Experience Design Feature Articles

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Shockingly Surprising Ways You'll Be Inspired at Xlab 2019
09/04/2019

Read Time: 2 minutes

You know Xlab 2019 is about design + technology. You know you’ll hear about the latest digital tools and platforms being used to connect people and place. You know you’ll keep yourself on the leading (not following!) edge of your profession by taking part in the conversation. But you may not know these five surprising ways that you'll be inspired at Xlab 2019!

The Senses: Design Beyond Vision
The Senses—Design Beyond Vision Both a Feat and a Feast
05/26/2018

Curators Ellen Lupton and Andrea Lipps from the Cooper Hewitt Smithsonian Design Museum (New York) enlisted the help of Studio Joseph to create an exhibition that goes beyond the visual to deliver a uniquely accessible sensorial feast.

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12 Influential Immersive Environments Implemented in the Last 12 Months
11/15/2017

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
10/10/2017

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Bluecadet and Gallagher & Associates Freshen Ford Library
Bluecadet and Gallagher & Associates Freshen Ford Presidential Museum
04/18/2017

Sometimes when firms collaborate, exhibition design magic happens. Last year, Gallagher & Associates teamed up with Bluecadet to put a fresh spin on the Gerald R. Ford Presidential Museum exhibitions in Grand Rapids, Mich.

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride
04/03/2017

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

SEGD DesignX at DSE 2015, March 15-16, Las Vegas
Heads-Up and Hands-On at DesignX at DSE 2016
03/02/2016

Attendees at DesignX—SEGD’s design-focused event at Digital Signage Expo 2016—will get a double-value experience: Heads (filled) up during a full-day workshop on planning and designing digital user experiences, and hands-on during a guided morning tour of the DSE 2016 show floor, where they’ll get to see, touch and feel the latest digital technology products, platforms and applications.

You should be there March 15-16 in Las Vegas! Make yours a double!

DesignX at DSE 2016, with Douglas Hampton-Dowson
Deconstructing the Customer Experience Technology Stack at DesignX and Digital Signage Expo 2016
02/24/2016

Behind the smart digital experiences you create for your clients, there are multiple layers of technology, hardware, platforms and providers to sort through. Douglas Hampton-Dowson of Reality Interactive will help you “Deconstruct the Technology Stack” with a guided tour of the Digital Signage Expo show floor March 16. It’s all part of SEGD’s DesignX partnership with DSE.

DesignX March 15-16, 2016 at DSE 2016
10 Absolutely Vital Tools for Designing Digital Experiences from DesignX at DSE 2016
02/17/2016

Tearing yourself away from the office for a professional development day isn’t easy, especially when there’s no clear value proposition. But DesignX is an obvious value-add. The digital world is advancing fast—will you be ready when your clients want to add an interactive user experience or media component to their project? Join us at DesignX—March 15-16 during Digital Signage Expo 2016 in Las Vegas—and leave with (at least) 10 new tools to help you design smart, user-centered digital experiences.

Photo of Lady Cilento Children’s Hospital, Brisbane Australia
Living Tree Creates a New Kind of Patient Experience at Brisbane Hospital
12/02/2015

The new Lady Cilento Children’s Hospital in Brisbane was designed as a "living tree" that promotes patient health and wellbeing. Dotdash delivered a clear wayfinding system that helps reduce stress and an environmental graphics program that adds a sense of joy and vibrancy to the hospital environment.

Xlab 2015 Charts the Journey from Digital Technology to User Experience
11/11/2015

On the path to integrate digital technology into user experiences that connect people to place, Xlab 2015both inspired and informed. Designers, planners, municipalities, and makers have come a long way toward changing the world with technology, but there's still a long way to go. Read our Xlab recap and help chart the exciting journey!

Bloomberg West Coast Tech Hub (Image: IwomotoScott Architecture)
With its New Tech Hub, Bloomberg Shows Start-ups How It’s Done
11/11/2015

Bloomberg may be the new kid in town when it comes to San Francisco’s hot tech scene, but the global business and financial information and news provider is no start-up. That’s abundantly clear when you see its sophisticated new R&D offices in the South of Market (SoMA) neighborhood: no foosball tables, beer taps or Velcro walls here, thank you very much.

From "SEGD Core Competencies and Subsequent Implications for Professional Practice," 2014 Communication + Place
User Research, Interaction, and Experience Design in 2015 SEGD Academic Journal
11/09/2015

The 2015 issue of SEGD’s academic research journal Communication + Placecovers research on user engagement through signage design, an interdisciplinary approach to packaging design, the interplay between people and public art, and how EGD/XGD can activate small-town business districts.Communication + Place 2015 is available onlineand the 2016 Call for Papers has been issued.

A.C.T. San Francisco, photo copyright Bruce Damonte
A Strong Second A.C.T. for San Francisco Theater Space
10/28/2015

The American Conservatory Theater has been a fixture of San Francisco’s arts scene for nearly 50 years. When it decided to open a second venue in the city’s resurgent Central Market neighborhood, it chose a once-glamorous but long-derelict movie house for a new kind of community space. Skidmore Owings & Merrill LLP helped A.C.T. open the curtain on a new era for the theater, the neighborhood, and the historic Strand.

Pack Your Bags, We’re Going to Xlab 2015! [5 Reasons You Owe it to Yourself]
10/28/2015

We know you’re busy. You’re drinking from the fire hose every day, trying to keep up with client demands and project deadlines coming at you at warp speed. While all that’s going on, who has time to look ahead to the future? Who’s in charge of making sure you know about the new technologies, platforms, and interfaces your clients will soon be asking about? That’s what Xlab 2015 is for,and here are 5 reasons you need to get yourself there.

Xlab 2015 at SVA Theatre
Xlab 2015 -- Where User Experience and Digital Technology Collide
10/21/2015

Imagine a world where the physical and digital realms are one and the same—where users expect the seamless experiences they enjoy online to continue in stores and museums, on city streets and public transit, and in their schools and workplaces. We’re quickly headed there, and experience designers are leading the way. The best and brightest minds in design and digital technology will be at Xlab 2015 Nov. 5 in New York. Do you want to meet them?

Sensing Places, Santa Monica, Calif.
The Hacker/Maker Culture at Sensing Places
10/13/2015

Flavia Sparacino is an MIT Media Lab PhD, a prolific inventor, and founder and CEO of Sensing Places LLC, a creative technology agency based in Santa Monica. We had the chance to visit Sparacino and her staff recently to learn about what they’re doing in the digital user experience space and experience the energy of the team's hacking/making/start-up culture. Join Sparacino at Xlab 2015 and you can experience it too!

Xlab 2015 at SVA Theatre
Mind. Blown. 6 Surprising Ways You’ll be Inspired at Xlab 2015
10/07/2015

You know Xlab 2015 is about design + technology. You know you’ll hear about the latest digital tools and platforms being used to connect people and place. You know you’ll keep yourself on the leading (not following!) edge of your profession by taking part in the conversation. But you may not know these 6 surprising ways that you'll be inspired at Xlab 2015!

Retail + Digital Designers Talk Shop(ing) at Xlab 2015
10/07/2015

Retail is great theater for digital technology in physical spaces, but the jury is still out on what it can and can’t do to drive sales and engage customers. At Xlab2015, a rock-star retail panel will tackle personalization, smart technologies, the omni-channel world of shopping, and how digital technology can make it more fun (for shoppers) and rewarding (for retailers)!

Xlab 2015: Smart Spaces, Smart Interfaces
Smart Spaces, Smart Interfaces at Xlab
09/30/2015

Intelligent interfaces are offering endless ways to provide connection, context, navigation, personalization, and curation in the physical environment. What are these new tools, and what can YOU do with them right now? At Xlab 2015, Nov. 5-6 in NYC, leading designers and technologists like Flavia Sparacino, Mike Clare, Neil Redding, and Darren David will show you!

The Internet of Things and Why It Matters to You
09/23/2015

The Internet of Things is a growing network of objects–from home appliances to industrial machines and from signs to cars—that are connected to each other and the Internet. Through an infinite web of sensors and devices that generate constant streams of data, objects will communicate with each other to make everyday tasks more efficient. Yes, it all sounds very Minority Report. But what does it mean for you and your future in designing experiences and connecting people to place? At Xlab 2015, we’re putting the pieces of the puzzle together. Be there to see how it all relates to YOUR practice!

Xlab -- Transforming the Conversation and the Future
09/22/2015

New digital platforms and technologies are emerging and converging at warp speed. Since 2011, Xlab has looked ahead to the future of experience design and provided a platform for continuing dialogue about how design and technology can be used to improve human experiences in physical spaces. It’s an incredibly important conversation—shouldn’t you be a part of it? Register today and be a part of the future at Xlab 2015!

Crown Fountain at Millennium Park, Chicago
15 Digital Technology Projects that Transformed Public Spaces Forever
09/16/2015

Perhaps the tipping point was in 2004, when artist Jaume Plensa created the giant pixelated portraits of Chicagoans spouting water from Crown Fountain in Millennium Park. Today, new digital technologies and connected data are making cities more open, efficient, and engaging--and changing the way we act and interact in public spaces. We’ll cover the cityscape and digital technology at Xlab 2015—Nov. 5-6 in NYC; you'll want to be there!

Digital pen at Cooper Hewitt
Redesigning the Museum Experience at Cooper Hewitt
09/08/2015

With the stroke of a super-powered digital pen, the Cooper Hewitt reinvents itself and the very way that visitors experience a museum.

The Future of Wearable Technology and Experience Design
09/02/2015

Technically, the Apple Watch, Jawbone UP, and Google Glass are nothing new. Wearable technology has been around since the early 17th century, when Chinese mathematicians adapted the abacus as a ring. Soon after, the pocket watch caught on in Europe—offering humans the first wearable, mobile technology that augmented their awareness of time, space, and environmental conditions.

Immersion Room, Cooper Hewitt Design Museum (by Local Projects)
Xlab 2015: Transforming X
08/26/2015

Artists, coders, hackers, and technologists are shaping the future of experience design, and at Xlab 2015, the SEGD design + technology event, they’ll show how they’re using platforms like wearables, virtual reality, beacons, and code to tell stories and transform places. Where do you fit in all of this? Find out at Xlab 2015: Transforming X—November 5-6 in New York!

Katie Sprague at SEGD Branded Environments 2015
To Be or Not to Be? The Rise and Fall of Branded Environments
08/19/2015

The word "brand" was originated to describe the mark on a cow's butt. Today it covers much, much more than that. Branding is an art form, a short hand for customer preferences, and even a cause for world domination. Katie Sprague, Senior VP at Callison RTKL, covers the long and short of it at Be | The Branded Environments Event Thursday in Los Angeles.

LAX airport sign
What Makes a City a Brand? Find out in LA!
08/12/2015

What makes a city a brand? How does a constellation of culture, sports, entertainment, and natural attractions link and shine as an experience? Los Angeles is the poster child for city branding, and you’ll find out why at Be |The Branded Environments Event August 20 in The City of Angels.

Comcast Studio Xfinity store
Comcast Brands to Xfinity (and Beyond)
08/11/2015

Flexible media and a new customer engagement model make Comcast’s prototype service center an entirely new brand experience. When media giant Comcast decided to retool its XFINITY customer service centers, the idea was to move away from the purely transactional model of the past and create an entirely new way to engage with customers.

MadCampus at University of Washington
Art by the Numbers at the University of Washington
08/05/2015

Mad Campus was a unique public art project at the University of Washington’s Seattle campus. Twelve emerging artists created temporary, site-specific works inspired by outdoor locations across the campus. Studio Matthews devised an identity and wayfinding system to visually connect the diverse installations and create an overall experience.

Cornell University Stocking Hall
For the Fun of It: 8 Ways to Add Play to Branded Environments
08/05/2015

When Calori & Vanden-Eynden was asked to create graphics for Cornell University’s newest campus facility—a dairy plant added to an existing academic research lab—they decided to have some fun with it. The CVE team covered blank walls with cow spots, creating what one observer calls a “Rorschach meets rawhide” aesthetic that manages to be both witty and sophisticated. CVE identified the building itself with a giant sculptural milk bottle.

Brian Mirakian, Populous
Enhancing Branded Environments through User-Centered Design
07/30/2015

Not every project is as big as Texas, and not every client is as ambitious as Texas A&M University, which recently opened its “brand”-new, state-of-the-art Bright Football Complex. But any project can benefit from the Aggie game plan—and Brian Mirakian of Populous will tell you how at the SEGD Branded Environments Workshop Aug. 20 in LA!

Texas A&M Bright Football Complex
Building the Brand, Texas Style
07/29/2015

Deep in the heart of Texas, where football and tradition are sacred, Texas A&M University continues to build its dynasty—and its brand. With a new $17 million, state-of-the art training facility designed by Populous, the Aggies keep showing how it’s done—building both a powerhouse football team and a sophisticated branded experience.

Make, San Diego
Surf's Up at Make
07/01/2015

The co-working wave has hit San Diego, and it’s happening in typical surfer style. Make is a new 175,000-sq.-ft. workspace in a converted floral trade warehouse, just a short walk or bike ride to the beach. Rapt Studio worked with real estate developer Cruzan to envision a branded space where people will design and make things—and take their breaks on the waves.

Numbers in Nature exhibit at MSI Chicago
Mad for Math
04/22/2015

The Museum of Science and Industry Chicago uses digital technology and nature’s own graphic language to teach visitors about math.

When the Museum of Science and Industry Chicago conceived its latest permanent exhibit, the design brief was concise and non-negotiable: Create an artful and immersive way for visitors to explore the beauty of mathematical patterns found in nature. And make it cool.

LinkedIn Chicago office
Connected
04/01/2015

LinkedIn’s new Chicago office makes work more connected and fun.

It’s not too broad a statement to make that LinkedIn has revolutionized the very nature of connection in our world. The professional networking start-up now counts 300 million registered members worldwide and employs 5,700 in 30 offices around the globe. When it created new offices for its Chicago-based sales team, “Our goal was to create a workspace that employees want to work in,” says Joel Wood, LinkedIn’s Senior Project Manager, Global Workplace.

Motorola Mobility Chicago office
Motorola's Hack Couture
03/25/2015

Celebrating Chicago in a Flexible Workplace

Flexible workspaces are all the rage in the corporate world. For Motorola Mobility's new headquarters in Chicago's repurposed Merchandise Mart, Gensler tweaked the 21st century office genre with a hackable, graphically layered environment that celebrates Motorola's employees and the city they love.

Ultrecht Central Station, Amsterdam
Wayfinding and the Internet of Place
03/03/2015

“You are here.” The blue dot in the center of your smartphone’s map has a beat of its own, pulsating with each dispatch from the constellation of satellites above. It skips modestly on top of the city grid, an avatar that engenders confidence and courage as we navigate unfamiliar terrain.

Puzzle Facade
Puzzle Facade
02/25/2015

Remember that Rubik's Cube you burned thousands of hours trying to figure out? Javier Lloret channeled the tantalizing, obsession-making tactile game into a building-size interactive puzzle.

What is Customer Experience and Why Should You Care?
02/24/2015

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well.

Nature Lab Exhibit
Nature Lab at Natural History Museum of Los Angeles
02/18/2015

Nature Lab, a new exhibit at the Natural History Museum of Los Angeles, uses media and lively graphics to invite visitors to “put their nature eyes on.” Gallagher & Associates and KBDA collabor

dBCube by Stimulant
Customer Experience in the State of Flow
02/18/2015

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments.

Adobe Briefing Center
Architect-ing Customer Experience with Array Interactive
02/10/2015

Jeff Dumo uses the word “architect” as a verb. His agency Array Interactive “architects” digital experiences for built environments.

In Harman-y - Customer Experience In-Store
02/04/2015

When Harman International asked Gensler to design its first North American audio flagship store on Madison Avenue in New York, the Gensler team approached the project with two questions: How do peo

CX and You: Unlock the Power!
01/28/2015

Innovating Customer Experience at Retail

ITG corporate headquarters
ITG Corporate Experience
01/20/2015

Data Visualization as an Art Form

We’re constantly barraged by data, but what does it all really mean? Investment Technology Group’s mission is to decode all that “noise” for its clients. At ITG’s New York HQ, Landor used data visualization as a sophisticated branding tool. The project was a winner in the 2014 SEGD Global Design Awards.

Sydney Theatre Company Honour Wall
Sydney Theatre Company Honour Wall
01/14/2015

Thank You and Enjoy the Show

A novel donor wall does double duty for the Sydney Theatre Company. The project was a 2014 SEGD Global Design Awards winner. Have you entered your work yet? The deadline is January 31st!

Saying a gracious "thank you" to patrons is crucial for arts organizations like the Sydney Theatre Company.

Eaton Experience Center
Eaton Experience Center Digital Installation
01/07/2015

Powering Up the Brand

Eaton Experience Center powers the brand with an architecturally integrated multimedia installation at its new Cleveland campus. The project was a 2014 SEGD Global Design Award winner.

Vancouver Community Library Knowledge Wall
Vancouver Community Library Wayfinding
11/25/2014

Open Book

Best in Show: 2014 SEGD Global Design Awards
11/20/2014

The Romance is Back

The epic digital landscape at LAX’s new Tom Bradley International Terminal took top honors in the 2014 SEGD Global Design Awards. Art deco curtains part to reveal gold-toned dancers spinning inside a multi-tiered clock-like confection. Three-story-tall guitar strings quiver and plunk to the movements of passersby.

Delta Flight Museum
Delta Air Lines Flight Museum Exhibit
11/04/2014

Delta’s Dawn

A new museum celebrates Delta’s journey from crop-dusting company to one of the world’s largest commercial air carriers.

Traci Sym & Daniel Meyer, Second Story
Xlab 2014: Traci Sym & Daniel Meyers: The Future of User Experiences is This Way
10/22/2014

Daniel Meyers is a creative director and architect. Traci Sym is an experience design director and performer.

Tate Modern Museum Digital Experience
Tate Modern Museum Digital Experience
10/15/2014

Modern Connections

Tate Modern teams with Bloomberg on a pioneering digital arts project that creates a new kind of customer experience in the museum. See projects like this at Xlab 2014 November 6 in New York!

Jason Bruges
Xlab 2014: Jason Bruges: Shaping Space, Context, and the User Experience
10/14/2014

After working in traditional architecture and interaction design, Jason Bruges launched his own studio in 2002, and since then, he and his London-based team have created cutting-edge digital experi

Christian Marc Schmidt
Xlab 2014: Christian Marc Schmidt: From Mobile to Wearable
10/13/2014

Christian Marc Schmidt started his creative design and technology studio Schema in 2012 based on the belief that the information age calls for new interfaces that allow us to not only consume content, but to create it ourselves. He says wearables are the new frontier in experience design—and he’ll tell you why at Xlab 2014 November 6 in New York.

Paul McConnell: Non-conscious Interfaces
Paul McConnell: Non-conscious Interfaces
09/17/2014

Innovating Customer Experience at Control Group

Paul McConnell is Director of Product Design for New York City-based Control Group, one of the design and technology firms leading digital experience development today. At Xlab 2014, he’ll talk about how new embedded interfaces are improving environments and brand experiences by making them more responsive—and less distracting—to natural human behavior.

Digital Technology: Ambient Interactivity
04/08/2014

Out of the Box. With ambient interactivity, user engagement (and design) is escaping the screen.

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