Branding News

Bluebird and Wayfinder Collaborative Partner on the Olympus Corporation lobby

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SLD Releases DeepReal Report for Brands Navigating the Age of Misinformation

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Poblocki Sign Company Expands into Nashville, Kansas City and Virginia Beach with Local Sales Execut

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Poblocki Sign Company LLC, a leader in the custom sign industry, added sales offices in three states to better service customers with custom architectural signage.

T-Mobile Gift ON Holiday Campaign 2020 Features SuperGraphics

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SuperGraphics team, a long-time partner for T-Mobile retail stores nationwide, creates holiday season innovation.

BrandCulture’s branding & wayfinding designs welcome visitors to The Canopy

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It’s hard to believe The Canopy in Sydney was once an unsightly car park. Today, this vibrant rooftop village – featuring branding and wayfinding by BrandCulture – is the new heart of its neighborhood in Lane Cove.


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api(+) announces new store design for urban flagship store Lee's Market, called Lee's 4th West. The space is a small urban concept that is now open within a high-end apartment building in downtown Salt Lake City.

Louisiana Children’s Museum Debuts New Branding

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Washington State Convention Center Wayfinding (Michael Courtney Design)

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Spagnola & Associates Designs Identity for Film at Lincoln Center

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ArtHouse Design Creates New Brand for Global Foundation

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LHSA+DP Rebrands as Skolnick Architecture + Design Partnership

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From Lee H. Skolnick, founder:

Why did we re-brand? (Or, how do you fix something that is only partially broken?)

Shikatani Lacroix Unites with SLDNXT, Unveils New Logo

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Pentagram Goes to Titletown

Pentagram created the identity and environmental graphics for Titletown, which recently opened in Green Bay, Wis.—home to the Green Bay Packers and adjacent to their legendary Lambeau Field.

Paul Hastings, Gensler Brand Design

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s di

Colfax Avenue Branding

Colfax Avenue is looking brighter, and people are taking notice.

api(+) Organic Garage Toronto

On July 5, 2017, api(+) client Organic Garage opened its new flagship store in Toronto’s west-end Junction neighborhood. This new 15,000-square-foot store is the chain’s third location.

Brightline Rockwell Group

All Aboard Florida is the first privately owned, operated and financed express intercity passenger rail project in the United States.

Selbert Perkins Design at the Waterside District Norfolk, Virginia.

Selbert Perkins Design recently collaborated with The Cordish Companies to create the new Brand Identity and Branded Environment for The Waterside District in Norfolk, Virginia.

Cultivating a Design Legacy

Entro is releasing a book titled "Cultivating a Design Legacy: The First 50 Years" that provides an overview of the first combined 50 years of project history of Entro and Gottschalk+Ash Toronto, t

Alexander Isley Inc. Helps Launch DWR Contract

Design Within Reach came to Alexander Isley Inc. to help launch DWR Contract, a professional, trade-focused division of the legendary Modern furniture retailer.

LHSA+DP JetBlue Junior Playspace

LHSA+DP recently completed a new aviation-themed interactive playspace for JetBlue airlines.

Calgary Co-op Brand Design

Calgary Co-op was the first supermarket located in the region and now boasts more than 440,000 members.

Michael Courtney Design thank you card

Two of the creative industry’s leading publications, Graphis and Graphic Design USA, have recognized Michael Courtney Design with multiple awards for promotional pieces and branded experiential graphics systems.

Paysages front cover

"In heritage landscapes, integrity and authenticity are key to our understanding of time," says John deWolf of Form Media in his article titled Old Places:New Connections in an issue exploring landscapes touched by time.

JP Atlanta by Poulin + Morris

"The challenge of JP Atlanta,” said Richard Poulin, “was to create an identity with a clear reference to the 1960s and the era of the initial development of Peachtree Center without producing something static or dated.”

BookHampton by Pentagram

Pentagram created an identity that features a wordmark set in the literary serif Didot, with the clean, modern Futura as the supporting font. The logotype is accompanied by a distinctive mark that combines the iconic shape of an Adirondack chair and books on a shelf. A color palette in cool shades of ocean blue completes the new look.

api(+) for Fresh Thyme

The original design concept for Fresh Thyme Farmers Market is already winning awards, from both Grocery Headquarters and Progressive Grocer magazines. api(+)'s services included brand strategy, store planning, prototype design, graphics, architecture and rollout.

entro for whitney

Entro's under­stand­ing of the effect of color, typog­ra­phy and photog­ra­phy on human percep­tion allowed them to collab­o­rate with their clients to create sensory expe­ri­ences that enrich over­all percep­tion and engage­ment with the orga­ni­za­tional brand.

York Link logo

The firm created a strategic rebrand of its economic development program York Link, formerly Centres and Corridors. Shikatani Lacroix developed a fully integrated marketing and communications strategy, which included a new logo, tagline and brand guidelines, designed to promote the region as the place “where talent and opportunity intersect.”

Shikatani Lacroix design for Adidas

The branding and design agency won two awards at the ICX Association Elevate Awards for their work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW.

Gorge Hub identity by Mayer/Reed

Mayer/Reed (Portland, Ore.) designed the logo and style guide for the Gorge Hubs, a network of community-operated “rest stops” that provide hikers, bicyclists and recreationalists with amenities while they explore local experiences.

Prophet's 2016 Brand Relevance Index

Prophet (New York) has released its inaugural Brand Relevance Index, which it says is the first survey to ask consumers which brands matter most in their lives.


Moss Retail & Environments (Elk Grove Village, Ill.) completed the graphic branding package for UI Labs, the Chicago-based research collaborative that brings universities and industries, nation


Alexander Isley Inc. (Redding, Conn.) refreshed the visual identity it originally created for Stone Barns Center for Food & Agriculture when it was founded in Pocantico Hills, N.Y., in 2004.


Moss Retail & Environments (Elk Grove Village, Ill.) partnered with the design team at Peet's Coffee & Tea to create new branded graphics and signage for the stores.


Infinite Scale (Salt Lake City) created the branding and wayfinding system for Texas A&M’s newly redeveloped football stadium complex, opening to the public September 12.

CurePSP designs by Carbone Smolab

Carbone Smolan Agency (New York) produced colorful graphic illustrations and a brochure for CurePSP, the leading nonprofit advocacy organization focused on prime-of-life neurodegenerative diseases.


LOS ANGELES – In today’s uber-competitive global marketplace, effective use of design and brand is a powerful differentiator.


Shikatani Lacroix (Toronto) partnered with Adidas Golf to create new in-store interactive digital experiences aimed at building brand equity and increasing sales.

Dineen Hall, Syracuse Univ. College of Law

Poulin + Morris (New York) designed environmental graphics for Dineen Hall, the new LEED Gold-certfied multi-use building at Syracuse University College of Law.

Carbone Smolan identity for Nizuc Resort & Spa

As the rest of us were hunkering down to survive the remainder of the winter, Carbone Smolan Agency (New York) created a new visual identity for the Mexican luxury destination Nizuc Resort & Spa.

easyJet Livery by Holmes Wood

Holmes Wood (London) designed the new aircraft livery for easyJet, the UK’s largest airline.

Brooklyn Youth Chorus Logo

Carbone Smolan Agency (New York) created a new visual identity for the Brooklyn Youth Chorus.


Alexander Isley Inc. (Redding, CT) has been working with Colorblends, one of the country's leading tulip bulb importers and distributors, to help position the company, focus their messaging, and create updated identity and communication materials.


Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psycho

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