Typography Feature Articles

Lorem Ipsum Corp. at Platov International Airport
Lorem Ipsum Corp. Revives the Past at Platov International Airport
08/19/2019

Read Time: 7.5 minutes

From the archives, circa 2018—a 2019 Merit Award winning project: Through the creative use of technology, multidisciplinary agency Lorem Ipsum Corp. (New York) captured the spirit of the Don Cossacks and Count Matvei Ivanovich Platov in a host of interactive and experiential installations at the new airport in Rostov-On-Don, Russia.

Type on the Vertical (image: examples of increasingly difficult-to-read vertical text)
Type on the Vertical
05/14/2019

Read Time: 3 minutes

Just about every designer has an opinion about typeset on the vertical. The thing is: you’d be hard pressed to find a statistical or empirical study that establishes the best way Latin type should be set when it’s flipped on its end.

The Vignelli Canon, published by Lars Müller Publishers (image: book cover)
The Vignelli Canon
03/05/2019

Read Time: 6.5 minutes

The Language of Graphic Design (Second Edition)
Proportion—The Language of Graphic Design (Second Edition)
10/15/2018

Read Time: 11 minutes

Untangling Font Licensing by Allan Haley
Untangling Font Licensing
06/28/2018

By Allan Haley, author, lecturer and expert on all things typographic

DeafSpace Exhibit Design at Gallaudet University’s Maguire Center
DeafSpace Exhibit Design at Gallaudet University’s Maguire Center
05/15/2018

C&G Partners (New York) designed the Maguire Welcome Center visitor experience at Gallaudet University in Washington, D.C. for “deaf eyes” using DeafSpace Guidelines in partnership with the university and Dangermond Keane Architecture.

Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork
05/04/2018

Collaboration was the name of the game at the new Nike NYHQ, where Nike creative directors teamed up with STUDIOS Architecture, WSDIA and a group of artists and artisans to create a slam-dunk w

Image of Clearview Signage in Penn.
U-Turn Permitted—FHWA Reverses Clearview Decision
04/09/2018

In March 2017, the future of Clearview with FHWA was still murky. The FHWA response to the public comment period had not yet been released and SEGD Fellow, Don Meeker, was hopeful that the data he and his team had collected to combat the decision in combination with pushback from state highway engineers would have a positive impact.

Big, Bold and DIN-Penn Station West End Concourse
Big, Bold and DIN—Penn Station West End Concourse
03/08/2018

In 2017, the new West End Concourse of Penn Station was revealed with a bold, supergraphic wayfinding system designed by Pentagram (New York), working closely with architects Skidmore Owings and Merrill LLP.

Exhibitionism, The Rolling Stones Exhibit
It's Only Rock 'N Roll—Exhibitionism—the Exhibition
08/22/2017

The Rolling Stones, one of the most iconic and influential musical acts of the last five decades, are the subject of the lauded traveling exhibition entitled “Exhibitionism: The Rolling Stones,” designed by Pentagram.

Image of Clearview Signage in Penn.
Future of Clearview with FHWA Still Murky
02/22/2017

At last we left the Clearview debate, it was March 2016 and the Federal Highway Administration had rescinded their 2004-dated conditional approval of the typeface.

Muzeiko Children's Museum
“Little Museum,” Big Collaboration—Muzeiko Children’s Museum
01/09/2017

Read Time: 14 minutes
From the archives, circa early 2017: An ambitious client in far-away Bulgaria was seeking a first-of-its-kind children’s museum and in response, Lee H. Skolnick Architecture + Design Partnership, a movie studio, an indoor rock gym manufacturer and a large group of scientists (among many others) came together to build it.

Michael Reed, 2016 SEGD Fellow
2016 SEGD Fellow Michael Reed of Mayer/Reed—For the Greater Good
06/21/2016

Over a career that spans more than 40 years, Michael Reed has helped shape a wide variety of public spaces, from airports to courthouses and from urban bike trails to homeless shelters. His humanist approach to design has touched them all—weaving story with place and people to create spaces that respect and improve the quality of life for those using them.

Wayfinding at Deloitte Montreal
Agile Wayfinding for Deloitte Montreal
05/03/2016

The new La Tour Deloitte is the first privately owned office tower built in Montréal in 20 years. Deloitte’s Montreal staff occupies 153,000 sq. ft. of the 26-story tower, spanning seven floors in a completely agile work environment that required a new approach to wayfinding.

AIA New Practices Exhibition by Pentagram (Natasha Jen)
A Black-Tape Affair: Pentagram's Big Idea for AIA Exhibition
01/05/2016

Whether the budget is big or small (or practically non-existent), it’s always about the idea. Pentagram Partner Natasha Jen and her team had almost no budget to create a high-impact exhibition for AIA New York’s New Practices competition, but they managed it anyway—with black vinyl tape and IKEA picture frames. They even created a custom tape typeface (yes, really).

Photo of Lady Cilento Children’s Hospital, Brisbane Australia
Living Tree Creates a New Kind of Patient Experience at Brisbane Hospital
12/02/2015

The new Lady Cilento Children’s Hospital in Brisbane was designed as a "living tree" that promotes patient health and wellbeing. Dotdash delivered a clear wayfinding system that helps reduce stress and an environmental graphics program that adds a sense of joy and vibrancy to the hospital environment.

Vince Frost, Design Your Life
How Design Thinking Changed Vince Frost’s Life (and can change yours, too)
11/17/2015

Vince Frost had been a designer for 25 years, built a successful global practice, and earned numerous accolades before he realized that design could actually help solve the ultimate problem: improving his personal life. He spoke with us about his new book Design Your Life—part typographic self-help guide, part essay collection on life and work and how to keep the two in balance.

KIPP NYC College Prep High School
Back to School and Decoding Success
08/26/2015

KIPP NYC College Prep, a charter high school in the South Bronx, strives to create an environment of success, providing the academic knowledge, real-world skills, and character its students need to thrive in life. Just in time for the new school year, Pentagram created high-impact graphics that amp up the school’s “Knowledge is Power” message using puzzles, games, and riddles integrated into the learning environment.

Clearview by Donald S. Meeker and Richard Montalbano
A Clear View with Don Meeker, 2015 SEGD Fellow
08/18/2015

By anyone’s standards, the work of Don Meeker—activist and information designer—has touched the lives of more people than any other in his era.

MadCampus at University of Washington
Art by the Numbers at the University of Washington
08/05/2015

Mad Campus was a unique public art project at the University of Washington’s Seattle campus. Twelve emerging artists created temporary, site-specific works inspired by outdoor locations across the campus. Studio Matthews devised an identity and wayfinding system to visually connect the diverse installations and create an overall experience.

Adidas gym by Buro Uebele
Game On with Adidas
06/01/2015

Almost 100 years after Adolph “Adi” Dassler and his brother Rudy started making sports shoes in their mother’s washroom, the Adidas founder might be surprised to see his company's headquarters in Herzogenaurach, Germany. The latest project there is a new gym featuring the super-scaled typographic stylings of Büro Uebele Visuelle Kommunikation (Stuttgart).

Panasonic office, Newark, New Jersey
Panasonic's Graphic Genius
04/29/2015

Panasonic’s North American headquarters celebrates innovation and the world-changing people who make it happen.

Innovation drives Panasonic and is at the heart of everything the company does. But sometimes, even huge multinational corporations need to be reminded of their roots. When the company moved from Secaucus, N.J., to the Newark waterfront just across the river from Manhattan, it wanted to celebrate innovation and the people who make it happen.

Interconnect Birmingham
Interconnect with City ID
04/07/2015

User-centered information systems can improve the journey experience.

The way people are able to move around a city directly impacts their everyday experiences of it. And making the city more legible and easier to navigate can create major social, environmental, and economic benefits. That's the central concept behind City ID’s work on a new urban information system for Birmingham, UK, and other cities around the world.

Parc Blandan wayfinding and placemaking
Parc Blandan Wayfinding and Placemaking
12/03/2014

Spot On

On a former military site, a new urban park in Lyon, France, provides access to history via playful sculptural signage.

Lyon, France’s “second city,” has many charms.

Vancouver Community Library Knowledge Wall
Vancouver Community Library Wayfinding
11/25/2014

Open Book

Vienna International Airport Wayfinding
07/30/2014

Graphic Departure

At Vienna International Airport, Ruedi Baur’s transparent wayfinding system marries minimalist design and poetic touches. In some ways, airports are quintessential non-places. With their long corridors, labyrinthine layouts, and cacophonous soundtrack of arrivals/departures and passengers speaking multiple languages, it’s easy to forget exactly where you are.

Easy to read newspaper image
Q&A With Allan Haley, Monotype
07/11/2014

Allan Haley is Director of Words & Letters for Monotype, the global typeface designer and provider.

Olson Environmental Graphics
Olson Environmental Graphics
07/08/2014

Play at Work: Olson

Battery Point Sculpture Trail
05/13/2014

By the Numbers

Futago designs interpretive sculptures to mark an historic waterfront trail.

The New School Campus Wayfinding
05/06/2014

In Situ

Adidas Laces Wayfinding and Graphics
Adidas Laces Wayfinding and Graphics
05/02/2014

From the SEGD Archives, circa 2014.

On the Move

Lance Wyman's seminal 1968 Olympics Graphic Identity
1968 Mexico City Olympics
02/18/2014

Summer of ‘68

Jane Davis Doggett, Environmental Graphics Pioneer
01/27/2014

Jane Davis Doggett

Andreas Uebele
01/15/2014

Architype

40 Great Moments in Environmental Graphic Design
01/11/2014

40 Great Moments in EGD

From the Paris Metro to wayfinding apps, EGD continues to do what it has always done: connect people to place.

YOHO Clubhouse Environmental Graphics
YOHO Clubhouse Environmental Graphics
01/06/2014

Urban + Park = Good Living

One Plus Partnership’s environmental graphics create “green living” for residents of a Hong Kong high-rise.

Photograph of the exterior of the Eames Words Exhibition
Eames Words Exhibition Graphics
01/05/2014

Eames Words

Deborah Sussman and Andrew Byrom celebrate Charles and Ray Eames’ love of the commonplace in an intimate exhibition at the A+D Museum Los Angeles.

White Road: Waiting for the Rain Typographic Installation
01/03/2014

Waiting for the Rain

Studio Rašić's land art installation at a Croatian sculpture park waits to receive the gifts of nature.

Urban Tales Typography Installation
01/03/2014

From Here to There

Massey University student Katie Bevin creates a typographic installation that combines ancient technology with new-age social networking.

MAXXI National Museum of XXI Century Arts Wayfinding and Environmental Graphics
01/03/2014

Minimalism at MAXXI

Macquarie Group Headquarters Wayfinding Interior Design
01/03/2014

Clear Connections

A Sydney bank uses architecture and wayfinding interior design to support a radical new work model.

Plainsboro Public Library
01/02/2014

Branching Out

Hardworking graphics add punch to the community-centered design of the 21st century library.

Agave Library
Agave Library Environmental Graphics
01/02/2014

Branching Out

Hardworking graphics add punch to the community-centered design of the 21st century library.

Montreal Environmental Graphics and Public Art
01/02/2014

Montréal Inside Out

The publisher of Quebec’s urban design magazine shows us his Montreal, from historic signs and pothole art to the revitalized Quartier des Spectacles.

Theatre and Auditorium of Poitiers Graphics and Wayfinding
Theatre and Auditorium of Poitiers Graphics and Wayfinding
12/26/2013

Word Play

Vibrant color and Dada-inspired graphics enliven a French performing arts center.

Image for Go with God, R2 Design
Go with God Typographic Facade
12/23/2013

Go with God

In Lisbon, a divinely inspired typographic facade helps create a new cultural venue.

Teknion 2007 IIDEX Exhibit
12/05/2013

Typecast

Teknion’s tradeshow exhibit sends a compelling message about its sustainability commitment and its new products—in that order.

The New York Times Building Facade
12/05/2013

Making Headlines

Letras y Numeros Havana
11/25/2013

Letras y Numeros Havana

A Cuban designer honors his beloved city by documenting its architectural letterforms.

Washington, D.C., Metro
11/07/2009

From the SEGD archives, circa 2009: With its good bones and Massimo Vignelli-designed graphics, the D.C. Metro is considered a classic. New additions to the system balance respect with user-focused improvements.

3 images of National Parks Service Graphics elements
National Park Service Identity and Signage
09/14/2009

From the SEGD archives, circa 2009: this project was a very important contribution to the National Park Service, which celebrated its centennial less than a month ago on August 25, 2016. With the help of a graphic identity that reflects the National Park Service mission, “America’s best idea” keeps getting better.

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