Digital Technology Feature Articles

20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
20 Questions with NEXT/NOW—Digital Experiences for Retail, Museums
09/03/2019

Read Time: 12.5 minutes

Award-winning creative technology agency NEXT/NOW (Chicago) answers questions about hardware, engagement, strategy and more, comparing and contrasting work for retail and museum verticals.

Bluecadet River Alive
Learning Through Making—Bluecadet and River Alive!
07/30/2019

Read Time: 7 minutes

Bluecadet (Philadelphia) used the power of prototyping to lead the creation of a suite of digital experiences that support educational goals established by partners Habithèque and the Independence Seaport Museum for “River Alive!”

Building Tall—G&A at the Chicago Architecture Center
Building Tall—G&A at the Chicago Architecture Center
02/13/2019

Read Time: 5.5 minutes

Gallagher & Associates (Washington) worked closely with the Chicago Architecture Center to develop thought-provoking exhibitions that help the public discover Chicago’s unique cityscape and international architectural legacy.

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12 Influential Immersive Environments Implemented in the Last 12 Months
11/15/2017

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

LAB at Rockwell Group's Storytelling Magic at Hudson Yards Experience Center
LAB at Rockwell Group's Storytelling Magic for Hudson Yards Experience Center
10/16/2017

Rockwell Group and LAB at Rockwell Group accomplish a feat of luxurious seamless storytelling “magic” for the Hudson Yards Experience Center using interactive technology—and powerful teamwork.

Universal Everything Samsung Experience
Universal Everything, Zaha Hadid Architects and Samsung Flock Together
09/18/2017

At Milan Design Week 2017, the Samsung Galaxy design philosophy of “no borders, no boundaries” was brought to fulfillment in an immersive interactive brand experience designed by Zaha Hadid Architects and Universal Everything.

Mapping the Stolen Heart of Berlin
Mapping the Stolen Heart of Berlin
08/29/2017

In an exhibition for the Leo Baeck Institute in New York, C&G Partners translated and reimagined “Geraubte Mitte,” telling the tragic tale of stolen property under the Nazi regime in the heart of Berlin through the use of projection mapping.

Meraas City Walk Image
100 Million Pixels in Dubai at Float4’s City Walk
02/09/2017

Read Time: 8 minutes

City Walk is a remarkable pedestrian experience, even in Dubai where grandiose, dazzling projects abound. In addition to its arresting visual and experiential content, City Walk is notable because of its strategic “future-proof” head-end system designed by Float4.

Image of mirror illusion at Skyspace
Abstract Ascension at Stimulant's Immersive Skyspace
11/28/2016

An observation deck attraction wasn't part of the plan for The US Bank Tower in Los Angeles when it was built, so, visitors must take two separate banks of elevators to reach the top. The goal was for Stimulant to make the transfer fun and create anticipation without spoiling the view.

Border City at London Biennale
Pentagram and Border City at London Design Biennale
11/16/2016

Border City proposes a truly bi-national and borderless city based on a unique hexagonal grid system. It was the exhibition from Mexico at the London Design Biennale, which opened on September 7, 2016.

Jeff Grantz is speaking at the Xplorer Bootcamp.
Learn Projection Mapping at Xplorer With Jeff Grantz
07/12/2016

We've given you 5 good reasons not to miss this hands-on learning experience. Now all you need to do is attend, so you can work with a superstar of projection mapping for physical spaces—Jeff Grantz!

Photo of Refik Anadol's Infinity Room
Experience VR Design with Refik Anadol at Xplorer, July 14
06/11/2016

Infinity Room (above) is representative of media artist Refik Anadol's immersive installation approach in virtual reality, exploring the space among digital and physical

Projection Mapping - Obscura Digital
10 Projection Mapping Projects That Inspire!
06/01/2016

Projection Mapping has many names: projection mapping, pixel mapping, video mapping, or even architecturally registered mapping. Every year there are increasing numbers of impressive projection mapping projects cropping up. Past SEGD Board member Dan Moalli, of Technomedia Solutions helped us create a short list of inspiring projects.

Crown Fountain at Millennium Park, Chicago
15 Digital Technology Projects that Transformed Public Spaces Forever
09/16/2015

Perhaps the tipping point was in 2004, when artist Jaume Plensa created the giant pixelated portraits of Chicagoans spouting water from Crown Fountain in Millennium Park. Today, new digital technologies and connected data are making cities more open, efficient, and engaging--and changing the way we act and interact in public spaces. We’ll cover the cityscape and digital technology at Xlab 2015—Nov. 5-6 in NYC; you'll want to be there!

Under Armour China Experience
Under Armour China Experience
10/01/2014

Retail Theater. Under Armour’s new Shanghai store flips the traditional retail model and focuses on experience over product. Designers HUSH will be at Xlab 2014 to tell the story!

Projection Mapping
01/02/2014

Performance Architecture

Using landmark spaces as digital canvas, projection mapping is trompe l'oeil on a gigantic, pulsating scale. Where will it take us next?

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