Experience Design News

Q&A with BrandCulture's Julian Frood on Innovating the Passenger Experience

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Recently, experiential graphic design and communication firm, BrandCulture (Sydney) posted a Q&A with one of their designers, Julian Frood, about designing a better passenger experience for commuters.

Caroline Hinrichs, HOK

HOK (Chicago) has named Caroline Hinrichs director of business development for its Experience Design practice.

Austin Mayer, Leviathan

Leviathan (Chicago) announced that Austin Mayer has joined the company as interactive director.

Shikatani Lacroix Designs the Customer FLOW

Shikatani Lacroix (Toronto) worked with Cable & Wireless Communications to reinvent its consumer-facing retail brand FLOW.


Planar Systems Inc. (Beaverton, Ore.) is sponsoring the first-ever design competition focused on OLED transparent display technology. The deadline for submittals is January 8, 2016.

Caterpillar Dealer Experience Center by Dimensional Innovations

Dimensional Innovations (Overland Park, Kansas) helped Caterpillar and Simantel design, fabricate, and install a new Dealer Experience Center for their Edwards, Ill., training campus (and made a cute CAT video about it).


LOS ANGELES – In today’s uber-competitive global marketplace, effective use of design and brand is a powerful differentiator.


WASHINGTON, DC – In a world increasingly enabled by digital technology, designers are continuing to experiment with ways to integrate electronic and traditional media.


Design innovators headline 2015 SEGD "Experience" Conference June 4-6


CHICAGO (March 19, 2015) — Chicago has long been considered a hub for architecture, design, and innovation, and the 2015 SEGD Conference: Experience Chicago will gather here June 4-6 to fo

Planar Transparent OLED

Display and digital signage company Planar is introducing new transparent OLED technology this month at Integrated Systems Europe (ISE) 2015.


LAS VEGAS – Nowhere is digital technology making more of an impact than in retail stores, airports, malls, and other shopping and entertainment venues—where dynamic interaction, custo


WASHINGTON, DC (December 9, 2014)  – Graham Hanson, founder and president of New


WASHINGTON, DC (24 Nov 2014)  – The SEGD Global Design Awards, since 1987 the standard of excellence for environmental and experiential graphic design, have launched for 2015 with new


NEW YORK (25 Sep 2014)  — For designers practicing in visual communication, the built environment, or consumer brands, the world is changing fast.


NEW YORK (8 Sep 2014) — Call it digital marketing, digital storytelling, or immersive experiences.


Experience Design is the practice of designing products, processes, services, events, or environments focused on user engagement and the quality of the human experience.


Bluecadet created custom interactive experiences woven into interactives that drive learning through a personalized experience.

What is Experiential Graphic Design

What is Experiential Graphic Design? [XGD]

By Peter Dixon

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