Blog News

Creative Destruction Part 10
02/22/2017

There are hundreds of thousands of new job opportunities unfilled because they require a higher level of STEM-related skills than what most job seekers possess.

SEGD Jobs Site for Employers and Job Seekers
02/08/2017

Things are really heating up in the experiential graphic design field job market, with many firms expanding it is a great time for designers to take the next step in their careers. 

Click to access the 2016 Design Census Report
01/25/2017

In December 2016, SEGD partnered with AIGA, Google and others to produce a comprehensive Design Census.

The results are in. We have answers for you about salaries, benefits, behavior and satisfaction.

Creative Destruction Part 09
01/25/2017

How can we keep discovery alive in a world increasingly in love with the algorithm?

By Eli Kuslansky and John Hubbell

Nick Kapica, SEGD Chapter Chair, Wellington, New Zealand
01/25/2017

Nick Kapica, 2017 Off Grid Conference Chair and SEGD's Wellington, New Zealand Chapter Chair discusses the idea behind Off Grid, a new type of event for SEGD which invites you to go on a journey discovering new cities and cultures. You will observe how experiences are created in environments other than the ones you are used to. Finally all participants come together to discuss what you learned about experiential graphic design. It's an immersive real world learning experience.

Click to read the CEO update for Q4 2016: Our Growing Community
01/17/2017

While 2016 seems to be a candidate for worst year ever, from an Experiential Graphic Design perspective, we could not disagree more! SEGD set a new record in membership for the third year in a row and that is just the beginning.

Click to get the SEGD Business Intelligence 2016 Billing Rates
01/10/2017

Download the full Hourly Billing Rate Survey Report here or sign up to become an SEGD member to gain access to this and many other SEGD benefits.

SEGD is working towards achieving its strategic plan of becoming a vital tool to support the profession of Experiential Graphic Design.

In December SEGD conducted an Hourly Billing Rate survey to provide members with a frame or reference for billing rates

Click to Read SEGD President John Lutz's 2017 welcome back message
01/09/2017

Dear SEGD Community

I hope you all had a fabulous holiday and New Year and that you are getting back into the swing of things! 2016 was another fantastic year for our organization.

Graphic for Paul Mijksenaars Wayfinding at Schipol Airport
12/15/2016

Some presentations are just classics, like Paul Mijksenaar's talk on Information Design which is offered by SEGD as one of the learning series courses.

Overview of the Experiential Graphic Design Profession
12/14/2016

What does the Experiential Graphic Design profession look like?

For the first time, we have a comprehensive picture of what the Experiential Graphic Design profession and SEGD's membership looks like.

Graphic: Creative Destruction Part: 05
12/12/2016

For this part, I interviewed Gordon Kurtenbach. Gordon Kurtenbach is the Head of Autodesk Research where he leads a large research initiative on topics including human-computer interaction, graphics and simulation, environment and ergonomics, high-performance computing, and CAD for biotechnology.

Creative Destruction: Part 04
11/27/2016

Creative Destruction Part 04: A Curious Stepchild of Inbound Marketing

Image from 2016 Academic Summit
11/16/2016

For the third year, Communication+Place has featured the latest peer-reviewed experiential design research innovation coming from leading global academic institutions.

Image of Marquee at Xlab
11/08/2016

Xlab, SEGD’s technology and innovation conference for the experiential graphic design community, was held two weeks ago on October 27 and 28.

Image: Openeye Global
11/02/2016

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages.

Creative Destruction Part 03
10/26/2016

We know we placed it somewhere, but somehow we seem to be losing our humanity in the accelerating quest for digitization and automation. I call this trend Relocating Humanity, which speaks to not only the massive changes brought about by accelerating increases in technology and the attendant social shifts, but the need to re-establish and relocate our humanity in the process.

Designtex Office Image
10/26/2016

​Portland Maine is even more picturesque and quaint than I imagined it would be—and it’s home to Designtex’s surface imaging program, complete with large-format multi-substrate precision-printing capability and staff of artists, craftspeople, and technologists.

Who Needs Signs Blog
10/18/2016

Everywhere we go, signs surround us. Words and pictograms tell us where we are, arrows and directions show us where to go. But do they help? Do we really need signs?

SEGD CEO Update Q3 2016
10/05/2016

It's a busy year for the profession and firm leaders are starting to act on new opportunities brought about by where we are in the economic cycle. SEGD is doing great and working on next steps to keep the momentum going on improving benefits for members.

Creative Destruction Part 01
10/05/2016

On the subject of "going digital," many organizations are on the spectrum. Unless you are one of those Luddites at the shore throwing spears to keep the digerati boats at bay, by now you get the rationales for going digital, but what you may not realize is that the rate of change is exponential.

Read how you can give back to SEGD this year
10/05/2016

Our profession has been humming along at an incredible growth rate for at least the past two years, with the sentiment that the momentum is still accelerating. Firms are betting big on developing new teams, employing new senior level leaders, developing digitally skilled teams and making capital investments. Have you thought about how you can support the development of your profession as well this year?

Photo by @livingonnicholls
09/20/2016

It’s not every day that signage goes viral.

Post it notes ready for the SEGD 2016 Design Thinking Workshop in Seattle
09/14/2016

Design Thinking is Becoming a Driver of Innovation

Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?

Creative Destruction Introduction Graphic
09/13/2016

I have a love for languages in the historical and geospatial context, and how the first usage of words says a lot about their meaning.

Image: Josh Goldblum Blog
08/11/2016

By Josh Goldblum, Bluecadet

In a few months in Philadelphia, a new Warby Parker store will open in a space formerly occupied by the Le Bec-Fin. This restaurant, led by Chef Georges Perrier, was once widely considered one of the best in the world, but it famously refused to change with the times—and paid the price. With Warby Parker’s move into physical spaces, I’d argue the brand is doing the opposite.

SEGD CEO Update Q2 2016
06/16/2016

It's the day after conference and there is a steady flow of people from the taxi stand outside the Westin Seattle. We're all heading home. Some look a little worn out, but it does not appear that we took any casualties, despite some really good stories. Way to throw a family party, SEGD clan!

Sharon Brooks on Design Thinking
05/27/2016

In our highly competitive industry, do you find yourself banging your head against a wall trying to find ways to be innovative, fresh, or AMAZING on certain days? I imagine some of us do.

Infinite Scale's Office in Salt Lake City
05/17/2016

How to get involved earlier in projects.

About two years ago we published a thought piece on the design of your business - viewing it as just another design problem and applying the thinking that you apply to client projects to the design of your business.

Part two considers some proven approaches to growing your business from other design disciplines

Photo: Josh Goldblum Virtual Reality Headset
05/13/2016

When Facebook purchased Oculus for over $2 billion, it was a huge vote of confidence from the pioneering social network on the future ubiquity of virtual reality experiences. Since that time, many digital agencies have scrambled to get up to speed with this new medium.

SEGD sign greets attendees to the SEGD 2016 Wayfinding Event at Miami International Airport
04/18/2016

Now that's the way to greet the SEGD wayfinding community!

It's not every day that SEGD gets to take over the main sign to the entrance of an airport. Especially Miami International Airport, the second largest airport in the country with just over 44 million passengers last year!

SEGD CEO Update for April 2016
04/11/2016

It is hard to believe, but we are already in the fourth year of modernizing SEGD, upgrading the membership benefits and still making steady progress with our performance indicators—which are pointing in the right direction. Who said this would be a quick fix?

Clearview in Pennsylvania
03/09/2016

While state highway engineers are rushing to put the brakes on use of Clearview on federal highway guide signs, the Federal Highway Administration says its decision to withdraw conditional approval of the typeface was about licensing fees as well as safety. It also clarified that Clearview is still an acceptable alternative for community wayfinding programs.

SEGD's 10 tips for upgrading your website
02/23/2016

If you are a firm leader or have been tasked to improve your firm’s digital presence, this article is for you.

This year we’ve been undertaking a large project to categorize and enrich the data we have on all of our member firms in preparation for an updated firm finder for the community.

Clearview on U.S. highway signs
02/10/2016

The Federal Highway Administration’s turnaround on the use of Clearview—the typeface designed to improve highway sign legibility, especially for aging drivers—has state highway officials, Clearview designers and researchers frustrated and wondering how to push back the clock.

SEGD Standard Form of Agreement 2016
01/20/2016

SEGD’s Standard Form of Agreement has been revised and revamped, with important new language around Intellectual Property and other timely topics. It also includes an extensive new appendix to help you develop contracts. Revised by its original author, Virginia Gehshan, FSEGD, Cloud Gehshan Associates, it includes clear, straightforward, standardized language that works for a wide range of design practices. It’s highly useful, and FREE to SEGD members. Thank you Virginia!

John Lutz, SEGD President
01/13/2016

I’m looking forward to continuing with the vision and initiatives that were put in place by Jill Ayers, our incredibly talented past president, including growing our organization to an all-time high of 1,795 members in 2015 and growing our student membership by 22%!

Jill Ayers, Outgoing President of SEGD
01/05/2016

I can’t believe two years have flown by. I write this note as I exit my presidency and welcome in 2016. I am incredibly grateful for this experience and for all of the amazing people I was able to meet and collaborate with. Through the generous support of our sponsors, partners and members, SEGD continues to be the authority for the world of Experiential Graphic Design.

Massimo Vignelli, the NYC Subway and the Map
12/18/2015

We recently discovered a treasure in the SEGD Archives: a recording of a 2004 SEGD teleconference presentation by Massimo Vignelli, FSEGD (1931-2014), on the design of his controversial New York su

The London Eye, Copyright BBCAmerica.com
12/07/2015

Member benefits continue to get stronger all the time! This quarter, we continued our ongoing work to improve the value of membership to you--and broke a few records along the way! Membership is at a record high, we just posted the 100th SEGD Talks video, we produced more than 500 new articles on the website and in eg magazine in 2015, and last but not least, we surpassed 3,300,000 page views on www.SEGD.org!

11/11/2015

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

SEGD San Francisco hosts UC Davis students on studio tours
11/03/2015

SEGD’s San Francisco chapter hosted 27 students from the Department of Design at the University of California, Davis, for a full day of studio tours October 23. The goal was to give students the opportunity to experience the diversity of careers in environmental graphic design.

Portfolio Review, SEGD 2015 Conference Experience Chicago
09/29/2015

SEGD's student group has more than doubled this year. Thank you and welcome to all our new student members!

The Experiential Graphic Design profession is having a very busy year and growing strongly. This is good news for the jobs market. SEGD offers many ways for you to link to the profession and the profession to link to you, but a recent exchange with a student looking for a job suggested to us that many students aren't taking advantage of these connections. We can help with that! Read more...

09/03/2015

Keeping the community updated on SEGD’s progress brings me great satisfaction. It provides an opportunity to stop and think about what SEGD’s done lately and ask how it is serving your needs.

08/26/2015

Digital technology is an opportunity to reimagine your firm's service offer!

The future of Experiential Graphic Design has never looked brighter. In fact, it is about to fulfill the promise that SEGD’s founders saw for it when they started the organization declaring that it was so much more than just signs!

08/18/2015

It’s that time of year again… Say goodbye to long days at the pool, weeks at grandma’s, and staying up until all hours. Hello to Trapper Keepers, slam books, and the smell of freshly sharpened pencils in the morning. Oh, the pain of getting up early and the anguish of that summer reading not quite completed.

Becoming an SEGD member—or rejoining this month—is WAY better than getting sweaty in gym class. It’s really as easy as A-B-C:

 

08/03/2015

Previously I SEGD-blogged about one of our more experienced members, Susan Jackson Keig. This time I want to take a moment to blog about some of the youngest members of our community.

Gallery One, Cleveland Museum of Art
06/20/2015

SEGD member Jennifer Davis of Planar had an opportunity to spend some time with Leslie Wolke of Leslie Wolke Consulting in Austin, Texas and New York City.  Leslie is the co-founder of SEGD’s

06/17/2015

What is fascinating about all disruption cycles is the solution that ultimately disrupts is not usually a completely new-to-the-world invention.

2015 SEGD Conference Past Presidents
06/10/2015

The 2015 SEGD Conference: Experience Chicago is over and according to most of the attendees the staff came into contact with, this one was the best, one of the best, awesome, fantastic--you name th

Photo of Chairs and Notebooks
05/21/2015

Students + Young Designers | Pre-Conference Checklist:

Investigate the area. Spend a couple minutes of quality time with google maps and explore the local dining options, places to pick up necessities and points of interest.

Review your schedule. Take a look at the agenda again, and see what tours and events you’ve signed up for. Decide what sessions you definitely do not want to miss, and which ones you are low priority for you.

05/20/2015

For the first time ever this year, one in eight participants at the SEGD Conference will be a student!

SEGD is already experiencing record membership highs, and this influx of student members just adds to the wave of excitement building in the organization in anticipation of the conference June 4-6 in Chicago.

05/13/2015

Feeling thirsty and adventurous? After all, your evenings are your own at the SEGD Conference, so why not take advantage?

In the spirit of entropy, and an urge to explore (did someone say xplore?), I present to you a few random (but really fun-sounding) ideas for your albeit limited free time during the 2015 SEGD Conference:

05/12/2015

Chicago – The late-night crowd at hot dog stand Weiner’s Circle can be a bit boisterous, something that would intimidate most people. But Candidate John Lutz seems to find nourishment – literal and political – there.

Lutz feels his favorite late-night eateryis a great showcase for his common touch

05/05/2015

Is "carbtastic" a word? Maybe you prefer "carbliscious"? Either way, we're taking a cruise on the good ship pizza, and no, it's not gluten-free.

Pizza is a big thing in New York, but it's arguably a bigger thing in Chicago... well, thicker anyway.

05/01/2015

Candidate John Lutz is... Going Somewhere

Chicago—Earlier today, John Lutz nearly announced his candidacy to assumed billions of Internet viewers and his purported Facebook friends: “My name is John Lutz and I’m announcing my candidacy because I’m #goingsomewhere”. An elderly relative was reported as saying, “I’m glad he’s going somewhere. I’d like my basement back.”

SEGD Conference
04/29/2015

Does your boss need some persuading to sign off on your trip to Chicago for the 2015 SEGD ConferenceJune 4-6? We can help with that. Here’s a letter that will show her the ROI, not to mention the ROO and the ROA!

Tim Fendley, Founding Director, Applied
04/28/2015

What do the SEGD 2015 Wayfinding Workshop and Walt Disney have in common?

04/20/2015

Happy Spring! I hope everyone is having a productive season, feeling inspired every bit of the way. From talking to members over the last few months, it appears that people are busier than ever and that’s a great thing. We recently held our quarterly board meeting at the RTKL offices in downtown Los Angeles, where we reviewed several planning issues for 2015, including our strategic plan.

Photo: detail of doughnut
04/13/2015

I have a confession to make: I'm a closeted dessert eater.

Photo of food, zagat.com
04/07/2015

Zagat's Sara Freeman just covered the 10 Hottest New Restaurants in Chicago.

03/12/2015

In October 2010, SEGD proudly introduced a universal set of healthcare symbols, developed in collaboration with Hablamos Juntos (Spanish for “let’s talk together”). It is obvious that it was an enormously complex project and quite an achievement, for which we want to compliment all the many people involved. Also, it is obviously too late for us to “talk together,” about it, so let's review the results.

Nurture your Soul
03/06/2015

I have to admit I have a travel bug.

Control_otg-minneapolis-mimosa-550_250
03/04/2015

They’re probably not your customers. In fact, they may not be “customers" per se at all, but they are the key to your client’s ROI in your design.

SEGD CEO Update Feb 2015
03/01/2015

2014 - A year to remember

Thank you to all the Experiential Graphic Design leaders who joined us for SEGD’s first-ever Business of Design Summit in Denver two weeks ago. We have begun the process of talking about the future of the profession's firms and getting our profession's leadership group together to talk about excellence, sustainability, and growth.

Photograph of Design Awards Jury Deliberating
02/11/2015

When it comes to the SEGD Global Design Awards, there's no skimping when it comes to the way the Jury handles and judges your entries.

02/05/2015

Drop whatever you're doing and enter today BECAUSE

Graham Hanson, Awards Jury Chair
01/23/2015

Considering entering the 2015 SEGD Design Awards? Let me assure you, there’s no better time to start. With more categories than ever, the odds of winning are better than you think!

SEGD wishes you a HappyHolidays in 2014!
12/29/2014

What an eventful year it has been for the SEGD community!

There has been so much good news and there is still more to share:

Two new dynamic members joined the SEGD family – Kristin Bennani (Director of New Business) and Kate Murphy Booth (Manager of Marketing and Sales). They bring even more competence to support the growth of SEGD

12/19/2014

Okay, it may be called the Second City... but Chicago takes the back seat to no one.

12/18/2014

The ways we engage with the world have changed radically, and seemingly overnight.

Infographic for the SEGD 2014 Q4 CEO Update
11/27/2014

By Clive Roux

What a year it has been. We've heard from so many of you that this year has been really busy, and we're happy to say that has also been the case for your association. We've been working hard on all aspects of SEGD to make participation a better value for you. Much of our work has been focused on using the website to deliver more and better benefits to you.

11/26/2014

Portland is known for its pioneering transformation of downtown with innovative public spaces in the 1970s and 80s.

Business of Design
11/25/2014

The Business of Design, says consultant and author Keith Granet, is about balancing creativity and profitability. I think we can all live with that as a simple definition.

LAX Feature
10/02/2014

By Justin Molloy

In case you haven’t noticed, the digital world has changed dramatically in the last three years. When the first Xlab hit the streets of New York in 2011, we were living in a mobile-centric world where Steve Jobs had just departed our planet, Siri was launched, and everyone was consumed with the latest apps. In 2012, Xlab headed to Austin and we began to see that digital in spaces was going to be far more powerful than just devices.

Emmaus House, Atlanta
09/03/2014

By Lynne Bernhardt

We were astounded by the creativity and enthusiastic participation of all our members who took part in Design Improv(e) during the 2014 SEGD Conference in Atlanta.

09/03/2014

By Clive Roux, CEO

You all know the feeling: While you are in the thick of things, it does not seem as if much is moving. That is until you have a moment to stop and look back on where you have come from. That is the kind of summer SEGD is having.

SEGD_SDA New York xChange meet up
09/03/2014

Due to strong interest, this event is sold out.

Jim Bolek Fence Project
07/29/2014

I Have Not Lost My Marbles

By Jim Bolek

07/02/2014

By Sharon Jiskra Brooks

I was invited to speak recently at an SEGD Chicago chapter event.

06/18/2014

By Teresa Cox, APCO Graphics

SEGD Wayfinding Photo Challenge
06/10/2014

Perkins + Will’s Atlanta Branded Environments team hosted the SEGD Wayfinding Photo Challenge for attendees of the 2014 SEGD Conference.

05/19/2014

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

SEGD May Update
05/15/2014

2014 is developing well for SEGD as we continue to improve our programming quality, participation, and growing membership.

With our annual conference coming up in three weeks, you can feel the excitement building. Conference materials are rolling into the SEGD office. Steve Carlin, our 2014 Conference Chair, has put together an amazing program. Registrations are rolling in and approaching the San Francisco levels already. Designers are starting the stampede to Atlanta and looking at the activities planned, it’s no wonder!

05/13/2014

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

05/08/2014

Hello, I am a graphic designer working for SmartDesign Group in Vancouver, BC.

04/18/2014

Design education is currently facing one of the most significant shifts since computers were integrated into design nearly three decades ago.

04/16/2014

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Zagat's Christopher Hassiotis has put together a list of restaurants you can't miss during your visit to Atlanta, including King + Duke, where you can order the "King," a one-kilo, bone-in rib-eye steak for two.

The Wrecking Bar Brewpub image
03/31/2014

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 20

SEGD Well participants toured two healthcare campuses, including Mercy Health - West Hospital. Shown is a donor wall designed by Kolar Design.
03/26/2014

How can design, and specifically EGD, support and enhance the healing mission in today’s complex healthcare environments?

Hack the box participants
03/20/2014

Brivo & BrivoLabs, Corcoran College of Art + Design and TopCoder collaborated in a designathon last week.

03/17/2014

What were our 2014 SEGD Global Design Awards jurors looking for as they evaluated the more than 420 entries submitted this year?

Spotlight Second Story
03/15/2014

It was great to see so many people turn out for our March event at Second Story—especially with the nice weather outside.

03/11/2014

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014!

Aware-live and Intel Customer Recognition Technologies
03/10/2014

Those of us who attended the recent Digital Signage Expo in Las Vegas were left with the feeling that while this particular show isn’t designed for the SEGD audience specifically, it provoked a lot of thought about where digital technology is taking our profession.

03/03/2014

In a clandestine location in Washington, D.C., this past weekend, a multidisciplinary jury of nine vetted, pondered, discussed, defended, nixed, and gushed over submissions to the 2014 SEGD Global

SunDial Restaurant
02/26/2014

Local designers give tips on things to do and places to go when you come to Atlanta for the 2014 SEGD Conference June 5-7, 2014! 

Walking Dead map
02/19/2014

In preparation for the 2014 SEGD Conference in Atlanta June 5-7, we've asked Atlanta-area SEGD members and friends to share their favorite places for eating, shopping, working, and playing. Here is the first in our series, My Atlanta. How can we NOT lead with the Walking Dead?

02/18/2014

Note: SEGD members Dave Miller (Nova Polymers) and Teresa Cox (APCO Graphics) participated in ANSI A117 Committee meetings in January.

SEGD CEO Update 2014
02/03/2014

Where did January go? It seems like the members I have spoken to feel the same way. 2014 has gotten off to a flying start, so fast in fact I am wondering if the Grinch stole January from us!

2014 SEGD Executive Committee
01/09/2014

Dear SEGD Community,

Happy New Year!

I want to take a few moments to say hello and thank everyone for an amazing year in 2013.

Upcoming SEGD Events

2017 SEGD Branded Environments
2017 SEGD Business of Design
2017 SEGD Academic Summit