Branding News

"Sushi"
04/15/2020

Read Time: 1 minute
api(+) announces new store design for urban flagship store Lee's Market, called Lee's 4th West. The space is a small urban concept that is now open within a high-end apartment building in downtown Salt Lake City.

Louisiana Children’s Museum Debuts New Branding
09/12/2019

Read Time: 2 minutes

Washington State Convention Center Wayfinding (Michael Courtney Design)
07/29/2019

Read Time: <1 minute

Spagnola & Associates Designs Identity for Film at Lincoln Center
07/22/2019

Read Time: <1 minute

ArtHouse Design Creates New Brand for Global Foundation
02/04/2019

Read Time: 2.5 minutes

LHSA+DP Rebrands as Skolnick Architecture + Design Partnership
01/29/2019

Read Time: 1.5 minutes

From Lee H. Skolnick, founder:

Why did we re-brand? (Or, how do you fix something that is only partially broken?)

Shikatani Lacroix Unites with SLDNXT, Unveils New Logo
12/11/2018

Read Time: 1.5 minutes

Pentagram Goes to Titletown
01/12/2018

Pentagram created the identity and environmental graphics for Titletown, which recently opened in Green Bay, Wis.—home to the Green Bay Packers and adjacent to their legendary Lambeau Field.

Paul Hastings, Gensler Brand Design
08/25/2017

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s di

Colfax Avenue Branding
08/10/2017

Colfax Avenue is looking brighter, and people are taking notice.

api(+) Organic Garage Toronto
07/27/2017

On July 5, 2017, api(+) client Organic Garage opened its new flagship store in Toronto’s west-end Junction neighborhood. This new 15,000-square-foot store is the chain’s third location.

Brightline Rockwell Group
07/11/2017

All Aboard Florida is the first privately owned, operated and financed express intercity passenger rail project in the United States.

Selbert Perkins Design at the Waterside District Norfolk, Virginia.
06/16/2017

Selbert Perkins Design recently collaborated with The Cordish Companies to create the new Brand Identity and Branded Environment for The Waterside District in Norfolk, Virginia.

Cultivating a Design Legacy
05/16/2017

Entro is releasing a book titled "Cultivating a Design Legacy: The First 50 Years" that provides an overview of the first combined 50 years of project history of Entro and Gottschalk+Ash Toronto, t

Alexander Isley Inc. Helps Launch DWR Contract
04/04/2017

Design Within Reach came to Alexander Isley Inc. to help launch DWR Contract, a professional, trade-focused division of the legendary Modern furniture retailer.

LHSA+DP JetBlue Junior Playspace
02/09/2017

LHSA+DP recently completed a new aviation-themed interactive playspace for JetBlue airlines.

Calgary Co-op Brand Design
01/20/2017

Calgary Co-op was the first supermarket located in the region and now boasts more than 440,000 members.

Michael Courtney Design thank you card
12/06/2016

Two of the creative industry’s leading publications, Graphis and Graphic Design USA, have recognized Michael Courtney Design with multiple awards for promotional pieces and branded experiential graphics systems.

Paysages front cover
11/29/2016

"In heritage landscapes, integrity and authenticity are key to our understanding of time," says John deWolf of Form Media in his article titled Old Places:New Connections in an issue exploring landscapes touched by time.

JP Atlanta by Poulin + Morris
10/25/2016

"The challenge of JP Atlanta,” said Richard Poulin, “was to create an identity with a clear reference to the 1960s and the era of the initial development of Peachtree Center without producing something static or dated.”

BookHampton by Pentagram
10/20/2016

Pentagram created an identity that features a wordmark set in the literary serif Didot, with the clean, modern Futura as the supporting font. The logotype is accompanied by a distinctive mark that combines the iconic shape of an Adirondack chair and books on a shelf. A color palette in cool shades of ocean blue completes the new look.

api(+) for Fresh Thyme
10/05/2016

The original design concept for Fresh Thyme Farmers Market is already winning awards, from both Grocery Headquarters and Progressive Grocer magazines. api(+)'s services included brand strategy, store planning, prototype design, graphics, architecture and rollout.

entro for whitney
09/14/2016

Entro's under­stand­ing of the effect of color, typog­ra­phy and photog­ra­phy on human percep­tion allowed them to collab­o­rate with their clients to create sensory expe­ri­ences that enrich over­all percep­tion and engage­ment with the orga­ni­za­tional brand.

York Link logo
08/15/2016

The firm created a strategic rebrand of its economic development program York Link, formerly Centres and Corridors. Shikatani Lacroix developed a fully integrated marketing and communications strategy, which included a new logo, tagline and brand guidelines, designed to promote the region as the place “where talent and opportunity intersect.”

Shikatani Lacroix design for Adidas
06/27/2016

The branding and design agency won two awards at the ICX Association Elevate Awards for their work with adidas Golf and Cable & Wireless Communications’ telecoms brand FLOW.

Gorge Hub identity by Mayer/Reed
02/22/2016

Mayer/Reed (Portland, Ore.) designed the logo and style guide for the Gorge Hubs, a network of community-operated “rest stops” that provide hikers, bicyclists and recreationalists with amenities while they explore local experiences.

Prophet's 2016 Brand Relevance Index
01/14/2016

Prophet (New York) has released its inaugural Brand Relevance Index, which it says is the first survey to ask consumers which brands matter most in their lives.

11/30/2015

Moss Retail & Environments (Elk Grove Village, Ill.) completed the graphic branding package for UI Labs, the Chicago-based research collaborative that brings universities and industries, nation

11/09/2015

Alexander Isley Inc. (Redding, Conn.) refreshed the visual identity it originally created for Stone Barns Center for Food & Agriculture when it was founded in Pocantico Hills, N.Y., in 2004.

10/29/2015

Moss Retail & Environments (Elk Grove Village, Ill.) partnered with the design team at Peet's Coffee & Tea to create new branded graphics and signage for the stores.

09/01/2015

Infinite Scale (Salt Lake City) created the branding and wayfinding system for Texas A&M’s newly redeveloped football stadium complex, opening to the public September 12.

CurePSP designs by Carbone Smolab
08/17/2015

Carbone Smolan Agency (New York) produced colorful graphic illustrations and a brochure for CurePSP, the leading nonprofit advocacy organization focused on prime-of-life neurodegenerative diseases.

08/14/2015

LOS ANGELES – In today’s uber-competitive global marketplace, effective use of design and brand is a powerful differentiator.

06/30/2015

Shikatani Lacroix (Toronto) partnered with Adidas Golf to create new in-store interactive digital experiences aimed at building brand equity and increasing sales.

Dineen Hall, Syracuse Univ. College of Law
05/17/2015

Poulin + Morris (New York) designed environmental graphics for Dineen Hall, the new LEED Gold-certfied multi-use building at Syracuse University College of Law.

Carbone Smolan identity for Nizuc Resort & Spa
03/02/2015

As the rest of us were hunkering down to survive the remainder of the winter, Carbone Smolan Agency (New York) created a new visual identity for the Mexican luxury destination Nizuc Resort & Spa.

easyJet Livery by Holmes Wood
02/05/2015

Holmes Wood (London) designed the new aircraft livery for easyJet, the UK’s largest airline.

Brooklyn Youth Chorus Logo
01/20/2015

Carbone Smolan Agency (New York) created a new visual identity for the Brooklyn Youth Chorus.

01/16/2015

Alexander Isley Inc. (Redding, CT) has been working with Colorblends, one of the country's leading tulip bulb importers and distributors, to help position the company, focus their messaging, and create updated identity and communication materials.

08/14/2013

Perhaps no other tool is more powerful for differentiating a product, a place, a company, an organization, or even an individual than what we have come to know as “brand.” It is a visual and psycho

Subscribe to

Upcoming SEGD Events

Film Focus
Present Yourself Event Square
Open Up, conversations with Cybelle