Digital Technology Feature Articles

Lighting the Way—The Statue of Liberty Museum
Lighting the Way—the Statue of Liberty Museum
09/10/2019

Read Time: 7 minutes

Part of a $100 million renewal effort by The Statue of Liberty-Ellis Island Foundation, the new museum and exhibits were brought to life by a team led by FXCollaborative, ESI Design (New York) and Float4 (Montreal).

Xlab 2019 Campaign image
Shockingly Surprising Ways You'll Be Inspired at Xlab 2019
09/04/2019

Read Time: 2 minutes

You know Xlab 2019 is about design + technology. You know you’ll hear about the latest digital tools and platforms being used to connect people and place. You know you’ll keep yourself on the leading (not following!) edge of your profession by taking part in the conversation. But you may not know these five surprising ways that you'll be inspired at Xlab 2019!

20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
09/03/2019

Read Time: 12.5 minutes

Award-winning creative technology agency NEXT/NOW (Chicago) answers questions about hardware, engagement, strategy and more, comparing and contrasting work for retail and museum verticals.

Penguin Chill at the ABQ BioPark
Something Cool in the ABQ
08/27/2019

Read Time: 8 minutes

Penguin Chill at the ABQ BioPark is a new, groundbreaking, immersive exhibit designed by Ideum (Corrales, N.M.), that whisks visitors onto a sub-Antarctic research expedition.

Lorem Ipsum Corp. at Platov International Airport
Lorem Ipsum Corp. Revives the Past at Platov International Airport
08/19/2019

Read Time: 7.5 minutes

From the archives, circa 2018—a 2019 Merit Award winning project: Through the creative use of technology, multidisciplinary agency Lorem Ipsum Corp. (New York) captured the spirit of the Don Cossacks and Count Matvei Ivanovich Platov in a host of interactive and experiential installations at the new airport in Rostov-On-Don, Russia.

Bluecadet River Alive
Learning Through Making—Bluecadet and River Alive!
07/30/2019

Read Time: 7 minutes

Bluecadet (Philadelphia) used the power of prototyping to lead the creation of a suite of digital experiences that support educational goals established by partners Habithèque and the Independence Seaport Museum for “River Alive!”

Extra Special Sauce—McDonald's Corporation Headquarters Reimagined
Extra Special Sauce—McDonald's HQ Reimagined
07/22/2019

Read Time: 7.5 minutes

When McDonald's Corporation chose a new location for their headquarters in Chicago's West Loop, they assembled a team that included IA Interior Architects, Studio O+A and Leviathan to create a physical space and digital interactives that send a powerful message about the company's future direction.

Exhibition Espionage—G&A at the All New International Spy Museum (image: visitors interact with game experience)
Exhibition Espionage—G&A at the All New International Spy Museum
05/28/2019

Read Time: 6 minutes

The original International Spy Museum opened in 2002, with the help of exhibition design firm Gallagher & Associates (Silver Spring, Md.) who, once again, were brought on to shed light on the shadowy world of spycraft—this time in a new location.

SLD Brings the “Fountain of You” to Shenzhen (image: lobby)
SLD Brings the “Fountain of You” to Shenzhen
05/21/2019

Read Time: 5.5 minutes

Retail design experts, Shikatani Lacroix Design (Toronto, Shanghai), worked cross-culturally to create a rich, award-winning corporate flagship experience for Nu Skin in mainland China.

All Paws on Deck for Dogs! at LA's California Science Center (image: girl uses interactive exhibit)
All Paws on Deck for Dogs! at LA's California Science Center
05/07/2019

Read Time: 5.5 minutes

Unified Field (New York), Evidence Design (Brooklyn) and the California Science Center (Los Angeles) collaborated with a few furry friends to create a new media-rich traveling exhibition called “Dogs! A Science Tail.”

Doggone Good! Gensler Redesigns AKC's MoD
Doggone Good! Gensler Redesigns AKC's MoD
03/29/2019

Read Time: 8 minutes

Gensler (New York) was called upon to create a new museum and workspace in Manhattan that captures the essence of the American Kennel Club: recognized and trusted expert in dog breed, health and training.

Building Tall—G&A at the Chicago Architecture Center
Building Tall—G&A at the Chicago Architecture Center
02/13/2019

Read Time: 5.5 minutes

Gallagher & Associates (Washington) worked closely with the Chicago Architecture Center to develop thought-provoking exhibitions that help the public discover Chicago’s unique cityscape and international architectural legacy.

Dimensional Innovations Build-in Interaction at Vikings Museum
Dimensional Innovations Build in Interaction at Vikings Museum
01/14/2019

Read Time: 6.5 minutes

Building a Blaze—Museum at Prairiefire
Building a Blaze—Museum at Prairiefire
12/18/2018

Read Time: 9 minutes

There remains a burning desire to know more about the Verner Johnson-designed Museum at Prairiefire (Overland, Kan.)—an example of how architecture and experiential graphics can be as one—and its permanent exhibits, designed and fabricated by Dimensional Innovations.

The Best Content of 2018
The Best Content of 2018
12/04/2018

Read Time: 2.5 minutes

Well that went by fast!

And, it's has once again been a record-breaking year for SEGD, as the association has grown to over 2,300 members and SEGD.org page views have swelled to over three million.

Inside Joke—AI at the National Comedy Center
Inside Joke—AI at the National Comedy Center
11/06/2018

Read Time: 5 minutes

Meet the Xlab 2018 Experts
Meet the Xlab 2018 Experts
10/16/2018

Read Time: 8 minutes

Interact with Sharks! At the New York Aquarium
Interact with Sharks! At the New York Aquarium
09/28/2018

Read Time: 5 minutes

Dear Boss, Here's Why You Should Send Me to Xlab 2018
Dear Boss, Here's Why You Should Send Me to Xlab 2018
09/16/2018

Read Time: 1.5 minutes

Xlab 2018 Keynote Refik Anadol on Archive Dreaming
Xlab 2018 Keynote Refik Anadol on Archive Dreaming
09/11/2018

Read Time: 2 minutes

Don't miss Xlab this year. Register now!
10 Reasons to Attend Xlab 2018
09/04/2018

Read Time: 2.5 minutes

2018 SEGD Arrow Award: NanoLumens
2018 SEGD Arrow Award Recipient NanoLumens
06/21/2018

2018 SEGD Arrow Award: NanoLumens

DeafSpace Exhibit Design at Gallaudet University’s Maguire Center
DeafSpace Exhibit Design at Gallaudet University’s Maguire Center
05/15/2018

C&G Partners (New York) designed the Maguire Welcome Center visitor experience at Gallaudet University in Washington, D.C. for “deaf eyes” using DeafSpace Guidelines in partnership with the university and Dangermond Keane Architecture.

Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork
05/04/2018

Collaboration was the name of the game at the new Nike NYHQ, where Nike creative directors teamed up with STUDIOS Architecture, WSDIA and a group of artists and artisans to create a slam-dunk w

Swish! Dimensional Innovations Makes a Big Basket at Target Center
Swish! Dimensional Innovations Makes a Big Basket at Target Center
04/24/2018

Home to the Minnesota Timberwolves and the Minnesota Lynx, Target Center in Minneapolis recently underwent a major renovation, which became an opportunity for design and fabrication firm Dimensional Innovations to score big.

Understory at Amazon Spheres
Sprouting Subtext—Understory at Amazon Spheres
04/16/2018

Seattle has gained a dramatic new example of iconic architecture in Amazon’s “Spheres.” The new cluster of buildings houses a remarkable and biodiverse collection of plants—expressly to inspire Amazon employees. The public excitement around the Spheres, however, spurred the creation of an exhibit-rich visitor center below.

Scent—The Next Narrative?
Scent—The Next Narrative?
04/04/2018

We spend a lot of time thinking about what the future of designing experiences might look like, but what will the future smell like?

-
fd2s Designs Integrated Flexible Wayfinding for MHealth Facility
03/27/2018

The University of Minnesota Health’s new MHealth facility in Minneapolis was purpose-built for facility flexibility and patient convenience, which presented graphic design firm fd2s with a unique wayfinding challenge.

5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
02/06/2018

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.

Amri Studio Helps Dayton Children’s Donor Wall Take Flight
Amri Studio Helps Dayton Children’s Donor Wall Take Flight
01/16/2018

How can you artfully lift spirits and create wonder in an emotionally charged space while honoring the generosity of many donors? Amri Studio (Portland, Ore.) accomplished just that for Dayton Children’s Hospital, complete with a theme of taking flight.

Junípero Serra Museum Welcome Center
The River Runs Through it—Junipero Serra Museum Welcome Center
01/05/2018

C&G Partners (New York) recently completed a special project for the San Diego History Center: the Junípero Serra Welcome Center. Completed with funding from the San Diego River Conservancy and State Coastal Conservancy, the Junípero Serra Welcome Center features the river as protagonist.

Bluecadet Helps NASA Visitors Gain a New World View with Data Lens
Bluecadet Helps NASA Visitors Gain a New World View with Data Lens
11/28/2017

How does dust from central Africa end up in the Amazon, or in air filters in Maryland? The scientists at NASA’s Goddard Space Flight Center know. Their Visualization Studio recently worked with Bluecadet on “Data Lens,” an interactive experience that helps visitors understand Earth’s complex and interconnected systems.

Read More
12 Influential Immersive Environments Implemented in the Last 12 Months
11/15/2017

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

LAB at Rockwell Group's Storytelling Magic at Hudson Yards Experience Center
LAB at Rockwell Group's Storytelling Magic for Hudson Yards Experience Center
10/16/2017

Rockwell Group and LAB at Rockwell Group accomplish a feat of luxurious seamless storytelling “magic” for the Hudson Yards Experience Center using interactive technology—and powerful teamwork.

Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
Hitting the Road—How “Numbers in Nature” Became a Traveling Exhibit
10/10/2017

The original “Numbers in Nature” exhibit opened in Autumn 2014 to acclaim for its entertaining, innovative and interactive approach to introducing mathematical concepts. In 2017, the design teams recreated the exhibit for life on the road.

Microsoft Hololens in Use at the LBJ Presidential Library
Experimenting with Microsoft Mixed Reality in Museums
10/03/2017

We recently caught up with Jim Cortina, principal and development manager at Cortina Productions to talk about the firm’s experimentation with mixed reality and museums during SXSW 2017 and what that might mean for their future.

Spagnola & Associates at Stevens Institute of Technology
Go Ducks! Spagnola & Associates at Stevens Institute of Technology
09/26/2017

Tony Spagnola of Spagnola & Associates (New York) posits that positive professional relationships enhance good design—and it’s certainly the case with the firm’s work for Stevens Institute of Technology in Hoboken, N.J., where one project led to two more, then another five.

Universal Everything Samsung Experience
Universal Everything, Zaha Hadid Architects and Samsung Flock Together
09/18/2017

At Milan Design Week 2017, the Samsung Galaxy design philosophy of “no borders, no boundaries” was brought to fulfillment in an immersive interactive brand experience designed by Zaha Hadid Architects and Universal Everything.

Mapping the Stolen Heart of Berlin
Mapping the Stolen Heart of Berlin
08/29/2017

In an exhibition for the Leo Baeck Institute in New York, C&G Partners translated and reimagined “Geraubte Mitte,” telling the tragic tale of stolen property under the Nazi regime in the heart of Berlin through the use of projection mapping.

9/11 Tribute Museum Exhibition
An Emotional Journey—The New 9/11 Tribute Museum
07/28/2017

The new 9/11 Tribute Museum—with exhibits designed by Lee H Skolnick Architecture + Design Partnership with Unified Field—invites visitors to gain an understanding of the powerful personal experiences of the 9/11 community, whose resilience, recovery and motivation to give back to society is a testament to the perseverance of the human spirit.

2017 Merit Award Winner Boris Yeltsin Presidential Center Media Façade
Brilliant Media Façade a Beacon for the Boris Yeltsin Presidential Center
07/10/2017

This 2017 SEGD Global Design Awards Merit Award winning project, Boris Yeltsin Presidential Center Media Façade, brings the Center's buildings to vibrant life in Ekaterinburg, Russia.

150 Media Stream Collaboration
150 North Riverside Media Stream
06/29/2017

Riverside Investment & Development enlisted the help of McCann Systems, Digital Kitchen and Leviathan to bring a vibrant, generative video art installation, "150 Media Stream," to life in Chicago.

Opening eBay’s Main Street Front Door
Opening eBay’s Main Street Front Door
05/16/2017

With an impending 20-year anniversary, a corporate uncoupling from PayPal, a new CEO and evolving brand guidelines, online retail and resale giant eBay sought the help of ESI Design to help provide a fresh, technology-driven “front door.”

Float4 Designed a Media Experience for Sofitel Paris.
Float4 Connects Guests to Paris at Sofitel Baltimore
04/21/2017

In a beautiful part of Paris, there’s a historic luxury hotel with views of the Eiffel Tower and a new digital welcome experience affectionately dubbed “TOM,” designed by Float4 (Montreal).

Bluecadet and Gallagher & Associates Freshen Ford Library
Bluecadet and Gallagher & Associates Freshen Ford Presidential Museum
04/18/2017

Sometimes when firms collaborate, exhibition design magic happens. Last year, Gallagher & Associates teamed up with Bluecadet to put a fresh spin on the Gerald R. Ford Presidential Museum exhibitions in Grand Rapids, Mich.

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride
04/03/2017

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Photo: T-Mobile Arena in Las Vegas by Populous
Bright Lights, Big Show at T-Mobile Arena Las Vegas
03/28/2017

Trying to out-dazzle the Las Vegas nightlife is a tall order, even from inside Vegas. The T-Mobile Arena, one of the latest additions to the self-proclaimed “Entertainment Capital of the World,” is a multi-use monument to the desert city and luxe digitally-integrated experiences.

Neurosociety with David Byrne and Unified Field
Experience Interactive Experiments with David Byrne in NEUROSOCIETY
03/22/2017

A rockstar and a technologist join forces with 4 cognitive research labs, TODOMUNDO!, Pace Gallery and experiential design firm Unified Field bring experiments to life in a 60-minute interactive performance experience called The Institute Presents: NEUROSOCIETY.

Best Content of 2016 Graphic
SEGD's Best Content of 2016
12/07/2016

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months.

Image: Pack your bags! Xlab 2016 is next week.
Pack Your Bags—Xlab 2016 is Next Week!
10/19/2016

Got your toothbrush? Phone charger? Jacket? Favorite pen? Laptop? A Friend? Wait...what? Yes! You can bring a friend or colleague for free when you register for Xlab 2016.

U505
U-505 Dive Trainer Interactive at the Museum of Science and Industry, Chicago
10/04/2016

A German U-boat on exhibit at the Museum of Science and Industry, Chicago has thrilled generations of visitors with its massive scale and epic story of wartime capture. Now, a new interactive is helping visitors explore part of that story at the U-505 Dive Trainer experience.

Mike Rawlinson at Xlab Image
Xlab, City ID, Mike Rawlinson and The Digital City
09/27/2016

City ID's Mike Rawlinson helps set the standard for improved information and wayfinding solutions that are integrating people, movement and place around the globe. On October 28 at Xlab in New York City, he'll share how forward thinking on these topics is key to creating truly smarter cities. Be there!

Campaign of Courage Hero Image
Experiencing Courage—Unified Field's WWII Museum Interactives
09/20/2016

The National World War II Museum in New Orleans, designed by Gallagher & Associates, was recently ranked #4 in TripAdvisor's Travelers' Choice Awards. Unified Field (New York City) collaborated with G&A to create the interactive experiences within the Campaigns of Courage Pavilion.

Chad Hutson and Ellen Schopler, Leviathan
Xlab, Leviathan and Empowering Experiential Content
09/13/2016

Conceptual design company Leviathan is uniting digital technology, real-time data and the physical environment in ever-changing, increasingly delightful ways, providing clients and communities an amplified experience of brand identity, engaging narrative content and sheer beauty. At Xlab 2016, leaders of their team will tell you how they do it.

Xlab 2016 Graphic
Xlab—Digital Innovation and the Future of Experiential Design
08/23/2016

October 27—28, New York will be filled with recognized leaders of the digital experiential graphic design world at SEGD's upcoming Xlab conference.

CityCenter Las Vegas Environmental Graphics and Wayfinding
08/02/2016

A truly unique project from the SEGD archives circa 2010, CityCenter Las Vegas had a dream-team of five firms working on experiential graphic design. The 76-acre site sits on one of the world’s most notorious streets, where the development company commissioned eight world-renowned architects, 15 fine artists, more than 250 design firms, and 9,000 construction workers to realize an unprecedented $8.5 billion “urban resort”.

#Emoticanns
EmotiCannes—An Evolution of Data Visualization
07/11/2016

The zoomorphic sculpture EmotiCannes was alive for five days at the Cannes Festival of Creativity (and will live a long life at MEC) celebrating innovation and demonstrating the groundbreaking data visualization capabilities of the interaction specialists at Jason Bruges Studio.

Lauren Kelly Sheridan at Xplorer in LA 07.14.16
Learn to Code with Lauren Kelly Sheridan, July 14, 2016
06/22/2016

Web development has changed enormously in just the last few years. Where web design entailed handwriting HTML and CSS code, that work has been greatly simplified through widely available content management systems (CMS). If you haven't refreshed your coding skills (or learned them in the first place), you are not alone.

Photo of Refik Anadol's Infinity Room
Experience VR Design with Refik Anadol at Xplorer, July 14
06/11/2016

Infinity Room (above) is representative of media artist Refik Anadol's immersive installation approach in virtual reality, exploring the space among digital and physical

Photo of Dazzle Project
DAZZLE Mediatecture with Nik Hafermaas
06/11/2016

Inspired by a fool-the-eye camouflage technique dubbed 'dazzle painting' that altered the enemy's perception of WWI Allies' ships, artists Nik Hafermaas, Dan Goods and David Delgado are using custo

Projection Mapping - Obscura Digital
10 Projection Mapping Projects That Inspire!
06/01/2016

Projection Mapping has many names: projection mapping, pixel mapping, video mapping, or even architecturally registered mapping. Every year there are increasing numbers of impressive projection mapping projects cropping up. Past SEGD Board member Dan Moalli, of Technomedia Solutions helped us create a short list of inspiring projects.

Writers Theatre, Glencoe., Ill.
Writers Theatre Rewrites the Theater Experience
04/20/2016

Since it started in the back room of a bookstore in 1992, the hallmark of Chicago’s Writers Theatre has always been intimacy. That feeling is retained in WT's new permanent home in Glencoe, Illinois. The 36,000-sq.-ft. facility, designed by Studio Gang Architects, offers an open, welcoming space that galvanizes the potential of theater to unite people through shared experience. Signage and graphics by Thirst support the architecture and celebrate Writers’ unique history and spirit.

SEGD DesignX at DSE 2015, March 15-16, Las Vegas
Heads-Up and Hands-On at DesignX at DSE 2016
03/02/2016

Attendees at DesignX—SEGD’s design-focused event at Digital Signage Expo 2016—will get a double-value experience: Heads (filled) up during a full-day workshop on planning and designing digital user experiences, and hands-on during a guided morning tour of the DSE 2016 show floor, where they’ll get to see, touch and feel the latest digital technology products, platforms and applications.

You should be there March 15-16 in Las Vegas! Make yours a double!

DesignX at DSE 2016, with Douglas Hampton-Dowson
Deconstructing the Customer Experience Technology Stack at DesignX and Digital Signage Expo 2016
02/24/2016

Behind the smart digital experiences you create for your clients, there are multiple layers of technology, hardware, platforms and providers to sort through. Douglas Hampton-Dowson of Reality Interactive will help you “Deconstruct the Technology Stack” with a guided tour of the Digital Signage Expo show floor March 16. It’s all part of SEGD’s DesignX partnership with DSE.

DesignX March 15-16, 2016 at DSE 2016
10 Absolutely Vital Tools for Designing Digital Experiences from DesignX at DSE 2016
02/17/2016

Tearing yourself away from the office for a professional development day isn’t easy, especially when there’s no clear value proposition. But DesignX is an obvious value-add. The digital world is advancing fast—will you be ready when your clients want to add an interactive user experience or media component to their project? Join us at DesignX—March 15-16 during Digital Signage Expo 2016 in Las Vegas—and leave with (at least) 10 new tools to help you design smart, user-centered digital experiences.

Refik Anadol at DesignX at DSE 2016
Refik Anadol is Changing Public Spaces with His Poetic Digital Installations. He’ll Show You How at DesignX March 15!
02/10/2016

You don’t have to understand what parametric data is to experience the poetic, dynamic beauty of Refik Anadol’s work.

Will Ayers on Building the Digital Dream Team-- at DesignX
Building a Digital Experience Dream Team at DesignX
02/03/2016

What do Charlie’s Angels, Sherlock and Watson and the 1992 U.S. men’s Olympic basketball team have to do with designing high-impact customer experiences?

Eldheimar Volcano Museum
Returning Home to Iceland’s Volcano Museum
02/03/2016

At a museum dedicated to the wrath of a 1973 volcano, interactive experiences help visitors explore the site and make peace with the worst natural disaster in Iceland’s history. The project was an Honor winner in the 2015 SEGD Global Design Awards.

6 Ways DesignX @ DSE 2016 Will Change the Way You Think About Digital Customer Experiences
6 Ways DesignX at DSE 2016 Will Change the Way You Think About Customer Experiences
01/20/2016

Creating smart, meaningful experiences in public spaces requires you to understand—and leverage—all the technologies, platforms, content and disciplines that make up a successful projec

DesignX at Digital Signage Expo 2016
DesignX at Digital Signage Expo 2016: Your 360 View of Great Customer Experiences
01/05/2016

Smart digital experiences require smart planning and design from the start.

SEGD's Best of the Best Content in 2015
Best of the Best SEGD Content in 2015
12/08/2015

So much great content, so little time! At SEGD, we’ve created more than 500 new articles in 2015 alone. To save you some time, we compiled a greatest-hits list of the top 20 articles, presentations and videos from SEGD events, the website and eg magazine. Enjoy the SEGD year in review!

Xlab 2015 Charts the Journey from Digital Technology to User Experience
11/11/2015

On the path to integrate digital technology into user experiences that connect people to place, Xlab 2015both inspired and informed. Designers, planners, municipalities, and makers have come a long way toward changing the world with technology, but there's still a long way to go. Read our Xlab recap and help chart the exciting journey!

A.C.T. San Francisco, photo copyright Bruce Damonte
A Strong Second A.C.T. for San Francisco Theater Space
10/28/2015

The American Conservatory Theater has been a fixture of San Francisco’s arts scene for nearly 50 years. When it decided to open a second venue in the city’s resurgent Central Market neighborhood, it chose a once-glamorous but long-derelict movie house for a new kind of community space. Skidmore Owings & Merrill LLP helped A.C.T. open the curtain on a new era for the theater, the neighborhood, and the historic Strand.

Pack Your Bags, We’re Going to Xlab 2015! [5 Reasons You Owe it to Yourself]
10/28/2015

We know you’re busy. You’re drinking from the fire hose every day, trying to keep up with client demands and project deadlines coming at you at warp speed. While all that’s going on, who has time to look ahead to the future? Who’s in charge of making sure you know about the new technologies, platforms, and interfaces your clients will soon be asking about? That’s what Xlab 2015 is for,and here are 5 reasons you need to get yourself there.

Xlab 2015 at SVA Theatre
Xlab 2015 -- Where User Experience and Digital Technology Collide
10/21/2015

Imagine a world where the physical and digital realms are one and the same—where users expect the seamless experiences they enjoy online to continue in stores and museums, on city streets and public transit, and in their schools and workplaces. We’re quickly headed there, and experience designers are leading the way. The best and brightest minds in design and digital technology will be at Xlab 2015 Nov. 5 in New York. Do you want to meet them?

Whitney Museum of American Art
SEGD x NYC: Places to Go and Things to See [Your Xlab Checklist]
10/21/2015

You know, we know, and your boss knows that half (?) the fun of attending Xlab 2015is HELLO, being in New York in early November! And with the Xlab theme of Transforming Experience, we’re not going to recommend the same-old, same-old tourist spots and eateries. Here’s your new New York X-list.

Vodafone Experience Center
An Experiential Customer Journey with Vodafone
10/14/2015

When telecomm giant Vodafone wanted to introduce its business customers to a new suite of enterprise products and services, the company decided to create an exclusive, invitation-only customer experience center at its Milan headquarters. The result is an experiential journey enabled by digital technology.

Sensing Places, Santa Monica, Calif.
The Hacker/Maker Culture at Sensing Places
10/13/2015

Flavia Sparacino is an MIT Media Lab PhD, a prolific inventor, and founder and CEO of Sensing Places LLC, a creative technology agency based in Santa Monica. We had the chance to visit Sparacino and her staff recently to learn about what they’re doing in the digital user experience space and experience the energy of the team's hacking/making/start-up culture. Join Sparacino at Xlab 2015 and you can experience it too!

Evan Williams Bourbon Experience
(Bourbon) Experience Design on Louisville’s Whiskey Row
10/07/2015

Bourbon has been a part of Louisville, Kentucky’s, heritage since Evan Williams first marketed his whiskey there in 1780. Today, the Urban Bourbon Trail and the revival of Whiskey Row are pouring new life and many, many tourist dollars into the city. The new Evan Williams Bourbon Experience (designed by Solid Light) is the latest destination on the trail

Xlab 2015 at SVA Theatre
Mind. Blown. 6 Surprising Ways You’ll be Inspired at Xlab 2015
10/07/2015

You know Xlab 2015 is about design + technology. You know you’ll hear about the latest digital tools and platforms being used to connect people and place. You know you’ll keep yourself on the leading (not following!) edge of your profession by taking part in the conversation. But you may not know these 6 surprising ways that you'll be inspired at Xlab 2015!

Retail + Digital Designers Talk Shop(ing) at Xlab 2015
10/07/2015

Retail is great theater for digital technology in physical spaces, but the jury is still out on what it can and can’t do to drive sales and engage customers. At Xlab2015, a rock-star retail panel will tackle personalization, smart technologies, the omni-channel world of shopping, and how digital technology can make it more fun (for shoppers) and rewarding (for retailers)!

Xlab 2015: Smart Spaces, Smart Interfaces
Smart Spaces, Smart Interfaces at Xlab
09/30/2015

Intelligent interfaces are offering endless ways to provide connection, context, navigation, personalization, and curation in the physical environment. What are these new tools, and what can YOU do with them right now? At Xlab 2015, Nov. 5-6 in NYC, leading designers and technologists like Flavia Sparacino, Mike Clare, Neil Redding, and Darren David will show you!

LinkNYC
LinkNYC – a Step Toward Smart Cities?
09/30/2015

Ever wonder what will happen to all those obsolete public pay-phone booths littering the urban streetscape? In New York, they’re being replaced by super-kiosks that are not only Wi-Fi hotspots, but platforms that will help people navigate the city, find services, and discover new destinations. It’s a model you may see popping up in a city near you, and a step toward the idea of connected Smart Cities.

The Internet of Things and Why It Matters to You
09/23/2015

The Internet of Things is a growing network of objects–from home appliances to industrial machines and from signs to cars—that are connected to each other and the Internet. Through an infinite web of sensors and devices that generate constant streams of data, objects will communicate with each other to make everyday tasks more efficient. Yes, it all sounds very Minority Report. But what does it mean for you and your future in designing experiences and connecting people to place? At Xlab 2015, we’re putting the pieces of the puzzle together. Be there to see how it all relates to YOUR practice!

Xlab -- Transforming the Conversation and the Future
09/22/2015

New digital platforms and technologies are emerging and converging at warp speed. Since 2011, Xlab has looked ahead to the future of experience design and provided a platform for continuing dialogue about how design and technology can be used to improve human experiences in physical spaces. It’s an incredibly important conversation—shouldn’t you be a part of it? Register today and be a part of the future at Xlab 2015!

Light Bearers Exhibit at Montreal Insectarium
Montreal Exhibit Flashes with Immersive Interaction
09/22/2015

Read Time: 3 minutes

Crown Fountain at Millennium Park, Chicago
15 Digital Technology Projects that Transformed Public Spaces Forever
09/16/2015

Perhaps the tipping point was in 2004, when artist Jaume Plensa created the giant pixelated portraits of Chicagoans spouting water from Crown Fountain in Millennium Park. Today, new digital technologies and connected data are making cities more open, efficient, and engaging--and changing the way we act and interact in public spaces. We’ll cover the cityscape and digital technology at Xlab 2015—Nov. 5-6 in NYC; you'll want to be there!

Learning to See at Denver Botanic Garden
Denver Learns to See Nature with Digital and Interactive Experiences
09/15/2015

If you live in Denver, it’s hard not to feel inspired by the dramatic natural backdrop (Rocky Mountain High, anyone?). But the Denver Botanic Gardens, which opened its new Science Pyramid last fall, wants to make sure visitors not only appreciate the wonders of nature around them, but understand they are an important part of it, interconnected and invested.

Becky Stern, Adafruit, at Xlab 2015
Wearable Technology with Adafruit's Becky Stern [Q&A]
09/09/2015

Becky Stern, artist, Director of Wearable Electronics at Adafruit, and YouTube DIY guru, will headline the “Transforming Wearables” session at Xlab 2015 November 5 in NYC.

Becky took a few minutes to chat with us this week about technology, fashion, making, and where wearables are taking us. 

Digital pen at Cooper Hewitt
Redesigning the Museum Experience at Cooper Hewitt
09/08/2015

With the stroke of a super-powered digital pen, the Cooper Hewitt reinvents itself and the very way that visitors experience a museum.

The Future of Wearable Technology and Experience Design
09/02/2015

Technically, the Apple Watch, Jawbone UP, and Google Glass are nothing new. Wearable technology has been around since the early 17th century, when Chinese mathematicians adapted the abacus as a ring. Soon after, the pocket watch caught on in Europe—offering humans the first wearable, mobile technology that augmented their awareness of time, space, and environmental conditions.

Native American Voices at Penn Museum
Interactive Media and Digital Storytelling at the Penn Museum
09/02/2015

When the Penn Museum launched its long-term exhibition Native American Voices: The People—Here and Now, its goal was to challenge some common misconceptions by showing how today’s Native American leaders are creating political, religious, linguistic, and artistic independence. A suite of interactives by Bluecadet (Philadelphia) helps tell those stories.

Immersion Room, Cooper Hewitt Design Museum (by Local Projects)
Xlab 2015: Transforming X
08/26/2015

Artists, coders, hackers, and technologists are shaping the future of experience design, and at Xlab 2015, the SEGD design + technology event, they’ll show how they’re using platforms like wearables, virtual reality, beacons, and code to tell stories and transform places. Where do you fit in all of this? Find out at Xlab 2015: Transforming X—November 5-6 in New York!

Comcast Studio Xfinity store
Comcast Brands to Xfinity (and Beyond)
08/11/2015

Flexible media and a new customer engagement model make Comcast’s prototype service center an entirely new brand experience. When media giant Comcast decided to retool its XFINITY customer service centers, the idea was to move away from the purely transactional model of the past and create an entirely new way to engage with customers.

Brian Mirakian, Populous
Enhancing Branded Environments through User-Centered Design
07/30/2015

Not every project is as big as Texas, and not every client is as ambitious as Texas A&M University, which recently opened its “brand”-new, state-of-the-art Bright Football Complex. But any project can benefit from the Aggie game plan—and Brian Mirakian of Populous will tell you how at the SEGD Branded Environments Workshop Aug. 20 in LA!

Creating Digital Content at SEGD Xplorer Digital Camp
Xploring Content at Xplorer Digital Camp
07/29/2015

Creating experiences in the age of digital technology means using new tools and even new parts of your brain to create content. Xplorer Digital Camp West—in Seattle Aug. 6—will introduce you to the tools and techniques you’ll need to create next-gen experiences, from video, type, and image to data and code. Join us in Seattle! (Better hurry, seats are filling fast!)

Texas A&M Bright Football Complex
Building the Brand, Texas Style
07/29/2015

Deep in the heart of Texas, where football and tradition are sacred, Texas A&M University continues to build its dynasty—and its brand. With a new $17 million, state-of-the art training facility designed by Populous, the Aggies keep showing how it’s done—building both a powerhouse football team and a sophisticated branded experience.

Eldheimar Volcano Museum
What Does it Take to be an Xplorer?
07/22/2015

You know you need to hone your digital skills to grow your resume and your business. But what are the core digital competencies you should be developing? In June, the SEGD Academic Task Force issued the XGD Core Competencies, which outline the baseline skills essential for success in XGD. You can cover them all at the Xplorer Digital Camp coming up Aug. 6 in Seattle. But hurry—capacity is limited and seats are filling fast!

Skypad Interactive Wall, Seattle Space Needle
Seattle Skies
07/22/2015

As if you needed another reason to head for Seattle, there’s the famous Space Needle, hip since 1962 when it was built for the World’s Fair. Now there’s a brand new way to experience the amazing views. Skypad™, designed by Belle & Wissell, is an award-winning interactive experience that invites guests to browse photo archives, sign into a 3D guestbook, and make their own wonderful (but possibly vertigo-inducing) memories.

Sam Stubblefield and Christian Marc Schmidt
Seattle Dreaming
07/15/2015

Sam Stubblefield and Christian Marc Schmidt both mix art, architecture, technology, and people, and see what happens. Stubblefield, experience design studio leader at NBBJ, and Schmidt, founder and principal of Seattle-based Schema, are true Xplorers. Join them at SEGD’s Xplorer Digital Camp West—August 6 in Seattle—and they'll inspire you to Xplore and Xperiment!

Subscribe to

Upcoming SEGD Events

2019 SEGD Xlab Banner