Materials Feature Articles

2019 SEGD Fellow Paula Scher—Exactly as Rendered
2019 SEGD Fellow Paula Scher—Exactly as Rendered
06/21/2019

Read Time: 17 minutes

Paula Scher needs no introduction—she’s a megawatt luminary in graphic design, an accomplished artist, a longtime Pentagram partner and the creative source of many beloved and inspiring environments.

A Read for Speed—Oran Park Library (image: front of library building)
A Read for Speed—Oran Park Library
04/16/2019

Read Time: 5.5 minutes

Photo: T-Mobile Arena in Las Vegas by Populous
More than Sports—10 Standout Stadiums
02/26/2019

Read Time: 4.5 minutes

We asked a range of sports and entertainment experiential graphic design experts within the SEGD community for their picks of the best stadium experiences across the globe.

Railroads, Research and Rust at Philadelphia’s Rail Park
Railroads, Research and Rust at Philadelphia’s Rail Park
12/07/2018

Read Time: 8 minutes
When an elevated rail park was proposed in their town, Cloud Gehshan (Philadelphia) volunteered their talents to help bring the area’s unique history to light using over 700 square feet of weathering steel.

Swish! Dimensional Innovations Makes a Big Basket at Target Center
Swish! Dimensional Innovations Makes a Big Basket at Target Center
04/24/2018

Home to the Minnesota Timberwolves and the Minnesota Lynx, Target Center in Minneapolis recently underwent a major renovation, which became an opportunity for design and fabrication firm Dimensional Innovations to score big.

Fort Needham Memorial Park
Deconstructing Tragedy—Fort Needham Memorial Park
01/30/2018

In 1917 an unprecedented explosion dramatically changed the history and landscape of Halifax. A multidisciplinary collaboration between Ekistics Planning & Design and Form:Media (Dartmouth, Nova Scotia) resulted in the renewal of a public park replete with a deconstructed approach to memorializing the tragedy—just in time for its hundredth anniversary.

Official Signs & Symbols 3—Signing Bicycle Facilities
Official Signs & Icons 3—Signing Bicycle Facilities
01/02/2018

In 2017, symbol guru Mies Hora published the third edition of his compendium of signs, symbols and commentary, "Official Signs & Icons 3." Among the many varied and useful resources in the book, there is a new section entitled "Signing Bicycle Facilities."

30 Urban Linear Parks Projects Since 2000
30 Urban Linear Parks Projects Since 2000
07/26/2017

Look no further than Paris' Promenade plantée, which was completed in 1993, to see where the trend of converting obsolete railways into beautiful urban green spaces originated. The real urban renewal linear park boom, however, happened in this century.

Photo: T-Mobile Arena in Las Vegas by Populous
Bright Lights, Big Show at T-Mobile Arena Las Vegas
03/28/2017

Trying to out-dazzle the Las Vegas nightlife is a tall order, even from inside Vegas. The T-Mobile Arena, one of the latest additions to the self-proclaimed “Entertainment Capital of the World,” is a multi-use monument to the desert city and luxe digitally-integrated experiences.

Form:Media Creates Story on the Landscape in Batoche
Form:Media Creates Story on the Landscape in Batoche
03/07/2017

A mandate to increase visitation from Parks Canada and a desire to better communicate the history of the land, its people and culture led to a thoughtful graphic and architectural installation at Batoche in Saskatchewan.

Best Content of 2016 Graphic
SEGD's Best Content of 2016
12/07/2016

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months.

Image: U.S. Bank Stadium wayfinding
Ice Cool: U.S. Bank Stadium Wayfinding
12/04/2016

The Selbert Perkins Design team had collaborated with HKS architects before on Dallas' AT&T Stadium, but this project was decidedly different. They found a very cool solution to a monumental design challenge in Minnesota.

Image of mirror illusion at Skyspace
Abstract Ascension at Stimulant's Immersive Skyspace
11/28/2016

An observation deck attraction wasn't part of the plan for The US Bank Tower in Los Angeles when it was built, so, visitors must take two separate banks of elevators to reach the top. The goal was for Stimulant to make the transfer fun and create anticipation without spoiling the view.

US Bank Stadium
Vikings, Values and Venues—Infinite Scale's Brand Integration at US Bank Stadium
09/27/2016

Looking back over eighteen months of brand integration work for the Minnesota Vikings at U.S. Bank Stadium, both Jim Baehr, the project's principal and Zach Norman, the project's design director, are excited about what Infinite Scale (Salt Lake City) achieved in the new $1.1 billion venue.

Photo of the SF 49ers Museum
Breaking the Exhibit/Fan Barrier at the San Francisco 49ers Museum
07/19/2016

Cambridge Seven Associates, Inc. (C7A) and their media consultant Cortina Productions successfully overcame the challenges of an irregularly shaped space, a fast-track design process, and a forward-thinking directive to break the exhibit/fan barrier. Learn how they turned challenges into benefits.

Next-Gen Stadiums and Redesigning the Fan Experience
07/05/2016

Bill Johnson, design principal for HOK’s Kansas City and Columbus practices and a recognized leader in the design of sports facilities says, "assuring a memorable game-day experience is driving the early integration of experiential design thinking into stadium architecture."

Infinite Scale Designs for the NHL
Infinite Scale, Experiential Graphic Design and the NHL All-Stars, Sports
05/25/2016

To paraphrase Mark Cuban: "You've got your Big Screen, you've got a cold one and a comfy couch.

Writers Theatre, Glencoe., Ill.
Writers Theatre Rewrites the Theater Experience
04/20/2016

Since it started in the back room of a bookstore in 1992, the hallmark of Chicago’s Writers Theatre has always been intimacy. That feeling is retained in WT's new permanent home in Glencoe, Illinois. The 36,000-sq.-ft. facility, designed by Studio Gang Architects, offers an open, welcoming space that galvanizes the potential of theater to unite people through shared experience. Signage and graphics by Thirst support the architecture and celebrate Writers’ unique history and spirit.

Donor Wall at American Contemporary Theater, San Francisco
Donor Recognition Projects Say Thank You with Style
11/24/2015

Thank You. These may be the two most powerful words in any language.
For hospitals, cultural institutions, and other non-profits that rely on generous donors to help build that new research facility or contemporary art wing, saying “thank you” graciously is vital. Effective donor recognition programs say it eloquently, and forever.

A.C.T. San Francisco, photo copyright Bruce Damonte
A Strong Second A.C.T. for San Francisco Theater Space
10/28/2015

The American Conservatory Theater has been a fixture of San Francisco’s arts scene for nearly 50 years. When it decided to open a second venue in the city’s resurgent Central Market neighborhood, it chose a once-glamorous but long-derelict movie house for a new kind of community space. Skidmore Owings & Merrill LLP helped A.C.T. open the curtain on a new era for the theater, the neighborhood, and the historic Strand.

Gibney Dance graphics by Poulin + Morris
Graphic Dance
07/15/2015

Gibney Dance was founded in 1991 as a non-profit dance company with a mission to use movement, creativity, and performance as a way to effect social change and personal transformation. A new graphics program by Poulin + Morris references the movement and change implicit in the company’s work.

Adidas gym by Buro Uebele
Game On with Adidas
06/01/2015

Almost 100 years after Adolph “Adi” Dassler and his brother Rudy started making sports shoes in their mother’s washroom, the Adidas founder might be surprised to see his company's headquarters in Herzogenaurach, Germany. The latest project there is a new gym featuring the super-scaled typographic stylings of Büro Uebele Visuelle Kommunikation (Stuttgart).

Ultrecht Central Station, Amsterdam
Wayfinding and the Internet of Place
03/03/2015

“You are here.” The blue dot in the center of your smartphone’s map has a beat of its own, pulsating with each dispatch from the constellation of satellites above. It skips modestly on top of the city grid, an avatar that engenders confidence and courage as we navigate unfamiliar terrain.

What is Customer Experience and Why Should You Care?
02/24/2015

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well.

dBCube by Stimulant
Customer Experience in the State of Flow
02/18/2015

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments.

Sydney Theatre Company Honour Wall
Sydney Theatre Company Honour Wall
01/14/2015

Thank You and Enjoy the Show

A novel donor wall does double duty for the Sydney Theatre Company. The project was a 2014 SEGD Global Design Awards winner. Have you entered your work yet? The deadline is January 31st!

Saying a gracious "thank you" to patrons is crucial for arts organizations like the Sydney Theatre Company.

Parc Blandan wayfinding and placemaking
Parc Blandan Wayfinding and Placemaking
12/03/2014

Spot On

On a former military site, a new urban park in Lyon, France, provides access to history via playful sculptural signage.

Lyon, France’s “second city,” has many charms.

Tate Modern Museum Digital Experience
Tate Modern Museum Digital Experience
10/15/2014

Modern Connections

Tate Modern teams with Bloomberg on a pioneering digital arts project that creates a new kind of customer experience in the museum. See projects like this at Xlab 2014 November 6 in New York!

NYC Beaches Wayfinding and Signage
06/25/2014

Hitting the Beach

In the wake of Hurricane Sandy, Pentagram builds a stronger-than-ever identity for New York City’s public beaches.

Boy Scouts Sustainability Treehouse
Boy Scouts Sustainability Treehouse
05/28/2014

A Scout’s Treehouse

West Point Foundry Preserve Interpretive Graphics
West Point Foundry Preserve Interpretive Program
05/20/2014

Lost and Foundry

C&G Partners’ interpretive EGD program for the West Point Foundry Preserve breathes new life into an historic site by bringing the past to the present.

The 87-acre West Point Foundry Preserve in Cold Spring, New York, might have remained one of the greatest undiscovered industrial archaeological gems in America

Battery Point Sculpture Trail
05/13/2014

By the Numbers

Futago designs interpretive sculptures to mark an historic waterfront trail.

Coca Cola Museum
Atlanta Converging
03/05/2014

From its roots as a railroad terminus to its current status as a poster city for urban redevelopment, Atlanta has always been shaped by social, cultural, and historical convergence.

40 Great Moments in Environmental Graphic Design
01/11/2014

40 Great Moments in EGD

From the Paris Metro to wayfinding apps, EGD continues to do what it has always done: connect people to place.

California Academy of Sciences Environmental Graphics and Branding
01/10/2014

Museum as Metaphor

Golden Gate National Parks Signage and Wayfinding
01/10/2014

Signage is Golden

In the Golden Gate National Parks, a new wayfinding system unifies a vast system of urban and rural sites, informs and guides visitors—and lives up to San Francisco’s high design standards.

For San Franciscans, visiting a national park is not something you have to drive hours to do

New Jersey 9/11 Memorial
01/06/2014

Remembering 9/11

Two architects, two visions, and two memorials commemorate loss and foster healing.

YOHO Clubhouse Environmental Graphics
YOHO Clubhouse Environmental Graphics
01/06/2014

Urban + Park = Good Living

One Plus Partnership’s environmental graphics create “green living” for residents of a Hong Kong high-rise.

Photo of the Burning Man efigy on top of a pyramid in the Desert
Burning Man
01/05/2014

Playing with Fire

Burning Man is an anarchistic art festival, pop-up city, and laboratory for social experimentation.

Photograph of the Ajax Football Experience Amsterdam
The Ajax Experience Exhibitions
01/05/2014

All Hail Ajax

The Ajax Experience museum in Amsterdam scores a giant goal: sculpting architecture, graphics, and experience to tell the story of the legendary soccer club.

Urban Tales Typography Installation
01/03/2014

From Here to There

Massey University student Katie Bevin creates a typographic installation that combines ancient technology with new-age social networking.

Bicycle Trail Signage and Environmental Graphics
01/02/2014

Trail Blazers

Guided by the economic downturn, rising gas prices, and the quest for physical fitness, bike trail signage comes of age.

World War II Valor in the Pacific National Monument Exhibitions and Accessibility
01/02/2014

Accessing the National Parks

From geysers to battleships, the National Park Service chronicles the American experience with an emphasis on accessibility.

Old Faithful Visitors Center Exhibitions and Accessibility
01/02/2014

Accessing the National Parks

From geysers to battleships, the National Park Service chronicles the American experience with an emphasis on accessibility.

Yankee Stadium New York
Yankee Stadium
12/20/2013

Yankees Go Home

C&G Partners provides context in another kind of American monument: the baseball cathedral.

Baseball is only a game?

Washington, D.C., Environmental Graphics
12/18/2013

A Capitol Idea

Washington, D.C., is a content-rich venue for the 2010 SEGD Conference + Expo.

Metal in EGD
12/17/2013

The Power of Metal

More malleable than stone, stronger than glass, and nobler than synthetic materials, metal expresses quality and permanence. 

National Park Service 3D Maps
12/13/2013

New Dimensions

A National Park Service study confirms that 3D maps benefit most novice users.

Afsluitdijk (Closure Dike) Interpretives
12/13/2013

Finding Closure

Monumental interpretives help mark the 75th anniversary of one of the Netherlands’ engineering wonders.

Yosemite National Park Interpretive Waysides
12/13/2013

First, Do No Harm

Erie Canal Inner Harbor
12/12/2013

On the Erie Canal

Tweet Street
Tweet Street Park
12/11/2013

Tweet Street

Colorful environmental graphics make an urban San Diego park sing.

GreenPix Zero Energy Media Wall
12/09/2013

Green Wall of China

A Beijing entertainment center’s “narrative skin” is fueled solely by environmental conditions.

Beijing Aquatic Center
Interactive Architecture
12/09/2013

Interactive Architecture

In the age of knowledge, architecture is the storyteller.

Zeche Zollverein Heritage Site
12/01/2013

Mining the Past

A restrained graphics program helps preserve the legacy of one of Germany’s cultural treasures.

America 92 Exhibit
Ronald Shakespear, FSEGD
12/01/2013

Ronald Shakespear: Making the City Legible

SEGD's 2008 Fellow on design, cities, and storks

Golden Gate Bridge Pavilion
01/26/2013

From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience.

Dimensional Maps
05/02/2012

From the archives, circa 2012: Despite my anticipation and glee at what technology will allow us to do in the future, I want to sing the praises of what could be considered a rather antiquated wayfinding form: the tactile or dimensional tabletop-style map.

3 images of National Parks Service Graphics elements
National Park Service Identity and Signage
09/14/2009

From the SEGD archives, circa 2009: this project was a very important contribution to the National Park Service, which celebrated its centennial less than a month ago on August 25, 2016. With the help of a graphic identity that reflects the National Park Service mission, “America’s best idea” keeps getting better.

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