Identity News

Spagnola & Associates Designs Identity for Film at Lincoln Center

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Tessellate Designs BioBus

Seeking to create a mobile lab prototype to support their new model for STEM education, BioBus asked Tessellate to plan and design their innovative community laboratory.

Paul Hastings, Gensler Brand Design

Eager to create an innovative new space in New York to support the firm’s next generation, Paul Hastings engaged Gensler to plan and design a progressive new workplace that celebrates the firm’s di

Brightline Rockwell Group

All Aboard Florida is the first privately owned, operated and financed express intercity passenger rail project in the United States.

Alexander Isley Inc. Helps Launch DWR Contract

Design Within Reach came to Alexander Isley Inc. to help launch DWR Contract, a professional, trade-focused division of the legendary Modern furniture retailer.

api(+) for Fresh Thyme

The original design concept for Fresh Thyme Farmers Market is already winning awards, from both Grocery Headquarters and Progressive Grocer magazines. api(+)'s services included brand strategy, store planning, prototype design, graphics, architecture and rollout.

Gorge Hub identity by Mayer/Reed

Mayer/Reed (Portland, Ore.) designed the logo and style guide for the Gorge Hubs, a network of community-operated “rest stops” that provide hikers, bicyclists and recreationalists with amenities while they explore local experiences.


Alexander Isley Inc. (Redding, Conn.) refreshed the visual identity it originally created for Stone Barns Center for Food & Agriculture when it was founded in Pocantico Hills, N.Y., in 2004.

CurePSP designs by Carbone Smolab

Carbone Smolan Agency (New York) produced colorful graphic illustrations and a brochure for CurePSP, the leading nonprofit advocacy organization focused on prime-of-life neurodegenerative diseases.


LOS ANGELES – In today’s uber-competitive global marketplace, effective use of design and brand is a powerful differentiator.


Shikatani Lacroix (Toronto) partnered with Adidas Golf to create new in-store interactive digital experiences aimed at building brand equity and increasing sales.

Carbone Smolan identity for Nizuc Resort & Spa

As the rest of us were hunkering down to survive the remainder of the winter, Carbone Smolan Agency (New York) created a new visual identity for the Mexican luxury destination Nizuc Resort & Spa.

easyJet Livery by Holmes Wood

Holmes Wood (London) designed the new aircraft livery for easyJet, the UK’s largest airline.

Brooklyn Youth Chorus Logo

Carbone Smolan Agency (New York) created a new visual identity for the Brooklyn Youth Chorus.


Alexander Isley Inc. (Redding, CT) has been working with Colorblends, one of the country's leading tulip bulb importers and distributors, to help position the company, focus their messaging, and create updated identity and communication materials.


Identity is often—and incorrectly—used interchangeably with the terms brand or  branding.


The Interac identity had been designed in the eighties and needed to be refreshed to reflect the evolution of the organization. Entro hit the mark.


When the Ontario Institute for Cancer Research moved to their new facility, Entro developed a simple yet representative signage and identity program.

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