best of branding, interiors and environmental graphics.

Kacie Farrar, Perkins+Will
Kacie Farrar

Kacie Farrar is a branded environments designer for Perkins+Will, based in Atlanta, Georgia.

Mark Askew

Mark Askew has spent the majority of the last 28 years designing, managing and implementing large scale signage projects for a wide variety of clients and building types.

Photograph of Lucy Holmes, Lucy Holmes Design
Lucy Holmes

Lucy Holmes is a member of the 2021 SEGD Board and, previously, the 2020 and 2018 SEGD Board. She is owner of Holmes Studio in London.

Lucy has created design solutions and information graphics for wayfinding schemes including Tate Modern, The National Gallery, The V&A Museum and Albert Dock in Liverpool; interpretation graphics for several exhibitions at the Tower of London; and an information graphics strategy for Virgin Atlantic.

Lee Jones

Taking majority ownership of the firm in 2011, Lee Jones has been working in the industry for 25 years; 20 of those at D|G Studios.

William Harald-Wong, William Harald-Wong & Associates
William Harald

Urban Identity Designer for Southeast Asia

Elaine Danielson
Elaine Danielson

Elaine Danielson’s background in graphic design and architecture gives her an acute understanding of the importance of integrating context and culture into each project.

AJ  Goehle
AJ Goehle

AJ is a Creative Sherpa.

Zach Norman, Infinite Scale
Zach Norman

Zach Norman has been with Infinite Scale for more than a decade, where he began as an intern in 2005 and worked his way up to the position of Design Director.

Ray Parslow, Extrablack
Ray Parslow

Ray Parslow is a creative partner at Extrablack with 29 years of design industry experience. He received a Bachelor of Arts in Graphic Design, Swinburne University, Melbourne.

Lauren Kritter
Lauren Kritter

Lauren Kritter is a Marketing Coordinator at EUA, an architecture firm located in Milwaukee that specializes in workplace, healthcare, learning, living, science + technology, and entertainment

Matt Cavalier, Cloud Gehshan Associates
Matt Cavalier

Mr. Cavalier has several years of experience in providing signage and wayfinding solutions to a variety of clients.

Yanwen Hang
Yanwen Hang

An Empathetic and Socially Conscious Graphic Designer

Derek Koch, Poulin+Morris
Derek Koch

Derek Koch is a designer at Poulin + Morris Inc. responsible for project design, management, and coordination.

Stephen Killion
Stephen Killion

Good design should always consider the user.

Lance Wyman, SEGD
Lance Wyman

1992 SEGD Fellow.

Lance Wyman is considered to be one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. He founded Lance Wyman Ltd. in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.

Steven Johnson
Steven Johnson

Steven Johnson is the Director of Experiential Graphic Design at Resource Branding

Kelley Bozarth, Little
Kelley Deal

Kelley Deal is a Co-chair for the Charlotte Chapter.

Environmental Graphic Designer. Will travel. Gladly.

I'm an environmental graphic designer in Charlotte by way of the Midwest, with a background in both interior architecture and graphic design.

Fabiano Vincenzi
Fabiano Vincenzi

Fabiano Vincenzi is a brand designer with over 10 years of experience creating engaging and powerful brands with distinctive visual languages.

Michael Bierut Partner at Pentagrams Headshot
Michael Bierut

Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning,graduating summa

Rosie Alyea is an Experiential Graphic Designer and Illustrator at IA Interior Architects in Seattle.
Rosie Alyea

Rosie Alyea is an Experiential Graphic Designer and Illustrator at IA Interior Architects in Seattle.

Anthony Morrison, Element EGD
Anthony Morrison

Anthony Morrison is the Portland Chapter Co-Chair

Provider of Organic Experiences. Anthony Morrison first discovered SEGD almost 10 years ago while working at the ASI Modulex (Now ASI) corporate office in Dallas, Texas.

Rachel Hyde
Rachel Hyde

We craft smart, delightful brand experiences to support engagement in every meaningful way.

Tomas Ancona
Tomas Ancona

Experience Strategy & Design at Ancona + Associates, inc.

Smita Modi, Environmental Graphic Designer, Perkins+Will, Chicago
Smita Modi

Smita Modi is an Environmental Graphic Designer at Perkins+Will in their Chicago office.

Smita Modi has been with Perkins+Will for the past 10 years.

Ray Berberich, Berberich Design
Ray Berberich

The best wayfinding signage is concise and straightforward yet subtle.

Anzelina Coodey
Anzelina Coodey

I don't have all the solutions, but I love finding them!

Jan Lorenc, Principal Lorenc + Yoo, Atlanta, Georgia
Jan Lorenc

2017 SEGD Fellow

Jan Lorenc leads a multidisciplinary team of architects, graphic designers, sculptors and industrial designers at Lorenc+Yoo Design, the firm that he founded in 1978. He has been honored internationally by numerous design publications and organizations, and was named one of the “Twenty-Five Monuments to Environmental Graphics” by the Society of Experiential Graphic Design.

Marissa Betley, Media Objectives
Marissa Betley

Marissa Betley is a Brand Strategist & Designer at Media Objectives @ Valerio Dewalt Train.

Michael Gerbino, Archigrafika
Michael Gerbino

Michael Gerbino studied graphic design and photography at Pratt Institute.

Headshot of Julie Maggos, SEGD Chicago Chapter Co-Chair
Julie Maggos

SEGD Chicago Chapter Co-Chair

As Director of Environmental Graphics at IA Interior Architects, Julie helps organizations communicate within their workplaces to convey their messages, share their story, and engage their visitors and employees.

Headshot of Jonathan Alger, C&G Partners
Jonathan Alger

SEGD President 2006-2007

Jonathan Alger is a founding partner of C&G Partners, active in all forms of communication design, especially exhibitions, interactive environments and public spaces. He is a dedicated advocate of strategic thinking and the thoughtful use of technology. He served two years as national President (2006-2007) of SEGD, the Society for Environmental Graphic Design.

Tom Geismar, Chermayeff & Geismar & Haviv
Tom Geismar

2002 SEGD Fellow

Tom Geismar is a founding partner of Chermayeff & Geismar and widely considered a pioneer of American graphic design. During the past four decades he has designed more than 100 corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim.

Wayne McCutcheon, Entro
Wayne McCutcheon

SEGD President 2010-2011

Wayne is a Past President of SEGD and a member of the 2016 SEGD Board of Directors.

Wayne, a principal and founding partner of Entro, has been instrumental in the successful planning, design and implementation of many large-scale wayfinding and corporate identity programs over the past 20 years.

Jessica Finch
Jessica Finch

Jessica Finch is a Principal at Selbert Perkins Designwhere she oversees wayfinding, placemaking, and branded environment projects.

Photograph of Vince Frost
Vince Frost

Vince Frost is Chairman and Creative Director for Frost* Design, an internationally focused creative ideas studio of 30 people based in Sydney, Australia.

Christina Lyons, professor and chairperson, Graduate Exhibition & Experience Design at FIT
Christina Lyons

Christina Lyons is a member of the 2021 SEGD Board and has served on the SEGD Board since 2016, representing education. She is Professor and Chairperson of Graduate Exhibition & Experience Design at the Fashion Institute of Technology/SUNY in New York.

Previously, Christina was the Director of the Graphics Department at Lee H. Skolnick Architecture + Design Partnership, working on projects such as the Muzeiko: Children’s Museum in Sofia, Bulgaria.

justin Dworak
Justin Dworak

VP of Creative

Michael Reed, Partner, Mayer/Reed, Portland, 2016 SEGD Fellow
Michael Reed

2001 Distinguished Member Award Honoree
2004-2009 SEGD Board Member
2005-2008 SEGD Board Education Chair
2016 Fellow Award

Michael Reed is the partner in charge of Mayer/Reed’s visual communications and product design group, which was established in 1977 to integrate visual communications into the built environment.

John Florie
John Florie

John Florie is an environmental graphic designer at Nashville-based Gresham, Smith and Partners.

Wesley Meyer
Wesley Meyer

Wesley leads the wayfinding design team at f.r.a., one of the UK’s leading wayfinding studios.

Jessica Grant

Jessica Grant is a senior brand and experiential graphic designer based just north of Boston, Massachusetts.

Daniela Pilossof, SEGD Vancouver Chapter Chair, Communication Designer at Public Architecture in Vancouver
Daniela Pilossof

Vancouver Chapter Chair

Daniela Pilossof is an Environmental Graphic Designer working at Cygnus Group. Her practice focuses on branded story-driven environments, and has successfully demonstrated the positive impact well crafted visitor experiences have on behavior, cultural structures, education, and by extension - happiness.

Elsa Yuen, What El's Idea
Elsa Yuen

The founder of "What El's Idea" & "What El's Creative" since 1998.

Robert Grevey, Brand and Digital Strategy Director, OpenEye Global, Columbus
Robert Grevey

Robert Grevey is a design consultant focused on strategy, content and customer experience. He is driven by motivating audiences.

Anna Nelson is a Designer at Spark in the Greater Chicago Area.
Anna Nelson

Anna Nelson is a co-chair for the Chicago Chapter. She is also a Designer at Spark in the Greater Chicago Area.

Christina Harrell
Christina Harrell

Christina Harrell is President of Jack Porter. a multi-disciplinary design firm in Greenville, South Carolina.

Caitlin Roberts Fontaine
Caitlin Roberts-Fontaine

Caitlin is the Creative Director of drive21; working with some of the most successful brands in the world to translate inspired concepts into reality.

Rich Tugade
Rich Tugade

Rich Tugade is a seasoned graphic designer with years of versatile experience ranging from corporate identities to entire branded environments.

Myrna Orensten, Imaginality Designs, Minneapolis
Myrna Orensten

Myrna Orensten is the Creative and Idea Generator of Imaginality Designs, LLC.

Allyson Lack is a Partner and Creative Director at Principle Design Firm in Houston, Texas.
Allyson Lack

Allyson Lack is a Partner and Creative Director at Principle Design Firm in Houston, Texas.

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