Residential Feature Articles

Playhouse Square, Cleveland, Ohio
Playhouse Square Placemaking and Digital Experience

Taking the Stage

Dramatic placemaking and digital technology combine to shine new light on Cleveland, Ohio’s, historic theater district. Cleveland’s Playhouse Square theater district has been a major part of the city’s heritage since its Vaudeville houses and movie palaces first thrilled theatergoers in the early 1920s.

Traci Sym & Daniel Meyer, Second Story
Xlab 2014: Traci Sym & Daniel Meyers: The Future of User Experiences is This Way

Daniel Meyers is a creative director and architect. Traci Sym is an experience design director and performer.

Tate Modern Museum Digital Experience
Tate Modern Museum Digital Experience

Modern Connections

Tate Modern teams with Bloomberg on a pioneering digital arts project that creates a new kind of customer experience in the museum. See projects like this at Xlab 2014 November 6 in New York!

Jason Bruges
Xlab 2014: Jason Bruges: Shaping Space, Context, and the User Experience

After working in traditional architecture and interaction design, Jason Bruges launched his own studio in 2002, and since then, he and his London-based team have created cutting-edge digital experi

Christian Marc Schmidt
Xlab 2014: Christian Marc Schmidt: From Mobile to Wearable

Christian Marc Schmidt started his creative design and technology studio Schema in 2012 based on the belief that the information age calls for new interfaces that allow us to not only consume content, but to create it ourselves. He says wearables are the new frontier in experience design—and he’ll tell you why at Xlab 2014 November 6 in New York.

Yale School of Management Data Visualization
Yale School of Management Data Visualization

Big Data

Unified Field pushes the boundaries of digital signage to create a sophisticated, immersive brand experience for Yale University. Opened in January 2014, the 242,000-square-foot, Foster + Partners-designed Edward P. Evans Hall is the new home of the Yale School of Management.

Under Armour China Experience
Under Armour China Experience

Retail Theater. Under Armour’s new Shanghai store flips the traditional retail model and focuses on experience over product. Designers HUSH will be at Xlab 2014 to tell the story!

Charter Hall corporate headquarters
Charter Hall Corporate Headquarters

Flexible Dimensions

Frost*collective creates sophisticated environmental graphics for an activity-based workplace. 

Paul McConnell: Non-conscious Interfaces
Paul McConnell: Non-conscious Interfaces

Innovating Customer Experience at Control Group

Paul McConnell is Director of Product Design for New York City-based Control Group, one of the design and technology firms leading digital experience development today. At Xlab 2014, he’ll talk about how new embedded interfaces are improving environments and brand experiences by making them more responsive—and less distracting—to natural human behavior.

Brisbane Multilingual Wayfinding
Brisbane Multilingual Pedestrian Wayfinding

Wayfinding: The Lingua Franca

Brisbane’s new wayfinding system bridges the language gap for its growing Asian population. 

David Schwarz, HUSH, Q&A
David Schwarz: Blurred Lines: Content and Brand

Brand Storytelling at HUSH

David Schwarz is Creative Partner with New York design agency HUSH. In Schwarz’s world, experiential design is the nexus for brand storytelling. He’ll focus on “Blurred Lines: Brand and Content” at Xlab 2014, happening November 6 in New York.

City of Bath Information System
City of Bath Information System

Bath to Basics

Easy to read newspaper image
Q&A With Allan Haley, Monotype

Allan Haley is Director of Words & Letters for Monotype, the global typeface designer and provider.

Olson Environmental Graphics
Olson Environmental Graphics

Play at Work: Olson

NYC Beaches Wayfinding and Signage

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Boy Scouts Sustainability Treehouse
Boy Scouts Sustainability Treehouse

A Scout’s Treehouse

West Point Foundry Preserve Interpretive Graphics
West Point Foundry Preserve Interpretive Program

Lost and Foundry

C&G Partners’ interpretive EGD program for the West Point Foundry Preserve breathes new life into an historic site by bringing the past to the present.

The 87-acre West Point Foundry Preserve in Cold Spring, New York, might have remained one of the greatest undiscovered industrial archaeological gems in America

Adidas Laces Wayfinding and Graphics
Adidas Laces Wayfinding and Graphics

From the SEGD Archives, circa 2014.

On the Move

Willis Tower Immersive Brand Experience

Out on a Ledge

Millions flock to enjoy the epic views afforded by Chicago’s Willis Tower (formerly Sears Tower), but the wait to reach the 103rd floor can be long and not-so-epic. So Skydeck Chicago asked Hornall Anderson (Seattle) to elevate the queuing experience to rival the main event.

Ponce City Market Environmental Graphics and Placemaking

Ponce Upon a Time

TD Ameritrade Branded Environment

Bullish on Brand

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