Design To Go

In this week's installment of Design To Go, Diane Burk travels to Greece, visiting Athens, Crete and Thessaloniki.

Ted Leonhardt: Teamwork Secrets

Stop trying to turn everyone into “team players.” Here’s how to set a baseline that everybody can commit to–no matter how different they are.

Design To Go

In this week's installment of Design To Go, Diane Burk travels to Kyoto and Tokyo in Japan. Kyoto is known for its Buddhist gardens and temples and its preservation of traditions from wooden houses to kaiseki dining and geisha entertainers. Tokyo is Japan's capital city and is world-renowned for its lively nightlife, many museums and blending of traditional and ultra-modern architectural styles.

Cynthia Damar-Schnobb's Blog, "Intuitive Navigation in Interior Spaces Starts Here"

How many times have you stood in front of a directory map, perhaps in a shopping mall or in a stressful environment such as a hospital, and you think to yourself, “Oh this is a terrible map!” but you couldn’t really pinpoint what exactly were the attributes of the map that make it so terrible?

Bryan Meszaros, Incoming President of SEGD and CEO of OpenEye Global

I feel extremely honored to be following in the footsteps of John Lutz who, through his inspirational leadership helped the SEGD Board and staff grow our global community to a record-breaking 2,139 members with an emphasis on student membership.

Click to read about the progress SEGD made in Q4 of 2017

Happy New Year to the SEGD community!

Find a Coach, or Be a Coach

Why a coach?
The simple fact of it is when we’re under stress, it’s very difficult, if not impossible, to be fully rational. When you’re stuck in the thick of it, a coach can help you see beyond the drama of the moment.

John Lutz, SEGD President and Partner at Selbert Perkins Design in Chicago

I can’t believe that it has been two years already; time certainly flies when you are having fun.

Design To Go

In this week's installment of Design To Go, Diane Burk travels to Seoul, South Korea.

BLINK Cincinnati—Four Bright Nights

By Hannah Anderson, SEGD Cincinnati Co-Chair and Construction Administration Lead, Kolar Design

Design To Go: Diane Burk

In this week's installment of Design To Go, Diane Burk travels to Cambodia, visiting the capital, Phnom Penh, and Siam Reap. The country has a complicated and painful past—characterized by war, genocide and changes in government—which is reflected in its museums.

University of Oklahoma Students at Xlab

Being an SEGD student member is a pretty sweet deal, especially when Xlab rolls around. The location (New York!) and the price (Free!) are unbeatable, but that's just the beginning.

Ted Leonhardt: Don't Make These Mistakes

Robert is a design firm partner who reneged on a deal to elevate a junior partner. Surprising as it is, that scenario is common. Over the years consulting with design firms and running my own, I’ve seen problems that, like Robert’s, are all too human but could have easily been avoided.

Deconstructing Technology as a Building Material

Traditional designers are accustomed to using materials like fabric, wood, metal, and glass to create interiors that bring buildings to life and convey narratives. Of late, however, technology has established itself as an essential component of any space, and it must be considered as necessary as any other building material.

Design To Go

In this week's installment of Design To Go, Diane Burk travels to India, visiting cities in the Southeast, Mamallapuram, a  seaside town known for its temples, and Pondicherry, which has a wel

Design To Go

Diane Burk travels to India, visiting cities in the Northeast, Kolkata and Bodhgaya, a spiritual center.

Ted Leonhardt: Using Empathy to Your Advantage in Business

Creatives don’t always get the credit they deserve for being able to work through high-stakes problems and deliver results. But empathy, which they usually have in large supply, can be a surprisingly potent tool if used the right way.

Read what Clive Roux, CEO of SEGD has to say about the great things happening at the association

We measure, constantly, how we are doing and discuss it at every board meeting. SEGD even has its own dashboard, customized to monitor the factors that are making the top-line results possible.

Creative Destruction Part 13

In this blog, Eli Kuslansy and Kinder Baumgardner talk about autonomous cars and the new landscape they will "drive" in.

2018 Achievement Awards Call for Nominations

Since 1987, SEGD has recognized the individuals, companies and institutions whose work has significantly advanced the environmental and experiential graphic design fields through its Achievement Awards program. Now it's time to submit your nominations for 2018.

Design To Go

In this week's installment of Design To Go, Diane Burk visits California, stopping in Laguna Beach and Los Angeles.

Ted Leonhardt: Don't Just Read the Room, Inhabit it!

Maybe you’re pitching new business to a client or giving a presentation to your own team. If you’re smart and even reasonably creative, your brain will be working overtime on how the meeting is progressing and how people are reacting.

When the Student is Ready, the Teacher Will Appear

By Nicole R. Roberts, Creative Lead at Kolar Design
This summer I returned back to my alma mater to team teach Design Systems, a junior-level experiential graphic design course. We guide students to research social issues within local communities to co-create wayfinding systems and strategic placemaking design.

2018 SEGD Call for Speakers

For the first time SEGD is launching a call for speakers to expand our speaker outreach for the 2018 event calendar.

An Experience Designer's Guide to Arduino

If you work in environmental or experiential graphic design or related fields, you can use Arduino as a powerful prototyping tool. Let's get started with a few basic resources.

Building Community Through Chapter Engagement

In 2014, I volunteered to become a Chapter Co-Chair in Los Angeles in the hopes of growing our local chapter and creating events that would appeal to those in our industry. As time went on and our LA membership grew, it was exciting to see the addition of new members from various design backgrounds (signage, digital, exhibit design, fabrication and manufacturers).

Contemporary or Conservative? The 2017 Frieze New York Art Fair

On a drizzling and cool morning in May I ferried north four nautical miles up the East River to the "Frieze Art New York Fair" on the waterfront at Randall's Island Park.

Design To Go

In this week's installment of Design To Go, Diane Burk continues her visit to Oaxaca.

Design To Go

In this installment of "Design To Go," Diane Burk visits Oaxaca. Oaxaca is located in Southwestern Mexico and is known for its richness of cultures, cuisine and arts.

SEGD's 2017 Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Design To Go: Diane Burk

This informal design blog began as I departed for a year-long around-the-world trip in October 2016. My goal is to return to San Francisco in October 2017 inspired with fresh perspectives and energized to restart my design career. In design, anything is possible!

Why Experiential Design is More Important than Ever


By, Tucker Trotter, President and CEO of Dimensional Innovations

SEGD CEO Update Q2 2017: See the New SEGD Toolbox

The 2017 SEGD Conference Experience Miami was a great event. It was well attended. And lots of fun, too! I'd like to extend a thank you to all who attended, sponsored, spoke and participated.

Keith Helmetag, Partner, C&G Partners, New York. Images of then and now.

I was the 1996 jury chairperson for the SEGD Global Design Awards and participated again this year as a 2017 jury member offering a personal perspective that places today’s work in historic context

Who will own the smart city?

By now you’ve probably seen those silver, black and blue monoliths on the streets of Manhattan. Looking like giant cell phones, they’re part of LinkNYC,the communication network CityBridge has installed in New York City as a replacement for 7,500 pay phones. These 10,000 electronic slabs are also something else: an early and somewhat faltering step on the road to the Smart City, dressed up now as a new class of street fixture.

The Design Cure: Applying Exhibit Design Expertise to Schools, Libraries, Hospitals, and Airports

People are craving experiences with greater value—experiences that offer a wider range of personal benefits and takeaways than were previously available when the purpose of many public places was more narrowly defined. In this blog, Lee H. Skolnick discusses what the emergence of “edutainment” venues means for exhibit design

Click to access the members only survey results for design software useage

What software do Experiential Graphic Design firms use? Find out what the benchmark for design software is in 2017.

Does Consistency in Design Lead to "Blanding"?

When I attended the 2017 Digital Signage Expo in Las Vegas, Eric Heiman of Volume Inc. was speaking at the SEGD Branded Environments event. I sat front-row in a room filled with over 150 environmental graphic designers and those that help us do what we do, and I heard the term “blanding” for the first time.

2017 SEGD Conference-Story of Serena Del Mar

On June 10, Sean Scensor will join a top-notch lineup of speakers at the 2017 SEGD Conference Experience Miami and detail how renowned architectural firm Safdie Architects shaped a visionary masterplan and designed an innovative health sciences center in the heart of Cartegena, Colombia.

2017 SEGD Conference Chair Anna Sharp on Why You Should Attend

When I was first approached to chair the 2017 SEGD Conference Experience Miami, I imagined the draw for everyone would be the amazing weather and location. Upon digging in and learning more about the designers and projects occurring both in Miami and South America, I was impressed by how much design innovation and expertise we could feature.

Branded Environments 2017 Tour T-Mobile Arena

This year’s decision to bring the topic of Branded Environments to DSE was made to strategically expose as wide an audience as possible to the value that brand integration brings to environments, spaces, communities and places. That clearly resonated with attendees with an increase of over 50% in registrations.

Creative Destruction Part 11: SXSW 2017 At First Glance

SXSW is an annual gathering of the most innovative minds from the worlds of film, technology, music, government and everywhere in between. To say the event is huge is a gross understatement—approximately a quarter of a million people attend.

SEGD supports government funding of the Arts

The US government is proposing to cut the funding of the Arts. We stand with other design associations in defense of the government funding the Arts.

Click to access the 2017 Professional Development and Skills Survey Report

In February SEGD asked the profession about their training needs. The input will be used ensure that the SEGD education program is better tuned to the needs of the profession.

DJ Thomas Forbes at Laundry closing out the SEGD OFF GRID 17 event

For a week in February the SEGD community went OFF GRID in Australia and New Zealand. No one knew what to expect, but everyone came away with a really new and interesting take on the traditional conference asking when will it happen again?

SEGD Launches New Jobs Site

According to the results of the December 2016 

SEGD Welcomes New Chapters Image

As SEGD experiences growth in membership (a record high of 1830 members at the end of 2016!) on a global level, SEGD’s reach on a local level is also expanding. We’ve grown to a new record of 28 SEGD Chapters around the world, and we’re proud to welcome our newest chapters to the SEGD community.

Creative Destruction Part 10

There are hundreds of thousands of new job opportunities unfilled because they require a higher level of STEM-related skills than what most job seekers possess.

Click to access the member only 2017 SEGD Management Software Survey

Previous to this survey, the industry has been devoid of a benchmark for which software packages work best for experiential graphic design practitioners.

SEGD Jobs Site for Employers and Job Seekers

Things are really heating up in the experiential graphic design field job market, with many firms expanding it is a great time for designers to take the next step in their careers. 

Click to access the 2016 Design Census Report

In December 2016, SEGD partnered with AIGA, Google and others to produce a comprehensive Design Census.

The results are in. We have answers for you about salaries, benefits, behavior and satisfaction.

Creative Destruction Part 09

How can we keep discovery alive in a world increasingly in love with the algorithm?

By Eli Kuslansky and John Hubbell

Nick Kapica, SEGD Chapter Chair, Wellington, New Zealand

Nick Kapica, 2017 Off Grid Conference Chair and SEGD's Wellington, New Zealand Chapter Chair discusses the idea behind Off Grid, a new type of event for SEGD which invites you to go on a journey discovering new cities and cultures. You will observe how experiences are created in environments other than the ones you are used to. Finally all participants come together to discuss what you learned about experiential graphic design. It's an immersive real world learning experience.

Click to read the CEO update for Q4 2016: Our Growing Community

While 2016 seems to be a candidate for worst year ever, from an Experiential Graphic Design perspective, we could not disagree more! SEGD set a new record in membership for the third year in a row and that is just the beginning.

Click to get the SEGD Business Intelligence 2016 Billing Rates

Download the full Hourly Billing Rate Survey Report here or sign up to become an SEGD member to gain access to this and many other SEGD benefits.

SEGD is working towards achieving its strategic plan of becoming a vital tool to support the profession of Experiential Graphic Design.

In December SEGD conducted an Hourly Billing Rate survey to provide members with a frame or reference for billing rates

John Lutz, SEGD President and Partner at Selbert Perkins Design in Chicago

Dear SEGD Community

I hope you all had a fabulous holiday and New Year and that you are getting back into the swing of things! 2016 was another fantastic year for our organization.

Graphic for Paul Mijksenaars Wayfinding at Schipol Airport

Some presentations are just classics, like Paul Mijksenaar's talk on Information Design which is offered by SEGD as one of the learning series courses.

Overview of the Experiential Graphic Design Profession

What does the Experiential Graphic Design profession look like?

For the first time, we have a comprehensive picture of what the Experiential Graphic Design profession and SEGD's membership looks like.

Graphic: Creative Destruction Part: 05

For this part, I interviewed Gordon Kurtenbach. Gordon Kurtenbach is the Head of Autodesk Research where he leads a large research initiative on topics including human-computer interaction, graphics and simulation, environment and ergonomics, high-performance computing, and CAD for biotechnology.

Creative Destruction: Part 04

Creative Destruction Part 04: A Curious Stepchild of Inbound Marketing

Image from 2016 Academic Summit

For the third year, Communication+Place has featured the latest peer-reviewed experiential design research innovation coming from leading global academic institutions.

Image of Marquee at Xlab

Xlab, SEGD’s technology and innovation conference for the experiential graphic design community, was held two weeks ago on October 27 and 28.

Image: Openeye Global

Wayfinding, be it traditional or digital, is so 2010. We get it. Show us how to get from point A to point B via mobile device in literally five text messages.

Creative Destruction Part 03

We know we placed it somewhere, but somehow we seem to be losing our humanity in the accelerating quest for digitization and automation. I call this trend Relocating Humanity, which speaks to not only the massive changes brought about by accelerating increases in technology and the attendant social shifts, but the need to re-establish and relocate our humanity in the process.

Designtex Office Image

​Portland Maine is even more picturesque and quaint than I imagined it would be—and it’s home to Designtex’s surface imaging program, complete with large-format multi-substrate precision-printing capability and staff of artists, craftspeople, and technologists.

Who Needs Signs Blog

Everywhere we go, signs surround us. Words and pictograms tell us where we are, arrows and directions show us where to go. But do they help? Do we really need signs?

Read what Clive Roux, CEO of SEGD has to say about the great things happening at the association

It's a busy year for the profession and firm leaders are starting to act on new opportunities brought about by where we are in the economic cycle. SEGD is doing great and working on next steps to keep the momentum going on improving benefits for members.

Creative Destruction Part 01

On the subject of "going digital," many organizations are on the spectrum. Unless you are one of those Luddites at the shore throwing spears to keep the digerati boats at bay, by now you get the rationales for going digital, but what you may not realize is that the rate of change is exponential.

Read how you can give back to SEGD this year

Our profession has been humming along at an incredible growth rate for at least the past two years, with the sentiment that the momentum is still accelerating. Firms are betting big on developing new teams, employing new senior level leaders, developing digitally skilled teams and making capital investments. Have you thought about how you can support the development of your profession as well this year?

Photo by @livingonnicholls

It’s not every day that signage goes viral.

Post it notes ready for the SEGD 2016 Design Thinking Workshop in Seattle

Design Thinking is Becoming a Driver of Innovation

Besides spatial orientation, creating a sense of place and knowing what is there, what other problems or needs might the experiential graphic design community solve for users?

Creative Destruction Introduction Graphic

I have a love for languages in the historical and geospatial context, and how the first usage of words says a lot about their meaning.

Image: Josh Goldblum Blog

By Josh Goldblum, Bluecadet

In a few months in Philadelphia, a new Warby Parker store will open in a space formerly occupied by the Le Bec-Fin. This restaurant, led by Chef Georges Perrier, was once widely considered one of the best in the world, but it famously refused to change with the times—and paid the price. With Warby Parker’s move into physical spaces, I’d argue the brand is doing the opposite.

SEGD CEO Update Q2 2016

It's the day after conference and there is a steady flow of people from the taxi stand outside the Westin Seattle. We're all heading home. Some look a little worn out, but it does not appear that we took any casualties, despite some really good stories. Way to throw a family party, SEGD clan!

Infinite Scale's Office in Salt Lake City

How to get involved earlier in projects.

About two years ago we published a thought piece on the design of your business - viewing it as just another design problem and applying the thinking that you apply to client projects to the design of your business.

Part two considers some proven approaches to growing your business from other design disciplines

Photo: Josh Goldblum Virtual Reality Headset

When Facebook purchased Oculus for over $2 billion, it was a huge vote of confidence from the pioneering social network on the future ubiquity of virtual reality experiences. Since that time, many digital agencies have scrambled to get up to speed with this new medium.

SEGD sign greets attendees to the SEGD 2016 Wayfinding Event at Miami International Airport

Now that's the way to greet the SEGD wayfinding community!

It's not every day that SEGD gets to take over the main sign to the entrance of an airport. Especially Miami International Airport, the second largest airport in the country with just over 44 million passengers last year!

Read what Clive Roux, CEO of SEGD has to say about the great things happening at the association

It is hard to believe, but we are already in the fourth year of modernizing SEGD, upgrading the membership benefits and still making steady progress with our performance indicators—which are pointing in the right direction. Who said this would be a quick fix?

Clearview in Pennsylvania

While state highway engineers are rushing to put the brakes on use of Clearview on federal highway guide signs, the Federal Highway Administration says its decision to withdraw conditional approval of the typeface was about licensing fees as well as safety. It also clarified that Clearview is still an acceptable alternative for community wayfinding programs.

SEGD's 10 tips for upgrading your website

If you are a firm leader or have been tasked to improve your firm’s digital presence, this article is for you.

This year we’ve been undertaking a large project to categorize and enrich the data we have on all of our member firms in preparation for an updated firm finder for the community.

Clearview on U.S. highway signs

The Federal Highway Administration’s turnaround on the use of Clearview—the typeface designed to improve highway sign legibility, especially for aging drivers—has state highway officials, Clearview designers and researchers frustrated and wondering how to push back the clock.

SEGD Standard Form of Agreement 2016

SEGD’s Standard Form of Agreement has been revised and revamped, with important new language around Intellectual Property and other timely topics. It also includes an extensive new appendix to help you develop contracts. Revised by its original author, Virginia Gehshan, FSEGD, Cloud Gehshan Associates, it includes clear, straightforward, standardized language that works for a wide range of design practices. It’s highly useful, and FREE to SEGD members. Thank you Virginia!

John Lutz, SEGD President and Partner at Selbert Perkins Design in Chicago

I’m looking forward to continuing with the vision and initiatives that were put in place by Jill Ayers, our incredibly talented past president, including growing our organization to an all-time high of 1,795 members in 2015 and growing our student membership by 22%!

Jill Ayers, Outgoing President of SEGD

I can’t believe two years have flown by. I write this note as I exit my presidency and welcome in 2016. I am incredibly grateful for this experience and for all of the amazing people I was able to meet and collaborate with. Through the generous support of our sponsors, partners and members, SEGD continues to be the authority for the world of Experiential Graphic Design.

Massimo Vignelli, the NYC Subway and the Map

We recently discovered a treasure in the SEGD Archives: a recording of a 2004 SEGD teleconference presentation by Massimo Vignelli, FSEGD (1931-2014), on the design of his controversial New York su

The London Eye, Copyright

Member benefits continue to get stronger all the time! This quarter, we continued our ongoing work to improve the value of membership to you--and broke a few records along the way! Membership is at a record high, we just posted the 100th SEGD Talks video, we produced more than 500 new articles on the website and in eg magazine in 2015, and last but not least, we surpassed 3,300,000 page views on!


The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.


SEGD’s San Francisco chapter hosted 27 students from the Department of Design at the University of California, Davis, for a full day of studio tours October 23. The goal was to give students the opportunity to experience the diversity of careers in environmental graphic design.


SEGD's student group has more than doubled this year. Thank you and welcome to all our new student members!

The Experiential Graphic Design profession is having a very busy year and growing strongly. This is good news for the jobs market. SEGD offers many ways for you to link to the profession and the profession to link to you, but a recent exchange with a student looking for a job suggested to us that many students aren't taking advantage of these connections. We can help with that! Read more...


Keeping the community updated on SEGD’s progress brings me great satisfaction. It provides an opportunity to stop and think about what SEGD’s done lately and ask how it is serving your needs.


Digital technology is an opportunity to reimagine your firm's service offer!

The future of Experiential Graphic Design has never looked brighter. In fact, it is about to fulfill the promise that SEGD’s founders saw for it when they started the organization declaring that it was so much more than just signs!


It’s that time of year again… Say goodbye to long days at the pool, weeks at grandma’s, and staying up until all hours. Hello to Trapper Keepers, slam books, and the smell of freshly sharpened pencils in the morning. Oh, the pain of getting up early and the anguish of that summer reading not quite completed.

Becoming an SEGD member—or rejoining this month—is WAY better than getting sweaty in gym class. It’s really as easy as A-B-C:



Previously I SEGD-blogged about one of our more experienced members, Susan Jackson Keig. This time I want to take a moment to blog about some of the youngest members of our community.

Gallery One, Cleveland Museum of Art

SEGD member Jennifer Davis of Planar had an opportunity to spend some time with Leslie Wolke of Leslie Wolke Consulting in Austin, Texas and New York City.  Leslie is the co-founder of SEGD’s


What is fascinating about all disruption cycles is the solution that ultimately disrupts is not usually a completely new-to-the-world invention.

2015 SEGD Conference Past Presidents

The 2015 SEGD Conference: Experience Chicago is over and according to most of the attendees the staff came into contact with, this one was the best, one of the best, awesome, fantastic--you name th

Photo of Chairs and Notebooks

Students + Young Designers | Pre-Conference Checklist:

Investigate the area. Spend a couple minutes of quality time with google maps and explore the local dining options, places to pick up necessities and points of interest.

Review your schedule. Take a look at the agenda again, and see what tours and events you’ve signed up for. Decide what sessions you definitely do not want to miss, and which ones you are low priority for you.


For the first time ever this year, one in eight participants at the SEGD Conference will be a student!

SEGD is already experiencing record membership highs, and this influx of student members just adds to the wave of excitement building in the organization in anticipation of the conference June 4-6 in Chicago.


Feeling thirsty and adventurous? After all, your evenings are your own at the SEGD Conference, so why not take advantage?

In the spirit of entropy, and an urge to explore (did someone say xplore?), I present to you a few random (but really fun-sounding) ideas for your albeit limited free time during the 2015 SEGD Conference:


Chicago – The late-night crowd at hot dog stand Weiner’s Circle can be a bit boisterous, something that would intimidate most people. But Candidate John Lutz seems to find nourishment – literal and political – there.

Lutz feels his favorite late-night eateryis a great showcase for his common touch

Upcoming SEGD Events

2018 SEGD Branded Environments
2018 Management for Designers
2018 SEGD Conference Experience Minneapolis