Entro (Toronto) has merged with Gottschalk + Ash International (Toronto). The company's legal name remains Entro Communications, but it will be known as Entro | G+A to reflect what partnerAndrew Kuzyk calls an "integration of company cultures."
"We're excited about it. We've had the desire to work together for a long time, but now it's really happening," Kuzyk says.
G+A was owned by DW+Partners, an ad, strategy, and packaging design agency owned by St. Joseph Communications. The merger will allow Entro to expand its scope from environmental graphic design to encompass G+A's specialties in print, identity, and place branding.
"The merging of our two companies represents an ideal fit of creative disciplines," says Kuzyk. " We're happy to continue the G+A legacy through good design."
G+A creative director Doreen Colonello is now Entro's design director, branding. Entro hired Udo Schliemann, former G+A design director, as its principal creative director earlier this year.
Entro | G+A will also be expanding into Calgary with the addition of Chris Herringer, principal at Chris Herringer Design Ltd. and former G+A Calgary design director.
Stuart Ash and Fritz Gottschalk, who founded G+A in 1966, are supportive of the merger, says Kuzyk. "We wanted to have their blessing, and they have been really supportive and happy to know that we'll be continuing their 45-year legacy."
Entro was founded 21 years ago by Kuzyk and Wayne McCutcheon. Entro | G+A includes 35 employees.