Content Feature Articles

Best Content of 2016 Graphic
SEGD's Best Content of 2016
12/07/2016

2016 was a busy year for our members and followers, so you probably haven’t read or watched each and every one of the over 1,000 pieces of new content posted on segd.org over the last 12 months.

SEGD's Best of the Best Content in 2015
Best of the Best SEGD Content in 2015
12/08/2015

So much great content, so little time! At SEGD, we’ve created more than 500 new articles in 2015 alone. To save you some time, we compiled a greatest-hits list of the top 20 articles, presentations and videos from SEGD events, the website and eg magazine. Enjoy the SEGD year in review!

Vodafone Experience Center
An Experiential Customer Journey with Vodafone
10/14/2015

When telecomm giant Vodafone wanted to introduce its business customers to a new suite of enterprise products and services, the company decided to create an exclusive, invitation-only customer experience center at its Milan headquarters. The result is an experiential journey enabled by digital technology.

Evan Williams Bourbon Experience
(Bourbon) Experience Design on Louisville’s Whiskey Row
10/07/2015

Bourbon has been a part of Louisville, Kentucky’s, heritage since Evan Williams first marketed his whiskey there in 1780. Today, the Urban Bourbon Trail and the revival of Whiskey Row are pouring new life and many, many tourist dollars into the city. The new Evan Williams Bourbon Experience (designed by Solid Light) is the latest destination on the trail

Crown Fountain at Millennium Park, Chicago
15 Digital Technology Projects that Transformed Public Spaces Forever
09/16/2015

Perhaps the tipping point was in 2004, when artist Jaume Plensa created the giant pixelated portraits of Chicagoans spouting water from Crown Fountain in Millennium Park. Today, new digital technologies and connected data are making cities more open, efficient, and engaging--and changing the way we act and interact in public spaces. We’ll cover the cityscape and digital technology at Xlab 2015—Nov. 5-6 in NYC; you'll want to be there!

Learning to See at Denver Botanic Garden
Denver Learns to See Nature with Digital and Interactive Experiences
09/15/2015

If you live in Denver, it’s hard not to feel inspired by the dramatic natural backdrop (Rocky Mountain High, anyone?). But the Denver Botanic Gardens, which opened its new Science Pyramid last fall, wants to make sure visitors not only appreciate the wonders of nature around them, but understand they are an important part of it, interconnected and invested.

The Future of Wearable Technology and Experience Design
09/02/2015

Technically, the Apple Watch, Jawbone UP, and Google Glass are nothing new. Wearable technology has been around since the early 17th century, when Chinese mathematicians adapted the abacus as a ring. Soon after, the pocket watch caught on in Europe—offering humans the first wearable, mobile technology that augmented their awareness of time, space, and environmental conditions.

Immersion Room, Cooper Hewitt Design Museum (by Local Projects)
Xlab 2015: Transforming X
08/26/2015

Artists, coders, hackers, and technologists are shaping the future of experience design, and at Xlab 2015, the SEGD design + technology event, they’ll show how they’re using platforms like wearables, virtual reality, beacons, and code to tell stories and transform places. Where do you fit in all of this? Find out at Xlab 2015: Transforming X—November 5-6 in New York!

Skypad Interactive Wall, Seattle Space Needle
Seattle Skies
07/22/2015

As if you needed another reason to head for Seattle, there’s the famous Space Needle, hip since 1962 when it was built for the World’s Fair. Now there’s a brand new way to experience the amazing views. Skypad™, designed by Belle & Wissell, is an award-winning interactive experience that invites guests to browse photo archives, sign into a 3D guestbook, and make their own wonderful (but possibly vertigo-inducing) memories.

What is Customer Experience and Why Should You Care?
02/24/2015

Customer Experience is not just about the experiences customers have in retail settings. CX also refers to users in non-retail settings as well.

Nature Lab Exhibit
Nature Lab at Natural History Museum of Los Angeles
02/18/2015

Nature Lab, a new exhibit at the Natural History Museum of Los Angeles, uses media and lively graphics to invite visitors to “put their nature eyes on.” Gallagher & Associates and KBDA collabor

dBCube by Stimulant
Customer Experience in the State of Flow
02/18/2015

Innovation studio Stimulant uses emerging technologies to transform static physical spaces into dynamic interactive environments.

Eaton Experience Center
Eaton Experience Center Digital Installation
01/07/2015

Powering Up the Brand

Eaton Experience Center powers the brand with an architecturally integrated multimedia installation at its new Cleveland campus. The project was a 2014 SEGD Global Design Award winner.

Best in Show: 2014 SEGD Global Design Awards
11/20/2014

The Romance is Back

The epic digital landscape at LAX’s new Tom Bradley International Terminal took top honors in the 2014 SEGD Global Design Awards. Art deco curtains part to reveal gold-toned dancers spinning inside a multi-tiered clock-like confection. Three-story-tall guitar strings quiver and plunk to the movements of passersby.

Yale School of Management Data Visualization
Yale School of Management Data Visualization
10/08/2014

Big Data

Unified Field pushes the boundaries of digital signage to create a sophisticated, immersive brand experience for Yale University. Opened in January 2014, the 242,000-square-foot, Foster + Partners-designed Edward P. Evans Hall is the new home of the Yale School of Management.

The Smithsonian National Museum of Natural History
Digital Wayfinding
12/11/2013

Wayfinding Goes Digital

From touchscreens to handheld devices, the future of digital wayfinding is in your hands.

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