Retail Feature Articles

20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
09/03/2019

Read Time: 12.5 minutes

Award-winning creative technology agency NEXT/NOW (Chicago) answers questions about hardware, engagement, strategy and more, comparing and contrasting work for retail and museum verticals.

SLD Brings the “Fountain of You” to Shenzhen (image: lobby)
SLD Brings the “Fountain of You” to Shenzhen
05/21/2019

Read Time: 5.5 minutes

Retail design experts, Shikatani Lacroix Design (Toronto, Shanghai), worked cross-culturally to create a rich, award-winning corporate flagship experience for Nu Skin in mainland China.

Desire by Design by Jean-Pierre Lacroix
Desire by Design
09/16/2018

Read Time: 15 minutes

Scent—The Next Narrative?
Scent—The Next Narrative?
04/04/2018

We spend a lot of time thinking about what the future of designing experiences might look like, but what will the future smell like?

5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
02/06/2018

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.

Shipshape and Instagram Ready—RSM Design Brands Lido Marina Village
Shipshape and Instagram Ready—RSM Design Brands Lido Marina Village
01/22/2018

Located on a waterfront property on the Balboa Peninsula in Newport Beach, Calif., Lido Marina Village is a high-end, mixed-use retail destination that was recently revitalized by RSM Design, DJM Capital Partners and SMS Architecture.

Photo of Industry City by Airspace
Airspace Breathes New Life into Industry City
03/14/2017

Airspace (New York) tackles branding, graphics and wayfinding for an adaptive-reuse project spanning 6.5 million square feet by finding a simple solution to blend the old and the new.

Meraas City Walk Image
100 Million Pixels in Dubai at Float4’s City Walk
02/09/2017

Read Time: 8 minutes

City Walk is a remarkable pedestrian experience, even in Dubai where grandiose, dazzling projects abound. In addition to its arresting visual and experiential content, City Walk is notable because of its strategic “future-proof” head-end system designed by Float4.

Photo of CoolMess, NYC
Gensler New York—Making a CoolMess
11/07/2016

Gensler's design team helped articulate a brand that has people hankering for some seriously delicious fun.

CityCenter Las Vegas Environmental Graphics and Wayfinding
08/02/2016

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

Meet Electric Coffin at 2016 SEGD Conference Experience Seattle!
Meet Electric Coffin at the 2016 SEGD Conference: Experience Seattle
04/13/2016

Patrick “Duffy” De Armas and his partners at Electric Coffin are in the business of bringing fine-art sensibilities to commercial spaces, and they’re unapologetic about their improvisational process and their point of view. If that display of a 1960s ski chalet turns left and becomes a pink bakery, so be it. We spoke with Duffy about his Seattle studio’s process and purpose, and we got project photos you’ll love. De Armas will be a featured speaker at the 2016 SEGD Conference: Experience Seattle!

Wushang Cinema by One Plus Partnership
Wushang Cinema Creates an Explosive Customer Experience
01/20/2016

If the end is coming, might as well be at the movie, right?
The Hong Kong-based design duo of Ajax Kit Law and Virginia Lung--One Plus Partnership Ltd.--have made their name among the world's leading cinema designers. Clearly not content with the excitement on the big screen, they've devoted their work to continuing it off-screen in the theater environment itself.

Story
Story is the New York Store that's Always Changing
10/20/2015

Story, a 2,000-sq.-ft. retail space in Chelsea, is more like a magazine or a gallery than a store. It offers an eclectic range of wares curated around constantly changing themes—and reinvents itself accordingly every four to eight weeks. Founder Rachel Shechtman has written the book on narrative storytelling for retail, creating a serial pop-up store that keeps customers coming back for more.

Sensing Places, Santa Monica, Calif.
The Hacker/Maker Culture at Sensing Places
10/13/2015

Flavia Sparacino is an MIT Media Lab PhD, a prolific inventor, and founder and CEO of Sensing Places LLC, a creative technology agency based in Santa Monica. We had the chance to visit Sparacino and her staff recently to learn about what they’re doing in the digital user experience space and experience the energy of the team's hacking/making/start-up culture. Join Sparacino at Xlab 2015 and you can experience it too!

Xlab 2015 at SVA Theatre
Mind. Blown. 6 Surprising Ways You’ll be Inspired at Xlab 2015
10/07/2015

You know Xlab 2015 is about design + technology. You know you’ll hear about the latest digital tools and platforms being used to connect people and place. You know you’ll keep yourself on the leading (not following!) edge of your profession by taking part in the conversation. But you may not know these 6 surprising ways that you'll be inspired at Xlab 2015!

Retail + Digital Designers Talk Shop(ing) at Xlab 2015
10/07/2015

Retail is great theater for digital technology in physical spaces, but the jury is still out on what it can and can’t do to drive sales and engage customers. At Xlab2015, a rock-star retail panel will tackle personalization, smart technologies, the omni-channel world of shopping, and how digital technology can make it more fun (for shoppers) and rewarding (for retailers)!

Comcast Studio Xfinity store
Comcast Brands to Xfinity (and Beyond)
08/11/2015

Flexible media and a new customer engagement model make Comcast’s prototype service center an entirely new brand experience. When media giant Comcast decided to retool its XFINITY customer service centers, the idea was to move away from the purely transactional model of the past and create an entirely new way to engage with customers.

Brookfield Place
New York Rising at Brookfield Place
05/27/2015

In late 2014, another major milestone in the post 9/11 revitalization was completed: the reinvention of the mighty World Financial Center—the Cesar Pelli-designed complex built in the 1980s across from the World Trade Center—as an 8 million-square-foot office, retail, arts, and dining destination.

What is Customer Experience and Why Should You Care?
02/24/2015

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well.

dBCube by Stimulant
Customer Experience in the State of Flow
02/18/2015

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments.

Adobe Briefing Center
Architect-ing Customer Experience with Array Interactive
02/10/2015

Jeff Dumo uses the word “architect” as a verb. His agency Array Interactive “architects” digital experiences for built environments.

In Harman-y - Customer Experience In-Store
02/04/2015

When Harman International asked Gensler to design its first North American audio flagship store on Madison Avenue in New York, the Gensler team approached the project with two questions: How do peo

CX and You: Unlock the Power!
01/28/2015

Innovating Customer Experience at Retail

Under Armour China Experience
Under Armour China Experience
10/01/2014

Retail Theater. Under Armour’s new Shanghai store flips the traditional retail model and focuses on experience over product. Designers HUSH will be at Xlab 2014 to tell the story!

Digital Technology: Ambient Interactivity
04/08/2014

Out of the Box. With ambient interactivity, user engagement (and design) is escaping the screen.

Ponce City Market Environmental Graphics and Placemaking
03/26/2014

Ponce Upon a Time

40 Great Moments in Environmental Graphic Design
01/11/2014

40 Great Moments in EGD

From the Paris Metro to wayfinding apps, EGD continues to do what it has always done: connect people to place.

Embarcadero Center Digital Wayfinding
01/10/2014

A Classic Reborn

At San Francisco’s Embarcadero Center, RTKL rethinks wayfinding in the digital era, but respects the landmark architecture.

City Creek Environmental Graphics and Wayfinding
01/08/2014

Salt Lake Rising

Art, landmarks, and signage elements give City Creek, Salt Lake City's new downtown mixed-use community, a unique sense of place. 

Wenger Flagship Store Environmental Graphics
01/02/2014

New Territory. Betting on its reputation for quality and its customers’ passion for the outdoors, Swiss brand Wenger launches a new product line and a new U.S. flagship. In the process, it highlights a regional environmental dilemma.

Hard Rock Cafe Interactive Exhibits
12/30/2013

A Piece of the Rock

Hard Rock’s interactive displays put guests in touch with the magic of rock ’n’ roll.

Ellwood Thompson signage, by Acorn Sign Graphics
Reduce, Reuse, and Recycle for EGD
12/24/2013

Green All Over Again

EGD firms are finding new and innovative ways to reduce, re-use, and recycle.

Green Depot
Green Depot Store
12/24/2013

Green Depot

Image for Go with God, R2 Design
Go with God Typographic Facade
12/23/2013

Go with God

In Lisbon, a divinely inspired typographic facade helps create a new cultural venue.

National Harbor
12/19/2013

On the Waterfront

With the help of environmental graphics, urban design, and public art, National Harbor makes a lasting mark on a blighted stretch of the Potomac.

Metal in EGD
12/17/2013

The Power of Metal

More malleable than stone, stronger than glass, and nobler than synthetic materials, metal expresses quality and permanence. 

Nokia Center - LA Live Plaza
LA Live
12/09/2013

Times Square West

L.A. Live’s high-energy “content plaza” adds a new spark to Los Angeles’ up-and-coming downtown.

Beijing Aquatic Center
Interactive Architecture
12/09/2013

Interactive Architecture

In the age of knowledge, architecture is the storyteller.

America 92 Exhibit
Ronald Shakespear, FSEGD
12/01/2013

Ronald Shakespear: Making the City Legible

SEGD's 2008 Fellow on design, cities, and storks

Food Retail
11/27/2013

Super Again

Food retailers use environmental graphics as a key ingredient in "re-freshing" their stores.

Fabric Structures
11/26/2013

No Boundaries

Fabric structures, the once and always lightweight workhorse, create a limitless design dimension.

Golden Gate Bridge Pavilion
01/26/2013

From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience.

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