Digital Screen Media Feature Articles

Desire by Design by Jean-Pierre Lacroix
Desire by Design
09/16/2018

Read Time: 15 minutes

Scent—The Next Narrative?
Scent—The Next Narrative?
04/04/2018

We spend a lot of time thinking about what the future of designing experiences might look like, but what will the future smell like?

5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
02/06/2018

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride
04/03/2017

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Eric Heiman of Volume Inc. to Speak at BE Event
Eric Heiman of Volume Inc. Talks Site-Specific Branding
02/28/2017

We caught up with Eric Heiman, creative director and partner at Volume Inc. (San Francisco) and asked a few choice questions about design and site-specific branding—the focus of his upcoming session on March 28 at SEGD Branded Environments in Las Vegas.

Poulin + Morris Revitalize Cornell Communications
Poulin + Morris Revitalize Cornell Communications
12/19/2016

In dire need of a space befitting their Ivy League reputation for excellence, the Department of Communication at Cornell University enlisted JMZ Architects and Planners and renowned design firm Poulin + Morris Inc. to spearhead the revitalization effort.

Photo of CoolMess, NYC
Gensler New York—Making a CoolMess
11/07/2016

Gensler's design team helped articulate a brand that has people hankering for some seriously delicious fun.

US Bank Stadium
Vikings, Values and Venues—Infinite Scale's Brand Integration at US Bank Stadium
09/27/2016

Looking back over eighteen months of brand integration work for the Minnesota Vikings at U.S. Bank Stadium, both Jim Baehr, the project's principal and Zach Norman, the project's design director, are excited about what Infinite Scale (Salt Lake City) achieved in the new $1.1 billion venue.

Wayfinding at Deloitte Montreal
Agile Wayfinding for Deloitte Montreal
05/03/2016

The new La Tour Deloitte is the first privately owned office tower built in Montréal in 20 years. Deloitte’s Montreal staff occupies 153,000 sq. ft. of the 26-story tower, spanning seven floors in a completely agile work environment that required a new approach to wayfinding.

Writers Theatre, Glencoe., Ill.
Writers Theatre Rewrites the Theater Experience
04/20/2016

Since it started in the back room of a bookstore in 1992, the hallmark of Chicago’s Writers Theatre has always been intimacy. That feeling is retained in WT's new permanent home in Glencoe, Illinois. The 36,000-sq.-ft. facility, designed by Studio Gang Architects, offers an open, welcoming space that galvanizes the potential of theater to unite people through shared experience. Signage and graphics by Thirst support the architecture and celebrate Writers’ unique history and spirit.

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train
Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]
03/02/2016

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

Vince Frost, Design Your Life
How Design Thinking Changed Vince Frost’s Life (and can change yours, too)
11/17/2015

Vince Frost had been a designer for 25 years, built a successful global practice, and earned numerous accolades before he realized that design could actually help solve the ultimate problem: improving his personal life. He spoke with us about his new book Design Your Life—part typographic self-help guide, part essay collection on life and work and how to keep the two in balance.

Bloomberg West Coast Tech Hub (Image: IwomotoScott Architecture)
With its New Tech Hub, Bloomberg Shows Start-ups How It’s Done
11/11/2015

Bloomberg may be the new kid in town when it comes to San Francisco’s hot tech scene, but the global business and financial information and news provider is no start-up. That’s abundantly clear when you see its sophisticated new R&D offices in the South of Market (SoMA) neighborhood: no foosball tables, beer taps or Velcro walls here, thank you very much.

Michael Bierut Master Series at SVA New York
Michael Bierut, Master Series Exhibit at SVA Gallery
11/04/2015

HOW TO fit 35 years worth of award-winning, laugh-making, product-selling, world-changing graphic design into 4,000 square feet? That was the latest design challenge for Pentagram partner Michael Bierut, whose work is the focus of a retrospective at the School of Visual Arts (New York) through November 7.

A.C.T. San Francisco, photo copyright Bruce Damonte
A Strong Second A.C.T. for San Francisco Theater Space
10/28/2015

The American Conservatory Theater has been a fixture of San Francisco’s arts scene for nearly 50 years. When it decided to open a second venue in the city’s resurgent Central Market neighborhood, it chose a once-glamorous but long-derelict movie house for a new kind of community space. Skidmore Owings & Merrill LLP helped A.C.T. open the curtain on a new era for the theater, the neighborhood, and the historic Strand.

Story
Story is the New York Store that's Always Changing
10/20/2015

Story, a 2,000-sq.-ft. retail space in Chelsea, is more like a magazine or a gallery than a store. It offers an eclectic range of wares curated around constantly changing themes—and reinvents itself accordingly every four to eight weeks. Founder Rachel Shechtman has written the book on narrative storytelling for retail, creating a serial pop-up store that keeps customers coming back for more.

Katie Sprague at SEGD Branded Environments 2015
To Be or Not to Be? The Rise and Fall of Branded Environments
08/19/2015

The word "brand" was originated to describe the mark on a cow's butt. Today it covers much, much more than that. Branding is an art form, a short hand for customer preferences, and even a cause for world domination. Katie Sprague, Senior VP at Callison RTKL, covers the long and short of it at Be | The Branded Environments Event Thursday in Los Angeles.

LAX airport sign
What Makes a City a Brand? Find out in LA!
08/12/2015

What makes a city a brand? How does a constellation of culture, sports, entertainment, and natural attractions link and shine as an experience? Los Angeles is the poster child for city branding, and you’ll find out why at Be |The Branded Environments Event August 20 in The City of Angels.

Comcast Studio Xfinity store
Comcast Brands to Xfinity (and Beyond)
08/11/2015

Flexible media and a new customer engagement model make Comcast’s prototype service center an entirely new brand experience. When media giant Comcast decided to retool its XFINITY customer service centers, the idea was to move away from the purely transactional model of the past and create an entirely new way to engage with customers.

Cornell University Stocking Hall
For the Fun of It: 8 Ways to Add Play to Branded Environments
08/05/2015

When Calori & Vanden-Eynden was asked to create graphics for Cornell University’s newest campus facility—a dairy plant added to an existing academic research lab—they decided to have some fun with it. The CVE team covered blank walls with cow spots, creating what one observer calls a “Rorschach meets rawhide” aesthetic that manages to be both witty and sophisticated. CVE identified the building itself with a giant sculptural milk bottle.

Brian Mirakian, Populous
Enhancing Branded Environments through User-Centered Design
07/30/2015

Not every project is as big as Texas, and not every client is as ambitious as Texas A&M University, which recently opened its “brand”-new, state-of-the-art Bright Football Complex. But any project can benefit from the Aggie game plan—and Brian Mirakian of Populous will tell you how at the SEGD Branded Environments Workshop Aug. 20 in LA!

Texas A&M Bright Football Complex
Building the Brand, Texas Style
07/29/2015

Deep in the heart of Texas, where football and tradition are sacred, Texas A&M University continues to build its dynasty—and its brand. With a new $17 million, state-of-the art training facility designed by Populous, the Aggies keep showing how it’s done—building both a powerhouse football team and a sophisticated branded experience.

Brookfield Place
New York Rising at Brookfield Place
05/27/2015

In late 2014, another major milestone in the post 9/11 revitalization was completed: the reinvention of the mighty World Financial Center—the Cesar Pelli-designed complex built in the 1980s across from the World Trade Center—as an 8 million-square-foot office, retail, arts, and dining destination.

Newell Rubbermaid Design Center, Kalamazoo, Mich.
Design Forward with Newell Rubbermaid
05/17/2015

For Newell Rubbermaid, creating a global design center accelerates its quest to use great design and innovation as a competitive advantage. Its new 40,000-square-foot design center in Kalamazoo, Mich., was purpose-built to centralize its brand design talent, who work on products as wide-ranging as plastic storage, baby strollers, tools, and Sharpies.

Textura headquarters, Deerfield, Ill.
Brand as Art with Textura
05/13/2015

Chicagoland headquarters elevates brand message to art.

Textura was founded in 2004 by three PriceWaterhouseCoopers partners who realized the construction industry needed to embrace the power of digital technology. Today, it’s the leading provider of cloud-based collaboration and productivity tools for the industry. And just like its products designed to increase efficiency, lower costs, and encourage collaboration, its new offices in Deerfield, Ill., just outside Chicago, elevate those qualities to an art form.

Unlost and Found - Wayfinding as Brand
Unlost and Found - Wayfinding as Brand
03/18/2015

Creating Value for Smart Cities

Savannah, Georgia, knows that wayfinding is more than just helping people not get lost. It’s also about reinforcing a sense of place and connecting visitors with the city’s unique collection of assets. But how does wayfinding work when there is no existing “sense of place,” such as in rural North Carolina? MERJE principal John Bosiosays wayfinding can drive identity, shape place, and build brand value. He’ll share his perspective April 23 at the SEGD Wayfinding Workshopin San Francisco. Find him there!

What is Customer Experience and Why Should You Care?
02/24/2015

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well.

dBCube by Stimulant
Customer Experience in the State of Flow
02/18/2015

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments.

Adobe Briefing Center
Architect-ing Customer Experience with Array Interactive
02/10/2015

Jeff Dumo uses the word “architect” as a verb. His agency Array Interactive “architects” digital experiences for built environments.

In Harman-y - Customer Experience In-Store
02/04/2015

When Harman International asked Gensler to design its first North American audio flagship store on Madison Avenue in New York, the Gensler team approached the project with two questions: How do peo

ITG corporate headquarters
ITG Corporate Experience
01/20/2015

Data Visualization as an Art Form

We’re constantly barraged by data, but what does it all really mean? Investment Technology Group’s mission is to decode all that “noise” for its clients. At ITG’s New York HQ, Landor used data visualization as a sophisticated branding tool. The project was a winner in the 2014 SEGD Global Design Awards.

Delta Flight Museum
Delta Air Lines Flight Museum Exhibit
11/04/2014

Delta’s Dawn

A new museum celebrates Delta’s journey from crop-dusting company to one of the world’s largest commercial air carriers.

David Schwarz, HUSH, Q&A
David Schwarz: Blurred Lines: Content and Brand
09/09/2014

Brand Storytelling at HUSH

David Schwarz is Creative Partner with New York design agency HUSH. In Schwarz’s world, experiential design is the nexus for brand storytelling. He’ll focus on “Blurred Lines: Brand and Content” at Xlab 2014, happening November 6 in New York.

Seattle Children's Research Institute Neighborhood Visibility
Seattle Children's Research Institute Neighborhood Visibility Project
08/04/2014

Retro Rx

NBBJ Studio 07 prescribes an unexpected medium to draw attention to the work of a pediatric research facility.

At Seattle Children’s Research Institute, one of the top five pediatric research centers in the U.S., hundreds of scientists and researchers work to find new cures

Olson Environmental Graphics
Olson Environmental Graphics
07/08/2014

Play at Work: Olson

Willis Tower Immersive Brand Experience
04/29/2014

Out on a Ledge

Millions flock to enjoy the epic views afforded by Chicago’s Willis Tower (formerly Sears Tower), but the wait to reach the 103rd floor can be long and not-so-epic. So Skydeck Chicago asked Hornall Anderson (Seattle) to elevate the queuing experience to rival the main event.

Lance Wyman's seminal 1968 Olympics Graphic Identity
1968 Mexico City Olympics
02/18/2014

Summer of ‘68

40 Great Moments in Environmental Graphic Design
01/11/2014

40 Great Moments in EGD

From the Paris Metro to wayfinding apps, EGD continues to do what it has always done: connect people to place.

California Academy of Sciences Environmental Graphics and Branding
01/10/2014

Museum as Metaphor

Commonwealth Bank Headquarters Environmental Graphics and Wayfinding
01/05/2014

Down to Business Down Under

Thanks to graphics by Frost Design, a Sydney bank headquarters communicates its "forward and flexible" mobile work model.

3M Australia Headquarters Environmental Graphics and Wayfinding
01/05/2014

Down to Business Down Under

THERE's environmental graphics program for 3M Australia celebrates collaboration, chain reaction, and scientific heroes. 

Rio Tinto Headquarters Environmental Graphics
01/05/2014

Down to Business Down Under

Rio Tinto mines the power of collaboration in a new regional office in Brisbane. 

Photograph of the Ajax Football Experience Amsterdam
The Ajax Experience Exhibitions
01/05/2014

All Hail Ajax

The Ajax Experience museum in Amsterdam scores a giant goal: sculpting architecture, graphics, and experience to tell the story of the legendary soccer club.

Natural History Museum of Los Angeles Environmental Graphics, Branding, and Signage
01/02/2014

Ready for Prime Time

A new brand and wayfinding signage bring clarity, scale, and drama to a venerable Los Angeles icon.

Wenger Flagship Store Environmental Graphics
01/02/2014

New Territory. Betting on its reputation for quality and its customers’ passion for the outdoors, Swiss brand Wenger launches a new product line and a new U.S. flagship. In the process, it highlights a regional environmental dilemma.

Montreal Science Centre Signage and Branding
01/02/2014

Pictos Vivants

Giant 3D pictograms and fresh new signage beckon visitors to the Montreal Science Centre.

Theatre and Auditorium of Poitiers Graphics and Wayfinding
Theatre and Auditorium of Poitiers Graphics and Wayfinding
12/26/2013

Word Play

Vibrant color and Dada-inspired graphics enliven a French performing arts center.

Rwanda Village Graphics by Alan Jacobson
Rwanda Survivors Village Branding
12/26/2013

The Color of Hope

Art and design projects nurture hope and healing in Rwandan genocide survivors.

A little color can be a very powerful thing. 

Yankee Stadium New York
Yankee Stadium
12/20/2013

Yankees Go Home

C&G Partners provides context in another kind of American monument: the baseball cathedral.

Baseball is only a game?

Virgin Atlantic Terminal at Heathrow Airport
12/16/2013

Virgin Territory

One of Britain’s biggest brands turned to museum wayfinding to improve its airline customers’ experience at Heathrow Airport.

JetBlue Terminal T5
12/16/2013

True Blue

Intuitive wayfinding and on-brand environmental graphics get the job done at JetBlue’s new JFK terminal.

Golden Gate Bridge Pavilion
01/26/2013

From the SEGD Archives, circa 2012: San Francisco’s most famous landmark turned 75 in 2011 and in honor of the occasion, as well as anticipation of the rush of visitors it would inspire, the Golden Gate Bridge Highway and Transportation District (the bridge operator) partnered with the Golden Gate Bridge National Parks Conservancy to rethink the entire visitor experience.

3 images of National Parks Service Graphics elements
National Park Service Identity and Signage
09/14/2009

From the SEGD archives, circa 2009: this project was a very important contribution to the National Park Service, which celebrated its centennial less than a month ago on August 25, 2016. With the help of a graphic identity that reflects the National Park Service mission, “America’s best idea” keeps getting better.

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