Corporate Feature Articles

Nike NYHQ Dream Teamwork
Nike NYHQ Dream Teamwork
05/04/2018

Collaboration was the name of the game at the new Nike NYHQ, where Nike creative directors teamed up with STUDIOS Architecture, WSDIA and a group of artists and artisans to create a slam-dunk w

Contours—CRĒO and Acrylicize's Collaborative Journey
Contours—CRĒO and Acrylicize's Collaborative Journey
02/16/2018

When Tableau Software (Seattle) was seeking a way to tell its brand story in its global headquarters, team members from Acrylicize and CRĒO Industrial Arts found themselves embarking on a collaborative journey.

5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
02/06/2018

We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.

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12 Influential Immersive Environments Implemented in the Last 12 Months
11/15/2017

We asked a panel of immersive digital design experts within the SEGD community for their choices of the most influential immersive environment design.

LAB at Rockwell Group's Storytelling Magic at Hudson Yards Experience Center
LAB at Rockwell Group's Storytelling Magic for Hudson Yards Experience Center
10/16/2017

Rockwell Group and LAB at Rockwell Group accomplish a feat of luxurious seamless storytelling “magic” for the Hudson Yards Experience Center using interactive technology—and powerful teamwork.

IA Interior Architects' Game Changer—LinkedIn San Francisco
IA Interior Architects' Game Changer—LinkedIn San Francisco
05/30/2017

IA Interior Architects brought fun (and games!) to LinkedIn’s new 440,000-square-foot San Francisco office, designing placemaking installations that bring employees together to work, collaborate and play.

Opening eBay’s Main Street Front Door
Opening eBay’s Main Street Front Door
05/16/2017

With an impending 20-year anniversary, a corporate uncoupling from PayPal, a new CEO and evolving brand guidelines, online retail and resale giant eBay sought the help of ESI Design to help provide a fresh, technology-driven “front door.”

Adidas Laces Wayfinding and Graphics
Adidas Laces Wayfinding and Graphics
05/02/2017

From the SEGD Archives, circa 2014: At Adidas' new research and design building, Büro Uebule uses turbocharged typography to express the essence of sports.

Nike Test Stride Course by Leviathan
Leviathan Demos High Performance with Nike Test Stride
04/03/2017

Nike was seeking a team to design and deliver an event bringing influencers and athletes together to test their latest batch of performance winter gear—and deliver Leviathan did—with an interactive motion-triggered urban test course.

Westfield by BrandCulture
BrandCulture Weaves Story of Westfield
12/09/2016

A master upholsterer, disappearing maps and a continuous thin red line are just a few of the tactics employed by BrandCulture to bring Westfield’s incredible history to life.

Photo of Deloitte Project by Entro
Confident, Clear and Human—At Deloitte Toronto
10/24/2016

Experiential graphic designers from Entro (Toronto), architects from Kearns Mancini Architects and interior designers within Deloitte worked closely together to support Deloitte's corporate commitment of a collaborative and flexible workspace.

Image of the World of Coca-Cola
Craig Lovin on Corporate Visitor Experiences
07/19/2016

Are you ready for a fresh perspective on corporate visitor experiences? Don't miss the session led by Craig Lovin from the World of Coca-Cola and Alexandra Holland from Johnson & Johnson on August 18th at the 2016 SEGD E&E: Exhibition & Experience Design event in Washington, DC!

Wayfinding at Deloitte Montreal
Agile Wayfinding for Deloitte Montreal
05/03/2016

The new La Tour Deloitte is the first privately owned office tower built in Montréal in 20 years. Deloitte’s Montreal staff occupies 153,000 sq. ft. of the 26-story tower, spanning seven floors in a completely agile work environment that required a new approach to wayfinding.

Wayfinding, South Lake Union, Seattle (Michael Courtney Design)
Wayfinding Easter Eggs in Seattle’s South Lake Union
03/22/2016

Michael Courtney Design’s long-time client—a Fortune 100 tech company—had begun building a neighborhood in Seattle’s revitalized South Lake Union area. They needed a wayfinding system to guide an eventual 27,000 employees to offices and amenities in a 30-sq.-block area. And they had two requirements: Don’t use our name on the signs, but do add “Easter eggs,” moments of surprise and delight, to the wayfinding. Grab your basket, we're going hunting.

SEGD Wayfinding Event, April 14-15, 2016
SEGD Wayfinding Event: Take Home the Three V’s
03/16/2016

Wayfinding for transportation environments calls on all the fundamentals of the discipline, with a very crucial addition: the element of time. To create a truly comprehensive, highly functioning wayfinding system, Jim Harding, Gresham Smith and Partners, says you need to consider the three ways airport users will receive the information. He’ll focus on the Three V’s of Communication for Transportation Environments at SEGD’s 2016 Wayfinding Event April 14-15in Miami. You’ll want to be there!

Box headquarters, Wayfinding by Sky Design
Wayfinding and Culture Inside the Box
03/16/2016

Work is serious business, but that doesn’t mean it can’t be fun, too.
When cloud storage and content management company Box moved to new headquarters, they asked Sky Design to develop an interior wayfinding system for the 170,000-sq.-ft. space. Sky Design delivered more than an intuitive navigation system. They also integrated a bold graphic language that translates Box’s fun, collaborative and innovative brand spirit into the physical environment.

SEGD Wayfinding Event, April 14-15, 2016
10 Reasons to Find Your Way to SEGD’s 2016 Wayfinding Event
03/09/2016

At SEGD’s 2016 Wayfinding Event—April 14-15 in Miami—we’ve got Wayfinding covered. From digital technology advances to human factors research, you’ll leave knowing the latest innovations in the field and on the horizon! Here are just 10 of the many reasons why you’ll want to find yourself there:

SEGD Wayfinding Event, April 14-15, 2016 with Joe Lawton and Ellen Bean Spurlock, Media Objectives at Valerio Dewalt Train
Wayfinding at Work – Place, Brand and Context [The SEGD Wayfinding Event]
03/02/2016

Whether it’s for high-tech start-ups or more traditional corporate environments, workplace wayfinding has a unique triple mission: not only to guide visitors and employees through complex spaces, but also to create a strong sense of place and support the brand. Joe Lawton and Ellen Bean Spurlock of Media Objectives at Valerio Dewalt Train Associates, along with Brittney Butler of VMDO, will lead the Workplace Wayfinding session at The SEGD Wayfinding Event April 14-15 in Miami. You'll want to be there!

Google Tech Corners Campus, EGD by Media Objectives/Valerio Dewalt Train
Growing Up Google -- How Wayfinding and Placemaking Help Evolve the Google Brand
03/02/2016

When Google opened its new Tech Corners Campus in Sunnyvale, California, they were committed to creating work and social spaces that support employee health, enhance the workplace experience and improve overall sustainability. Valerio Dewalt Train Associates and Media Objectives established a set of guiding design principles aimed at creating a place that inspires growth, surprises and delights, is economical and scalable--and memorable.

Bloomberg West Coast Tech Hub (Image: IwomotoScott Architecture)
With its New Tech Hub, Bloomberg Shows Start-ups How It’s Done
11/11/2015

Bloomberg may be the new kid in town when it comes to San Francisco’s hot tech scene, but the global business and financial information and news provider is no start-up. That’s abundantly clear when you see its sophisticated new R&D offices in the South of Market (SoMA) neighborhood: no foosball tables, beer taps or Velcro walls here, thank you very much.

Vodafone Experience Center
An Experiential Customer Journey with Vodafone
10/14/2015

When telecomm giant Vodafone wanted to introduce its business customers to a new suite of enterprise products and services, the company decided to create an exclusive, invitation-only customer experience center at its Milan headquarters. The result is an experiential journey enabled by digital technology.

Brookfield Place
New York Rising at Brookfield Place
05/27/2015

In late 2014, another major milestone in the post 9/11 revitalization was completed: the reinvention of the mighty World Financial Center—the Cesar Pelli-designed complex built in the 1980s across from the World Trade Center—as an 8 million-square-foot office, retail, arts, and dining destination.

Newell Rubbermaid Design Center, Kalamazoo, Mich.
Design Forward with Newell Rubbermaid
05/17/2015

For Newell Rubbermaid, creating a global design center accelerates its quest to use great design and innovation as a competitive advantage. Its new 40,000-square-foot design center in Kalamazoo, Mich., was purpose-built to centralize its brand design talent, who work on products as wide-ranging as plastic storage, baby strollers, tools, and Sharpies.

Textura headquarters, Deerfield, Ill.
Brand as Art with Textura
05/13/2015

Chicagoland headquarters elevates brand message to art.

Textura was founded in 2004 by three PriceWaterhouseCoopers partners who realized the construction industry needed to embrace the power of digital technology. Today, it’s the leading provider of cloud-based collaboration and productivity tools for the industry. And just like its products designed to increase efficiency, lower costs, and encourage collaboration, its new offices in Deerfield, Ill., just outside Chicago, elevate those qualities to an art form.

1871 Co-Working Space
Co-Working, Chicago Style
05/06/2015

Co-working spaces are popping up all over the world, social and creative hubs for people who want to get out of their basements and into a professional workspace but don’t want to take on the costs of rent and equipment on their own. And like 1871 in Chicago, they have also become important creative hubs and business incubators.

Panasonic office, Newark, New Jersey
Panasonic's Graphic Genius
04/29/2015

Panasonic’s North American headquarters celebrates innovation and the world-changing people who make it happen.

Innovation drives Panasonic and is at the heart of everything the company does. But sometimes, even huge multinational corporations need to be reminded of their roots. When the company moved from Secaucus, N.J., to the Newark waterfront just across the river from Manhattan, it wanted to celebrate innovation and the people who make it happen.

LinkedIn Chicago office
Connected
04/01/2015

LinkedIn’s new Chicago office makes work more connected and fun.

It’s not too broad a statement to make that LinkedIn has revolutionized the very nature of connection in our world. The professional networking start-up now counts 300 million registered members worldwide and employs 5,700 in 30 offices around the globe. When it created new offices for its Chicago-based sales team, “Our goal was to create a workspace that employees want to work in,” says Joel Wood, LinkedIn’s Senior Project Manager, Global Workplace.

Clearview
Top 20 Wayfinding Designs since 2000
03/30/2015

Scroll through the slideshow above to see the top 20 wayfinding moments of the 21st century.

It’s the ultimate unsung hero of public spaces: when it works, you never know it’s there. Wayfinding may not always be considered sexy, but it has evolved into a highly integrated, user-focused, and increasingly technology-driven discipline with huge social and economic implications for cities, hospitals, and other public spaces. Here is a list of the top 20 wayfinding moments of the 21st century—members log-in and make your suggestions!

Motorola Mobility Chicago office
Motorola's Hack Couture
03/25/2015

Celebrating Chicago in a Flexible Workplace

Flexible workspaces are all the rage in the corporate world. For Motorola Mobility's new headquarters in Chicago's repurposed Merchandise Mart, Gensler tweaked the 21st century office genre with a hackable, graphically layered environment that celebrates Motorola's employees and the city they love.

What is Customer Experience and Why Should You Care?
02/24/2015

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well.

dBCube by Stimulant
Customer Experience in the State of Flow
02/18/2015

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments.

ITG corporate headquarters
ITG Corporate Experience
01/20/2015

Data Visualization as an Art Form

We’re constantly barraged by data, but what does it all really mean? Investment Technology Group’s mission is to decode all that “noise” for its clients. At ITG’s New York HQ, Landor used data visualization as a sophisticated branding tool. The project was a winner in the 2014 SEGD Global Design Awards.

Eaton Experience Center
Eaton Experience Center Digital Installation
01/07/2015

Powering Up the Brand

Eaton Experience Center powers the brand with an architecturally integrated multimedia installation at its new Cleveland campus. The project was a 2014 SEGD Global Design Award winner.

Delta Flight Museum
Delta Air Lines Flight Museum Exhibit
11/04/2014

Delta’s Dawn

A new museum celebrates Delta’s journey from crop-dusting company to one of the world’s largest commercial air carriers.

221 Main Digital Facade
221 Main Street Digital Facade
10/01/2014

Entry Statement

ESI Design creates a digital streetfront experience in an evolving San Francisco technology hub.

Charter Hall corporate headquarters
Charter Hall Corporate Headquarters
09/23/2014

Flexible Dimensions

Frost*collective creates sophisticated environmental graphics for an activity-based workplace. 

Olson Environmental Graphics
Olson Environmental Graphics
07/08/2014

Play at Work: Olson

Monsanto Research Center Exhibit
06/18/2014

Hands-On High Tech

At Monsanto’s biotech research center, Spagnola & Associates marries digital storytelling and farming in a dramatic interactive exhibit.

Digital Technology: Ambient Interactivity
04/08/2014

Out of the Box. With ambient interactivity, user engagement (and design) is escaping the screen.

TD Ameritrade Branded Environment
03/12/2014

Bullish on Brand

Andreas Uebele
01/15/2014

Architype

40 Great Moments in Environmental Graphic Design
01/11/2014

40 Great Moments in EGD

From the Paris Metro to wayfinding apps, EGD continues to do what it has always done: connect people to place.

Embarcadero Center Digital Wayfinding
01/10/2014

A Classic Reborn

At San Francisco’s Embarcadero Center, RTKL rethinks wayfinding in the digital era, but respects the landmark architecture.

Commonwealth Bank Headquarters Environmental Graphics and Wayfinding
01/05/2014

Down to Business Down Under

Thanks to graphics by Frost Design, a Sydney bank headquarters communicates its "forward and flexible" mobile work model.

Rio Tinto Headquarters Environmental Graphics
01/05/2014

Down to Business Down Under

Rio Tinto mines the power of collaboration in a new regional office in Brisbane. 

Macquarie Group Headquarters Wayfinding Interior Design
01/03/2014

Clear Connections

A Sydney bank uses architecture and wayfinding interior design to support a radical new work model.

Dream Cube 2010 World Expo Pavilion
01/03/2014

Designing the Dream Cube

ESI Design’s digital dreamscape delighted visitors to Shanghai’s World Expo 2010.

Storehagen Atrium Wayfinding
01/02/2014

Subwayfinding

Ralston & Bau’s wayfinding system for a Norwegian office building takes inspiration from the underground signage systems of London, Paris, and New York.

Remembering Expo 67
01/02/2014

Remembering Expo 67

Aileron Environmental Graphics, Signage, and Interpretive Design
12/31/2013

Flying High

An executive retreat center near Dayton, Ohio, nods to the region’s aviation heritage and uses architecture, graphics, and interpretive design to nurture the entrepreneurial spirit.

Dow Jones/Wall Street Journal HQ Environmental Graphics
12/26/2013

Taking Stock

Ellwood Thompson signage, by Acorn Sign Graphics
Reduce, Reuse, and Recycle for EGD
12/24/2013

Green All Over Again

EGD firms are finding new and innovative ways to reduce, re-use, and recycle.

Image of EnCana Denver offices by Gensler
Value Engineering for Sustainability
12/24/2013

Value Engineering: the New Reality

National Harbor
12/19/2013

On the Waterfront

With the help of environmental graphics, urban design, and public art, National Harbor makes a lasting mark on a blighted stretch of the Potomac.

U.S. Green Building Council Headquarters
12/19/2013

LEED and Then Some

The USGBC finds its voice in a new space that tells the story of its trajectory from ideals to international influence.

Timeline Design
12/16/2013

Marking Time

More than just a line on a wall, effective timelines pull visitors into the story and keep them there.

Comcast Center Digital Experience
12/09/2013

Where [Digital] Worlds Collide

Glass Artistry
12/09/2013

Glass Artistry

Both palette and canvas, glass is infinitely mutable and eloquently transmissive. The seduction is powerful.

WGBH Headquarters
12/08/2013

From the Outside In

A refined EGD program communicates WGBH’s mission as an “idea factory.”

Eli Lilly Corporate Headquarters
12/08/2013

Lilly’s Front Door

Procter & Gamble Branded Workplaces
12/08/2013

Building P&G’s In-House Brand

At the world’s largest consumer products company, EGD is helping drive the evolution of a corporate brand.

New World of Coca-Cola
12/08/2013

A Coke and a Smile

The New York Times Building Facade
12/05/2013

Making Headlines

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